10 THEMATIC PAVILIONS

BeWell Expo is a two-day extravaganza dedicated to beauty and wellness for consumers. It is the first expo with a mission to expand consumer awareness through education via the presentation of many different modalities, paths and practitioners. The BeWell Expo is divided into 10 thematic pavilions:

FAST FACTS
With the experience of more than 20 years in the skin care and spa industry from Les Nouvelles Esthtiques & Spa magazine and The International Congress of Esthetics and Spa, BeWell, the Premier Consumer Beauty and Wellness Expo, is ready to be launched at the Los Angeles Convention Center on Saturday, September 29 and Sunday, September 30, 2012, taking men and womens beauty and wellness to the next level! The beauty industry in the united States reached $36.5 billion in 2010, with skin care remaining the largest product class, accounting for 25% of total industry sales. South California is the #1 beauty market in the u.S., as the most populous area, a median age of 34.7, the highest numbers of spas and many beauty conscious people. According to the New York Times, it is not unusual for a woman in Los Angeles to spend $2000-$4000 a month on beauty products and treatments. Americans live in a culture that values appearance, where beauty influences the self-confidence and social acceptance. Consumed by popular cultures saturated images of idealized, air-brushed and unattainable male and female physical beauty, women, girls and men cannot escape the importance of their appearance. Todays American woman realizes that beauty begins with a good skin care regimen, and men are becoming increasingly conscious of good grooming habits. Men are demanding products specifically targeted for them in lieu of borrowing from their spouse. The mens grooming market had $1.5 billion in sales in 2010, up 1.4% from the previous year.
SPONSOrEd By:

Beauty in Full

Skin Care / Spray Tanning / Makeup / Spas / Eyelashes / Sun Protection

Body essentials

Fitness / Yoga / Pilates / Ayurveda / Massage / Reiki / Myofascial / Reflexology / Acutouch

Medical trends

Anti-Aging / Dermatology / Plastic Surgery / Laser Hair Removal / Cosmetic Dentistry / Weight Management

looks & Beyond

Makeover / Personal & Life Coaching / Body Shape Styling

inner Beauty

Nutrition / Supplements / Health Drinks

Wellness

Aromatherapy / Natural Healing / Apothecary / Sound Healing

In addition, many people receive conflicting information about their beauty, wellness and health through the media, which does not address all of their inquiries. BeWell is an active environment created to engage the consumers directly with the beauty and wellness experts, offering clear and simple answers. BeWell Expo offers an amazing overview of all things related to beauty and wellness for those seeking information valuable to the individual. BeWell is an excellent platform for beauty savvy men and women looking for the latest trends and industry secrets to incorporate into their daily beauty and wellness regimen.

Hair Mania

Hair Styling / Hair Health

SPONSOrEd By:

nail Fantasy
Nail / Nail Bar
THE WORLDS MOST UNIQUE BEAUTY MAGAZINE

PuriFication
Detox / Oxygen Therapy

accessory Fever

BeWell Expo LLC 3929 Ponce de Leon Blvd., Coral Gables, FL 33134 Tel: 1.877.471.0229 Fax: 305.443.2322 info@BeWell-Expo.com www.BeWell-expo.com

PrEMIEr CONSuMEr BEAuTy ANd WELLNESS ExPO

This two-day weekend event is packed with interactive demonstrations, lectures and workshops, along with a lineup of the top brands, latest trends and the most cutting-edge technology all showcased under one roof!

TAkING MEN AND WOMENS BEAuTY TO THE NExT LEvEL

saturday, sePteMBer 29 and sunday, sePteMBer 30, 2012

LOS ANGELES CONvENTION CENTER

BOOTH rATES
Expo dates:
Saturday, September 29, 2012 & Sunday, September 30, 2012

Expo Floor Hours:

Saturday, September 29, from 10 a.m. to 5:00 p.m. & Sunday, September 30, from 10 a.m. to 5:00 p.m.

Sq. Ft. 100 200 300 400 600 & up

Cost / Sq. Ft. $17.00 $17.00 $16.00 $15.00 $14.00

PArT OF IT
Be a pioneer in the establishment of a new trend of targeting the consumers directly for products and/ or services related to beauty, spa, wellness and health. Be exposed to 40,000+ potential attendees at BeWell Expo and 500,000+ through promotional material publicizing BeWell (blogs/mailers/social networking/press releases/strategic partners). Be a light on how beauty, spa, wellness and health are a state of mind to the consumers. Be innovative, as your success depends on your ability to embrace an emerging market, with loyal client, consumers and followers. Be part of the event where the beauty industry meets with consumers once a year.

Booth rental Includes:

Carpet Standard 8 backwall 3 side-draped walls Two chairs One 6 draped table One wastebasket Security service Free listing and link on expo website Free listing in the show directory

Body essentials

looks & Beyond

ATTENdEE PrOFILE
LOS ANGELES COuNTy
1,120,292 women aged 25 to 65 344,896 of women aged 25 to 65 have a yearly income of at least 100K 320,824 single men between 30 to 50 79,895 of single men aged 30 to 50 have a yearly income of at least 100K

accessory Fever

PuriFication

Wellness

inner Beauty

TArGET GrOuP Women aged 20-65 Single men aged 30-50 LEVEL OF EduCATION
College degree Bachelors degree Graduate degree Doctorate degree Beauty in Full

ANNuAL INCOME $100K and up PrOjECTEd ATTENdANCE 40,000 attendees

Medical trends

Hair Mania

MArkETING THAT dELIVErS

dIrECT MAIL 450,000 expo flyers mailed to target visitors AdVErTISING A strategic print advertising campaign An online strategic advertising
campaign Beauty Blogs / Online Beauty Stores / Facebook / Partners

STrATEGIC PArTNErS
nail Fantasy

PuBLIC rELATIONS Public relations campaign targeted to consumer Beauty Magazines /

Beauty focused TV shows / Beauty Blogs / Beauty focused Radio Shows

SOCIAL MEdIA CAMPAIGN Facebook / Twitter / Linked / Youtube / Blogs WEBSITE BeWell website and mobile website where visitors can log on for the latest show
info and receive updates

For More Information Please Contact:

BeWell Expo Sales Director - Ach Fougere Tel: 1.877.471.0229 Fax: 305.443.2322 E-Mail: Ache@BeWell-Expo.com

E-MAIL CAMPAIGN Through strategic partners SpaFinder and NewBeauty magazine