B. Fred Adkins III 628 Raintree Rd. Buffalo Grove, IL. 60089 h 847.383.4711 c 224.645.1664 fae80e88@westpost.

net PROFILE Consumer package sales executive with extensive experience in all channels of tr ade, sales achievement, P&L analysis, promotional evaluation, national brokerage management and direct personnel management. PROFESSIONAL EXPERIENCE MICROLIFE USA, Mundelein, IL. 2008-2010 National Account Manager Responsible for total management of Midwest and Western Region with emphasis on the Club, Mass and Dollar Channel. Account responsibility included Costco, Targe t, Safeway, Kmart, Sam's, Super Valu, Dollar General and Family Dollar. * SWOT analysis completed for all Warehouse Club accounts. * Updated Blood Pressure Monitor SKU at Costco resulting in superior value to Co stco member, competitive advantage at retail, and no increased cost to Costco. * Promotional pallets increased from 150 to 300 resulting in an incremental incr ease of $612,000. * Initiated pharmacist education program at Costco. * Pallet construction brought in-house versus out sourcing resulting in a 26% sa vings on all club promotional pallets. * Negotiated and developed Blood Pressure Monitor private label program at Super Valu estimated volume $3,000,000. NOVATIS CONSUMER HEALTH, Parsippany, NJ 2002-2007 National Account Manager Responsible for total management of $45,000,000 territory with account responsi bility for Costco, Sam's Club, BJ's, Dollar General, Family Dollar and Dollar Tr ee. * Reestablished business partnership with Costco. * Initiated first top to top meeting with Costco. * Increased Costco Volume from $6,000,000 to $30,000,000. * 12 new items obtained in Warehouse Club including 6 incremental representing $15,000,000 in volume. * Created buyer education program for Cough, Cold, Allergy and Sinus category. * Developed shelf trays, packaging and promotional pallets for all club items. * Initiated first logistics meeting with Costco. * Developed and negotiated private label smoking cessation products for BJ's rep resenting $1,500,000 in incremental volume. * 8 new incremental items in Opening Price Point Channel representing $3,500,000 . * Created profit model to establish validity of the Warehouse Club and Opening P rice Point Channel. ALBERTO CULVER, Melrose Park, IL. 1989- 2001 Customer Business Manager (Consumer Products Division) Responsible for total management of $33,000,000 territory with account responsib ility for Walgreens, Family Dollar, Dollar General, Dollar Tree, Costco and Phar Mor. Additional responsibilities included broker management for warehouse class of trade. * 24 new items obtained at Walgreens including 8 incremental Sku's. Projected 01 volume $12,000,000. * 11 new incremental items obtained in the Opening Price Point Channel. Projecte d 01 volume $7,000,000. * 30% Volume increase while reducing total spending from 21% to 14%.

* Initiated top-to-top logistics meeting between Alberto Culver and Walgreens. R esulted in improved communications, reduction in lead time, improved deduction m anagement and exchange of electronic data. * Initiated teams for all major accounts in territory comprised of logistics, cu stomer service finance and marketing. Created an atmosphere of ownership between departments. National Account Business Team (Personal Care and Household Grocery Division) Responsible for management of $17,000,000 territory with account responsibility for Walgreens, Costco, Sams, BJ's, Eckerd and Phar Mor. Additional responsibilit ies includes national broker management for warehouse class of trade. * Developed Vendor Tracking form for promotional funds at Walgreens. Walgreens n ow uses as template for all vendors. * Developed and implemented a promotional plan for the Warehouse Class of trade, including; spending, displays and analysis, resulting in a volume increase of 4 5%($5,000,000). * 1998 Volume leader of the year. National Account Manager (House Hold Grocery Division) Responsible for the management of a $7,000,000 territory with account responsibi lity for Walgreens, Rite Aid, Revco, CVS, Eckerd, Wal*Mart, Wal*Mart Super cente rs and K-Mart. Additional responsibilities include management of Alpha One Natio nal Merchandise Teams. * Wrote largest Static Guard order in Alberto Culver history. * Obtained new distribution on Mrs. Dash and Molly Mcbutter into K-Mart and Walg reens. First exposure of these products in non-food accounts. * Twenty-seven new items into Wal*Mart Super Centers. EPYX, Redwood City, CA. 1988-1989 Regional Manager/Partner Responsible for the management of district managers, manufacturers representativ es and distributors in the Midwest Region and Canada. Account responsibility; So ftware Etc., Egg Head, Target and Venture. Additional responsibilities include P & L analysis, marketing and development of new products and national promotions. * Made partner after four months with company. * Negotiated distribution of joysticks with Amiga computers resulted in national exposure for Epyx joystick. * Introduction of first handheld infrared game system. GLENBROOK LABORATORIES, New York City, NY 1985-1988 District Manager Responsible for the management of nine full time and five part time sales repres entatives, with sales of $11,000,000. * Implemented an efficient retail routing system for district accounts, resultin g in improved productivity and efficiency. * Part of team that developed national training program. COLGATE-PALMOLIVE, New York City, NY 1981-1985 Unit Manager Responsible for sales, service and management of all direct accounts and 275 ind irect accounts in territory * Southeastern Regional Trainer, responsible for all new hires in region. * Exceeded all assigned quotas for direct accounts. REXALL DRUG COMPANY, Columbia, South Carolina EDUCATION University of Georgia, Athens Georgia Bachelor of Business Administration, June 1979 APPLIED SOFTWARE Gelco, Retail Link, Siebel (data warehouse). Best Practices Category Management 1979-1981

Templates, IRI Workbench (trade management software), Microsoft Word, Excel and PowerPoint. *References available upon request.