LEYTON CROXDALE 2931 Ridge Road, Suite 101-145, Rockwall, TX, 75032 Cell (206) 595-5209 * Email lc15fdf12@westpost.

net SENIOR PRODUCT, MERCHANDISE, AND MARKETING MANAGEMENT Strategic Planning * Project Management * New Product/Program Launches * Team Le adership/Staff Motivation Vendor/Partnership Management * Online Marketing * Contract Negotiation *Change Management Planning/Execution * Cross-Organizational Initiatives * Resource Utilization * P rocess Improvement Technical Innovation * Customer Experience Enhancement * Inv entory/Logistics Management Staff/Leadership Development QUALIFICATIONS SUMMARY High-impact business professional leveraging: proven strengths in program and pr oject management; new product category launch; e-commerce; P&L management; vendo r/partnership management; and team leadership and development. Track record of i dentifying, developing, and implementing innovative business tools, processes, a nd software. Innovative tools drive revenue growth, reduce costs, and enhance t he customer experience. Demonstrated success creating and refining forecasting, procurement, inventory management, warehousing, and logistics processes. Skill improving retail and ecommerce website functionality. Exceptional leader and com municator with long-range strategic vision. Highly-regarded for capacity to nego tiate and enforce favorable vendor contract terms. Hire and develop motivated, top-producing, cross-functional teams that optimize limited resources and fulfil l business objectives. PROFESSIONAL EXPERIENCE Rydym LLC. Tacoma, WA Sr. Managing Partner and Owner (June 2010 to Present) Created company to bring a dynamic new look and unique customer base to a retail channel. * Developed retail and store concept to attract customers whose preferences are not currently met by traditional retail stores. * Negotiated strategic relationships with suppliers to meet product needs for th e store launch and to drive new business. * Negotiated desirable terms for television, radio, and print advertising. * Managed entire remodel project to meet store concept goals. Negotiated advant ageous lease terms. * Established sales, financial, and operational procedures and processes. * Hired and trained staff to meet unique needs of target consumer. Peekay, Inc. Auburn, WA Vice President Merchandise and Inventory (Dec 2007 to June 2010) Lead the buying and merchandise team in developing profit-driven standards. Mana ged buying and inventory functions for 31 stores, a wholesale warehouse, and thr ee website sales presences. * Grew sales by more than 4% YOY each year in a challenging retail climate. * Reduced inventory by 40% while maintaining sales and margin plan. * Improved financial status of organization through use of extended payment term s, VIR and co-op agreements. * Established key analysis metrics in order to establish repeatable patterns of optimal performance. * Managed the team responsible for all buying/planning/assortment functions requ ired to maintain appropriate inventory levels for retail, internet and wholesale channels. * Managed the team responsible for all visual look and feel of retail locations. * Led the completion of several store remodels.

* Managed team responsible for merchandising, marketing, and e-mail campaigns. AMAZON.COM Seattle, WA Senior Planning Manager of Consumables (2004 to Nov 2007) Coordinated the development, launch, and ongoing management of the Consumables c ategory supply chain and its inventory requirements. * Directed and mentored a team of eight senior to associate-level control buyers in the launch and growth of the Health and Personal Care, Beauty, Gourmet, and Grocery stores. * Implemented and enhanced forecasting, inventory management, product handling, warehousing systems, vendor tools, and website features. New tools met immediat e organizational needs and prepared for long- term supply chain plans and the d elivery of optimal customer experience. * Enhanced warehouse allocation systems and in-stock measurements to maximize fi nancial and consumer metrics. * Met unique challenges of the Consumables category by introducing tools that tr acked product expiration dates and prioritized shipment to maintain quality stan dards. * Maintained Sarbanes-Oxley three-way match compliance by directing the design, development, and launch of a new purchase order and invoice translation method. Innovation improved vendor relationships, resulting in a net per-quarter captur e of an additional $13,000 of quickly-paid discounts. * Introduced a virtual bundling system that allowed assortment management of ove r 25,000 SKUs. The system raised customer purchase quantities to higher, more p rofitable average selling prices. Senior Control Buying Manager (2002 to 2004) / Control Buying Manager (2000 to 2 002) Hired in 2000 to expand business into other market sectors by launching new onli ne retail stores. Led project teams in identifying business requirements; create inventory procurement strategies; forecast; and develop warehouse procedures. I mplemented website display and search and browse enhancements to improve functio nality and the consumer experience. Adapted new stores to internal warehousing s oftware and policies, grew them to AMAZON.COMs business scale, and trained teams to take over established operations. Promoted to Senior Control Buying Manager of the Homes group of stores based on extensive experience with new product category and store launches. Managed a tea m of five control buying managers, and maintained oversight of up to 40,000 prod ucts. The Homes group generated a high of $300 million in annual revenue. * Launched business integration with DRUGSTORE.COM, AMAZON.COMs largest non-medi a third-party fulfillment option. Negotiated profitable contract terms, and held DRUGSTORE.COM accountable for strict deliverables service level agreement stand ards. * Led company initiative to expand selection with limited inventory risk to deve lop approximately 30 drop-ship partnerships. Secured 26 established partnerships . Researched and prospected more than 100 vendors, negotiated contracts, and ens ured vendors fulfilled stringent service level agreements. * Increased product selection by 20%, adding 18,000 new products, and offered 20 % of products through drop ship partners, cutting logistics and warehousing cost s. * Boosted sales revenue more $5 million by improving website buyability on 26,00 0 products in one division. * Initiated AMAZON.COMs expansion into non-media markets by launching a successi on of new stores including Kitchen, Housewares, Lawn and Patio, Tools, Jewelry a nd Watches, Apparel, Sporting Goods, and Automotive stores. JCPENNEY Seattle, WA Merchandise Manager/Childrens and Shoes Departments Manager (1998 to 2000) Directed product selection, procurement, and in-store placement and presentation for the $22 million childrens division of the nine stores Seattle district. Con

currently managed JCPENNEYs largest shoe department. Coordinated with the centra l buying office and vendor community to source and procure products, ensuring th at the district stores reached all sales and revenue targets. * Distinguished as one of only two company-wide districts to achieve shoe sales growth in 1999, increasing revenue by 18%. * Secured the only childrens camp shirts within all 1,100 stores in the corporat e division during the height of this fashion trend. Generated more than $170,000 in additional sales with discovery of 12,000 shirts for the district. Department Manager, Shoes (1997 to 1998) / Sales Associate, Shoes & Sporting App arel (1993 to 1997) Joined the leading retail department store as a seasonal hire; joined company as a salesperson. Promoted to department manager after ranking as one of the 10 to p-performing sales associates within the 1,100-store company. Managed up to 60 a ssociates for a department generating $4 million in annual sales. * Grew the shoe department into the highest-grossing and fastest-growing shoe de partment in the 1,100-store chain, ranking seventh nationally. Overcame inventor y constraints by contacting all other store managers and requesting their overst ock items to grow business.

PROFESSIONAL DEVELOPMENT PROFESSIONAL TRAINING * Industry Benchmarking Consumables PRG/Schultz (2005) * Advanced Microsoft Products Training New Horizons (2005) * Problem Structuring and Communication Strategic Communication Consulting (2003) TECHNICAL PROFICIENCIES * Planning, forecasting, and database programs. Collaborate with I.T. to create essential software changes. EDUCATION * Industrial Technology Studies NEW MEXICO STATE UNIVERSITY Las Cruces, NM