George L. Click 11435 Wellshire Commons Circle, Charlotte, NC 28277 (704) 534-7117 * gc1e49108@westpost.

net SUMMARY * Client-centric, results-driven Sales Professional seeking a company that needs to expand revenues by (1) developing new customer relationships or (2) penetrat ing its existing accounts deeper. * Successful at integrating traditional sales methods (i.e., cold calling, netwo rking and direct client presentations) with multiple digital platforms (i.e., we bsite placement, Facebook, Twitter, mobile apps), email driven techniques (i.e., Constant Contact) to influence buyers and drive sales revenues. * Experience with B2B and B2C sales. Have sold to: financial institutions, heal thcare firms, automotive, retail, nonprofits, technology, professional services, food retailers, as well as retail consumers. * Understands how to actively interact with customers and engage social media fa ns and followers. * Sales channels: Radio and TV campaigns; online services; print publications ( i.e., Yellow Pages, magazines, coupons); community groups (i.e., schools, church es, charities, and civic organizations). * Sales philosophy is based on the belief that: -People buy from people they lik e-. Ability to build rapport with clients and gain their trust by demonstrating a sincere interest in solving their problems. EXPERIENCE WTVI-TV (PBS Affiliate), Charlotte, NC March 2011 - September 2011 Media Sales and Underwriting Manager Publicly-funded TV station in Charlotte. Recruited by the newly hired Director of Development to revitalize advertising sales and generate new revenues and u nderwriting sponsorships. * Developed new media kits; sponsorships and branding partnerships; and worked w ith the Director of Development to appropriately market sponsorship opportunitie s. * Worked with the CEO on revenue development projects and negotiating new rating services. * Successfully secured new client accounts: Jerald Melberg Gallery (local art ga llery); Cricket Communications (national cellular company); Blue Ridge Parkway F oundation (nonprofit organization); High Museum of Art (in Atlanta) and Levine C hildren`s Hospital. * Closed over $60,000 in new business (with $20,000 of pipeline) in six months. Coordinated efforts with membership services, creative services, IT/Web, traffi c department and senior management. Kilwin`s Chocolates, Fudge & Ice Cream (ClickFour LLC), Charlotte, NC 2006 - Pre sent Co-Owner, VP of Operations and Chief Marketing Officer, Manager Started and built this franchise confectionery and ice cream parlor to $400,000 in annual revenue from retail consumers, corporate gifts, catering and corporate parties. * Manage staff of 8-15; ensure effective business operations; product and brand development; public relations; marketing communications; advertising; pricing; a nd customer service. * Leverage marketing expertise to devise visible marketing campaigns using Inter net-based advertising (pay-per-click, Constant Contact, Kilwin`s local webpage, etc.), social media (Facebook, Twitter, Mobile Apps), and traditional media (new spapers, yellow pages, magazine, radio, etc.).

* Recognized by Kilwin`s corporate office as the -King of Twitter-; they have be nchmarked my social media campaign efforts for other franchisees nationally. * Have given away 200 lbs. of chocolate, fudge and ice cream for occasions (i.e. , Christmas, Easter, Valentine`s Day, etc. to generate marketing buzz and promot ions to increase store traffic and sales. Key Accomplishments: * Corporate sales: Larger accounts range from $5000 up to $25,000. * Winner of -Charlotte`s Best Ice Cream- award Creative Loafing and by Citysearc h. Sales and Media Research Consultant, Charlotte, NC 2002 - 2006 Private sales and marketing contractor whose primary client was WCCB (a FOX affi liate). * Developed and proposed solutions to ultimately improve collected / analyzed CR M data and interpret findings to create a competitive edge in the marketplace. * Interacted daily with Account Executives, Sales Management, and Marketing Mana ger to build research stories to support increased revenues and market share gro wth. Presented resource data and assisted with report preparation and developin g presentations. WBTV-TV (CBS Affiliate), Charlotte, NC 1991 - 2001 TV station owned by Jefferson Pilot and subsequently sold to Raycom Media. The station generated $35-$40 million in annual ad revenue from locally owned to For tune 500 companies (i.e. Pepsi and GM). Research Director/Coordinator, 2000 to 2001 * Oversaw all research-related functions, including interpreting research data f rom Nielsen, Scarborough, and other sales tools. Leveraged sales and research e xpertise to expand the effectiveness of the sales team and its corresponding mar keting efforts in the marketplace. Account Executive, 1991 to 2000 * Developed media sales and multi-platform ad campaigns across WBTV and WBTV.com . * Served as liaison within sales, IT and research departments. Met sales target s 8 times in 10 years. * Generated between $2.5 and $3 million in advertising revenues, with new accoun ts representing 15-20% of sales annually. * Expertise in collaborating with agencies at multiple levels (i.e., Planners, M edia Buyers, etc.). * 4-time winner of Jefferson Pilot`s 100% Club for outstanding sales performance . WCYB-TV (NBC Affiliate), Bristol, VA 1986 - 1991 Account Executive Hired to generate new clients and revitalize existing client accounts which had become stagnant. * Successfully cultivated several accounts and turned them into consistent reven ue streams. * Consistently exceeded annual new business targets and revenue expectations. * Accomplishment: Turned around a historically underperforming automotive dealer ship client and developed it into the station`s #1 local direct account through diligent service and win-win ideas. EDUCATION

UNIVERSITY OF TENNESSEE, Knoxville, Tennessee Bachelor of Science in Broadcast Management, College of Communications * Earned 50% of tuition by working part-time and full-time jobs. SOFTWARE AND OTHER INTERESTS * Proficient in Microsoft Office: Word, Excel, Outlook and PowerPoint. * Customer Relationship Management (CRM): Nielsen and related products; Tapscan (f/k/a Marketron and OneDomain); Scarborough Research and Leigh Stowell & Compan y software. * Enjoy hiking, biking, outdoor activities and spending time with family. * Active community volunteer. Avid Carolina Panthers and University of Tennesse e fan. George Click (704) 534-7117