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The following discussion includes some of the most important location considerations for a retail business.

Choose a High Density Area This seems obvious, but many times business owners assume a location is right and that there are plenty of potential customers without actually looking at the numbers. Take time to research the area and find out the actual population of the area and the make-up of the population. Choose a Growing Area In addition to knowing the population of an area, be sure to research the growth that is t a k i n g p l a c e , i n t e rms o f b o t h residential population and number of business establishments. Look for new construction of subdivisions, office buildings, shopping centers, etc. Consider Customer Convenience The flow of customers into, throughout, and out of your store should be easy and convenient for the customers. Without proper planning, it is easy to d e s i g n y o u r l o c a t i o n f o r t h e c o n v e n i e n c e o f o w n e r s , s t o r e operations, and employees without taking customer satisfaction into consideration. Consider the Parking Situation Not only should there be plenty of parking for your customers, it should be convenient and safe. Customers tend to want to park very close by your entrance and are concerned about remote and poorly lit parking areas. Also, be sure the parking lot is level, smooth, with well marked spaces and arrows indicating flow of vehicles. Make sure customers have plenty of room to park and to maneuver. Beware of Curves Locating on a curve c an make i t di f f i cul t for approaching vehicles to see your business from very far off. By the time they see your business, it may be difficult and even dangerous for them to stop and turn into your location. This is particularly true of locations on the inside of curves. And once they have passed you, they are unlikely to turn around and come back due to the inconvenience. Beware of Dead Ends Dead end roads mean there will be less traffic moving back and forth in front of your location. And a no-outlet dead end road reduces traffic even more and is an inconveni enc e for pot ent i a l customers. B ewa r e o f On e -Wa y St r e e t s Locating on a one-way street exposes your business to the traffic traveling in only one direction. In addition, it will be more difficult for your potential customers to access your location.

Choose the Correct Side of the Street Consider which side of the street may be more beneficial to your particular type of business. Learn about the traffic patterns in the area. Evaluate your customers habits and determine whether your location should be more convenient for persons traveling to work, from work, or to run errands and accomplish shopping goals.

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