A PROJECT REPORT

ON

matrix cellular international pvt. Ltd.

Submitted towards the partial fulfillment of
MASTER OF BUSINESS ADMINISTRATION

2010-2012

SUBMITTED TO: Prof. RUPA NANDI SUBMITTED BY:HARSH AGARWAL SEC: SF8 HHHIIII M.B.A. III SemIIIIIII

INDEX
1. INTRODUCTION 2. MATRIX An Overview Companys history Alliances and partnerships

1. CARRER 2. BUSINESS MATRIX 3. BUSINESS SERVICES 4. ANALYSIS

Industry analysis Financial graphs Concluding analysis Suggestions and recommendations Bibliography

ABSTRACT

MATRIX (MATRIX), is a leading Hi-Tech and product development companies. to institutional clients as well as in retail segment. It also offers hardware support services to existing clients through annual maintenance contracts, network consulting and facilities management.

INTRODUCTION
Matrix is the leading provider of complete Mobile and Data Solutions.
Ever since our first day of business in 1995, we have aimed to be the best for service, quality, innovation and choice. it is still the same mantra we stick to today. We cater to a wide audience including leisure and business travellers, students studying abroad and businesses. with matrix you can always keep in touch whenever and wherever you are in the world. We are always increasing our portfolio of countries and focusing on fulfilling customers specific communication needs, at home and abroad. Our services include indian sim cards, international sim cards and data solutions. Our vision is to connect everyone with convenient, costeffective mobile solutions. we are proud to have established ourselves as the undisputed market leader. Thats why matrix, makes sense.

MATRIX An Overview

Alliances And Partnerships

We have partnered with a number of affiliates to benefit you, our customers. Whether it is earning frequent flyer miles or enjoying free talk time, our range of offers means you can get even more from your Matrix mobile connection. Our affiliates include Jet Airways, Lufthansa Airlines, Miles and More, Deutsche Bank and American Express . Along with our partners, we ensure that you are able to enjoy stress-free travel with Matrix Cellular Services wherever you are in the world. We also have a Channel Partner/Distributor Network and are always looking forward to working with Companies and people who share our Vision of keeping people connected.

American Express Rewards

Matrix is now a Reward Partner with American Express. All American Express Cardholders can redeem their points for a Matrix Gift Voucher worth Rs 5000....

American Express Travellers Cheques

American Express Travellers Cheques Offer Corporates buying American Express Travellers Cheques now enjoy exclusive benefits from Matrix. Offer on Matrix country

specific SIM card: UK: Rental free SIM card with 15 minutes of free call back...

Lufthansa Miles & More

Special Offer for Miles & More members Miles & More members can now earn 10000 award miles on purchase of a Matrix connection. Also get 10 miles instead of the general 5 miles for every Rs 100 spent with Matrix. Offer valid up to 31...

Lufthansa
Fly Lufthansa and get over 1000 miles Sign up with Matrix and earn 1000 miles on our Germany Rs 1999 annual plan and 500 miles with our Rs 999 Germany or UK annual plans. Miles & More (M&M) Senators and Lufthansa First & Busines...

Kingfisher Airlines
Earn 8 Partner King Miles on every Rs.100 spent with Matrix. For long term deals and student plans, 3 Partner King Miles will be credited to your account for every Rs. 100 spent on the airtime....

Deutsche Bank
As a Deutsche Bank Credit Card member you enjoy special privileges on a Matrix mobile connection. DB Platinumspecial offers for US and UK DB M&M- special offers for US, UK, Germany and France Click here for more information....

British Airways
Matrix special offer for British Airways students Offer for students traveling to UK Free 255 minutes of call back to India in a year worth 89.25. Offer for students traveling to US Free 50 minutes of call back to India in...

Jet Airways
As a Jet Privilege member, you earn 8 JP Miles on every Rs 100 spend with a Matrix SIM or 3G data connection. Students who are JetPrivilege members can earn 3.5 JPMiles on every Rs 100 spend with us. Exclusive JetPrivilege Offer: Carry a Ma...

Axis Bank

As an Axis bank Platinum card member, you enjoy special privileges on a Matrix mobile connection for Australia, U.K, Europe, U.S.A and Singapore....

Citibank
Special Offer for Citibank premier miles card holders: Citibank premier miles card holders now enjoy free incoming calls, free talktime and several other benefits on purchase of a Matrix connection . Terms and conditions apply....

HDFC Bank
Special voice/data offers for Gold, Titanium, Platinum, Signature & World credit card members. The offer is for UK, US, Singapore and Australia only....

CARRIER
At Matrix Cellular Services, we believe in constant innovation and by placing our customers at the heart of what we do, we simplfy the mobile solutions sector for our customers whilst saving them money. This makes for a friendly and welcoming working environment, where we encourage a passion for new ideas and ensure every decision we make is with the customer in mind. We encourage you to think outside of the box, making our culture one of ongoing advancement. If youre able to think differently, and if you enjoy working in a challenging, exciting and fast-paced business, Matrix Cellular Services could be the right place for you.

Channel Sales
Location: All India Youll need to have be driven, a self starter, passionate and have a vision. Youll play an important role in establishing strategic alliances and tie-ups with financially strong and reliable franchisees, distributors and other channel partners, resulting in deeper market penetration

and reach. You will also be responsible for increasing visibility of our product, implementing business strategies to penetrate unexplored avenues and developing & expanding market share to meet profitability targets and generate more revenue. Other responsibilities will be managing inventory pipelines and ensuring optimum inventory levels with our franchisees and distributors in order to ensure timely deliveries to our customers. We need people for the following roles: Assistant Manager 4+ yrs experience in Channel sales

Operations
In a nutshell, you look after both internal & external customers. Youll make sure the Sales force gets timely stock and you will ensure that our customers get the products and services they want. A lot is expected of you to say the least. Hence, youll need to be a go getter and a problem solver, with an ability to know what it takes to deliver great internal and external customer service. Proficiency in Microsoft excel is a must. We need people for the following roles: Executive 6 months work experience in a similar role Sr. Executive 1 year work experience in a similar role

Finance
Location : Delhi & Ahmadabad Looking after finances requires great skill and intelligence. Youll need to support all functions and departments and make sure they keep to their financial targets. Your daily tasks will be many and varied from managing payroll, billing customers and paying suppliers to reporting on the companys accounts. We need people for the following roles: Executive (Ahmadabad Branch) 6 months work experience in a similar role Sr. Executive (Ahmadabad Branch) 1 year work experience in a similar role Manager (Delhi Branch) +5 years work experience in a similar role & should have handled a team.

Credit Control
Location: South & West India Youll need to put customers at the heart of everything you do; so if theres a problem to solve, you will try relentlessly until youve got a happy customer. You must be a good listener and a people person, since you will be spending a lot of time talking to our customers. Being target driven and a team player is also a must.

We need people for the following roles: Assistant Manager 3 years work experience in a similar role Manager +5 years work experience in a similar role & should have handled a team.

Telesales

Location: Allahabad If you love talking to people and want to work in a fun and busy environment where theres never a dull moment- join us. Youll need to be a good listener and confident on the phone; being outgoing and enthusiastic is a real plus as well. Ideally, youll be used to meeting targets in either a sales or call centre role. Dont worry if you havent though well give you all the training you need. And if youre ambitious, with our training, you could go far. Two of our Support staff members have gone on to become functional heads. We need people for the following roles: Executive 6 months work experience in a similar role Manager 5 years work experience in a similar role & should have handled a team.

Sales
Location: Across India. Youll be the one who will improve sales by telling

existing and potential customers all about our great services. You must ensure the implementation of the sales and marketing strategy at ground level as directed by the Manager and you must meet the defined sales targets. You must be a relationship driven person with a flair for sales, the gift of the gab and the ability to influence decision makers . You must believe in, and have basic knowledge of, the market & the product. Knowledge of the industry itself & industry dynamics is essential. We will train you on the rest. We need people for the following roles: BDE Fresher 6 months Sr. BDE + 2 yrs of work experience AM At least 3 years in sales (preferably, having corporate sales experience in the Telecom sector / Person handling HNI Sales in a Financial Sector) Manager +5 years preferably with prior experience of managing teams If you apply for a Managerial position, youll motivate others and ensure that your team has fun and enjoys what they do. Above all, you will lead by example as an ideal role model would. Many of our Sales Managers have risen up the career ladder from Executive roles. If you are committed your efforts will never go unnoticed.

Emerging Company of the Year Award 2010

In the last three years Matrix has grown from 317 employees to 1,192, and during this period of growth we have become increasingly synonymous with international travel. Our vision to become the leading provider of innovative telecom solutions worldwide is one step closer. We are pleased to announce that our rapid growth and hard work have been rewarded as we recently won Voice&Datas Emerging Company of the Year Award. Voice&Data described the award as another feather in the cap for Matrix Cellular (International) Services that has been going from strength to strength for the past few years. Our CEO Arun Batra said that 2009 was a decisive year for Matrix with the travel industry being hit significantly by recession. We chose to take the challenge head on and today we have emerged not only better, stronger but also more confident. This is just the beginning and we see great things happening in the course of Matrix. The year 2011 will be a truly memorable one for Matrix.

BUSINESS MATRIX
Matrix provides International mobile communication services specifically designed for bulk buyers, such as mobile rental companies, event organisers and telecom vendors. We have redefined the traditional role of a wholesaler from a supplier to a true partner. All of our solutions are tailor-made to our partners requirements. We provide a full range of voice and data communication solutions that are flexible and designed to fit your business needs and budget. We also collaborate with our partners to identify sales opportunities and improve product marketability and profitability.

Innovative Partnership
We strive to foster a working relationship where our success is measured by your success. Feedback has emphasised satisfaction with the following aspects of our performance: Operational flexibility and excellent responsiveness.

 Partnership approach fostering openness, integrity and trust. We view ourselves as a strategic extension of your capacity.

Why Choose us rather than going to a Mobile Network

Seamless coverage One supplier for multiple countries: You deal with one provider rather than dealing with several networks. Through direct operator relationships and partner channels, we have got it covered! We can provide country-specific Post-Pay-SIMs for more than 30 networks around the world. Taking the cost out of your procurement system
Matrix covers the complete aspect of purchasing and supply management. Dealing with various international networks is a time-consuming process that can run into months and possibly with no contract at the end. We spend our time and expertise to source SIMs for our multiple clients.
Low tariffs

Thanks to our expertise networks. This allows you to keep your costs low and improve your margins. Call volume is also regularly analysed to establish destination-specific rates, thus lowering costs to your home country.
Flexibility

No minimum contract length , no minimum order quantity, no revenue commitment . We will provide you with SIMs for as long as you need them, whether it is for a special event, a specific client or a seasonal requirement. Thus keeping your inventory costs low.
Comprehensive and free billing

We can provide daily billing for some of our major networks. Invoice details and detailed call data records are available online or can be loaded onto your ftp.
Excellent Customer support

Dedicated account managers, 24/7 customer service and technical assistance

Business services

North America South America Europe Africa Asia Australia

We have the experience to provide you with global services that guarantee converged solutions across voice and data on 90% of our portfolio. Discover how we can increase network availability while reducing costs.

Your best choice for International Voice Services

Matrix International Wholesale Services offers you: Access to more than 30 international high performance networks. Top quality coverage at very competitive prices. Post paid connection no hassle of topping up / recharging. Peace of mind - our billing platform is designed with protection schemes and credit alerts, continuous monitoring and real-time management. Value-added Advanced services that allow you to introduce new services to add adaptability and flexibility to your catalogue of international services.

Mobile Broadband
Whether your customer uses a BlackBerry, iPhone, Windows Mobile or another smart phone, they can reply to important e-mails and appointment requests while on the move, search through contacts and always have the latest information thanks to the mobile Internet. Your customers can access the Internet anywhere in the world in three simple ways: Country Specific data plans Global roaming data plans Blackberry services

SUGGESTIONS AND RECOMMENDATIONS

The management of working capital plays a vital role in running of a successful business. So, things should go with a proper understanding for managing cash, receivables and inventory. MATRIX is managing its working capital in a good manner, but still there is some scope for improvement in its management. This can help the company in raising its profit level by making less investment in accounts

receivables and stocks etc. This will ultimately improve the efficiency of its operations. Following are few recommendations given to the company in achieving its desired objectives: The business runs successfully with adequate amount of the working capital but the company should see to it that the cash should not be tied up in excessive amount of working capital. Though the present collection system is near perfect, the company as due to the increasing sales should adopt more effective measures so as to counter the threat of bad debts. The over purchasing function should be avoided as it could lead to liquidity problems. The investment of cash in marketable securities should be increased, as it is very profitable for the company. Holding of excessive and insufficient stock must be avoided as it creates a burden on the cash resources of a business and results in lost sales, delays for customers, etc respectively.

CONCLUDING ANAYSIS

The working capital position of the company is sound and the various sources through which it is funded are optimal. The company has used its dividend policy, purchasing, financing and investment decisions to good effect can be seen from the inferences made earlier in the project. The debts doubtful have been doubled over the years but their percentage on the debts has almost become half. This implies a sales and collection policy that get along with the receivables management of the firm. The returns have been affected by a marked growth in working capital and though a 29.75% in 2006 return on investment is good, but it got reduced as compared to 39.01% return in 2005. The various ratios calculated are an indicator as to the fact that the profitability of the firm and sales are on a rise and also the deletion of the inefficiencies in the working capital management. The firm has not compromised on profitability despite the high liquidity is commendable. MATRIX has reached a position where the default costs are as low as negligible and where they can readily factor their accounts receivables for availing finance is noteworthy.

BIBLIOGRAPHY

Following sources have been sought for the preparation of this report: Corporate Intranet Financial Statements (Annual Reports) Direct interaction with the employees of the company Internet ----www.MATRIX.in Textbooks on financial management