SUMMARY Innovative Marketing Professional with 15 years experience in the Health Care In dustry Proven record of delivering high

impact sales results that reflect the company's values and respect the customer's choice. Master of marketing, social media, d esign, communications, technology and project management. Extensive experience working managing Marketing, Sales and Customer Service team s in hiring, goal development and management, coaching to produce customer loyal ty. PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS Sr. Director, Southwest Region, MES Solutions - Dallas, TX - 2001 - 2005, May 20 10 to Present Responsible for creating a strategic marketing and communications program that r esulted in doubling the volume of customer referrals and creating significant cu stomer loyalty throughout the seven State region. Delivered insightful, solution oriented, evidence based (testimony) marketing us ing MES's Customer Relationship Management system and Web based social media. Responsible for management of over 30 team members with emphasis on motivating, empowering and coaching them to exceed their goals. Responsible for the overall recruitment of Marketing, Operations and Medical sta ff. Recruit physicians, negotiate physician contracts and manage ongoing MD relation ships. Sr. Director, Santa Clara Family Health Plan, Marketing, Service & Retention - 2 007 - May 2010 Responsible for delivering annual membership growth and retention for all Plan p roducts (Small Group, Medicare, Medi-Cal, Healthy Families, Healthy Kids) by dev eloping innovative marketing, corporate communications, sales and retention stra tegies - while maintaining regulatory compliance and improving profitability of business lines. Responsible for Brand Experience and Image development and design to dramaticall y improve growth and retention targets. Responsible for continuously impacting P&L with exceptional revenue growth and t ightly managed marketing teams. Responsible for development and management of results orients sales/communicatio ns call center with inbound/outbound key productivity indicators that exceeded p lan goals. Responsible for development and training of plan Sales and Marketing Materials a nd their compliance with Federal and State requirements. Responsible for development, implementation and ongoing outcome reports for CRM Database - maximizing prospect and customer relations and improve member loyalty Care Level Management - Community Relations Manager - 2005 - 2007 Responsible for coaching and training physicians to communicate with peers outsi de of the CMS demonstration project. Responsible for Public Relations outreach to health care providers, community or ganizations, senior living facilities and physicians. Responsible for growing National Accounts with insightful, solution based market ing strategies to improve their ability (understanding the how, why, when and wh ere) of referring qualified patients into the in-home physician program. Sales Director - Secure Horizons - 1999 - 2001 Developed and trained sales professionals in the delivery of large group present ations and employer group marketing Developed strategy for plan growth that quadrupled plan size in four months Managed enrollment growth of 16,000 new lives within four week period

Regional Sales and Marketing Director - NYLCare 65 - 1997 - 1999 Responsible for 35,000 membership growth in two years Developed innovative strategies to motivate sales team to exceed monthly members hip targets Developed and Implemented market driven advertising campaign using national tale nt and diverse marketing channels Created Member Recovery/Retention Initiative. Developed analysis profile of memb ers with high risk of disenrollment from program EDUCATION 1991 BA Oral Roberts University - Pastoral Care and Counseling Public Relations Director - ORU Campus Ministry COMPUTER SKILLS Expert - Microsoft Office Programs, Data Analysis Software, Adobe Illustrator, A dobe InDesign, Adobe Photoshop, Web Development and Analysis