Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Tutorials

Course No MGT558

Cours Title BUSINESS RESEARCH METHODS

Course Planner 13585 :: Pranav Ranjan

Lectures Tutorial Practical Credits 4 1 0 3

Text Book:

1 Bajpai Naval,Busineee research Methods,Pearson education,first Impression

Other Specific Book:

2 Gupta, SC, Fundamental of Statistics, Himalaya Publishing House,2009 3 Nargundkar, R., Marketing Research, Tata McGraw Hill Publishing Co., New Delhi 4 Cooper D.R., Business Research Methods, Tata McGraw Hill, New Delhi,2007 5 Malhotra, Naresh, Marketing Research, Pearson 2006 6 Bryman, Alan and Emma Bell Bussiness Research Methods, Oxford second edition 2008

Other Reading Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference) 7 Miller, Felicia M.; Laczniak, Gene R.. Journal of Advertising Research, Sep2011, Vol. 51 Issue 3, p499-510, 12p,The ethics of celebrity endorsment,EBSCO database 8 Doss, Samuel. Journal of Management & Marketing Research, Mar2011, Vol. 7, p1-11, 11p, 2 Charts,The transference of brand attitude: the effect on the celebrity endorser,EBSCO daatbase 9 Pizzutti dos Santos, Cristiane; Von der Heyde Fernandes, Daniel. Brazilian Administration Review (BAR), Sep2011, Vol. 8 Issue 3, p225-246, 22p, 1 Diagram, 2 Charts,Perceptions of Justice after Recovery Efforts in Internet Purchasing: the Impact on Consumer Trust and Loyalty toward Retailing Sites and Online Shopping in General,EBSCO host 10 Biswas, Kohinoor; Chowdhury, M. K. H Kabir, H.. International Journal of Management, Sep2011, Vol. 28 Issue 3, p659-674, 16p,Effects of Price and Country of Origin on Consumer Product Quality Perceptions: An Empirical Study in Bangladesh,EBSCO host

Approved for Spring Session 2011-12

11 Mohsan, Faizan; Nawaz, Muhammad Musarrat; Khan, M. Sarfraz; Shaukat, Zeeshan; Aslam, Numan. International Journal of Business & Social Science, 2011, Vol. 2 Issue 17, p226-233, 8p,Are Employee Motivation, Commitment and Job Involvement Inter-related: Evidence from Banking Sector of Pakistan,EBSCO database 12 Lindenberg, Siegwart; Foss, Nicolai J.. Academy of Management Review, Jul2011, Vol. 36 Issue 3, p500-525, 26p, 1 Diagram, 1 Chart; DOI: 10.5465/AMR.2011.61031808,Managing Joint Production Motivation: The Role of Goal Framing and Governance Mechanisms,EBSCO database 13 Vlad, Sasu Dinu; Laura, Popa Adela; Maria, Secar? Oana. Annals of the University of Orade,EBSCO databasea, Economic Science Series, 2008, Vol. 17 Issue 4, p1183-1187, 5p,LOYALITY PROGRAMS WHICH INFLUENCE THE DECISION PROCESS IN CHOOSING TOURISM DESTINATION, 14 Kotler, Philip. Journal of Marketing, Jul2011, Vol. 75 Issue 4, p132-135, 4p; DOI: 10.1509/jmkg.75.4.132,Reinventing Marketing to Manage the Environmental Imperative,EBSCO database Relevant Websites Sr. No. (Web adress) (only if relevant to the courses) 15 www.ssrn.com 16 www.googlescholar.com 17 www.ebscohost.com Salient Features collection of research topics collection of research topics collection of research articles

Detailed Plan For Lectures

Week Number Lecture Number Lecture Topic Chapters/Sections of Pedagogical tool Textbook/other Demonstration/case reference study/images/anmatio n ctc. planned

Part 1
Week 1 Lecture 1 Introduction to business research,Difference between Basic and Applied research Defining Business Research,Road map to learn business Research methods,business Research methods: A decision making tool in the hands of management ->Reference :1,1

Lecture 2

->Reference :1,1

Case 1 page 17,Ref 1

Lecture 3

Business Research process design: An introduction.Problem Identification Research Proposal,Approaches to research,Field work and data collection,data preparation

->Reference :1,2

Lecture 4

->Reference :1,2

Case 2 page 39,Ref 1

Approved for Spring Session 2011-12

Week 2

Lecture 5

Measurement and Scaling:introduction,What should ->Reference :1,3 be measured,Scales of measurement,four levels of data measurement

Lecture 6

Measurement scales,Factors in selecting Appropriate measurement Scales Questionnaire Design: Introduction,What is questionnaire,Questionnaire Design process

->Reference :1,3

Case 3 page 66,Ref 1

Lecture 7

->Reference :1,4

Case 4page 90,Ref 1

Lecture 8

Sampling and Sampling Distribution,Sampling design process Random sampling methods,Non random sampling methods,Sampling and non sampling errors,sampling distribution,central limit theorem

->Reference :1,5

Week 3

Lecture 9

->Reference :1,5

Case 5 page 120,Ref 1

Lecture 10

Secondary data sources,Primary data and secondary data Benefits of using secondary data,classifications of secondary data sources,Road map to use secondary data

->Reference :1,6

Lecture 11

->Reference :1,6

Case 6 page 136,Ref 1

Part 2
Week 3 Lecture 12 Data Collection methods:introduction,Classification of survey methods Evaluation criteria for survey methods,Observation techniques,Classification of observation methods,Advantages and limitation of observation methods ->Reference :1,7

Week 4

Lecture 13

->Reference :1,7

Case 7, page 159,Ref 1

Approved for Spring Session 2011-12

Week 4

Lecture 14

Experimentation: Introduction,internal and external validity and its threats,Extraneous variable,lab versus field experiments,

->Reference :1,8

Lecture 15

Experimental Design: classification and limitation,test marketing

->Reference :1,8

Case 8 page 183,Ref 1

Lecture 16

Hypothesis testing,one tailed and two tailed test,Null ->Reference :1,9 and alternative hypothesis,z test t-test introduction,properties of t-test,Application of test, test for single mean,t-test for difference of means,paired t test for difference of means,t test with SPSS

Case 9, page 205,Ref 1

Week 5

Lecture 17

Case 1,2,3 Page 130,Ref 3

Lecture 18

Non parametric test: Chi Square.Chi Square with SPSS Analysis of variance,ANOVA with SPSS

Case 1,2,3 Page 187,Ref 3 Case1, 2,3 Page 235,Ref 3 Case1, 2 Page 256,Ref 3 Case 1,2,3 Page 336,Ref 3 Case 1,2,3 Page 363,Ref 3

Lecture 19

Lecture 20

Co relation and Regression with SPSS

Week 6

Lecture 21

Multivariate analysis : Introduction and its usage,Factor analysis with SPSS Cluster analysis with SPSS

Lecture 22

Lecture 23 Lecture 24

Discriminant Analysis with SPSS Presentation of result and report writing,Tabular and graphical result of data Case 1,2,3 Page 197,Ref 3

Approved for Spring Session 2011-12

Spill Over
Week 7 Lecture 25 Conjoint analysis Case1, 2,3 Page 435,Ref 3 Case1, 2,3 Page 462,Ref 3

Lecture 26

Perceptual mapping

Lecture 27

How to write a research Paper

Details of homework and case studies

Homework No. Objective Topic of the Homework Nature of homework (group/individuals/field work Evaluation Mode Allottment / submission Week 1/6

Case study 1

To develop analytical skills in students

A team of 3 students has to be formed.Case study will be given to Group students and Submission of written report after critically analysing the Case lets/problems assigned by the faculty based on business research methods (Including comprehensive aspects of business research such as relevance of research, research process, research design, measurement etc.). Also they have to present the same in class. Faculty has to evaluate students based on their participation in class. Individual

Quality of report-5 marks,Quality of anlysis-5 marks,Presentatio n and queationanswer 5 marks

Class participation 1

To encourage students participation in class To make student learn about how do academic research

Participation level in class-5 marks

1/6

Homework 1

a) A set of research topic will be identified by students and Group approved by instructor on which they have to prepare a report: 1) Introduction; 2) Review of Literature; 3) Research design / Methodology; (At least 25 research articles to be reviewed on the assigned topic.) Note: Students must use www.scholar.google.com and www.ssrn.com, www.proquest.com for review of literature apart from other websites. Evaluation criteria: Objectives & Review of Literature: 6 marks, Research design: 8 marks,Overall report quality:6 Design a questionnaire on the selected topics (continue with first home work.) Also do the anlysis with the help of SPSS.Prepare a detailed research report and submit .Evaluation criteria: Questionnaire design: 6 marks,Analysis8,Report quality-6 marks Group

Evaluation criteria: Objectives & Review of Literature: 6 marks, Research design: 8 marks,Overall report quality:6 Evaluation criteria: Questionnaire design: 6 marks,Analysis8,Report quality-6 marks Approved for Spring Session 2011-12

1/3

Homework 2

To make student learn about how do design questionniare and do the analysis

3/6

Scheme for CA:out of 100*

Component Homework Case study Class participation Frequency 2 1 1 Total :Out Of Each Marks Total Marks 10 15 5 30 20 15 5 40

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned (case analysis,problem solving test,role play,business game etc)

Tutorial 1 Tutorial 2 Tutorial 3 Tutorial 4

Case 1 page 17,Ref 1 Case 2 page 39,Ref 1 Case 3 page 66,Ref 1 Case 4page 90,Ref 1,Case 5 page 120,Ref 1

Case analysis Case analysis Case analysis Case analysis

Tutorial 5

Problem solving

Problem solving

Tutorial 6

Problem solving

Problem solving

Approved for Spring Session 2011-12