JOHN S. HALL 8008 Palmer Drive, Fairview, PA 16415 203-240-3703 one4hall@gmail.

com GM / VP OF SALES & MARKETING Revenue Growth / Brand & Product Management / P&L / Licensing / Forecasting / Market Analysis / Advertising / CPG / Big Box Retailers / Negotiations / Solution Selling / Leadership / Teambuilding Strong track record as a B2B builder and sales/marketing leader who connects quickly, assesses new situations and creates win-win strategies to boost revenue, improve share and increase profits. Proven talent for jump starting underperforming businesses, turning around lagging sales and delivering results to the bottom line. Developed and executed successful sales and marketing plans in companies from start-up to Fortune 500 in scale. I can make immediate contributions with a skill set that includes these strengths: * Establishing vision and strategic direction for growth * Building effective selling strategies and mentoring staff to succeed * Developing programs for brand awareness to increase market share * Delivering winning sales presentations at the decision-maker level Bachelors degree from Columbia University in English & Comparative Literature (also played NCAA D-1 Football for the Lions). Certificate from Center for Creative Leadership, Leadership Development Program in 2001. I have a unique creative ability to craft missions that invite stakeholder participation from all corners and levels. SELECTED ACCOMPLISHMENTS Boosted division revenues 65%. Mascioni startup division in hospitality space, was unprofitable and sales were below expectations. Redefined operating procedures, implemented new pricing disciplines and initiated sales organization restructuring. Increased division revenues to $5M and erased 32% operating losses.

Tripled sales revenues in five years. Federated was a major Dan River customer but stalled as growth account. Met key players, reviewed the situation and developed plan to offer proprietary styling across multiple quality/price levels on a first-refusal basis along with a corporate pricing structure and incentives to improve category margins on an ongoing basis. Became #1 category resource to Federated and increased account sales to nearly $20M. Revamped organizational effectiveness to boost profits. Spearheaded initiative at Dan River to bring product management into the channelspecific sales/marketing unit. Established a leaner decision-making process, tighter cost/expense controls and reduced inventory by 35% while leading bedding division in gross margin performance. Drove key component of industry-leading growth products. Dan River key product category had forced-size matrix inconsistent with demand, causing user inventory problems and margin loss. Reconfigured pricing, eliminated all sizes-one price structure greatly reducing margin liability. Expanded merchandising and introduced multiple quality levels, driving category to 40% key customer penetration and near 50% of category retail sales. CAREER HISTORY VP of Sales & Operations, Oasis Footwear, 2010 to 2011. Recruited to drive sales and create marketing plans for a startup company with quality therapeutic and wellness footwear until cash flow limits and downsizing occurred. Principal, Beechwood Vista, LLC, 2007 to 2010. Launched own sports fishing invention from concept to retail placement. Monetized concept and achieved distribution in 350 retail outlets during first seven months of operation. President/CEO, Mascioni USA Ltd, 2004 to 2006. Accepted challenge to grow sales and profitability for two-year old hospitality division. Expanded finishing and printing sales to $15M with prominent designer brand licensees. VP of Brand Development, Group 3 Design Corp, 2004. Drove development, re-launch and management of Royal Velvet, a $125M home furnishings brand. Secured licenses that ensured 120% ownership investment recoup.

VP of Sales & Marketing, Dan River Inc., 1990 to 2002. Headed sales, marketing and merchandising with P/L responsibility for $130M segment of $470M division, reporting to Division President. Promoted to SVP in 1998, managing team of 35 employees, including national sales force as well as product and marketing departments. Earlier: VP of Merchandising, WestPoint Pepperell. Responsible for pricing, margins, inventories, and forecasting for $280M annual business. Promoted to Marketing Manager after Sales Rep positions in Houston and St. Louis. Note: U.S. House of Representatives, District Director, 2009. After serving as campaign Finance Director, managed the transition to full-time district operation for PA Congresswoman. Liaison to Economic Development and Government agencies, local/state officials and members of PA district manufacturing and business community.