QUALIFICATIONS PROFILE Success-oriented, passionate, motivated Media Buyer and Advertising professional with an array of business experience prepared

to make immediate and significant contributions. Media Buying and Analysis: Extensive experience buying a wide variety of media; Newspaper, FSI, TV, radio, consumer and businesses-to-business print, online, d irect mail, and a wide variety of direct response vehicles. Certified by the Dir ect Marketing Association in Search Engine Marketing (paid and organic) Communication & Presentation: Highly articulate and engaging, with talent for b uilding rapport with diverse individuals. Serve as spokesperson and advocate pro moting organization and increasing brand identity. Deliver engaging presentation s to various audiences, including senior executives. Analysis & Reporting: Excellent analytical and critical thinking skills with pr oven track record introducing cutting-edge tools and methodologies to accurately measure program impact. Identify and review key metrics to monitor performance; prepare detailed, accurate and actionable reports. Key Strengths: Goal-driven with commitment to mentoring and motivating colleagu es and team members to consistently deliver high-quality results. Leverage creat ive approach to problem solving to implement innovative ideas and continually im prove operations. Outstanding technical skills with proficiency in Windows, Maci ntosh, Word, Excel, PowerPoint, Outlook and Oracle. PROFESSIONAL EXPERIENCE SHELTER ASSOCIATION OF WASHTENAW COUNTY Ann Arbor, MI Volunteer (March 2009-September 2009) Operations Assistant (September 2009-Present) Supervise twenty-seven homeless shelter clients, with the main objective of find ing sustainable housing. The primary goal and strategy for achieving this is th rough compliance with Shelter Association, County, State, and Federal regulation s and rules. This is done through direct interaction and interviews with clients via written documentation of information and incident reports input into the St ate of Michigan database, SERVICEPOINT. One-on-one client coaching, empathy and relentless encouragement to ensure client goals are met. To insure the safety of clients and staff, it was imperative to develop strong r elationships with local and state law enforcement agencies. This was accomplish ed, helping to make The Shelters protocol a template followed by many homeless s helters throughout the world, with organizations from as far away as Russia and Japan observing our policies and procedures. Key Achievements: After volunteering part time for six months, was asked to join the organization as a full time employee, selected over a contingent and part time staff with mu ltiple years of social service experience. Responsible for developing a third residential floor; determined, implemented a nd executed most efficient and safe floor design. Developed and wrote client floor rules. Manage University of Michigan Nursing students during their required fifty-one hour Community Service Psychology rotation. Between December 1, 2009 and March 26, 2010 was part of a team that increased p ermanent client housing by 37% and total number of clients completing program by 47%. Prior procedure was for the Case Manager to simply verbally inform a client whe n a one-on-one meeting was going to place. Created a written form and procedure that reduced client confusion and missed Case Manager meetings, improving commu nication and documentation. NEXT24 INC. SOLUTIONS Ann Arbor, MI President

Sole Proprietor (2008 to 2009) Established and managed all aspects of start up and operations management for co nsulting firm focused on developing integrated media and marketing plans for sma ll businesses and non-profit organizations. Planned and managed budget and spend ing with full P&L responsibility. Identified and developed client base, delivere d sales presentations, and negotiated contracts. Managed key media vendors and c reative design partners. Developed marketing and media plans using syndicated me dia research. Tracked key performance metrics and adjusted plans to maximize res ponse. Key Achievements: Selected to serve as council member for Gerson Lehrman Group to advise investme nt banking clients on effective media and advertising strategies. Won contract to deliver media and marketing support for the Michigan Small Busi ness and Technology Development Center. Spearheaded strategic partnership with Garage Branding, recognized industry wid e as a top branding firm. Authored training grant proposal and secured funding to obtain Search Engine Ma rketing Certification from the Direct Marketing Association. Created and launched integrated online marketing strategy for Neuro Diversity C enter. Guest speaker at Albion College Carl A. Gerstacker Institute for Business and M anagement- Advertising & Marketing. DONER ADVERTISING Southfield, MI Direct Response Group Advertising Media Supervisor (2004 to 2008) Supervised four-member Direct Media and Internet Marketing team for largest priv ately owned advertising agency with billion-dollar revenue. Trained, mentored, a nd evaluated team members. Compiled syndicated research, historical results, cli ent data, and third-party research to develop annual marketing plans focused on direct response marketing strategies for internet, newspaper, magazine, televisi on, and cooperative media outlets. Established and tracked performance metrics t o monitor campaign success and provide back-end metrics using Access and Oracle databases. Maintained open communication with clients to continually assess need s and proactively resolves problems. Interacted and collaborated with media vend ors. Key Achievements: Managed relationships with clients such as ADT Home Security, The UPS Store, Bl ockbuster, Expedia.com and The Automobile Association of America (AAA). Created successful and detailed ADT media plan resulting in 3% increase in clie nt sales and $4M in cost savings. Performed extensive analysis and developed recommendation for ADTs $30M sport m arketing budget incorporating high-profile sponsorship opportunities, such as NA SCAR, PGA and NCAA Bowl Championship Series. Ultimately grew ADT brand recognition to 94% and received Advertising Excellenc e Award from AdScore Research for successful media planning and brand awareness for ADT. Standardized and streamlined format and layout of documents used in client pres entations. Implemented alternative media channels to increase client awareness and grow sa les revenue. MOTAWI TILEWORKS Ann Arbor, MI Ceramist (2002 to 2004) Managed client relations, inventory, procurement, for firm specializing in handm ade architectural ceramic tile. Participated in industry trades shows and events to promote products, deliver presentations and develop client network. Champion ed "Just-in-Time" production system; trained colleagues in appropriate productio

n techniques and methodologies. Key Achievements: Generated product sales to retail customers at trade shows. Attained single-day client sales record. Demonstrated commitment to innovation by researching, testing, developing and m arketing new line. Created and implemented comprehensive system to track and monitor equipment mai ntenance to ensure timely execution of preventive and corrective maintenance. Consistently met production goals and maintained the highest quality through ke en attention to detail. VALASSIS COMMUNICATIONS Livonia, MI Planning & Analysis Supervisor, Marketing (2000 to 2001) Targeted Print & Media Solutions (1996 to 2000) Recruited to develop Media Planning and Analysis department. Oversaw high-calibe r team charged with creating and executing custom media plans based on client in put and extensive research. Ensured streamlined workflow to optimize interdepart mental collaboration. Presented detailed analysis regarding media response and i dentified strategies to increase client success. Introduced advertising-based me dia analysis. Observed workflow, process and technology and continually enhanced systems to increase efficiency. Provided training on writing media plans, media analysis, media math, and interpreting marketing matrix analysis. Authored and delivered advertising agency-based training program for sales team. Excelled in earlier role as Media Analyst. Key Achievements: Fostered strong sense of team unity and encouraged input and feedback from all staff; created career development paths and provided on-going mentoring. Built strong relationship with media buying department contributing to new busi ness and profit margin increase from 4% to 20%. Instrumental in securing $5M sale and received Golden Eagle Award and Employee of the Year nomination. Contributed to reorganization to transition Media Estimating department to Plan ning and Analysis department; evaluated and improved workflow and computer syste ms. EDUCATIONAL BACKGROUND ALBION COLLEGE Albion, MI Bachelor of Arts in Communications / English Literat ure Certified- Search Engine Marketing, Paid and Organic Direct Marketing Associati on Volunteer, In2Books- online literacy mentor