Lani Wilson San Clemente, CA 92672 (310) 560-6525 lw15e6ea2@westpost.

net EXECUTIVE SALES LEADER WITH A SUCCESSFUL MULTI-MILLION DOLLAR SALES AND SALES MA NAGEMENT CAREER Professional Sales/Sales Management Experience PALM SPRINGS PATHOLOGY Jan, 2008 to present Account Executive and Marketing Director Was hired to expand business in the Palm Springs/Desert area for pathology pract ice. Call on physician specialties; ObGyn, GI, Urology, Surgeons, ENT, as well as Imaging and Surgery Centers. Responsibilities include formulating and implem enting sales strategies, creating sales collaterals and tracking system for sale s increases. Accomplishments: a Increased sales by over 35% a Developed sales collaterals for client hand-outs a Organized successful presentations by owner pathologist to potential client gr oups to promote collaborative relationships with physicians, resulting in increa sed sales from new and existing clients a Organized and implemented improvement in billing reimbursement COLORMINDED April 2004 to Jan 2008 Owner Started business as a home designer/interior decorator/color specialist. Busines s included working with architects, draftsmen, city building permit departments, builders and asubsa (tile-setters, carpenters, cabinetmakers, painters, plumber s etc.) Hired to do various design/ build projects. Accomplishments: a Designed and built 2 homes a Remodeled 8 homes a Did interior color designs for over 50 projects a Designed and managed 7 kitchen remodels SPECIALTY LABORATORIES Nov 1993 to April 2004 Total sales increase during 11-year tenure @ Specialty Laboratories $51,200,000 Director, National Accounts for GPOas and large laboratories (2002 to 2004) Called on and negotiated contracts for national GPOas, VAas and regional IDNas a nd some national and regional laboratories. Was responsible for maintaining clo se contact with decision-makers, calling on member facilities with local reps, r esponding to RFPas, providing research for and managing pricing of bids and main tenance of contracts. Accomplishments: a Increased sales by $5,700,000 a Signed a record number of new GPO contracts for Specialty: Novation, Amerinet , Premier, Consorta a Managed and increased sales in existing contracts with VA, Mercy, Ascension a Managed and increased sales in contracts I had previously signed with Lab Corp , Quest, AML, PML and large regional laboratories such as Unilab and Westcliff Director, Western Region Hospital and Physician Office Sales (1998 to 2002) Originally managed 7 sales representatives. Expanded to 11 representatives. Re sponsibilities included formulating and implementing sales strategies for sales team, hiring, terminating, sales training, goal setting, developing large accoun ts and champion clients. Worked with reps 4 days a week in the field. Accomplishments: a Increased Sales by $ 10,500,000 a Promoted Sales Representative to Management

a Interacted with Managed Care Director to increase and implement payor contract s a Finished 2002 from Regional last place in 1999 to second place in 2002 Sales Representative to Director, National Accounts for National and large Regio nal Labs (1993 to 1998) Submitted and successfully completed strategic plan to become primary send-out v endor to large national and regional laboratories and then use this revenue to e xpand Specialty Laboratories to a full-service reference laboratory, thereby com peting with National Labs. Accomplishments: a Increased sales by $35,000,000 a Signed primary vendor contract for Smith Kline nationally within first 6 month s of employment a Signed secondary vendor contracts with Mayo, NHL (now LabCorp), AML and other large Regional labs

Graduate, BA, Whittier College Other sales experience and references available