TRACY LANDRUM 17208 Bridgeton Lane Huntersville, North Carolina 28078 (704) 450-1007 tl12a4b36@westpost.

net BUSINESS PROFILE Creative and multi-disciplined Marketing/Selling Professional with a wide range of Fortune 500 clients including enterprise level solutions. Demonstrated leade rship skills and problem solving abilities by utilizing common sense approach cr eating easy-to-understand atmosphere for prospective clients and sales executive s. An action person with a proven record of success. Skilled relationship buil der with ability to develop rapport with personnel, management, clients and vend ors at all levels. Outstanding communications and computer skills. Adjusts to change easily by creating new and improved methods to reach profit goals and obj ectives. Recognized for building and leading teams. AREAS OF EXPERTISE Problem Solving Change Management Motivating Others Team Development Creative/Detail Oriented Customer Service Strategic Planning/Budgeting Training Sales Presentations Communications Contracts/Negotiations Computer Creative Skills Strategic Alliances Marketing Planning Advertising ACCOMPLISHMENTS Generated revenue increases of $100,000 annually for start-up business. (Visit ing Angels) Top 10 sales performer out of 200 plus sales representatives. (McGraw-Hill and Thomson Learning) Consistently exceeded sales goals every year. (all publishing companies) Earned promotion to Marketing Manager Position from Sales position as a result of personal efforts and results. (Harper Collins and McGraw-Hill) Successfully implemented marketing programs with limited resources and tight bu dget constraints during an integration of two companies and still exceeded reven ue goal projection by 30%. (Harper Collins) Launched a new video teaching system from PBS and McGraw-Hill, Connect with Eng lish and created/implemented nationwide workshops, seminar, and conference event s. Researched and penetrated new markets outside of higher education. Recruited and hired a specialized sales force, created momentum for higher education grou p selling products that were 1/3 net price of typical products. Exceeded revenu e goal projection by 15% with a start-up budget. (McGraw-Hill) Created and implemented sales lead generation programs, driven from strategic d irect mail campaigns, with response rates from 3 to 7%, versus industry average of 2 to 3%. (all companies) Earned promotion to Market Consultant (regional customer technology specialist) as result of personal efforts and skills. (Thomson Learning) First Market Consultant to create / implement a universal PowerPoint and live t echnology sales presentation template presenting higher education technologies i

n an application approach versus a features approach. Averaged 75% closure rate with regions top sales targets. Division was record $11 million over sales goa l that year and our region was number one in revenues. (Thomson Learning) Utilized in numerous high profile marketing communications, field communication s, and sales automation/training programs and projects because of my strategic p lanning skills, problem-solving capabilities, and motivational management techni ques. (Private Consultant / MCI) RSUM, Page 2 Created and executed a life-cycle customer communications marketing program mai ntaining and strategically growing new account business. Reduced customer turno ver rate 12% and increased product line sales. (Private Consultant / MCI) Analyzed and developed new field distribution policies and procedures for Marke ting Communications division, reducing distribution costs over 40%. (Private Co nsultant / MCI) Organized and implemented a print, CD and video production team for Field Commu nications division managing creative, print and video production of sales traini ng materials and brochures. (Private Consultant / MCI) Advanced computer program application skills. Proficient in MS Word, Publisher , PowerPoint, Excel and Access. All these computer skills have been used to dev elop operations and sales tools including; presentations, sales information shee ts, flyers, business forms, reports, and databases. (all companies) PROFESSIONAL EXPERIENCE 2006-Present Visiting Angels Huntersville, NC In-home assisted living for elderly Director/Marketing Manager Identify and get new business 1998-06 Thomson Learning (now Cengage Learning) Charlotte, NC Higher Education, book publisher division Executive Sales Representative 2000-06 Marketing planning and execution Marketing Consultant 1998-00 Regional customer technology specialist 1995-98 McGraw Hill Companies San Antonio, TX Higher Education, book publisher division New York, NY Senior Marketing Manager Marketing planning and execution Senior Sale Representative Sales professional duties 1992-95 Private Consultant (MCI, etc.) Atlanta, GA

1987-92 Harper Collins Publisher Higher Education, book publisher division Marketing Manager 1989-1992 New York, NY Field Sales Representative 1987-1988 Raleigh, NC EDUCATION Wofford College Spartanburg, SC Bachelor of Science Psychology Magna Cum Laude

OTHER Courses: Microsoft Software Training, Franklin Project Management Training. NYU Continuing Education Courses Market Research, Direct Mailing Strategies. Webinars and Workshops on Social Media. Basic Spanish Language Course. Volunteer Work History: International Association of Business Communicator; Crow n Awards Event Planner. Youth of Unity Sponsor; Christian Rallies, Fundraising, and Service Projects, Fundraiser Event Planner; Jingle Bell Ball.