Richard Sells 22836 Covello Street | West Hills, California 91307 818.606.1813 | rs15d3f00@westpost.

net Qualifications Skilled Sales and Marketing Professional, a Leader, a Market Strategist, and a Critical Thinker with Outstanding Business Credentials. *Designer of Revenue Generating Programs *Policy and Program Creator *Business Forecaster *Proficiency Expert *Recruiter, Trainer and Motivator *Team Builder *Strategic Planner Experience Desert Arc Non Profit - 501-C3 Palm Desert, California, 2006-2011 DIRECTOR OF OPERATIONS Launched programs in the Educational and Medical arenas to increase revenue, with school uniform and medical scrub programs instituted into 14 schools and 7 medical facilities. Piloted vocational training and supported employment to establish key accounts in the hospitality, automotive, medical, janitorial and landscaping industries. Prospected, identified, solicited and cultivated relationships to gain financial participation with local city townships and government agencies Increased donor participation through awareness programs such as 'The First Tee,' 'Tour d' Palm Springs,' 'Dream Home Raffle,' and the 'Desert Arc Golf Tournament.' Directed and managed employees of Embroidery and Screen Printing Operation to produce over $85,000 in monthly in sales. NIT Fashions - Children's Apparel (Brand Name: Creme de la Creme) Los Angeles/New York - 1994-2006 EXECUTIVE VICE-PRESIDENT Headed sales team to produce presence with local and national retailers: Dillard's, Nordstrom's and Macys, securing 5M annually. Designed strategic plans with sales to obtain private label programs with theme stores and parks, Disney, Warner Bros., Universal, securing 4M annually. Created a brand marketing strategy, with trade publications, newspapers and targeted media to secure presence in targeted areas. Designed extensive sales tools for marketing department, cross trained sales team, created quotas, developed incentive and goal based programs, resulting in long term profitability for company. Formulated plan for 11 factory outlet chain stores

across the country, obtaining mass market share in our industry. Executed store build-out from white box to completion, installing systems to maximize the efficiency of business (loss prevention, reporting, POS, etc.) Traveled internationally to open communication and harness future business with manufacturers. WISH Licensing Sales Corp. - Children's Apparel Licensing Co. - 6M Sales Northridge, CA. - 1990-1993 CO-FOUNDER / OWNER Secured contracts with majors, such as American Greetings, Pillsbury, Golden Books. Hired sales force to develop new territories throughout the United States. Implemented strong technical sales training tools, to maximize sales results. Co-trained, created sales quotas, developed incentive programs for rep groups. Developed/relationships with manufacturers, textile houses, and printing companies, and oversaw quality control production to finished product with fabricators. Education York College Jamaica, New York Sawyer Business College Los Angeles, CA Associations *Rotary *Board Member, Transplant Recipients International *Coach, VIP Soccer for Special Needs Kids *Gold Star Referral Network *Chamber of Commerce Member *Palm Springs, La Quinta, Indian Wells, Rancho Mirage