MICHAEL COJOCEA 3500 Coral Way, Miami FL 33145 305 569 0768 * 305 498 7356 mc137f600@westpost.

net

FUNCTIONAL SUMMARY 2003-2010 VDS Hotel Marketing Miami, FL As Vice President Sales and Marketing, provided evaluation and direction on all aspects of hotel and resort sales and marketing. Worked closely with owners and management to create more efficient sales operations that result in loyal, repea t customers. In 2007 our efforts culminated in the successful sale of Hotel Vi lla Del Sol in Zihuatanejo, Mexico after the resorts revenue had increased by 55 % in a two year period, surpassing any other property in the destination. Strategy management and evaluation of operations Successful hotels and resorts have the right product delivered in the right mann er and at the right price, place and time for its market. Worked with our clien ts to make decisions that enable the proper balance of these factors in order to produce successful results. Our consulting and advice have involved areas of h otel positioning, distribution channels, rate strategy and allotment, customer r elationships and loyalty programs as well as reservations and operations systems . Wholesaler contracting and negotiation With more than 20 years of experience in contracting and negotiating in the hosp itality industry, introduced our clients to new vendors and assisted in maximizi ng existing relationships. Representation at industry shows and events Provided representation at top industry shows and events, introducing the proper ty to show participants and providing regular follow-up. Travel agent familiarization and training Provide travel agent familiarization and training with in person sales calls, tr aining at trade shows and events, phone calls, mail, email and web conference se ssions. Worked closely with Virtuoso. Signature travel Network, Ensemble Travel. Promotions, advertising and public relations Designed and implemented marketing campaigns, promotions, advertising, public re lations and media coordination. Print design and collateral evaluation Evaluate all print and related material of the hotels and resorts, and when appr opriate, coordinate the re-design, update or creation of new material. Web management Using web metrics to determine efficiency and increase profitability, provide se arch engine optimization, booking engine evaluation, and online wholesaler contr acting and negotiation. 1995 2003 Breakwater Hotel Miami Beach, FL As General Manager of Breakwater Hotel, 940 Ocean Drive, Miami Beach, FL 33139, since the opening in March 1995, successfully worked to promote the property on national and international market; followed sales leads and maintained contact

with Travel Agents, Tour Operators, Corporate Accounts, Production Accounts, Gov ernment Agencies and other market segments in order to achieve and maintain high occupancy and average room rate for the hotel. Designed, developed and maintained the hotels presence on Internet and World Wi de Web, implemented e-commerce capability and generated 20% of gross sales from this newest and fastest growing market. Developed and monitored business plan. Recruited and trained the staff of Breakwater Hotel and maintained courteous an d prompt guest service, a low turnover rate and payroll expenses. Maintained exc ellent working relations with all employees. In charge of full accounting of the hotel, including A/R, A/P, GL, P&L Budget a nd Forecast and ensured the adherence to budgeted operational costs. Successfull y handled several Tax Audits. Returned a Gross Operational Profit of 40%. Maintained proper maintenance of building and grounds. Coordinated relations with the community and City of Miami Beach. Selected vendors and services for optimum performance and low cost. Coordinated all aspects of the hotel operation to maintain high standards of fa cilities and services offered to guests.

EMPLOYMENT 1993 1995 Biltmore Hotel Accounting System Manager 1986 1993 Accor North America Hotel Sofitel Front Office Manager 1979 1986 THF Hotels Corporate Sales and Marketing 1975 1979 Doral Hotels Sales and Marketing PROFESIONAL MEMBERSHIPS Member Miami Beach Chamber of Commerce. Member Greater Miami Convention and Visitors Bureau. EDUCATION 1967 1971 University of Timisoara Degree in Physics Timisoara, Romania Coral Gables, FL Miami, FL New York, NY New York, NY

OTHER SKILLS Expert level in computing, hardware maintenance, software, web design and market ing. In depth knowledge of several Property Management Systems including Fidelio-Oper a, Micros, HIS, Springer-Miller, InnStar.