NANCY D.

MUTCH Office 978-834-6771

nm11c3a28@westpost.net

Cell 617-283-6467

An accomplished, innovative healthcare medical marketing professional with a his tory of proven success in global product development, marketing management and s ales within the healthcare information technology market. Key competencies include: Senior Global Product Management Marketing Communications / Strategies Market Research / Device Requirements Sales/Client Relations / Partnerships Innovative Solutions / Problem Solving Business Development Training / Educational Programs Leadership / Team Collaboration EXPERIENCE PHILIPS HEALTHCARE, Andover, MA 2001-2009 Program Manager- eHealth Solutions, Andover, MA

(2007-2009)

Responsible for program management, program development and implementation plans for strategic hospitals and home health agencies to grow the eHealth telemonito ring business. Based from an analysis of corporate objectives, evaluating existi ng workflow, operational practices, staffing and referral base, develop strategi c business development plans designed for enhanced workflow, greater patient sat isfaction, growth of referral base and revenues while demonstrating improved out comes. Hold account management responsibility for strong customer relationships and business growth in national strategic accounts. Successfully lowered re-hospitalization rates in key accounts. Improved patient outcomes and raised NPS (Net Promoters Score) for customer ser vice metrics. Developed web-based and on-site software, workflow and disease management train ing for end users. Created and implemented marketing collaterals targeted for hospitals and large physician practices. Customized software application to meet the program goals and clinical needs of the client. Developed and delivered disease management protocols and educational series on a national scale. Created a strategic Users Group to establish best practices across regional geo graphies. Developed marketing strategies for commercialization of Telemonitoring programs on a large geographical scale. Established program model for hospitals to implement remote monitoring of patie nts at risk. Senior Global Product Marketing Manager, Andover, MA (2001-2007) Senior global product manager in cardiology; responsible for definition of produ ct strategy including product roadmap, device requirements, pricing, positioning , distribution, life cycle management; downstream new product launch, competitiv e analysis and market promotion to drive system sales. Expertise in the developm ent of clinical decision support tools that meet the needs of critical care, eme rgency medicine, anesthesia and clinicians across the care-delivery system. Own responsibility for global upstream and downstream marketing in assigned market s egment. Key cross-functional team member with R&D, supply chain, manufacturing, regulat ory and sales development Following requirements for global regulatory clearance, responsible for meeting

all marketing requirements from Phase 0 thru release to market launch. Develop distribution channel and maintain relationships with third party partne rs. Following strict quality standards provided Market Requirements Documents that resulted from field sales, customer feedback, Value Proposition House customer i nsight investigation and SWOT analysis. Market expert for competitive landscape and industry trends on a global stage. Conducted market research on a global scale developing, usability studies and c linical software validation. Managed beta sites, customer feedback and quality process documentation. Developed content for market communications and tradeshow messaging. Developed and cultivated relationships with KOL and advisory teams. Together with sales management developed forecast and financial analysis to mee t the EBIT corporate goals. Created sales tool kits including brochures, pricing, competitive landscape, po rtfolio positioning, demo training, webinars and any introduction promotions on a global scale. Delivered new product launch to global sales organization. Developed and presented custom targeted presentations for key accounts at the r equest of sales team. Award winning new product launch manager. Contributed to the business strategy shift to a complete cardiac care cycle sol ution from emergent care, to diagnostics, intervention, monitoring and homecare. HAMILTON THORNE RESEARCH, Boston, MA 1991-2001 V.P. Sales / Marketing Managed and directed the global sales and marketing team of direct and indirect sales channels. Created application software and developed innovative products f or diverse horizontal markets including major womens health centers, research la boratories (CRO), pharmaceutical companies and government agencies (FDA, CSA and EPA). Positioned Hamilton Thorne Research as the gold standard in target markets. Grew sales ten fold by establishing and training an international sales network of 30 distributors to effectively manage complex high-level strategic sales sit uations, system implementation and technical end-user training. Effectively managed all marketing operations including market research, device requirements, development sites and medical advisory board. Exceeded financial targets by creative negotiations in the face of internationa l currency crisis. Achieved ISO 9002 Quality Certification. PHILIPS MEDICAL SYSTEMS, Andover, MA 1987 - 1991 Senior Sales Account Manager Successfully met sales targets in major teaching hospitals in Boston; focused o n Critical Care Systems, Cardiac Care, Emergency, and Day Surgery. Developed and maintained high profile relationships with CEO, CFO, VP Nursing, and CIOs. Prepared comprehensive proposals of network systems (software and hardware) for critical care and emergency rooms to meet end user and technical specifications . Lead the implementation team to meet the goal of total customer satisfaction. EDUCATION B.Sc., Marketing/Finance/Economics, University of Guelph, Ontario, Canada Registered Nurse, Seneca College School of Nursing, Toronto, Ontario, Canada

PROFESSIONAL DEVELOPMENT Value Proposition House Marketing Techniques Miller Heiman Strategic Selling and Myers-Briggs trained Stanford University trained Critical Care Nurse in Cardio-thoracic surgery Certified Chronic Care Professional PROFESSIONAL AFFILIATIONS Member of American Association of Critical Care Nurses Member of American Telemedicine Association