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Elise Ehrlich 251 East 32nd Street New York, NY 10016 Suite 10J Phone 631 903-4157 ee137b294@westpost.

net SENIOR MARKETING EXECUTIVE Accomplished, innovative marketer focused on strategic planning, marketing, sal es, product development, and design in the areas of Television, Web, Direct Mail , Catalogs, Print, Credit Card Syndication and Retail. Proven success in brand a nd business building. Strong analytical skills with ability to integrate analysi s into successful marketing campaigns. Able to bring incremental profits to busi nesses, and have the tenacity and discipline to make them work. Inspirational le ader with ability to motivate staff, peers and clients Proactive. Insightful. Decisive. PROFESSIONAL EXPERIENCE 2005 - present DIRECTOR OF MARKETING For this Direct Marketing Company which specializes in Television, Internet, Cat alogs, Print, Credit Card Syndication, and Retail sales. Lipenwald, Inc., Norwalk, CT Responsible for Brand and Offer strategy, Executive producer for commercials. O versaw scripts, talent, media planning and placement and overall profitability o f this media with integrated marketing from our other channels of distribution. Developed key relationships with Retail Partners, Producers, Media Buyers and Pr oduct Representatives. ACCOMPLISHMENTS * Executive produced over 50 Commercials resulting in 5 rollout campaigns. * Developed breakthrough method of product testing using the Web as a vehicle to forecast a product's success in TV sales. Increased effectiveness of TV success ; therefore increasing company profitability by 50%. * Instrumental in developing inbound and outbound internet marketing, search eng ine optimization and list rental programs. * Developed strategic alliances with companies which could improve alternative c hannels of distribution. * Utilizing my specialization in billing insert syndication, developed a new pro fit center marketing items through the Credit Card Syndication channel of distri bution. This expanded to a Multi- Million Dollar business, surpassing the Print business.

SENIOR VICE PRESIDENT OF MARKETING For this integrated marketing and media company, specializing in Direct Marketin g, Print, and E-Commerce in both the USA and Canada. Media Solution Services, New York, NY 1989-2005 Responsible for all direct marketing efforts for this $100 Million Company, whic h sold product through the Bankcard, Department Store and Oil Company Billing In sert distribution channel. Responsibilities included merchandising, product sele ction, creative development, media selection, list management, legal, inventory and overall Profit and Loss. Reported directly to the CEO. Instrumental in crea

ting an enterprise that resulted in a sale to a Public Company for over $70 Mill ion. ACCOMPLISHMENTS * Successfully managed business which grew from under $3 million to $40 million in annual revenue. * Full Profit and Loss responsibility for direct marketing company that launched innovative products through a network of low cost media in Billing Statements, On Page Advertising and the Web. * Led a staff of over 30 people including Merchandise; Creative, and Production as well as outside advertising agencies and freelancers. * Increased circulation from 90 million to over 700 million in the Bank, Departm ent Store and Oil Company Billing Statements. * Launched new product campaigns from 50 to over 300 annually, which resulted in over 45 successful rollout products. * Repositioned list rental using consistent image for individual segments, which resulted in a 30% increase in list rentals.

EDUCATION State University of New York at Binghamton Bachelor of Arts VOLUNTEER WORK Healthcare Aid Andrus on Hudson Nursing Home, Hastings on Hudson, New York

References Available Upon Request