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KEVIN P. KELLY eagan 3055 Eagandale Place, 332, Eagan, MN 55121 Mobile 919.675.4173 919.995.1331 E-mail kevinpkelly53@gmail.

com QUALIFICATIONS PROFILE Accomplished and success-driven VP of Sales & Marketing/Chief Operating Officer with 20+ years of insurance industry strategic planning, marketing, and senior l eadership history. Inspirational motivator and team builder with reputation for restructuring and developing top-ranking sales organizations, navigating low-pe rforming business unit turnarounds, and delivering record-breaking sales growth. Insightful marketer, visionary, and strategist with track record of consolidat ing/re-aligning business units, penetrating and expanding new territories, and i ncreasing shareholder value, brand presence, and market share in diverse market conditions. Articulate communicator, presenter, and keynote speaker respected f or building strategic business alliances, establishing C-level executive partner ships, and delivering high account development and retention ratios. CAREER HISTORY FARM BUREAU FINANCIAL SERVICES, Eagan, Minnesota, 2008 - December 2010 ($450 million financial services company.) Regional Vice President Oversaw Minnesota marketing, underwriting, and claims operations, recruited, directed, and motivated 3 Unit Directors, 40 underwriting, operations, and claim s personnel, 120 Agents, 6 Regional Agency Managers, and 250-person support staf f, provided financial services to 27,000 Farm Bureau members, and delivered $19. 9 million in annual premium and $75 million in property casualty revenue. Led statewide strategic planning, sales, and underwriting initiatives, evalua ted corporate performance objectives, developed/submitted strategic plan to Boar d of Directors, orchestrated plan implementation and execution, and achieved suc cessful Minnesota Farm Bureau business turnaround in 14 months. Restructured agency management team, upgraded/consolidated agency processes a nd infrastructures, intensified training programs, and increased average retenti on ratios from 40% to 93% within 12 months. Redeveloped recruiting, training, and onboarding programs and dramatically im proved new recruit quality, sales, and marketing impact. Rebuilt and solidified Minnesota Farm Bureau and Farm Bureau Financial Servic es relationships, bridged volunteer members, county/state board, and program dev eloper communications, and achieved annual membership objective for the first ti me in 10-year Minnesota market history. Conceptualized/executed innovative life insurance sales marketing campaign, i mplemented incentive, recognition, and compensation programs, and produced $21,5 00 per agent in life sales among multi-line industry leaders and a 14.4% increas e in 2010 life premiums vs. 2009 (versus flat numbers for industry). Unified manufacturing and distribution house operations, improved team produc tivity, and inspired achievement of retention and sales performance objectives. AMERICAN NATIONAL, Raleigh, North Carolina, April 2003 - November 2008 (Fortune 1000 insurance company.) Regional Director Oversaw 9-State Southern Region, (TX, FL, NC, SC, TN, AL, MS, LA, GA) recruit ed, hired, and directed 31 Managing General Lines Agents, 325 Agents, and admini strative staff members, and ranked number one of American National Regional VPs for sales and revenue performance in most production categories. Led sales and marketing initiative, promoted auto, home, life, estate-plannin g, crop/farm insurance, commercial property, property casualty, and multi-insura nce lines, and produced $325 million in Property Casualty and $23 million in Lif e and Annuity revenue. Assessed high-risk markets, evaluated agency contracts, restructured program offerings, and mitigated corporate risk and liability. Served as Officer of Supervisory Jurisdiction (OSJ) for 10-state operation, c onducted bi-annual agency compliance reviews, and consistently achieved/sustaine

d compliance performance objectives.

Kevin Kelly Page Two CAREER HISTORY (CONTINUED) AMERICAN NATIONAL, Raleigh, North Carolina, April 2003 - November 2008 (Continu ed) Regional Director Built/sustained trusting agency and staff relationships, articulated and impl emented marketing and performance management strategy, and projected Southern Re gion from last to first place within 24 months. Restructured, realigned, and consolidated three Texas Regions, reversed multi -region decline, and delivered increases across all product categories. MICHIGAN FARM BUREAU INSURANCE, Lansing, Michigan, October 1989 - April 2003 (Multi-billion-dollar Michigan insurance provider with 60-year company history. ) Vice President of Marketing, 1988 - 2003 Reported to CEO, partnered with Senior Management Team, directed Marketing an d Sales Divisions, supervised three Regional Directors, 25 Agency Managers, 425 Michigan-based agents, and 1500-person support staff, and led team that expanded asset portfolio value from $250 million to $2 billion. Championed and executed aggressive business recovery strategy, directed team that increased life and annuity sales, advanced surplus ratios from 27% to 70%, decreased expense ratio from 35% to 28%, and successfully averted regulator take over. Restructured Marketing Division, strategically placed and reassigned personne l, increased overall team productivity, advanced division from 16th to 6th place in state market share, and achieved dramatic business turnaround in a highly co mpromised market. Negotiated high-value agency contracts, trained/developed high-performing sal es teams, averaged 44,000 life sales per agent, and exceeded industry average of 10,000 life sales per agent. Led marketing and communications development initiative, managed Directors of Marketing & Administration, Marketing Services, Marketing Information Systems, Corporate Communications & Advertising, and General Manager of Community Accepta nce Service Corporation, improved internal/external marketing and corporate comm unications quality and integrity, and strengthened corporate image and market pr esence. Implemented numerous cause-related community marketing programs, recruited lo cal charity and celebrity sponsors, leveraged creative advertising modalities, p ositioned organization as a proactive community contributor, and improved corpor ate image. Managed Michigan Farm Bureau membership organization relationship, presented/ delivered monthly strategic plans and progress reports to the Board of Directors , and earned Board approval and support. Partnered with Director of IT, co-developed/refined all applications, operati ng systems, and infrastructures, directed hundreds of Marketing Committees, auth orized signoffs on all individual marketing and IT programs, and improved client , agent, and manager program effectiveness and market relevance. Served as Investment Committee Member for 10 consecutive years, and communica ted financial asset development and management strategies to the marketing organ ization. Managed/administered $45 million operating budget, reduced operating expense, and maximized ROI and shareholder value. Represented company in numerous legal, industry, and legislative settings. Agency Manager, 1982 - 1988 Agent, 1980 - 1982 Managed Livingston County Agency, trained and developed 5 All American Agents

, and advanced agency from 33rd to 2nd place within one year. Oversaw tri-county Kalamazoo Agency, developed 8 All American Agents, and pos itioned agency as a region leader. PROFESSIONAL LICENSES Minnesota Property & Casualty Insurance License, 15 States Crop Insurance License Minnesota Health Insurance Licensure Minnesota Life & Annuity Insurance Licensure, 15 States NASD Licensure, Series, 6, 63, and 26 Kevin Kelly Page Three PROFESSIONAL DEVELOPMENT HIGHLIGHTS Agency Manager Training Program, GAMA, General Agents & Management Associatio n, 150 Hours Agency Manager & Leadership Training, LIMRA International, Life Insurance Mar keting Research Association, 150 Hours Sales Training Program, LUTC Training, Life Underwriting Training Council Strategy for Executive Advancement, LIMRA, Three of Five Program Segments, 10 0 Hours PROFESSIONAL ORGANIZATIONS & AFFILIATIONS National Association of Insurance & Financial Advisors, Board Member, 1983 1984 LIMRA Life Insurance Marketing Research Association, Multiline company board member 1989 - 2003, Chairman of the Board, 1980 - 1981 LIMRA International Board of Directors Member, 1986, 1987, 1988 Finance Committee, Strategic Planning Committee, Multi-line Board Representat ive EDUCATION PURDUE UNIVERSITY, Lafayette, Indiana Purdue Insurance Management Institute, Insurance Management Program, #1 Gradu ate MICHIGAN STATE UNIVERSITY, East Lansing, Michigan Bachelors Degree Program, Business Pre-law, Three Years COMMUNITY CONTRIBUTIONS Special Olympics Volunteer, Mid-Michigan Region Board Member, 1990 - 1991 American Cancer Society, Golf Foundation Fund Raising Board, 1990 - 2000 Collaborated with Michigan Farm Bureau Insurance, earned national award for s ponsoring State Golf Championship and 90 Michigan Relay for Life Programs, and r aised over $1.5 million. Numerous Chamber of Commerce, Food Bank, & Church Charity Volunteer Assignmen ts CORE COMPETENCIES Sales & Marketing Strategy & Execution, Communications Management, IT Program Development Multi-organizational Relationship Management, Strategic Planning, Board of Di rectors Presentations Personnel Training & Development, Strategic Team Placement, Change Management , Business Unit Turnarounds