DARREN K. DREVIK 9 W. 73rd Street #3B New York, NY 10023 Mobile: (678) 777-7577 Email: dd17adf10@westpost.net LinkedIn: www.linkedin.

com/in/darrendrevik Twitter: @ddrevik Director/VP-level corporate communications, PR, and social media marketing execu tive with extensive media background who offers history of innovation and succes s across multiple industries. EXECUTIVE SUMMARY Drives significant sales growth by aligning companywide public relations, marke ting and branding efforts, building brand awareness, and changing corporate perc eption of marketing activities. Recognizes opportunities for improvement and devises solutions to further diffe rentiate firm; increases visibility, securing positive media coverage, establish ing beneficial partnerships, and generating favorable publicity. Encourages team collaboration and creativity, identifies appropriate course, an d builds consensus around decision. Demonstrates depth and breadth of expertise spanning market analytics, collater al design, speechwriting, drafting press releases, and short- and long-term stra tegic planning. Interfaces adroitly with C-level executives, mid-management professionals, and client-facing team members, clearly communicating set vision and direction. CORE COMPETENCIES Social media marketing and analytics Website development and management Pr oject/product management Brand development and positioning Crisis communications Media relations Innovative strategic and tactical thinking Highly persuasive verbal and writt en communication skills PROFESSIONAL EXPERIENCE VMS, New York 2010-Present Communications & Marketing Director Develop, execute key PR, internal/external communications and marketing programs for U.S.(tm)s largest media monitoring and analysis provider. Launched company(tm)s social media platforms, including knowledge leadership bl og site, Facebook, Twitter, YouTube, Foursquare and LinkedIn presences. Continue to develop and expand company(tm)s social media marketing strategies. Created more aggressive partnership strategies to leverage company(tm)s proprie tary intelligence data, grow sales, identify key acquisitions to generate organi c top- and bottom-line growth. Instituted more customer-facing culture in marketing communications, pushing co mpany to focus on product benefits over features both internally and externally. Developed B2B campaigns communicating company(tm)s media measurement, media met rics and media analysis programs. D&A Creative, Atlanta, New York 2009-2010 Principal Operated private consultancy providing corporate communications, PR, photography , and marketing services to clients in multiple verticals including publishing, real estate, legal services, Internet, and technology. Delivered variety of solutions, from crisis consulting to development of compre hensive public relations plans, administering budgets ranging from $50k to $2M a nnual, and managing multiple projects concurrently. Spearheaded redesign of The Oak Ridger, award-winning newspaper experiencing si

gnificant decline in readership. Introduced more modern appearance and reader-fo cused approach, retasking reporters and editors to concentrate on areas of great est interest to subscribers, halting readership declines and facilitated 2% grow th in circulation. Developed business-growth strategic and tactical marketing positioning for Balc h Law Group, PC, specialty Atlanta civil litigation firm. Developed website, social media marketing and lead-generations programs for ser vice industry leader Fibercare, using social media to grow lead traffic by 40% i n first four weeks of program Atreus Homes & Communities, Inc., Atlanta 2005-2009 VP of Communications & Marketing, U.S. Positioned corporation competitively, playing key role in its growth from nation (tm)s 122nd to 44th largest homebuilder. Recognized and corrected problem of inconsistency within and across company(tm) s five markets in terms of branding, company strategies, effective techniques, a nd media buying. Aligned internal and external communications operations by training marketing/P R professionals, who previously were somewhat unfocused and without direction; b rought uniformity to messaging while leaving room for flexibility in execution. Developed guidelines for advertising materials, improving consistency in market ing efforts and resulting in greater brand recognition, leading to 12% increase in year-on-year sales in two markets and $40 million revenue in new market. Introduced practice of conducting and drawing from market research in order to target advertisements to each market in most effective manner and through most e ffective medium. Gained company regional/national coverage by establishing partnership with ABCTV(tm)s Extreme Makeover: Home Edition, increasing visibility in new markets and creating 30% increase in prospect traffic. Led rebranding initiative following trademark conflict and relinquishment of or iginal name; executed intensive changeover, requiring alterations to all signage and collateral, in four months. Responded to multiple crisis communications situations, turning issues into sal es successes. Conducted focus groups and customer research to identify user preferences in te rms of website design; managed development of customer-driven site, expanding si te capabilities and improving usability. Transformed staff(tm)s perception of marketing, establishing process as scienti fic, measurable, and critical in driving sales. Held responsibility for eight direct reports, including five marketing managers , with $8M annual budget. Venture Homes, Inc., Atlanta 2002-2005 Director of Marketing Designed and developed regional builder(tm)s marketing department; created brand identity; and improved consistency in messaging. Created new website recognized as "Best Builder Website" by Greater Atlanta Hom ebuilders Association. Aligned company(tm)s marketing messaging, resulting in 20% traffic and sales gr owth - on order of $40 million revenue increase - in first 24 months. Oversaw work of graphic artist, closing coordinator, and marketing manager, wit h $2M annual budget. iFleet, Inc., Atlanta 2000-2002 Marketing Director/Content Manager Developed website content strategies for Metro Atlanta(tm)s fourth-fastest-growi ng private company. Identified client interests and led redesign of two major websites, ultimately generating significant increase in sales leads. Developed content and site framework to address established needs, appeal to ex

isting and potential customers, and enable accessibility of information; efforts resulted in continual increase in site traffic. Grew company visibility throughout industry, creating multiple, regular exposur es in business, trade, and general media. VNU Business Media (now The Nielsen Company) Atlanta 1997-2000 Editor in Chief Served as senior editorial executive for international publishing company(tm)s t wo B2B magazines and three websites. Held responsibility for all content, including print material, collateral, webs ites, e-mail newsletters, and information for annual conference and seminars; su pervised six-person in-house editorial staff and 12 contributors. Developed Industry Forum program, which locked down 80% of annual magazine sale s in first three months through tying advertisers with key editorial players in conference format. Repositioned unprofitable Sporting Goods Dealer publication, attracting new rea der base and bringing in $4 million in incremental sales growth. Redesigned product from stale newspaper-style format to more appealing and effe ctive layout. Provided aggressive coverage of several key industry segments, balancing intere sts of advertisers while maintaining editorial integrity. Thomson-Reuters, Multiple Locations 1989-1997 Identified new revenue streams in company(tm)s operations , increasing revenues by 37% in stagnant market; drove up circulation; and generated $45 million in ne w advertising sales through marketing and editorial initiatives. Bureau Chief, Atlanta - Created new revenue initiative that realized $10M in sal es. 1995-1997 Publisher, Cordele, Ga. - Identified new business units to grow top line in decl ining market. 1992-1995 Editor, Florence, S.C. - Reversed declining quality and sales at region(tm)s lar gest daily newspaper. 1989-1992 EDUCATION B.A., Journalism, Georgia State University, Atlanta, Georgia REFERENCES Robert Mitchell Editor Washington Post-L.A. Times News Service 1150 15th Street NW Washington, D.C. 20071 (202) 334-6173 mitchellb@washpost.com James Morelli Regional Director Macquarium Intelligent Communications 1800 Peachtree Street, Suite 250 Atlanta, Georgia 30309 (404) 422-6080 james@elementalbeat.com Bruce Eaton Director, Marketing Research & Effectiveness Bloomingdale(tm)s Inc. 1000 3rd Avenue New York, NY 10022

(718) 544-2313 bse398@yahoo.com Scott Dixon President Network Communications Inc. 2305 Newpoint Parkway Lawrenceville, Georgia 30043 (770) 962-7220 sdixon@treb.com Jay McKenzie Vice President & General Manager Builders Digital Experience 11900 Ranch Road 620N Austin, Texas 78750 (512) 651-8915 jmckenzie@theBDX.com