DEBORAH J. BARTELS 10674 Arbor Heights Lane | San Diego, CA 92121 | (h) 858.824.0080 | (c) 858.245. 3533 | db153beda@westpost.

net __________________________________________________________ Award-winning retail-management professional with over 20 years of proven, progr essive experience in all aspects of retail management, including multi-unit merc handise management. Self-starter with a consistent track record of improving cus tomer service, driving sales, and minimizing controllable costs to boost the bot tom line. Natural leader who leads by example with superior work ethic and atten tion to detail. Polished consummate professional with a strong floor presence an d an excellent merchant's eye for authoritative visual presentations. Loyal team player driven to exceed expectations.

- CORE COMPETENCIES Operations Management | Merchandising | Customer Service | Budgeting | Cost Cont rol | P&L | Workflow Prioritization Team Building and Leadership | Training and Development | Coaching | Recruiting | Scheduling | Payroll | Retention Strategic Planning | Inventory Control | Marketing | Promotions | Loss Preventio n | Vendor Relations | MS Office

- PROFESSIONAL EXPERIENCE MACY'S DEPARTMENT STORE VP Store Manager, La Mesa, CA 8/01 - Present Plan, direct, and oversee all daily operations of a store with $25M in annual sa les, ensuring a consistent, quality customer experience and financial excellence to drive sales and increase margins. Lead, train, develop, mentor, and motivate a team of ten executives. Manage backroom operations / inventory control, and d evelop shortage-reduction programs. Direct merchandising standards and maintain visual standards. Coordinate marketing and promotional activities. Plan and admi nister budgets, and manage payroll expense. Oversee facility maintenance and imp lement in-store safety programs. Facilitate monthly talent assessments with HR t o build bench strength for promotions (promote two executives yearly). Serve as the district manager in charge of directing a district performance program and l ocal food bank outreach program. * Increased sales volume by over $5.4M by optimizing assortment / space allocati on and maximizing event execution * Improved annual customer-shopping-experience scores, with the biggest improvem ent in associate-behavior scores * Launched specialist-development program and customer-engagement programs boost ing customer satisfaction scores * Coordinated district training and development for sales managers as part of di strict executive-development program * Improved district credit performance from #69 to number #29, and have consiste ntly achieved all district objectives * Identified and developed internal talent, and coached associates in star-selli ng behaviors, clienteling, and magic selling

* Received eight Outstanding Customer Service awards, including six consecutive awards (2001 - 2006, 2008 - 2009) * Named 2006 Store of the Year and honored with the Service Leadership Award thr ee times, in 2003, 2004, and 2008 * Planned and executed in-store event to celebrate Macy's 150th Anniversary, wit h special honor from La Mesa mayor * Received Outstanding Bag Hunger Contribution Award five years (2005 - 2009), a nd 2007 District Retention Award

Regional Merchandise Manager, Shoes/Cosmetics, Santa Ana, CA 9/00 - 8/01 Oversaw merchandising for seven locations, collaborating with store managers to devise strong merchandising strategies. Partnered with HR to improve employee re tention. Named the 2000 Regional Merchandise Manager Rookie of the Year.

Merchandise Team Manager, San Diego, CA 2/00 - 9/00 Led and directed merchandise and signing teams in maintaining merchandising and visual standards, ensuring cohesive total store assortment, and replenishing sal es floor. Received recognition for strong merchandising and presentation skills.

Merchandise Manager, San Diego, CA 8/95 - 2/00 Managed comprehensive store functions with emphasis on storewide merchandising. Championed company initiatives, clearly communicating objectives and priorities to team members. Served as acting store manager for five months in 2000.

Group Selling Manager, San Diego, CA 5/94 - 8/95 Trained, developed, mentored, coached, and led a team of associates to drive sal es and ensure excellent customer service. Maintained clean, neat, and organized shopping environment. Devised and implemented strategic plans to increase sales.

Previously served as an assistant manager of a Kohl's Department Store with $14M in annual sales and 120 associates.

- EDUCATION Bachelor of Science, Business Administration and Fashion Merchandising - Univers ity of Wisconsin-Stout