BENJAMIN C. PICARD 77 Bosque Ave. - Fairfax, CA 94930 415-342-9547 estpost.

net DIRECTOR OF MARKETING

bp1e2fb22@w

Visionary Marketing executive-born of Finance- with proven history of building u ber-distribution networks and new business models. Executive responsibilities h ave included Sales, Finance and LOTS of execution! Background includes scaling start-up DriverSide, Inc. from $0 - $2MM in annual revenue in 2 years, negotiati ng both internal and external turnaround deals for Kodak`s Digital Division, and navigating product portfolio at Benjamin Moore Paints through corporate restruc turings, SKU rationalizations and continual cannibalization by highly lucrative new product launches. A proven manager and leader with over 30 direct reports t hroughout career. EDUCATION Yale University, New Haven, CT Bachelor of Science in Economics, Mathematics Duke University, Durham, NC Masters in Business Administration CAREER ACCOMPLISHMENTS DriverSide, Inc, San Francisco, CA - VC Financed at $9.3MM. Sold for $18.5MM Director of Strategic Accounts 6/08 - Present Joined DriverSide through sale of own company: FairBenjamin.com, a pioneering blue book for auto repair.Reinvented CRM for auto repair with online service history solution for consumer s/digital marketing solution for auto service, resulting in 150% increase in service revenues per customer per client. Grew mo nthly subscriber base 5000% in 2 years. Scribed and refined highest performing online automotive diagnostics feature of site, syndicated via EbayMotors/Advance.com Built sales account operations infrastructure to support revenue annual run rate growing from $0 to $2MM during tenure. Note: DriverSide sold to Advance Auto Parts for $18.5MM in July of 2011. LaborFair.com, San Francisco, CA - Angel Financed at $800K Co-Founder/ Chief Marketing Office. Managed team of 10. 12/06 - 6 /08 Co-Founded premiere online marketplace for household services, generating job le ads for workers in over 40 cities. Designed and fire-tested scaleable model, with visitor to customer conversion of 10%, monthly traffic growth rates of 220%. Oversaw media spend across SEM/paid-search, CPM/Display, affiliate/performance. Generated 50% of traffic via SEO. Launched ProviderLink for major consumer products companies, increasing revenues stepwise. Kodak Imaging Network, Emeryville, CA - Revenue: $175MM Interim Director of Business Planning and Analysis 2/06 - 11/06 Redirected 13% of print volume through Print-at-Store channel increasing custome

r service and GP by $12MM per annum. Revised corporate storage policy for uploaded customer images, saving $1.5MM in Technical Operations costs in perpetuity. Analyzed and negotiated business deals with NASCAR.com, MarthaStewart.com. Laun ched merchandise gift cards. Benjamin Moore & Co., Montvale, NJ - Revenue: $1.01BN Director of Strategic Analysis. Oversaw 4 initiatives, leading cross-functional teams of 5 each. 2/04 - 1/06 Spearheaded retail channel consulting efforts with profit gains through pricing of 6% and inventory turn improvements of 42%. Developed corporate pricing and investment strategy. Instituted balanced scorec ard metrics into retail system to track progress. Allocated $1MM in funds, achieving ROI of 15%, as tenured member of Brand Steeri ng Team, End-User Steering Team Sr. Product Manager. Managed team of 4. 9/02 - 2/04 Led team of 38, all said, from market research through product launch of Regal M atte, most profitable product to date. Conceived, patented, and led go-to-market strategy of WallSwatch, the industry`s first wall-sized color sample. Responded to competitive offering with the merchandising launch of Benjamin Moor e 4 oz. paint samples Built a competitive intelligence infrastructure that evolved into market researc h group at company. Manager, Financial Planning & Analysis. Managed team of 6. 7/9 9 - 9/02 Led corporation through modeling and post-audits of strategic initiatives nettin g cumulative NPV of $84.6MM: Volume Discount ..........NPV $12.0MM New Product................NPV $28.1MM Resin Kettle CAPEX........NPV $7.2MM Warehouse Expansion...............NPV $5.3MM Merchandising Launch................NPV $4.0MM Corporate Restructuring...............NPV $28.0MM Note*: Chief modeler of supply chain optimization resulting in closure of 5 manufacturing facilities/7 distribution sites. Keywords: Director, VP Marketing, Vice President of Marketing, Product Marketing , Account Operations, Director of Finance