Ben Joslin bj13afcb0@westpost.net 617-645-9954 www.benjoslin.

com Summary Senior executive with twelve years of Web marketing and company building experie nce. Founder of Life123.com, a "how -to" lifestyle content business, current br and of IAC & Ask.com. Original team member of the Internet's first home valuati on site: Domania.com. Brought the company from operating losses to profitabilit y, and sale to Lending Tree. Marketing Operations Experience Generating sales, building traffic, fostering communities, creating leads, throu gh a multi channel, test, measure, scale, marketing approach. Experience in the following tactical disciplines: SEO, Content Creation SEM, Paid Search, Affiliate Marketing Viral Marketing Web Page Optimization Telemarketing Email Acquisition & Retention Testing, A/B, multivariate Public Relations Banner Ads, Print Ads Expert Article Writing Link Building Social Media, Community Building Webinars Direct Mail Professional History Web Strategy Consultant, Entrepreneur March 2010-Present Strategic Web consulting, focused on marketing strategy, business development, a nd web site development. * Launching a real estate Web site in partnership with a local Broker. Leading all aspects of project execution including branding, SEO strategy, lead capture, Facebook social media integration, Blogging, content creation. * Provided six months of CMO services for www.FuneralHomeResource.com, including product pricing strategy, trade show exhibit execution, sales team recruiting t raining, CRM development, email marketing, expert article writing, webinars, and web optimization. * Developed a business model analysis for CondoDomain.com's national brand licen se initiative. Senior Vice President IAC, General Manager Life123.com uary 2010 June 2007 - Febr

Conceptualized and founded the How-To Web site Life123.com. Delivered a user ba se from search engine optimized content, resulting in a robust advertising platf orm. Full P/L accountability and responsible for all aspects of strategy, bud geting, marketing, product development. Managed 15 full time employees. Compa ny is a profitable asset at IAC, Ask.com. * Scaled user base to 2 million visitors and a Google page rank 7 within 18 mont hs of launch. * Systematic search engine optimization tactics resulted in 90% of traffic comin g from natural search engine rankings. * Launched an on-line pay for performance writer community, yielding 5,000 write r-members producing content at 90% cost savings. * Led M&A opportunities, including successful purchase of www.gardenandhearth.co m.

* Doubled on page advertising revenue via test, measure and page layout optimiza tion tactics. * Negotiated content relationships with branded sources of print and video conte nt from partners. GM & VP of Marketing, Domania a Lending Tree Company ne 2007 August 1999 - Ju

Grew the Domania business unit from operating losses to multi-million dollar pro fitability. Original team member, promoted to General Manager. Managed the sal e and integration of the company to Lending Tree. Provided rules based, scoring system and email marketing retention products banks. Operated the Domania.com Web site as a lead generation and advertising portal. * Full P/L responsibility and team manager of an eight person staff comprised of marketing operations, client relations, Web development. * Created Portfolio Protect, a Web application & email marketing product for mor tgage industry loan retention and acquisition. * Led client marketing (B2B) effort through direct mail, direct email, and colla teral development. * Delivered 300,000 sales leads per year for both consumer (B2C) and client (B2B ) products. * Marketing initiatives led to a 500% year over year monthly lead flow to variou s business units. * Negotiated and closed $5+ million in product sales to JP Morgan Chase, Country wide, Fleet, Bank of America, Charter One Mortgage, IndyMac Bank, CitiMortgage, E-Loan. * Led test, and optimization overhaul of Domania.com resulting in a 5x increase in customer conversion, and a new flow of lead channels. * Managed the company press strategy. Acted as expert source on home prices inc luding coverage in CBS Market Watch, Wall Street Journal, Business Week, Money M agazine, and USA Today. * Web site optimization created email house files in excess of 1 million registr ants, creating a profitable advertising asset. National Call Center Director, The Share Group h 1992-August 1999 Marc

Started as a part time associate caller in 1992 and was promoted through various management levels until in charge of all outbound telemarketing operations and a member of company's Executive Committee. Responsible for budgeting, bonus cre ation, staff training, client project performance. * Managed a P/L with annual revenue in excess of $25 million * Directed a staff of 5 Call Center Directors, managerial, and associate staff o f 400 employees. * Designed sales training materials, oversaw national re-training, resulting in 20% higher funds fulfillment of pledged dollars. * Raised funds for national non-profits including Greenpeace, Sierra Club, Publi c Television, National Trust for Historic Preservation, and scores of other soci ally progressive organizations. * Increased operating efficiency 20% in one year and increased gross margin 15%. * Acquired over 150,000 new credit card & long distance customer. * Implemented high affinity direct marketing tele-sales strategy for national cl ientele. Education Boston University 1985-1989 - Bachelor's of Science in Economics and Internation

al Relations. Cum Laude Graduate. MBA Equivalent - garnered through 18 years P/L management, 3 company acquisition s, and selling T-Shirts, bumper stickers, hats, at Fenway Park, Faneuil Hall. Personal Avid Skier - "re-launch" after a 20 plus year hiatus. Meadow Gardener - turning bad lawns into natural meadows. Volunteer at Y.E.S. - Youth Enrichment Services. Ski instructor to urban youth, and ski shop tech. Family - married (Susie), two boys (Elias & Charlie), and adopted Pug (Titus)