Business Plan Report On

Submitted to: Miss Pooja

Submitted by: Ankita Khurana Vimmy Mann FB - 1

Contents
1. Execute summary 2. Company overview y Introduction y Mission statement y Objectives 3. Product and service y Features y Benefits y Stage of development 4. Market and industries analysis y Trends y Target market y Competition y Opportunity 5. Market plan y Positioning y Product/services strategy y Pricing strategy y E-commerce y Communication strategy y Sale strategy

6. Operation plan y Operation strategy y Scope of operation

7. Development plan y Development strategy 8. Management y Company / organization y Management team 9. Competitive advantage 10. Financials plan y y y y 11. Funding y Sources uses of fund statement y Resume Financial projections Key assumptions Sources of uses fund Business risk

Executive summary
Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion, through times, has gone through so many rapid changes and bizarre extremes that it has examples of nearly every kind of clothing function. However, in a boutique business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of the people. Every individual has its own taste and preferences due to the vast cultures, geographical differences, purchasing capacities, influence of the western culture, and bewildering diversities of the ethnic groups. One has, therefore, to sift and isolate, and then relate and bring together, the ideas for creating various designs, which can fit in the context of the fashion in vogue and the culture in practice. .

Company overview
Introduction

Aura-A Lifestyle Fashionable boutique is pioneered in traditional, indo westerns and western women apparels. This boutique business was started 6 months ago. It is located in Chandigarh sector 9. We deal in traditional suits, dresses, party gowns, silver and gold plated jewellery as well. Your clothes speak for you...define your personality even before you speak so wear what makes you happy. Defines your AURA

Mission statement

Satisfying our customers by providing them best qualitative stuff and unique designs keeping in view their comforts and excellence We believe in quality as well as giving unique style to each individual. The main target of Aura- a Lifestyle Fashionable is to create its own fashion with unique sense and style. Now we are dealing in tricity from the last 6 MONTHS AND OUR NEXT MAJOR MISSION IS TO EXPAND OUR Business to different

cities of Punjab as well as Haryana. Innovations and experimentations make our boutique more unique.

Objectives

Non financial objective:

The world has changed now to remain up to date and to wear good clothes is a necessity like other basic necessity so the main objective of our boutique business is to make our customers more comfortable as well as more trendy. Because we believe in dont follow the fashion blindly as each individual has its own different personality and preferences. So we use different fabrics, colours, and materials according to customer choice and make them special in their own way.

Financial objective
y To increase our profits by 40%.

Products and services

Product will be priced at the high end to reflect the quality and exclusiveness associated with the boutique. High end material such as crinkle chiffon, zari, silk, Chinese raw silk Chamose Silk etc will be used. The boutique will offer following products such as y y y y Casual wear Ethnic wear Party wear Formal wear

Casual wear: includes material such as cotton, khadi silk. In casual wear you will usually find tops, pants, skirts, and kurtis as well. Ethnic wear: as it is traditional wear so the fabrics and heavy material will be used to give it a prestige look. The garments in this will be Punjabi suits, anarkalis, lehangas, dhoti kurtas, and phulkaris. Party wear: it includes traditional as well as western wear such as party gowns, short dresses, and heavy sarees.

Formal wear: formal wear will also accomplish the needs of office women because we have also apparels such as formal shirts, pants and jackets. Jewellery: As Aura also includes jewellery so we give our customers matching jewellery for their parties as well as casual wear. Casual jewellery is imported from Singapore, London. Which look elegant when match with dresses. In party jewellery you will find sleek and beautiful silver and gold plated jewellery.
\

Services:
We provide apparels to our customers timely and we try our best to give best stitching so customers dont have to come again and again for alterations. We even provide services to our those customers who live far or working women who cant take out time to come to our boutique our tailors go to their places to take their measurements and for delivering their clothes.

Benefits:
y y y y Easy accessibility Time value Home delivery Location is our attraction of tricity

Stage of development

Market and Industries analysis

Trends:
We use different kinds of marketing tools which are as follows: y Usage of print media : i.e. printing of posters and pamphlets as well as displaying it and distributing it at proper places y Advertisement : in print media i.e. local newspaper and fashion magazines etc y Event arrangements : i.e. fashion shows, photo shoots and music concerts y Usage of e-commerce: launching of website and advertisement on web. y Word of mouth: let your friends and family do the raving for you and the word will get out and you will start gaining a business reputation for offering this that or the other thing. Cost :free y Radio y Membership cards y Exhibition y Direct mail

Target market:
Our main target is our direct customers in tricity. We target teenage girls, youth and middle age women and working ladies. In future we will target markets of Punjab and Haryana.

Competition:
As our boutique is new so we are facing a competition but due to our unique style of working and our good customer relation we are able to handle the competition well.

Opportunity:
Its been just 6 months in the market but we have gained lot of opportunities. We are planning to expand our business in our own field like imported hands bags, accessories (scarfs, belts, and long chains), cosmetics, and foot wears. After 2 years we are planning to open our outlets in various cuties of Punjab and Haryana.

Marketing plan

Positioning:
We position teenage girls, youth and middle age group and make them satisfy according to their needs.

Product / service strategy:

As are main products are traditional, formals, party wear, professional, hand bags and jewellery and we are also planning to expand our products like foot wears, cosmetics, accessories etc.

Raw material:
The raw material required would be as follows:
y

Fabric: the fabric, which is the basic raw material requirement for a boutique and a major component of the cost, can be obtained from wholesale markets or from market specializing in designer clothes.

Accessories: such as buttons, laces, zippers, needles, threads, embroidery threads, glasses etc. Will be procured from the local markets at competitive prices. y Labels, tags and packaging: labels and tags can be obtained on orders, as these serve as an identity for the boutique and are useful for promotion.

Percentage of total outfits produced:

Category Casual wear Ethnic wear party wear Formal wear % of total outfits 25% 35% 30% 10%

Services:

The most attracting service of our boutique is we make our customers satisfy according to their needs as we have good talented and expert staff from various different cities of India. We provide home delivery as well.

Pricing strategy:

Percentage of cost: Average sale price:

Category Casual wear Ethnic wear Party wear Formal wear Average price per outfit 2000 4500 6000 5000

Cost of goods sold and other expenses:

Cost of goods sold has been taken as the percentage of the sale price. The percentage of cost for each product category is as below:

Percentage of cost:

Category Casual wear Ethnic wear Formal wear Professional wear

Cost(percentage of sales) 35% 32% 30% 20%

E-commerce:
We have created our website in the name of www.aura.com. And we also make contact with our customers through our website. We send mails to our regular customers with our latest designs of our apparels as well as jewellery. We also give our advertisement through facebook and twitter as well.

Communication strategy:
Our communication strategy is very simple and unique. We do our communication through word-of-mouth, sms, direct customer link, social networking sites, hoardings, local newspaper and radio.

Sales strategy:
We give festival discounts coupons to everyone and special discount coupons to our regular customers. During wedding seasons we give various schemes on ethnic wear. We give off season sales.

Operation plan
Operation strategy:
It reviews its strengths, weaknesses, threats and opportunities; presents a series of fundamental statements relating to operation strategy for boutique vision, mission, values and objectives; and sets out operation strategy for boutique proposed strategies, goals and action programs. We purchase fabric such as banarsee silk, zari, pure silk, chiffon, khadi, crepe, bandhani, from parts of India accessories such as lace, buttons, glass, embroidery threads, needles, from Amar supplier which is located in Ludhiana Punjab.

Scope of operation:

Our main priority is customer so we believe in satisfying our customers. We will provide good service to customer. Regarding our products and in future we will provide 24hr customer and online booking(www. aura .com) .customer can visit the web site and they can check product and give the order .we will provide the order within 10 days as we have address and measurements of our regular customers. Payment can be done by cash on delivery.

Development Plan
Our development plan is to expand our business in different cities of Punjab and Haryana within 2 years. We are adapting more and new modern techniques which will help to make apparels in less time with good stitching and quality. We are also planning to increase our staff that are experts and have different knowledge because they will be from states of India.

Management

Aura believes in friendly environment. Currently we have 7 tailors in which 3 are hired from Punjab and rest from Lucknow, Rajasthan, and Delhi. There are 5 delivery boys, 15 workers and 1 receptionist. The hire process has been taken seriously and we have made sure that they are trust worthy and loyal to their work. Aura believes in unity and team work because our work cannot be accomplished individually as some people are involved in stitching, embroider, material handling. Therefore team work is very essential.

Competitive Advantage
Aura purpose is to provide clients with exclusive Indian and Western wear because we love to design. We achieve excellence for our clients because excellence makes us happy. We do not settle for good, because good is not enough for us. We emphasis on quality, satisfaction of our customers, give products on time to our customers. We use latest designs and techniques of production to give best results to our customers. We always try to be better from our rivals so that more and more customers can get attracted to our store and we are able to retain our old, loyal and regular customers.

Financial plan
Financial projections: Human resource requirements:
The project of boutique requires the following human resource/staff: Staff salaries:

Positions
Production staff

Required 1 5 1 1

Salary per month 15000 7000 4000 5000

Salary per annum 1,80,000 84,000 48,000 60,000

Designer Tailor Press/iron man/finishing Dyer Administrative staff Sales girl Office boy Guard Peon/sweeper Total

2 1 1 2 14

6000 3500 5000 2500

72,000 42,000 60,000 30,000 5,76,000

Machinery/ equipment details:

The boutique will require a small in-house stitching unit. The cost of the stitching machinery will be as follows:

Machinery details: Stitching machinery Single needle lock stitching machine Over lock machine Embroidery Total No 8 Rs/unit 19,900 Rs 1,59,200

1 1

56,800 29,900

56,800 29,900 2,45,900

Furthermore, the following will also be required to set up a boutique:

Office equipment:
Office equipment Computer Computer printer Telephones Fax machine Software Total No 1 1 2 1 1 Rs/unit 25,000 12,000 3,500 12,000 30,000 Rs 25,000 12,000 7,000 12,000 30,000 86,000

Premises for shop and stitching unit: Recommended mode for renting a shop:
It is recommended that the proposed location for aura be a posh area, where people have the buying capacity for the women fashion wear. The size of the shop should be atleast 800 sq.ft i.e. 20 feet front and 40 feet depth. Furthermore, a small building will be required to establishing the stitching unit. One viable option is to rent a small house for this purpose. The shop will be obtained on rental basis, and the rent estimation for such shop is Rs 56,000/month. According to the prevailing practice, 6 months rent as advance and the 3 months rent as security would be required for renting the shop. It is assumed that security is the one time expenditure; where as prepaid rent will only be given at beginning, while establishing the boutique. After 6 months rent will be paid on monthly basis. The cost estimates for setting up a boutique as follows:

Rent cost detail:

Security for renting shop/outlet( rent @ Rs 56,000 per month,3 months rent as security) Interior decoration(installing lighting, hanging racks, mirrors, glass panes, cash counter and other dcor etc) Security for renting a house for installation the stitching unit( rent @ Rs15,000 per month) Rs 1,68,000

4,37,000

45,000

Infrastructure requirements:
The project will have the following infrastructure components: Description Main shop Try room Small store Kitchen Building for stitching unit Sq.ft 600 36 100 64 10 Marla house

Project cost:
Description Machinery & equipment Interior decoration(furniture & fixture) Office equipment Security deposit for premises Pre-operating expenses Promotional expenses Salaries Total capital cost Working capital Raw material(fabric & accessories) Prepaid rent(boutique & stitching unit) Total working capital Project cost Cost(Rs) 2,45,900 4,37,000 86,000 2,13,000 67,000 5,76,000 1,231,600 1,04,680 4,26,000 5,30,680 1,762,280

Project returns:
Internal rate or return(IRR) Payback period (years) Net present value(NPV) 67% 1.50 3,684,374

Financing plan:
Financing Equity Debt 60% 40% Rs 1,098,066 7,32,044

Key assumptions: Production assumptions:

Number of stitching machines Production capacity(no. of dresses per month) Capacity utilization for the first year Self production(% of total production) Dresses manufactured on CMT basis(% of total production) 5 750 55% 60% 40%

Operating assumptions:
Hours operational per day Days operational per month(production) Days operational per month(boutique) 8 25 25

Cash flow assumptions:

Account payable cycle(days) Account receivable cycle(days) 10 15(of 30% sales)

Expense assumptions:
Promotional expenses after year 1(% of expected sales) Machine maintenance Raw material price growth rate Payroll growth rate Machine maintenance growth rate Rent growth rate 2% 1% of machinery cost 1% 5% 5% 10%

Financial assumptions:
Project life Debt: equity Interest rate on long term debt Debt tenure Debt payment per year 10 years 40:60 14% 5 years 2

Business risks:  Competitive structure of the market :

The market of the boutiques is highly competitive, therefore if the entrepreneur is not well responsive to the tastes and response of the clientele as well as the fashions in vague he/she may not be able to capitalize the opportunity properly.

 Pilferage in the designs:

The designs which a designer produces can be sold by the staff even before that design is launched and that can pose serious threat to the business because in the fashion industry it is the uniqueness of the design which matters.

 Selection of the wrong venue:

Selection of the wrong venue can be a major hurdle in achieving the desired business objectives.

 Selection of the wrong design:

If the designs are not selected according to the tastes of the clientele then it can be detrimental for the business, so the clientele taste should be properly tracked.

 Tax:
Improper documentation of the sales receipt record may lead to problems with tax department.

Funding
Funding requirements:

We have taken funds from various sources as we both were not able to complete our funds so we took various funds from y Personal: Ankita has contributed Rs 20, 00,000 and Vimmy has contributed Rs 20, 00,000. y Bank loan: we have taken Rs 10, 00,000 loan.

  

VIMMY MANN HNO: 193 PHASE 11, MOHALI Contact: 9878080891 E-mail: mann.897@gmail.com

OBJECTIVE Seeking a challenging position in a reputed organization which provides opportunities for professional growth and advancement, and utilize the experience acquired in becoming a valuable team member in the field of finance.

PROFILE

y Academically astute individual offering in-depth academic knowledge, practical project exposure and an effective analytical ability augmenting a highly creative and expressive mind.

y Self motivated, hard working and goal-oriented with a high degree of flexibility, creativity, resourcefulness, commitment and optimism y Result oriented individual with strong analytical and interpersonal skills and a quick learner with high levels of adaptability and ability to take initiative. y Good communication skills, verbal as well as written coupled with exceptional presentation skills. y An effective team player with exceptional planning and execution skills coupled with a systematic approach and quick adaptability

EDUCATIONAL CREDENTIALS

Pursuing full time Programme in National Economic Planning and Entrepreneurship (Leading to Masters in Business Administration) Indian School of Business & Economy

BACHELORS OF COMMERCE 2010 Dev Samaj College for women, Chandigarh/Punjab University; 63%

Class XII 2007

St.soldiers/C.B.S.E; 72%

Class X 2005 St.soldiers/C.B.S.E; 67%

Technical Proficiency Windows 97/2000/XP, MS Office, Internet Applications

Summer Internships Title RISKS AND RETURNS

Company HDFC AMC Role Duration Management Trainee 2 Months

Synopsis

Study of HDFC mutual fund scheme in the frame of RISK and RETURNS

Projects Undertaken

y Brand promotion through direct marketing y Projects on brand diversification y Excom live project

y Project on mystery shopping y Mutual funds in the frame of risk and returns

Extra Curricular Accolades

Coordination in Ciceros Coordination in amaze held at IIPM Chandigarh campus Participated in youth festival of Punjab university Participated in various team activities at school and college level y Also worked for Social organizations like rotary club of Chandigarh y y y y

Date of Birth: 12/07/1989 Languages Known: English, Hindi, and Punjabi Hobbies: dancing, reading fictions, cooking, yoga Permanent Address: #194 phase XI, Mohali (Punjab) References: Available on Request

  


ANKITA KHURANA Mobile: - 09888217296 ~ ankitakhurana89@yahoo.in

CAREER OBJECTIVE Secure a challenging position to effectively contribute to the best of my abilities and knowledge; and at the same time earn, learn and grow with the organisation.

ACADEMIC QUALIFICATION Examination Year university Division

college n

M.B.A. Chandigarh

2010 Till date NA

IIPM -

B.COM Singh College

2007-2010 First

Guru Gobind For

Women, Chandigarh

 Senior Secondary (XIIth-Commerce) from C.B.S.E. Board in year march 2007.  Intermediate (Xth) from C.B.S.E. Board in year march 2005. HOBBIES AND INTEREST  Dancing  Reading novels  Cooking  Travelling EXTRA CURICULAR ACTIVITES  Participated in cultural activities.  Participated in intra school bournvita quiz contest 20002001.

STRENGTHS  Ability to work in team work.  Hard working  Patience  Positive Attitude

IT SKILLS Well conversant with Microsoft Office, window 7, C, C++. LANGUAGES KNOWN Spoken and Written: English & Hindi.

PERSONAL DOSSIER

Fathers Name

: Rakesh Khurana

Date of Birth

: 03rd November 1989

Permanent Address

: House No- 5196/1, Modern housing complex, Manimajra, Chandigarh 160101.

Present Address

: House No- 5196/1, Modern housing complex, Manimajra, Chandigarh 160101.

Marital Status

: Single

Nationality

: India

Date: KHURANA

ANKITA