HEONSOO RHEE 170 Brookline Ave., Apt. #424, Boston MA, 02215 ~ hr118ba56@westpost.

net ~ 978793-0289 EXECUTIVE SALES / BUSINESS DEVELOPMENT / PROFESSIONAL SERVICE Aggressive, innovative, confidentand Maket-Driven professional with 26 years of experience in driving business growth of global companies through the developmen t of strategic alliances, effective sales/marketing strategies, and new market p enetration initiatives in the IT and telecommunications industries. * Solid leader, encouraging collaboration among teams to achieve company objecti ves. * Consistently exceeds revenue generation goals in Sales and Professional Servic e * Abundant Experiences in building up Strategic Alliances in Global Market with GTM Model * Various Experiences in both Direct and Indirect Sales with Global Channel Oper ations as well as Inbound / Outbound Marketing * Establishes the market penetration strategy throughout the thorough study on t he market and technology trend * Possesses the experiences in organizing and operating the Professional Service Team to deliver the Consulting Service. * Cultivates strong relationships with C-level executives and senior management personnel with key customer organizations. * Ensures appropriate and consistent follow-up for pipelines * Highly experienced in international business strategy implementation including APAC regions. * Possesses in-depth knowledge of IP technology through multiple engineering deg rees and significant engineering experience in product development. Awards Cisco Achievement Award ~ Cisco NSA Award ~ Cisco CAP Award ~ IBM Country System Engineer Award IBM Refresh '90 Award ~ IBM System Engineer Excellence Award ~ IBM Guest Instruc tor Award IBM AAA (Administrative Achievement Award) Technology Expertise Internetworking Switch/Router Technology, N/W Protocols, Routing Protocols ~ IBM Servers ~ LCD/LED/Solar/Hologram ~ Cisco switches/routers, IBM H/W, S/W, MainOS ~ HP Broadband Network Tester ~ Sni ffer ADTECH (ATM Performance Tester) ~ Tekelec (ATM Signaling Tool) ~ Architecture: ~ WATM ~ VoIP (IPCC) ~ SAN~Cloud Computing Areas of Expertise Strategic Alliance Development ~ Negotiations ~ Relationship Cultivation ~ Sales /Marketing Strategy ~ CRM Product Development ~ Networking ~ Channel/Distributor Operations ~ IT ~ Telecom munications ~ Team Leadership ~ P&L ~ B2B Operations Management ~ Business Development ~ Consulting PROFESSIONAL EXPERIENCE

EYED INDUSTRIES, Boston, MA (US Office) 2010 - Present Executive Advisor: Form global strategic business plan and strategic alliances t oward the development of the MicroDisplay, 3D Application, and HUD (Head Up Devi ce). * assist CEO in defining global business strategy and plan * assist CEO in making a strategic decision for global alliance * developing the Strategic Alliances for the Business area of Micro Display for 3D Applications, Head-Up Device * developing the strategic alliances for Holographic Application * provide an advice on the business term and conditions when the deal is made * assist the Head of Global sales / Mktg team in establishing a global channel n etworks HEONSOO RHEE ~ hr118ba56@westpost.net ~ PAGE 2 PROFESSIONAL EXPERIENCE (Continued) STX APRILIS, INC., Maynard, MA 2008 - 2010 President and CEO: Directed the development and definition of company's global b usiness strategy/direction, long-/short-term business goals, business developmen t/commercialization plans, and company policies in the process of devising its s trategies. Managed and implemented growth strategy in collaboration with Target Budget and Sales, Customers, and Policies in each Department. Supervised leader ship team, offering complete company vision and strategic direction. Cultivated relationships and strategic partnerships with prospective investors and custome rs to ensure future business opportunities. Oversaw STX Aprilis P&L and OPEX's annual budget. Coordinated the roadmap of R&D for commercialization. * Developed strategic partnership for joint development with leading global vend ors (e.g., SONY, Samsung, LG, and Sharp) to convince consumers to use next gener ation technology. * Created the Global Business Alliance for Holographic Application in solar, LCD , LED, the chemical industry for new coating technology, and next-generation dis k storage * Established the strategic alliances with Samsung, LGE, LG Display, SONY, Sharp , Lintec, KD Solar, Canadian Solar Inc., Crown Renewable Energy, Day4Energy, Sun Power, IBM TJ Watson Lab, Eotech, Light Logics, Canadian Solar, Advanced Solar P hotonics, and Perpetual Energy. * Transformed the business from an R&D organization to a P&L one by negotiating a contract with KD Solar for joint development of holographic solar concentrator and by increasing global sales by $30M over three years. * Cultivated a strategic partnership with L3 Communication and Light Logics for development of holographic optical element technology and made a sales deal with 3M over 2 years * Led the initial global market with Korean Communication Committee, Yonsei Univ ersity, and LG Electronics by developing and operating the Holographic Disk Stor age Consortium. SAMSUNG ELECTRONICS, San Jose, CA / Seoul, Korea 2004 - 2007 VP, Telecommunication Division: Directed Global Service Sales, Global Strategic Alliances, Sales/Marketing, and Technical Services in the development efforts of a new Samsung enterprise solution, creating and implementing its global channel strategy and policies, targets, and initiatives by region. Coordinated new IP product marketing events for sales channels and trade shows in Las Vegas and PR to market IP product series, including interviews with such publications as the Analyst, IT Magazine, and E-Times. Generated monthly business reports for senio

r management. Cultivated OEM business between Avaya and Samsun, as well as HP P rocure and Samsung. Managed the development of division strategy, including cre ating work and marketing plans, structuring the organization, and implementing s hort- and long-term operational initiatives. Ensured on-time delivery and custo mer satisfaction through sales effort coordination and collaboration with crossfunctional teams to develop pricing, product marketing strategy, and the manufac turing process in Gumi. Oversaw all budgetary, sales volume forecasting, and P& L activities. Handled all sales pipeline issues, including channel development and key SI's on a regular basis through the risk analysis on the Sales Pipeline of major sales channels and key SIs. Maximized sales volume and profit through expense optimization within the established budget. Reviewed sales performance by region and territory to ensure company met target sales objectives. Created and implemented Global Tech Service policy and program, basing them on scalabili ty and ON-demand, as well as service revenue generated through various channels. Devised new business model involving associated consulting services for HAS wi th Samsung's new IP product and telephony solution. Led the presales team in th e Technical Marketing department, supporting worldwide market sales efforts. Co nducted SI with Ecopartners and Samsung Telecommunication business unit. Based the development of the KPI for both the team and individuals on sales achievemen t, customer satisfaction, and customer solution delivery. * Successfully closed the deal with $200M over four years by developing a strate gic alliance with Avaya for the joint development and sales of new samsing IP Sw itch/Router which Avaya voice solutions were integrated onto. * Developed the Global GTM Model by creating a strategic direct and indirect bus iness model. Especially developed the global sales channels networks with about 30 channesls. The sales forecast through the global channels are about 70M ove r the 2 years. * Started and directed the development of a strategic alliance with global enter prise customers to promote new IP products, such as the integrated switch/router , including Avaya, Alcatel, EDS, HP, IBM, Siemens, and Perot Systems; APAC vendo rs; Korean domestic companies; large enterprise customers; and various Korean go vernment organizations. * Created global service program providing value-added professional services and prompting more business opportunities. * Newly organized Global TAC (Technical Assistance Center) to deliver the on-tim e customer support to resolve their issues on Samsung's new IP Products and deve loped the Service Policies to generate new revenue of 15M in the first year of S ales. HEONSOO RHEE ~ hr118ba56@westpost.net ~ PAGE 3 PROFESSIONAL EXPERIENCE (Continued) IBM KOREA ( IBM GLOBAL SERVICE ), Seoul, Korea 2002 - 2004 Executive (VP) of N/W Consultingv BU & Cisco Strategic Alliance, IBM Global Serv ice: Managed all P&L associated with presales/sales and technical services, whic h generated in excess of $75M annually; the associated GTM strategy; and all Cis co technology and product sales via a strategic partnership with the company as a Gold Partner, bringing in approximately $30M annually. Created strategic busi ness plan with Cisco to penetrate the Korean telecom market. Oversaw sales pipe line for key accounts (both enterprise and SPs) with a 30-day rolling forecast. Developed the business unit policies and objectives, a metrics system for a mor e efficient business model, a new N/W consulting service program to be delivered throughout IBM Global Services in APAC, and the sales channels through which ne w N/W services would be marketed in IBM APAC countries. Coordinated all marketi ng events for sales channels and strategic partners in APAC region to promote ne w N/W solutions. Drove organizational and operational plans to completion, empl oying effective strategy that met all business objectives. Delivered NOS (N/W O utsourcing Service) called BONS (Best Optimized N/W Service) for IBM customers b

ased on the client server platform. Delivered Managed Network solution to Key C ustomers (Ilgin Corp, Esquire and Aliantz Life, Korea ) as the first Network Out sourcing Service in Korea resulting in the new revenue generation of 20M over th e 4 years. * Increased sales from $45M to $75M by extending the strategic vendor alliance a nd creating a new N/W consulting service program in Korea over one year * Newly developed the N/W Professional Service Business Model including Consulti ng Service resulting in additional USD 5M revenue for IBM Korea. * Expanded strategic partnership with Cisco by diversifying global vendors (e.g. , Force10, Juniper, P-Cube, Procket, and Extreme) and evangelizing solutions to IBM APAC countries to usher in additional revenues. * Developed and executed channel marketing programs and policies and initiated M arketing Event In Cheju Island 4 times. * Deployed IPCC for financial customers as the first in Korea causing the market revolution in Contact Center industry in Korea and new revenue ($5M Project) fo r IBM Korea and Cisco Korea. * Deployed SAN for Hyundai Auto Company as the first SAN in Korea resulting in U SD2M. * Established and cultivated multiple strategic alliances for IBM APAC, includin g IBM Korea via IBM global service by leading cross-functional efforts with glob al N/W companies, as well as an alliance with global N/W companies in the U.S., resulting in 15% - 20% increase in overall revenue for IBM APAC N/W BU. CISCO SYSTEMS, San Jose, CA (CCIE# 4663) 1998 - 2002 Sr. Network Consultant (Team Lead), Advanced Network Consulting Services: Led th e IBM Technology Team in Advance Network Serices Organization in Cisco. Deliver ed the N/W Consulting Services at Presales Phase and Postsales Phase to maintain the most health network of customers. Developed the Network Audit Program and High Availability Service Program including most optimized Network Design for th e key customers in Fortune 200 Customers using IP and IBM Technology. * achieved the Service Business target through the cross-functional collaboratio n with Marketing team, Sales Team and Business development team * initiated and launched Consulting Service Business with Key customers in Fortu ne 200 customers for optimized and efficient Network Operation in VoIP and IBM N /W Environment ( USAA, Boeing, BoA, Citi Bank, IBM ) * developed Network Audit Program in IBM Networking Technology * provided consulting services the customer for New Network Technology such as V oIP, SAN, IBM/IP, ATM. IPCC * provided the Network audit services to analyze the Network Health NORTEL TECHNOLOGY LAB, Ottawa, ON, Canada 1994 - 1998 Senior member of Scientific Staff (Sr. manager): participated in the development of ATM Backbone switch called Concorde in the area of Product Verification Grou p and developed the IP Architecture for Multiprotocol Switch called PassPort. M anaged the ATM Signaling Team. Developed the Wireless over ATM architecture in c ollaborationi with University of Ottawa and submitted the paper to the 1st WATM Conference held in Hangzou, China in 1997. * Manage ATM Backbone Switch Signal Testing Team * Performed SVC Signaling (UNI3.0, UNI3.1) Verification, Integration Testing, * Led Internet Network Architecture and High Level Design for IP over ATM, IP Ro uting * Developed Traffic Engineering / Network Engineering Scheme for Passport IP Swi tch HEONSOO RHEE ~ hr118ba56@westpost.net ~ PAGE 4

PROFESSIONAL EXPERIENCE (Continued) IBM KOREA, INC., Seoul, Korea 1984 - 1993 Product Manager (1990 - 1993)/Advisory System Engineer (1988 - 1989)/System Prog rammer (1984 - 1987) Managed Special Task Force Team (Win/Back Team) to promote new IBM Mid Range Sys tem of 9370 to compete VAX system in the Korean market resulting in more than 15 winback accounts for IBM 9370 Systems. Delivered the technical consulting Serv ice for IT Integration including Desing and Implementation at presales/postsales stage for IBM Key customers such as Korean Air, Asiana Air, Hyundai Auto and ma jor banks such as Kukmin Bank, HanIl bank, Korean Exchange Bank as well as insur ance companies. Provided the assistance on RFP for Sales Team to win the deal f rom the key customers. Evangelized the SMC ( System Management Control ) Concep t and Procedures to IBM Key customers resulting in the new revenue of > USD 7M f or IBM Korea. * managed the new product line in Mid-Range system * developed market promotion and penetration strategy by competitor analysis, ma rket trend analysis * earned >15 Winback Customers in Midrange System * provided the technical service in cluding IT Consulting Service for Design/Imp lementation to the Big Enterprise customers for Customer Satisfaction with IBM's Best Practices for IBM Servers, Mainframe, S/W. * prepared RFP for the key customers with Sales Force * performed SNA Network Implementation (VTAM, RSCS, NCP) * performed Mainframe Installation, Implementation and Maintenance * acted as Country System Management Control Coordinator to provide the best opm ization for the IT Infractructure to IBM internal and external customers International Special Assignment Project Projects: IBM ITSC (International Technical Support Center), Boeblingen, German y, 1990 * Implemented Relational DB between 3 different Main OS Environment IBM ASIA Pacific HQ, Tokyo, Japan, 1986 * Implemented and integrated IBM APAC Network EDUCATION UNIVERSITY OF OTTAWA, Ottowa, ON, Canada Ph.D. and Master Joint Program in Electrical Engineering (not complted) YORK UNIVERSITY, Toronto, ON, Canada, Special Program in Multi-Media Computer Sc ience YONSEI UNIVERSITY, Seoul, Korea, Master of Engineering - Computer Engineering/Ba chelor of Science in Physics