SUMMARY Online Marketing ~ Strategic Planning ~ Program Management Accomplished marketer and excellent communicator with a proven track

record of a chieving consistent, high quality results positively impacting growth and bottom -line. Strategic big picture thinker with an ability to translate customer insig ht into actionable results by developing and implementing innovative solutions, streamlining processes, and effectively working across cross-functional teams. A ble to build productive working relationships with internal and external stakeho lders. Foundational knowledge of finance and strategy development. Led preparati on and delivery of executive level recommendations. PROFESSIONAL EXPERIENCE TECHNISOURCE, INC, working for INTUIT, INC San Diego, California , 2010-present Senior Manager, Program Management, In-Product Marketing, Web Team Led collaboration with marketing partners, web creative, research, analytics and development teams to drive in-product offers that deliver customer value while increasing average selling price on www.turbotax.com. Derived and applied customer insights and data from quantitative and qualitative research to develop hypothesis and testing plan for in-product solutions. Prioritized website feature enhancements based on revenue generation potential; allocated resources to meet business critical deadlines while strengthening bran d representation, maintaining optimally functioning website and maximizing opera tional efficiencies. Managed the execution of A/B in-market testing and roll-out of in-product experi ences and up-sells. Identified gaps for multiple A/B web tests resulting in improved flow for accoun t creation and identification of technical issues for secure pages. Generated $1 3M incremental annual revenue through reduced time to redesign tests prior to la unch, thereby avoiding unknown delays or nullification of tests during peak seas on. Managed two-day strategy offsite attended by over 50 employees, contractors and vendors. Translated leadership expectations in to clear and simple goals and agenda. Developed innovative approach to market the event by developing a dedicated webs ite with agenda details, registration capabilities, and engagement mechanisms su ch as user surveys. Ultimately delivered universally positive feedback and establishment of a team o riented culture. WEBSENSE, INC, San Diego, California 2005-2010 Manager, Web Programs, Search & Analytics (2010) Led team of four individuals including a web designer, developer, and two analys ts as well as external vendors for paid search, organic search, and analytics. Enabled data-based decision making by translating company marketing initiatives

into web-based key performance indicators and developing a systematic reporting system. Implemented an innovative process to improve quality of web acquired leads by co nverting transactional web-based forms into an account-based system enabling sup erior customer experience and lead tracking. Designed and implemented a digital process to manage all incoming web requests a nd resourcing, allowing for visibility into work load and wait times, resulting in efficiencies across process and functional groups. Managed 12 regional sites including 8 translated sites, partner portal, customer portal and internal sales training site. Web Program Manager (2008-2009) Led re-architecture of product support section of website, enabling product cros s sell to current customers Increased customer loyalty and improved satisfaction by two percentage points th rough re-architecture of the customer portal. Achieved first increase in custome r satisfaction in two years. Lowered translation costs and processing times by 50% by developing an innovativ e process to translate the corporate website in eight different languages. Generated customer referrals through the redesign of the customer reference page on the website, which had not previously been possible. Evaluated business needs and recommended methods for optimal user experience and lead optimization. Investor Relations Manager (2006-2008) Identified key messages to target different investor audiences by applying insig hts from quantitative and qualitative data resulting in a positive shift in the investor base to a longer term stockholder. Customized outbound communications including IR press releases, CFO quarterly co nference call scripts, corporate presentations, and Q&A documents to address inv estor expectations and expected concerns; e.g. emphasized cash flow implications of the subscription model to target messaging to value investors. Represented the company at investor conferences and marketing road shows; convey ed company strategy and financials to investor analysts. Provided internal stakeholders with greater visibility and understanding of how the company is viewed externally by improving internal communications of IR info rmation; cultivated key business relationships. Investor Relations Analyst (2005-2006) Managed all internal and external IR activities and schedules including marketin g trips, road shows, conferences, analyst meetings, tours, shareholder meetings, and investor meetings. Improved and updated the IR databases, website, and calendars. Prepared IR related press releases, management presentations, fact sheets, inves tor kits, and quarterly earnings announcements.

Monitored industry trends, market data, company financials, and price performanc e. Generated the IR and quarterly ownership reports for senior management. SAN DIEGO SUPERIOR COURT, San Diego, California 2003-2005 Business Analyst Facilitated better communication channels between IT and direct operation depart ments, educated end users, and communicated goals by designing and drafting an i nformation technology newsletter. Designed, developed and deployed an inventory tracking database resulting in a 1 00% improvement in parts availability. EDUCATION SAN DIEGO STATE UNIVERSITY, San Diego, California Master of Business Administration, Marketing, 2005 LIFE PACIFIC COLLEGE, San Dimas, California Bachelor of Arts, 1997