BARRY FALTERMAN 26 Ivy Hill Road Red Bank, New Jersey 07701 Home (732) 383-5122 Cell (732)

241-1185 Email Address: BFalterman@aol.com OBJECTIVE: To obtain a position that utilizes my management, project management, Business analysis, statistical and computational skills. WORK EXPERIENCE: 2010 - Present Bloomingdales, Bloomingdales.com New York, N.Y. Director of Marketing Database Analytics. Bloomingdales.com Manages Online Marketing Analytics Department responsible for providing actionable insights in support of marketing strategies. * Projects include: * Customer and Promotion Analysis, Web Analytics, Online Influence of Store Purchases, Shipping, Return and Database enhancements. * Use SAS, SQL, Coremetrics, Business Objects, Excel, Word and Powerpoint to perform analysis and present results. 2009 - 2010 Omnicom Media, PHD Network VP/ Director of Analytics. Media Analytics Collaborated with Media Team and partners to leverage analytics to provide insight to optimize media spend across channels. * Projects included: * Impact of Media, Test Design and Analysis, Financial Analysis, Financial Planning/Projections, Modeling and Segmentation. * Used SPSS, Excel, Word, Microsoft Project and PowerPoint to perform analysis and present results. 2003 - 2009 HSBC Bridgewater, N.J. VP/ Senior Manager. Insurance - Marketing & Strategy - CRM Managed CRM Department that is responsible for Analytics, as well as the implementation of Analytics in support of marketing strategies to cross sell insurance to existing HSBC customers. New York, N.Y.

* Collaborates with Marketing and Senior Management to optimize cross selling of insurance products across businesses/channels. * Team contributed to Direct business in 2008 by tripling gross premium to $12.2 million and doubling sales to 25,000.

* Projects include: * Opportunity Sizing, Financial Analysis (Lifetime Value), Attrition Analysis, Marketing Segmentation, Test Design, Population Sizing, Web Analytics, Modeling/Segmentation (Email, Direct Mail Outbound and Inbound Telephone Channels), Global Resourcing, Campaign/Lead Management, Reporting, Campaign Execution, Process Improvements, and Compliance. * Used SAS, Knowledge Seeker, Excel, Word, Webtrends, Microsoft Project and Powerpoint to perform analysis and present results. 1997 - 2003 American Express New York, N.Y. Senior Manager. Risk Information & Banking/Information and Analysis Primary responsibility was to consult with Marketing Managers to determine ways that we can better target Fee Services (Direct Mail, Telemarketing and Inbound Channels) to American Express Customers. * Responsible for Analytics (Financial/Statistical Models) that lead to a successive Rollout of Direct Mail Optimization for SRS (Insurance/Fee Services) in 2002 which will contribute a 5 year incremental revenue and NPV of $5.9MM (16% increase) and $3.3MM (32% increase), respectively. * Responsibilities included: Managing /developing marketing analysis, financial analysis, testing and models/segmentations that will assist SRS in achieving its goals. * Used SAS (PC, UNIX and MVS), Marketswitch (Optimization Software), Knowledge Seeker, Excel, Word, Microsoft Project and Powerpoint to perform analysis and present results. 1996 - 1997 National Geographic Society Washington, D.C. Market Research Statistician. Marketing Services Department Managed multiple projects from initial report presentation to evaluation of results. Collaborated with Product Managers on promotions and provided recommendations. * Implemented improvements in database marketing methodology (i.e. validation, modeling) that improved estimation & increased revenue. Developed scoring and profile models (response, orders and dollars) for direct mail promotions. Used statistical methods: regression analysis, chaid, cluster and principal component. * Wrote detailed reports evaluating performance of models in terms of validation and cost/benefit analysis.

* Developed reports and programs using SAS. Developed macros to automate execution of programs. * Used SAS, Excel, and Microsoft Word to tabulate and write up reports. 1992 - 1996 Department of Labor/Bureau of Labor Statistics Washington, D.C. Economist. Current Employment Statistics Program Developed national employment models for industries and developed model to account for bias in under estimation of employment. * Utilized statistical techniques such as Regression, ARIMA and Exponential Smoothing. Wrote reports evaluating models. * Developed programs and macros to automate estimation of seasonal adjustment factors to be utilized by junior staff members. * Produced reports on issues regarding quality assurance * Completed in a timely manner adhoc reports and programming. * Created programs to aggregate large micro files to perform analysis. * Represented DOL/BLS in providing technical explanations to media and major data users. * Used SAS, SPSS, Splus, Lotus, Word and Foxpro. 1986 - 1989 Goldome Bank Buffalo, N.Y. Market Analyst. Marketing Department Consulted with departments, insurance carriers and marketing vendors in the formulation of marketing programs. Researched insurance and economic information to support marketing plan objectives. * Designed and prepared research surveys for management. * Performed analysis utilizing the ACORN market segmentation system to assist management in the development of a strategic plan. * Assisted in the development and supervision of mail programs. * Coordinated and reported on agent sales promotions. * Used SAS, Lotus and Focus to tabulate results. COMPUTER SKILLS: SAS/SPSS - MVS, Unix and Windows Optimization Software - Marketswitch Training Operating Systems Languages - Windows, Unix, MVS

Windows Software - KnowledgeSeeker Excel, Word, Powerpoint, Project EDUCATION: 1995 George Mason University, Fairfax, Virginia Graduate Certificate in Applied Statistics - 3.3/4.0 1992 State University of New York at Buffalo, G.P.A. - 3.3/4.0 M.A. in Economics 1992 State University of New York at Buffalo, G.P.A. - 3.7/4.0 Certificate in Microcomputer Applications 1986 SUNY College at Buffalo G.P.A.-3.5/4.0 B.A. in Economics/Sociology AFFILIATIONS: Marketing Research Association, LIMRA, Direct Marketing Association Web Analytics Association, SAS Users Group REFERENCES: Available upon request.