DEBBIE GASPARINI 899 Augusta Drive Moraga, CA 94556 Phone: 925-788-1131 dg15cbd96@westpost.

net SUMMARY OF QUALIFICATIONS Seasoned professional with a proven track record of developing strategic, result s-driven integrated marketing and public relations campaigns for world-class con sumer brands and entrepreneurial start-ups Expertise in driving brand positioning and strategy, creative direction, program development and execution Focused experience in grassroots/experiential marketing, entertainment marketing , print, broadcast and online media relations, special events and trade shows PROFESSIONAL EXPERIENCE F'real Foods, LLC Orinda, CA 4/07 - 1/11

DIRECTOR OF BRAND MARKETING Directed brand repositioning, including establishment of brand voice and persona lity, packaging design and all corporate identity to make this promising start-u p more appealing to retail customers and relevant to the core target market of 1 8-24 year olds. Identified, developed and directed brand-building efforts to support the sale of f'real products to and through convenience stores, colleges and movie theaters, with the express goal of driving awareness, trial and loyalty. Pioneered innovative ways to reach F'real consumers through in-store POS, out-of -store advertising and promotions, public relations, community outreach and spec ial events. Developed and directed the company's first-ever grassroots marketing campaign, d elivering a brand experience and product trial to students on targeted college c ampuses across the US. Managed annual brand marketing and PR budgets and planning. Contributed to growing the company by 2.5 times over three year period. GROW Marketing (contract position) San Francisco, CA 9/02 - 7/06

Established and directed program concept development in support of strategies an d objectives of key clients. Managed key accounts, including program development and execution, staffing, bud get tracking and team member performance. Oversaw a large team of event producers and project managers across the US to ma ximize program success. Ensured excellence in quality of all deliverables. Provided public relations counsel, media relations management and media training to ensure targeted, accurate, on-message media coverage. Tracked and analyzed program reach and effectiveness against objectives. CORE CLIENTS: Firefly Mobile, Inc. ACCOUNT DIRECTOR Launched the first US cell phone targeting tweens (8-12 year olds) and their par

ents. Directed the execution of an award-winning, multi-faceted launch campaign that w as unparalleled in the mobile phone industry. Oversaw extensive print and broadcast media outreach effort, which garnered 2 bi llion+ consumer impressions within first nine months. Developed event and program partnerships with with Major League Baseball, Nickel odeon, Scholastic, Neopets.com and Loews Theaters. Jamba Juice ACCOUNT MANAGER With the goal of cementing Jamba Juice's position as the brand leader in the US smoothie market, key programs included: extensive local and national media outreach efforts grassroots US launch of Enlightened Smoothies multi-store launch in the New York market development and launch of the brand's first grassroots cause-related marketing p latform in support of keeping kids active, resulting in the "Hero of the Cause" award at National PE Day on Capital Hill, May 2005 Levi Strauss & Co. San Francisco, CA 6/81 - 9/98

MARKETING and PUBLIC RELATIONS MANAGER Managed effective and award-winning public relations and marketing programs for the Levi's and Dockers brands. Supported the menswear, womenswear and youthwear divisions. Built strong relationships with key local and national print and broadcast media , resulting in excellent editorial coverage on/in targeted local and national me dia outlets, including The Oprah Show, Good Morning America, The Today Show and in major magazines and newspapers. Established the company's entertainment marketing program, placing Levi's and Do ckers products on key characters on targeted network and cable televisions shows and in major motion pictures. Managed the Levi's brand's national publicity campaign in support of the company 's flagship product, Levi's button-fly 501 jeans. Supported the launch of the company's Levi's Only Stores nationwide with opening parties, celebrity appearances and special events, garnering extensive media co verage and increasing consumer awareness. Produced and art directed photo shoots in support of all media efforts. Managed the planning and execution of all key industry trade shows. Involved id entifying and managing highly creative design teams and internal staff to mainta in integrity of execution. Created the Levi's brand's first large-scale cause-related marketing effort - a five-year program in partnership with DIFFA (Design Industries Foundation for AI DS) and retailers Neiman Marcus and Barneys New York. Project involved an eight -city, star-studded fashion show tour that raised $5M for AIDS research and care . Assessed, selected and managed outside marketing and public relations consultant s and agencies. Kept senior management abreast of changes/issues/potential controversy within th e industry, providing issue-specific media training as necessary.