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United Maps

Filling Gaps on Maps


Stefan Knecht – United Maps GmbH
Telematics Munich, Nov 6 2008

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United Maps

United Maps fills


the in maps.
(Mind the gap.)

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Today‘s maps
are made for vehicles.
(Maps should be made for humans.)

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original picture source: http://flickr.com/photos/64231793@N00/1204694163/ - by Chaddon
United Maps
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Maps made
for vehicles
are useful
for drivers.

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United Maps

We usually walk
before we drive a car.
(And we walk after driving.)

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Cars drive in lanes. United Maps

United Maps GmbH - Telematics Munich - Nov 6 2008


Quoted from 080602 Gaisbauer Frank - GIRONA_AGILE
Pedestrians walk everywhere. United Maps

United Maps GmbH - Telematics Munich - Nov 6 2008


Quoted from 080602 Gaisbauer Frank - GIRONA_AGILE
Maps made for automotive traffic
don‘t make too much sense
out of cars.

original picture: http://flickr.com/photos/greenspartan/2548517094/ - by greenspartan


Maps leave the car. United Maps
Maps become human centric.
in-dash OEM
PDA
smartphones

PND mobile phones


in-car AM

United Maps GmbH - Telematics Munich - Nov 6 2008


http://picasaweb.google.com/HughYeman/MapsExhibitAtTheFieldMuseumJanuary252008/
photo#5168033302087007762
United Maps

„If you get lost,


just pick up your
phone.“
26.5.08. Eric Schmidt, Google CEO.
http://faz-community.faz.net/blogs/netzkonom/
archive/2008/05/26/eric-schmidt.aspx

United Maps GmbH - Telematics Munich - Nov 6 2008


United Maps

“In the 1980s, McKinsey projected


a world market of 900.000 mobile
phones by the year 2000.

In 2008, 900.000 handsets


are sold every three days”.
http://www.americanheritage.com/articles/magazine/it/
2007/3/2007_3_8.shtml

United Maps GmbH - Telematics Munich - Nov 6 2008


United Maps GmbH - Telematics Munich - Nov 6 2008
http://flickr.com/photos/greenspartan/2548517094/ - by greenspartan
United Maps GmbH - Telematics Munich - Nov 6 2008
United Maps

Now we switch to
United Maps on a
mobile, human scale.

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Conventional production
processes cover
roads that cars drive.
(Result: maps for cars)

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Field research is expensive. United Maps

Conventional field research


requires reasonable perpetual
effort and resources.

In 2007, Navteq alone spent


$336m for map updates.

United Maps GmbH - Telematics Munich - Nov 6 2008


Hyperlocal maps on a human scale United Maps

indoor
1:100
hyperlocal 1:1.000
local 1:2.000
streets
municipial
regional
national
continental
world
United Maps GmbH - Telematics Munich - Nov 6 2008
We don‘t drive around to United Maps
make maps.

United Maps deploys proprietary conflation


algorithms and toolsets to merge base maps
from Navteq or Tele Atlas with other maps and
hyperlocal content.

United Maps GmbH - Telematics Munich - Nov 6 2008


Navteq + ATKIS United Maps

United Maps GmbH - Telematics Munich - Nov 6 2008


Navteq + ATKIS = United Maps United Maps

United Maps GmbH - Telematics Munich - Nov 6 2008


United Maps benefits United Maps

»! cities: up to +50% density


»! rural: up to +300% more
streets, pathways and trails
»! attributes conserved
»! fully navigable

United Maps GmbH - Telematics Munich - Nov 6 2008


Mobile Multimodal Navigation United Maps
on a human scale

United Maps produces relevant


content layers for mobile usecases
and seamless multimodal
navigation:
»! public transport (subway, tram, »! white-labeled or customized
railnetworks) »! comprehensive content
»! pathes, walkways and trails for »! nationwide coverage
hiking and outdoor
»! precise house footprints,
addresses

United Maps GmbH - Telematics Munich - Nov 6 2008


What‘s the issue, anyway? United Maps

European federalism,
cultural and language
barriers and completely
heterogenous data sets
make mapping a bit trickier
than elsewhere.
United Maps‘ experienced
cartographers do maps
since 30 years.

United Maps GmbH - Telematics Munich - Nov 6 2008


Rollout & Availability United Maps

»! DE: 04/09
»! AT, CH in 2-months cycles
»! 200 major European cities

United Maps GmbH - Telematics Munich - Nov 6 2008


much
more
United Maps
Contact United Maps

Stefan Knecht – CIO, MD

United Maps GmbH


Agnes-Pockels-Bogen 1
80992 München
sk@unitedmaps.net
+49 89 4521 393 11
http://unitedmaps.net

United Maps GmbH - Telematics Munich - Nov 6 2008

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