Elisa Kohles Pederson Marketing and Communications 146 Rampart Drive | Glastonbury, CT 06033 T: 831-419-3255 | ep1596e20@westpost.net http://www.linkedin.

com/pub/elisa-pederson/10/893/a15 Key Qualifications: * Twenty years marketing experience working with franchise stores and restaurant s at the local and national level. * Excellent Project Management skills including strategic planning, budgeting, o rganizational communication. * Creative problem solver known for thinking outside the box to achieve efficien t and desired results. * Strong interpersonal skills stemming from a clear, direct and positive communi cation style. * Comfortable interfacing with large and small groups, as well as all co-workers from designers to executives. * Outstanding contract negotiating ability, while building long-term relationshi ps with a spirit of collaboration. * Self-propelled and efficient while working in satellite and home offices. * Worked pro bono with nonprofits throughout career, organizing campaigns to rai se money or create awareness. Experience: Marketing Director, Franchisee - Constitution Lube, Inc. dba Jiffy Lube of Conne cticut 9/2005 - 4/2011 * Responsible for designing, negotiating, and implementing marketing plans for 1 8 unit Jiffy Lube franchise. * Campaigns included traditional and non-traditional media including TV, Radio, Direct Mail and Internet. * Served for two years on the National Marketing Committee and Advertising Subco mmittee. * Served on the National Customer Experience Committee with Jiffy Lube Internati onal & Jiffy Lube Franchisees. * Awarded Northeast Operator of the Year for 2007. Principal Marketing Consultant, EMK marketing - SB County, SLO County and Santa Monica, CA 1/1989 - 9/2005 * Proprietor of a strategic regional marketing and public relations consulting f irm specializing in national franchises. * Clients included Burger King, KFC, Jiffy Lube, Little Caesars Pizza, May Compa ny, and Winchell's Donuts for Weinstock Marketing. * Assisted clients with marketing plans, media buying, event planning, and commu nications with franchisors. * Produced media buys and post-buy analysis using Arbitron software. Negotiated for clients a 100% TRP delivery guarantee or make goods within day parts, for all client TV buys, while paying a 30% below SQUAD data CPP. Account Executive, JSL Advertising - Santa Barbara, CA 7/1987 - 1/1989 * Cultivated business in Northern Santa Barbara and San Luis Obispo Counties for a $5 mm advertising agency. * Brought in over $500,000 annually in new business, a 700% increase within terr itory. * Secured clients in a diversity of businesses including banks, real estate deve lopers, shopping malls & car dealerships. * Produced award-winning radio and television campaigns. SB Addy Awards 2007 for

"Hondas Cost Less in Lompoc!" Marketing Director, Santa Barbara Athletic Club 10/1985 - 7/1987 * Responsible for managing and purchasing media for annual advertising budget. * Hired, trained and supervised sales staff. * Organized and implemented membership drives and promotional events. * Edited and published a quarterly newsletter. Nonprofit Work: Uniform Director - Glastonbury Hartwell Soccer Club, approximately 3800 players annually 1/2010 - Present * Worked with Club Procurement Director to conduct an extensive and transparent uniform review which resulted in new procurement standards for future initiatives and a cost savings of $25,000 p er year without compromising quality. * Developed presentations outlining a communication strategy for club's BOD deci sion to switch to "off-brand." * Led subcommittee to the successful design of a new Logo to be launched with th e uniforms in the fall of 2011. Glastonbury Education Foundation - Chairwoman of Student Volunteer Committee 1/2 009 - 4/2009 "Americans Who Tell the Truth" * Worked with the Steering Committee at Smith Middle School on all aspects of th e event. * Specifically responsible for designing the schedule for the over 100 student v olunteers. American Heart Association's "Go Red for Women" 2/2008 - 2/2010 * Ran local Jiffy Lube campaign which raised over $3 million nationally and $50, 000 locally over 3 years. Leukemia and Lymphoma Society of Los Angeles 10/1992 - 10/1994 * Assisted regional Burger Kings on program design and printing of coupon books which raised over $1.5 million over a 3 year period. Education: University of California, Davis Bachelor of Arts Degree, Exercise Physiology and Nutrition, Cum-Laude, 1985 President, Prytanean Women's Honor Society 1984 -1985 References Available Upon Request.