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CLAUDIA CRUZ 13720 Lomitas Avenue * Avocado Heights, California 91746 cc1e3de84@westpost.

net * (626) 961-1851 QUALIFACTIONS Highly accomplished sales manager offering distinguished career in developing an d implementing revenue-producing sales and marketing strategies with diverse ind ustries. Results-oriented business developer with extensive experience creating and identifying growth opportunities within existing accounts, penetrating new t erritories / organizations and initiating strong alliances. Disciplined, organiz ed and customer-focused player with natural ability to build trust and credibili ty. Dynamic negotiator, communicator and presenter; skilled in articulating tech nical concepts in clear, concise, and easy to understand formats. SPECIALITIES Territory Management, New Business Development, Strategic Planning, Innovative L eadership, Market Share Growth, Competitive Analysis, Niche Market Development, Complex / Consultative Selling, Account Acquisition / Retention, Channel Develop ment, High Impact Presentations EXPERIENCE CHEP - Los Angeles, CA New Business Development Manager, 2006 to Present Cultivate and secure new business opportunities for global leader in pallet and container pooling services serving many of the world`s largest companies. Mainta in full accountability for conceiving, developing, and launching business develo pment strategies for potential and existing clients. Lead planning and implement ation of sales strategy for reaching key decision makers, assessing business nee ds, and offering total solutions that have immediate application and produce lon g-range results. Coordinate entire sales cycle from bid proposal to presentation through to deal closing, contract and processing negotiation, implementation an d transition to account managers. Prepare and present sales reports, budgets, a nd forecasts accurately and on time. Key Contributions: *Created a more responsive and market-driven organization resulting in securing of several new accounts and substantial increases in revenue generation. *Consistently met / exceed volume, revenues, and business development targets th rough execution of solution-focused sales approach. CHEP - Los Angeles, CA Sales Manager - Western Region, 2006 to 11/2008 Managed and grew 30 Sysco foodservice operating companies within region covering western states through and including Texas. Built and retained strong account r elationship with largest location in Los Angeles leading to securing new busines s opportunities with other operations. Consistently surpassed all goals while m ember of Sysco team leading to selection as trainer for new team members. Key Achievements: *Top performer on Advocacy Campaign initiative, receiving most Advocacy Letters on team. *Recipient of 2 Spirit of Excellence Awards. COATES SCREEN, INC. (SUN CHEMICAL) - St. Charles, IL Technical Sales Representative, 2004 to 2006 Managed and expanded Southern California territory for world's largest producer of printing inks and pigments used in packaging, publication, coatings, plastics , cosmetics and other industrial markets. Supported screen-printing inks client

base with all facets of sales and technical assistance. Worked closely with acco unts on identifying needs to recommend results-focused products. Established and strengthened relationships within accounts enabling access to new business oppo rtunities. Served as liaison between end-users and internal resources on custom ized, new product development and enhancements. Key Contributions: * Achieved extraordinary market share and revenue results in new market with min imal training. *Exceeded 2005 sales goal by finishing at 145% over plan. *Gained trust of senior management by quickly growing large volume account. TUFF INDUSTRIES - La Mirada, CA Account Manager, 2000 to 2004 Excelled in all-commission environment of $10M master distributor of industrial tapes and adhesives. Diligently prospected through tireless cold calling and pen etrated leading graphic arts and industrial companies by conducting needs assess ment and providing solution-focused selling. Leveraged exceptional consumer pro duct and market knowledge to infiltrate 6 new markets and coach sales force on t echniques for gaining competitive edge. Key Contribution: *Generated $1.5M in new revenue and positioned organization as long-term supplie r to Microsoft X-Box by solving complex packaging problem. *Produced 80% of business during first 3-years by capturing numerous new account s in saturated market. *Grew existing accounts average of 15% over 3-year tenure by performing continua l review of client business needs. *Individually sold 95% of all new product lines through persistence, research, a nd new distributer establishment. *Spearheaded company entrance into digital market by redesigning literature of A dchem Admount adhesives, conducting market study, educating sales team, and igni ting end-user pull through. AMERICAN BILTRITE - Moorestown, NJ Western Region Territory Manager, 1996 to 2000 Optimized revenue production and account growth within 4 Southwestern State Regi on for Fortune 500 producer of temporary adhesives for digital / graphic arts, i ndustrial, and manufacturing industries. Revitalized territory by conducting indepth market analysis to expose gaps in saturated market and seamlessly inserted new distributors. Optimized distribution and end-user pull through by training and mentoring distributor sales force on methods for developing new sales in eme rging markets. Consistently achieved -Top Performer- status surpassing sales quo tas throughout 4-year tenure Key Contributions: *Built 90% of distribution network for new EPIC Media / Kimberly-Clark product; coached struggling territory managers on techniques for success. *Recognized as Salesperson of the Year in 1998 and EDUCATION CALIFORNIA STATE UNIVERSITY FULLERTON - Fullerton, CA Bachelor of Arts in Communications OTHER INFORMATION Dale Carnegie Sales Coursework ~ SPIN Selling 1 &2 ~ Project Management - IMPACT ~ Siebel ~ Miller Heiman Blue Sheet / Gold Sheet

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