JOANNE VETO 1390 Kenyon St. NW, Loft 728 jv1180b42@westpost.

net

Washington, DC

20010

301.325.1960

QUALIFICATIONS: Communications executive with extensive management and professi onal experience, including positions in public relations, public affairs, lobbyi st, press secretary, promotional communications, event planning, fundraising, ed iting and reporting. Create and execute strategic communications, promotional an d special events plans. Pitch and place stories. Crafted first social media poli cy and strategic plan for largest federal agency. Write op-ed pieces, speeches, press releases, brochures, annual reports, direct mail pieces. Produce message a nd talking points, ANRs, VNRs and PSAs. Develop, manage and build teams. Creativ e problem solver. Outstanding crisis communications skills. Recipient of 10 nati onal public relations awards and 10 journalism awards CAREER HIGHLIGHTS * Developed and led all external outreach, collateral maerial development, media strategy, messaging and corporate positioning to unveil an action plan for the future of the U.S. Postal Service. All event and press conference planning. More than 35,000 print stories; 17,000 visits to EPK. Every network and national pub lication attended and filed stories throughout the day. Stories appeared in ever y DMA. 178 editorials were written. New York Times and Washington Post editorial s appeared on the same day. * Created and executed eight-week national multi-channel, integrated public rela tions Holiday Campaign, resulting in 2,600 television stories, 45 million radio listeners, stories in every major national publication and networks with an esti mated ad equivalency of more than $5 million. Wrote all press releases, fact she ets, direct mail materials and content for online press room. Program became a t emplate event. * Helped launch first Office of Sustainability for largest federal agency to in clude vice president positioning, speakers bureau, initial relationships with en vironmental reporters and partnerships with Earth911.com and Environmental Leade r. Launched Cradle to Cradle product certification at National Press Clubs News makers Luncheon. PROFESSIONAL EXPERIENCE U.S. Postal Service January 2005 to Present Washington, D.C. Senior Manager, Public Relations and Promotional Communications. Direct staff of 15 and budget of $3.5 million. Responsible for all external communications, CE O positioning, online press room, executive interviews, corporate social respons ibility programs. Staff development and training. Created broadcast and social m edia programs. Established media monitoring program. Primary spokesman for $68 billion corporation. Promoted twice in five years. Consultant March 2003 to January 2005 Washington, D.C. Communications, public relations, media relations, special events, website conte nt development and political consulting for domestic and international clients. Coordinated four international documentary projects. The Enterprise Foundation January 1998 to January 2003 Columbia, MD Senior Director, Public Affairs. Media outreach, special events, white papers, b rochures, legislative briefings. Increased print coverage 150 percent and broadc ast reports by more than 200 percent in first year. Paired Rock the Vote with na tional nonprofit to promote understanding of low-income issues and nonprofit wor k. Created national satellite press conference and Internet webcast linking 14 o

ffices and hundreds of computers to celebrate completion of 100,000 homes. Promo ted twice. Democratic Party of Delaware March 1995 to December 1997 Wilmington, DE Executive Director and Secretary to State Committee. Recruit and train candidate s, media outreach, fundraising, speech writing, event planning and brochure deve lopment. Organize and execute statewide voter registration drive and three absen tee ballot programs. Field director for 12 staff. State coordinator for preside ntial re-elect. Only state to end campaign in the black. Delaware Health and Social Services May 1993 to March 1995 New Castle, DE Executive Assistant. Scheduling, strategic communications and legislative testim ony for cabinet secretary of Delawares largest state agency. Promoted from publi c information officer responsible for all internal and external communications. Citizens for S.B. Woo June to November 1992 Newark, DE Press secretary for candidate to U.S. House of Representatives. Press relations , speech writing, media buyer for Congressional candidate. Delaware State News October 1987 to June 1992 Dover, DE Reporter, editor, columnist, special projects writer. Promoted twice. Covered ci ty, county, state governments , Congressional delegation and political campaign s. Gateway Publications, The Citizen, Bethworth June 1983 to October 1987 Times, In Pittsburgh Pittsburgh and surrounding communities Reporter, columnist, news editor, editor-in-chief. Recipient of 10 reporting and writing awards. HONORS/AWARDS Honorable Mention, PR News Awards, Advocacy, 2009 Honorable Mention, PR News Awards, PR Campaign, 2009 Platinum, MarCom Awards, Writing/Brochure, 2008 Platinum, MarCom Awards, Brochure/Consumer Affairs, 2008 Gold, MarCom Awards, Brochure/Informational, 2008 Silver Inkwell, broadcast promotions, 2008 First Place, PR News, Event, 2006 Honorable Mention, PR News, Advocacy, 2006 Honorable Mention, PR News, Media Outreach, 2006 Certificate of Excellence, Toth Award, 2006 Vice Presidents Award for Outstanding Service, U.S. Postal Service, 2005, 2006, 2007, 2008, 2009, 2010 1 of 20 selected for U.S. Postal Service Executive Leadership Development Progr am 1 of 50 selected for Officer Development Program 10 reporting and writing awards, including: First Place and Best of Show, MD-DC-DE Press Association Mark Twain Award First Place, Golden Quill, Pittsburgh Press Club EDUCATION Bowling Green State University 1978-1982

Bowling Green, OH

Bachelor of Science in Journalism