Annual Report Fiscal Year 2010-2011

ThemissionofMyNewRedShoes is to help homeless and low incomechildrenlookandfeelcon fidentastheystarttheschoolyear byprovidingthemwithnewcloth ing and shoes and rallying youth and adults around this effort through volunteers and educa tionalopportunitiesforindividuals, families,schools,corporations,and communitygroups.

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport2

LeonardBrzezinski,2011

A Simple Gift
Wemustnot,intryingtothinkabouthowwecanmakeabigdifference,ignorethe smalldailydifferenceswecanmakewhich,overtime,adduptobigdifferencesthat weoftencannotforesee. MarianWrightEdelman,founderoftheChildrensDefenseFund

DearFriends, WhenIjoinedtheteamatMyNewRedShoeslastJanuary,Iwasthrilledtobecomepartofan organizationmakingarealdifferenceinthelivesofsomanychildreninourcommunity. Irememberjustwhatitwaslikeonthenightbeforethefirstdayofschoolthenerves,thean ticipation, the excitement and Ill bet you do too. While I was fortunate to often have new shoesandclothingonthefirstdayofschool,mymotherwasnot.Shetoldstoriesofgrowingup inpoverty:sharingoneroomwithherfamilyofsix;havingjustonetoythatshetradedforfood whentherewasnoneathome;andnever,everhavingappropriate,wellfittingshoesandcloth ingforschool.Imprivilegedtohavetheopportunitytomakesurethousandsofchildreninthe BayAreadonothavetogowithoutbasicnecessitiesasmymotherdid.AndIvebeenincredibly inspired by you, My New Red Shoes dedicated community of supporters, who make our work possible. Becauseofyou,3,583BayAreahomelesschildrenstartedschoolthisyearwithabrandnewpair ofshoesontheirfeet,newclothingontheirbacksandtheconfidencetowalkproudlythrough theirschoolhallways.Imaginethemraisingtheirhandsmoreinclass,playingsportsandpartici patingmorefullyintheschoolexperience.Youhelpedmakethathappen. Ibelievefirmlythateventhesmallestactcanhaveaprofoundeffect,andIvehadthehonorof seeingthatinactionatMyNewRedShoesoverthelastyear,throughthechildrenweserveand throughyou.Yourcommitmenttothechildrenweservehasgottenustowherewearetoday, fromserving354childrenin2006toreachingmorethantentimesasmanyinsummer2011. Yourtime,theresourcesyoushareandyourgenerousgiftskeepusstrongandvital,sothatwe cangrowtogiveevenmorechildreninneedthegiftofconfidenceforschool.Imoverjoyedto beworkingsidebysidewithallofyou,andIcantwaittofillyouinontheexcitingcoursewere chartingmovingforward. With more than 5,000 Bay Area children living in shelters and thousands more identified as homelessbyareaschooldistricts,wehaveourworkcutoutforus.Inthemeantime,pleaseen joyreviewinghowyouvemadeanincredibledifferenceinourcommunitythroughyoursupport ofMyNewRedShoes.Thankyouforallyoudo. Allthebest, JenniferYeagley ExecutiveDirector

MyNewRedShoesAnnualReport3

Laurais15andhasbeenliving
at a shelter for three months. Previously, she lived for several years in a small van with her mother. Laura was so excited to go on a shopping spree at Old Navy!Asyoumayimagine,after living in such extreme poverty for so long, this was a luxurious experienceforher.Lauraisquite shy,andhavingnewclothesand fabulousnewshoesboostedher confidencegreatly.

Gabriel is a 10 yearold, fourth grade boy

who has been at a shelter for over two years. Gabrielcomesfromafamilythatisnotactively involvedinhislife,andhisbasicneedsareoften neglected. As someone who has not often re ceivednewclothesandshoes,hewasextremely enthusiastic to go shopping for himself. Since mostofhiswardrobeconsistsofdonatedorsec ondhand items, it often does not suit his style andpreference.TheOldNavygiftcardallowed him to pick out tshirts, jeans and sweaters. To havenewclothesandshoesincreasedhissense ofstyle.Hewassoproudofhowhelookedon hisfirstdayofschoolthathecameuptomany teachers and staff to show off his new ward robe.

*Names of children have been changed. Storiesdonotcorrespondwithphotos.

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport4

LeonardBrzezinski,2011

LeonardBrzezinski,2011

Troy,whoisnewtoSanFrancisco,
lives in a shelter with his single mother. As his mother works to makeanewlifeforherfamilyinthe Bay Area, she depends on CAL WORKS and struggles to find re sources for Troy, who has special needs. Over the summer, she real ized Troy was outgrowing every thinghis shoes were too small and his pants were too short. Thanks to My New Red Shoes, he was able to start the new school year with new clothing and shoes and feels great abouthisappearance.

LeonardBrzezinski,2011

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport5

LeonardBrzezinski,2011

LeonardBrzezinski,2011

Why?
Therearemorethan5,000homelessschoolchildrenlivinginshelterson anygivennightintheBayArea. The difficulty in obtaining and sustaining stable housing, particularly amidtheGreatRecessionanditsaftermath,contributestothegrow ing number of homeless families in our region. According to the Na tionalCenteronFamilyHomelessness,40%ofthehomelesspopulation todayiscomprisedoffamilieswithchildren. Homeless children in particular face significant barriers to education. The Institute for Children and Poverty reports that homeless children areninetimesmorelikelytorepeatagrade,fourtimesmorelikelyto dropoutofschool,andthreetimesmorelikelytobeplacedinspecial education programs than their housed peers. Among the challenges faced by homeless children is a lack of school clothing, and often, this lackofappropriateclothingkeepshomelesschildrenoutofschool. Homelesssheltersdonothavethebudgetstoprovideschoolshoesand clothingfortheirclients,andhomelessfamiliesstruggletoallocatetheir limitedresourcestowardfindinglongtermhousing.MyNewRedShoes allows partner agenciesto focus on meeting other basic needs for the familiestheyserve,andenablesfamiliestofocusonrebuildingtheirself sufficiency. My New Red Shoes relies on child, youth and adult volunteers year roundtohelpusprovidethousandsofhomelesschildrenthegiftofcon fidenceforschoolthroughshoesandclothing.

MyNewRedShoesAnnualReport6

Providing Clothing for Confidence

My New Red Shoes provides homeless and very lowincome, schoolaged children with new shoes, a $50 clothing gift card, a little something spe cial (such as a clothing accessory or school supply) and a handmade card fromalocalchildallinahandsewngiftbag.Thegiftbagsaredistributed tochildreninlatesummer.ThesegiftsenableMyNewRedShoesclientsto starttheschoolyearadequatelydressed,confidentandreadytolearn. In20102011,MyNewRedShoesClothingforConfidenceProgram: Served3,583 BayAreachildren,92% ofwhomwerehomelessand8% ofwhomwerefromverylowincomefamilies. Supported 69 shelters and agencies serving homeless and lowincome youthinthe 5BayAreacountiesofAlameda,SanFrancisco,SanMateo, SantaClaraandMarin.

Thank you so much for my new shoes. My old shoes were ruined, and my family couldnt get me newshoes.Thismeantsomuchto me.Thankyou! Matt

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport7

Agency Partners
MyNewRedShoesreliesonhomelesssheltersandotheryouthservingagenciestoidentify childreninneedofclothinganddistributebacktoschoolgiftbags.

San Francisco County

AsianWomensShelter CompassFamilyServices: ClaraHouse,CompassFamilyShelter, ConnectingPoint,FamilyResource Center,SFHome,Children'sCenter EdgewoodCenterforChildrenandFamilies GLIDE HamiltonFamilyCenter: DudleyApartments,Residences& EmergencyCenter,FirstAvenuesfor Families,TransitionalHousingProgram LaCasaDeLasMadres LarkinStreetYouth: DiamondYouthCenter,TheLOFT SingleRoomOccupancyCollaborative: Mission,Chinatown,SOMA,Tenderloin St.Joseph'sFamilyCenter TenderloinHousingClinic

San Mateo County

CommunityOvercomingRelationship Abuse(CORA) EcumenicalHungerProgram EdgewoodCenterforChildrenandFamilies HomeandHope HumanInvestmentProject(HIP)Housing SamaritanHouse ShelterNetwork: FamilyCrossroads,FirstStepfor Families,HavenFamilyHouse,Redwood FamilyHouse StarVista: Daybreak,DifferentialResponse

Santa Clara County

BillWilsonCenter:RunawayandHomeless YouthShelter,QuetzalHouse,Transitional Housing PlacementProgram,FosterFamily Program,TransitionalHousingProgram CatholicCharitiesofSantaClaraCounty: KinshipResourceCenter EHCLifeBuilders InnVision:CommercialStreetInn,Sunset Square, OpportunityCenter,Villa UnityCareGroup

Alameda County
BerkeleyFood&HousingProject BuildingFuturesforWomenandChildren: BessieColemanCourt,Linkages, PathwayHome,MidwayShelter,San LeandroShelter,SisterMeHome BuildingOpportunityforSelfSufficiency: ShelterPlusCare,TheVillageHarrison House,McKinleyHouse,PachecoCourt EastOaklandCommunityProject: Crossroads,MatildaCleveland TransitionalHousing,Familiesin Transition FamilyEmergencyShelterCoalition: BanyanTransitionalHouse,LesMarquis House FirstPlaceforYouth

Marin County
DavidsonMiddleSchool FamilyEmergencyCenter FamilyResourceCenter LaurelDellElementarySchool SanRafaelCitySchools

Peter was living with his mother in a poor country in

southeastAsiawhilehisfatherworkedhardtocreateabet terlifeforthemintheUnitedStates.Afterwaitingnineyears fortheirimmigrationpaperworktocomethrough,thefamily wasfinallyreunited.PeterhasbeenlearningEnglish,andhe startedjuniorhighthisfall.Hegrinnedfromeartoearwhen heopenedhisclothbag,crackedopentheshoeboxandsaw hiscoolnewConversesneakers!Now,Peterisreadytoface thechallengesofadaptingtoanewculturewiththehelpof somenewclothesthatwillhelphimfitinatschool.

LeonardBrzezinski,2011

Melaniethe mother of Josie, Jessica and Nicole

expresseddeepgratitudetoMyNewRedShoesforherchil drensgifts:Thebacktoschooldonationletmykidsbefree oftheworriesthatcomewithbeinghomeless...andnothav ing appropriate school supplies to begin [the school] year. Melaniefeelsthatbecauseshedidnthavethestressofwor ryingaboutherchildrensnewschoolshoesandclothing,she wasabletochannelhertimeandenergytowardsupporting herkidsinachievingacademicsuccess.

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport9

LeonardBrzezinski,2011

LeonardBrzezinski,2011

Community Outreach and Education

Our Community Outreach and Education efforts rally individuals, families, schools,corporationsandcommunitygroupsaroundMyNewRedShoesmis sionthroughvolunteerandeducationalopportunities. In20102011,MyNewRedShoesCommunityOutreachandEducationinitia tives: Engaged 5,900studentsthroughitsyouthleadershipprograms,includ ing50 teensfrom13 highschoolsparticipatingin3 regionalTeenAdvo cacyCouncils,over 2,000 studentsthroughtheSchoolPartnershipPro gramandmorethan3,700 youthandadultsincommunityengagement partnershipswithgroupsliketheGirlScouts. Rallied1,155volunteersfor4,549 hoursinsupportofitsmission.

DearMyNewRedShoes, Thankyousomuchfortheshoesand the pens and of course the gift card. And I absolutely love the card that saiddoyourbest!Youguysareamaz ing.ThebagisPRETTY.Iloveyouguys somuch!Love,Lara

Simple Gift. Remarkable Results.

Community Partners*
SCHOOLS
BurlingameHighSchool CastillejaMiddleSchool TheHamlinSchoolforGirls GideonHausnerJewishDay School JewishCommunityHigh School MenloSchool MercyHighSchool OrmondaleElementary School PinewoodSchool RedeemerElementarySchool St.CharlesSchool St.JohnCatholicSchool SummitPrepHighSchool TierraLindaMiddleSchool WestlakeSchoolforthe PerformingArts WoodsideElementary WornickJewishDaySchool FosterCityLibrary GirlScoutsofNorthern California GirlScoutTroop30248 GirlScoutTroop60841 DaisyTroop61842 JambaJuice,Millbrae GirlScoutTroop60669 TheJuniorLeaguePaloAlto MidPeninsula,Inc. LittleWondersCoOp MenloParkPresbyterianChurch MothersTogetherGroup MercyHighSchoolDanceTeam MikeHarveyHonda MillbraeLibrary MillbraeLeosClub NationalCharityLeauge CrystalSpringsChapter NationalCharityLeague MidPeninsulaChapter NorthBurlingameWomens Club OshmanFamilyJCC P13 PeninsulaJewishCommunity Center PeninsulaJCCSummerCamps PeninsulaTempleBethEl PeninsulaTempleSholom PJCCECEPreSchool SacredHeartChurch SanMateo/FosterCityMothers Club SchoolofRock Sew4LoveProject SouthSanFranciscoandSan BrunoMothersClub St.BartholomewsBibleCamp SweetPeas&Stilettos SylvanLearningCenter TeOrama ThriveHouse Twirl&Dip WalkinTheirShoesCommittee: AmyDay,KathrynGrubbels, SamamthaMartinez,Virginia Moon,ChristineRafati,and MarinneWallace

CLOTHING FOR CONFIDENCE CHAMPIONS

AtriaSeniorLiving BorelPrivateBank&Trust Company E.&J.Gallo FourSeasons,SiliconValley FranklinTempletonInvestments Genentech GenomicHealth,Inc. GileadSciences GoGame InformaticaCorporation Intero Iteratti JAMS Microsoft MillbraeLibrary NVIDIACorporation OakCreekApartments PeetsCoffee&Tea PepsiCo/FritoLay RadioDisney RiverbedTechnology Sharethrough Shutterfly/TinyPrints SimpsonThacher&BarlettLLP Tragon Trun,Inc. VirginAmerica WholeFoodsLosAltos WholeFoodsSanMateo Yahoo!

COMMUNITY GROUPS & CORPORATIONS

AirGas BBQKalibi BrassKnuckles BroadwaybytheBay BurlingameHighSchoolJV CheerSquad BurlingameLeos BurlingameLionsClub BurlingameMothersClub CongregationNetivotShalom CurryUpNow DelicateProductions DraegersMarket EdgewoodCenterfor ChildrenandFamilies FamilyGivingTree

*Includesgroupsthatparticipatedineducational,volunteerorfundraisingactivitiesthroughtheCommunityOutreach&EducationProgram.

MyNewRedShoesAnnualReport11

Clothing for Confidence Champions

Championshostshoeandcoindrives,sewgiftbags,create firstdaycardsandgenerateenthusiasmattheircompanies andorganizationsforMyNewRedShoesmission. NOTES FROM OUR CHAMPIONS:
Thisisawonderfulorganization. To provideachildinourcommunitywith the excitement of the first day of school,thefunofgoingintoadepart mentstoretoshoweveryoneinclass your style, your attitude, your indi viduality. That is so important to a child trying to fit in. To be a part of thatispriceless. CorporateVolunteer Today was an unexpected double nice experience. It produced a feel ing of unselfishness, that doing is morethanmoney. CorporateVolunteer

Riverbedemployeesatabacktoschool partyatClaraHouse,SanFrancisco VolunteersfromWalgreens

TheMyNewRedShoesdrivewas our companys most successful to dateandsomethingouremployees seemtoreallycareabout. CorporatePartner

Our Supporters
September 2010 through August 2011

INDIVIDUALS

$5,000+

Anonymous GailFarber Lisa&DouglasGoldmanFund WildaVanMatreMasunga& GaryMasunga Jane&LarrySolomon Susan&KennethSutherland

$2,500-$4,999
LenaCheng,M.D. Sohi&ChiHuaChien Courtney&RudolphDriscoll Heather&AdamHopkins Terri&RobertHopkins Leika&PrabhasKejriwal Elizabeth&GeorgeStill

LindaMills Steve&SheriMontoya MervinG.andRoslynG. Morris Timi&RobbMost TimothyMott DianeForese&AndrewPage Sonja&JonPerkins Ashley&RenRiley David&BarbaraRoux Elizabeth&RogerSippl CharlieBaxter&JineeTao Linda&RobertThomas Alison&DavidWagonfeld Marianne&FrankWalters DouglasF.Whitman Amy&GeoffreyYang

$1,000-$2,499
Tiger&PhilBachler AnthonyBaldino Karen&DavidBliss Julie&JohnBrown Amy&GradyBurnett KellyWilsonCocoziello MaryAllen&GeorgeCogan Lori&MichaelCorley Erica&FerozDewan Shirley&BenEisler DorisFisher Marcia&JohnGoldman JamesGower Will&CallaGriffith SherAmosGrosser&Adam Grosser BarbaraS.Hager DeborahLeeJohnson Laura&DavidKrane JohnA.Kryzanowski

$500-$999

Marilyn&FredAnderson Martha&DavidArscott inHonorof MarianneWalters Kelly&SamBronfman WilliamV.Campbell AnneClark LillianCoehlo JoanF.&C.B.Coleman Natalie&JoeComartin SuzanneCrandall M.J.Crousore CarsonEltoukhy StevenEskenazi KatieFoster KimberlyFoster Louise&LarryFrye RobinQuistGates FariaHassan ShellanIsackson Megan&RenatoIwersen

Jennifer&SteveJeffries Jeanette&KevinKennedy KathrynKlaus LauraKnight Genni&SteveLawrence PattyLee&DonaldBrown JessicaLonergan Melody&ChrisMalachowsky PatriciaMarriott Shirley&DuncanMatteson Haven&FadiMicaelian Betsy&BillMiller LaurieMoore SuzannePertsch,M.D. Heather&RobertPietsch Mary&GaryPinkus Anne&RobertPochowski Carol&MikeRamsay Sally&JeffreyRandall Lisa&MichaelRubenstein Lauren&NickSabatini AmySalisbury SherylSandberg& DavidGoldberg ChrisSchumacher KatieSimpson Lynn&JohnSimpson Karen&BillSonneborn Jessica&LeonardSpeiser LisaStanger India&LucaVannini DouglasVort Meredith&CraigWalsey KarenWhite&Theodore Guglin,Jr.

$250-$499

SharonAllen MelissaBadger Gina&DuffBaldwin Caroline&MarkBauhaus

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MichelleSandberg&Marc Bodnick LornaBoich NataliaColocci&Ken Brameld Rebecca&RaymondBrayer SusanZ.Breyer Megan&F.LaurensBrock Julie&JeffBrody DianeBrusco Marjorie&JerryBurnett Jill&RodBurns NanciCaldwell Ann&J.ScottCarter KatharineBrady&David Carter JosephChan RuthAnnMcNees& DouglasClark Lois&MichaelCole SusanCollins RaymondConnors Lori&BillDawson Shashi&DipanjanDeb Myn&TerryDemmon Silvia&PaulEdwards ChandlerEvans FarshidSamsami&Delfarib Fanaie LaurieFarros MelissaL.Fehlman Bambi&StanFeinberg MariannFinegold Heather&CharlesFitzgerald ArmidaGiglio Barbara&JohnGlynn Teresa&StephenGodfrey EllenHarris Sharon&ScottHartley KathleenHeap Jay&MichaelaHoag Jocelyn&Josiah Hornblower Sally&TimothyHoward AndreaRush&Howard Huang NancyHuang

Susie&RichHuetteman Melinda&KevinJohnson Nichola&CraigJohnson VivianJohsens Diana&MarkKnickrehm Heather&MarshallKoch AnneLawler Sarah&DonLucas YaninaAbecassis& MatthewMaloney Allison&NinoMarakovic LeslieMarkham CaroleMarks Samantha&Rodney Martinez Wendy&TimMcAdam IreneSearles&Malcolm McGinnis Lisa&DavidMooring PenelopeMurray KeriNicholas Beth&J.MartinO'Malley AliciaPashby&Giovanna Oropeza MarquisParker PattiRandall Deborah&GregRocklin Rachel&JohnRosenberg JenniferYeagley&Jeff Russell LisaSchatz MichaelA.Schmitz EveShaw FaustinoSordo Andrea&ClaudeStern MaureenSwartz LindsayTerryLloyd KelliTomlinson Barbara&ErikvanDillen Rick&MaraWallace StevenWalsey JoniWeaver MaryWhite Barb&RickWilliams Sara&RobertWood Ayse&SuleymanYesilyurt Jill&SteveZanolli

Up to $249

SyAal Joan&PhilipAbrams ShoshanaAbrass BrianAdkins RaymeAdzema JanetAgueKennedyin HonorofDonaBottarini SharmeenAhmed SandraCarter&Brian Altman Julia&WileyAnderson Kimberly&RandyAnderson Margaret&DavidAnderson inHonorofBeverly Burns TheresaAnderson HeatherAngstadt KarenSeikoArimoto Peterson MaryHelenArmstrong JoAnnArneson AntoinetteArnett NicoleAron SusanneAronowitz CarissaAshman Julie&JayAtkinson CaraBanchero WendyPetersmeyer& DavidBagshaw KathleenBalestra DarylBarkley NancyandPeterBerkleyin HonorofCourtney Cooperman'sBat Mitzvah Nancy&PeterBerkley MalcolmBarnwell JeanneK.Barrett CecileP.Barry&WalterR. BarryIII SusanBattat MarilynBautista BrendaBeadle RachelPerkel&Shawn Becker Suzanne&MartsBeekley

L.BethBeisecker MaryAnnBell LindaBenevento MelanieC.M.Bennetts Nathaniel&TashaBergson Michelson ElizabethBerman RebeccaBerry BonnieBertolet Dawn&GeorgeBillman AnneBingham JulieBornstein&Brian Birtwistle DebbieBisaillon IngerBischofberger Dana&BenBisconti SusanBitar PamStoner&EliasBlawie Becky&KevinBleibaum ScottBlomquist Liz&MurrayBodine DanielBoehmke JodieBogomilsky LisaBorahGeller DonnaBottariniinMemory ofJennieFourre LoriBouret KevinBowling KathrynBownass CarolynBowsher KristenManies&Bob Brainard AlexanderBrainerd KatieBramlett Krista&RayBramson DavidS.Brandon AndreaBrantinHonorof WilliamLee's2nd Birthday Lara&KevinBreay LyndaDennieBridgman Randi&BillBrissman JoanMarkoff&BarryBroad KayBroadway AliceBrockinHonorof TimiMost TobyBrookes

ThomasBrown ThressaBrown Tissha&JoshBrumm SarahBuckley TyBuetow BillPendleton&EllieBullis AngelaC.&TyS.Butler DoloresByers Shawn&BrookByers BiancaCaceres MarcCadieux MarsCadiz JoanCaldwell Nancy&BillCampana MonaCannon JaquieCarbray AudreyCarroll NoreenCarruthers Sue&StevenGlick KathleenCastaillac DebCaterina GinaCentanni SandraChan LenaChane IreneChapralis CourtneyCharney ChihChen JennyChen JuanitaE.Chen LeslieChen Mei&HaroldChen Stephanie&SherwinChen LindaCheu Michael&ReneeChild ElisaChiu PengChihLi&YuehFeng Cho JillCiu DanielCivello BrianClark AmyLiu&GeoffClifford AndyClifford CharleneCogan DanCohen RussellCohen Susan&NormColb Staci&CaryCole

RobertaColeman CindyColert DarcyCollet SueColliver RichardH.Colton BrandyConn Alison&JoeCorkery CatieCorkery ShirleyCorleyinHonorof GranddaughterAvery Corley CarsonCozad Kathleen&MichaelCraig ErinCrocker CarolCross JillDaly GloriaD'Ambra Lora&MarkDanis LyndaDeLuca Betty&RodDennis Leslie&MarkDennis SusanDiamondinHonor ofAnyaZimmerman Smith Rebecca&Andrew DiamondsteininHonor ofHarrySpeiser's5th Birthday GenevieveDishotsky MollyDodge DebbieDoherty JudithF.Dommer RuthDonigWhite Mari&MarkDonnelly CarrieB.&MartinW. Doyle Leslie&ErikDoyle ErikaDrazan Courtney&Rudolph DriscollinHonorof Montana&Cooper LindaB.&RobertJ.Dugan Kathy&KirkDunn LynneEckert RobinEdmondson Jennifer&CreeEdwards

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TaruBhatia&ChrisEdwards Amanda&RabbiDennis Eisner PaulElcavage MarciaEllicott GaryEllmann Barbara&RobertElls EphraimEngleman,M.D. ElizabethEvans ElizabethEveritt QuentinFalconer ShannonFallon DonnellyFamily ShamesPanahi& Mohammad Malekmadani TheBellaryFamily TheGiffordFamily TheHenehanFamily TheHewittFamily TheMacdonaldFamily ThevanVeenendaalFamily TheZunigaFamily Tracey&DavidFecher Irwin&CeppieFederman HeidyFeinberg CherylFeiner PeterFeldman ElizabethBlair&Kenneth Fenyo Claudia&KeithFerguson Caitlin&BretField GinaFilter CeceliaFisher Karen&AndyFisher CarolineFitzpatrick KimberlyFizdale NeilFluken Susan&SeanFoley KathleenFoleyHughes NancyHillForeman LisaForsythe MarkFowle Rebecca&FrankFox AliceFragoza CaraFrance IreneFuller

Barbara&WalterFung JackieGabovich RobinGantzos EllieGardener Margaret&MikeGardener JulieGaston MiriamGauss Maria&MarkGeenen ToddGeldon BarbaraGereboff Rhonda&AndrewGessow ChrisGiannoulias JanetGlassman ChrisGlud SusanValeriote&Ken Goldman LisaGomesCasseres FranceneGonek JimGorman SaraGorski Julie&RogerGoulart Diane&GlennGow SuzanneGraeser AnnChristelGraham LauraGramann GraceAnnGraumann JoanGray AnnWilsonGreen ChristopherC.Greene LehuaGreenman MaryJo&JayGregory Connie&DouglasGreig SusanGriswold DeannaGuthrie GayleAlmeidaHage& RichardHage RandolphM.Haldeman MaryFentressHallTrust AlicaHammarskjold ElaineHammond Michelle&EricHan HowardHarband JackieHarrington JohnHarris JudithW.&JerrolL.Harris inMemoryofErnest Warwick

KathleenHarris KimberlyHarris DeborahHeicklen JillHeidrich Chrystie&Randy Henderson ElizabethHenriquez LaurieHepler JanetHerman ChelseaHertlein PatrickHeryford AnneHilbert PatriciaHilbert SharmonHilfinger Ellen&SteveHill Charmian&Langdon Hilleary Susan&HerbertHinstorff EricaA.Hintergardt KristaHoffman HilaryHolmquest LaurieHolyoake DianeHonda JulieTerrellHooper LaurenHooperinHonorof Zachery&Gabriel Schwartz'sBirthdays AnitaYen&TheHsieh Family LouanneHudgins SabrinaHughes Virginia&RobertHull Annie&JoseIllathu EllenSicklesJames ReverendDedeJamison LynnJanatpour Dorothy&Bradford Jeffries BenJensen CharlotteJensen EricJensen KirkJensen Laura&MikeJohnson Linda&LelandJohnson ClaiborneS.Jones JudyJones TabithaJordon

Mary&JamesJoyce KurtisFinley&Kathryn Jurosky AkshayKannan KannanNarayanan& SavithriKannan Alyce&SteveKaplan JeremyKaplan JamesKaspar JaniceKatzinHonorofLeslie Katz&JonathanLuskins andRachelKatz&Andy Lipnick JaniceKatzinHonorofJudy Harris JoelleKaufman KimKayser SilviaKellerinHonorof MarinaKeller Jennifer&MatthewKelly Kathryn&TomKelly Victoria&RabbiStuart Kelman EileenJ.Keran YvonneKerno JoKeroes KayMurray&J.RayKersey Nancy&AndrewKessler Venetia&GoseiKimura ElizabethA.Kind MacLellanE.KingJr.& ElizabethH.King MargieKlapper Susan&ArthurKluge KimberlyKnapp TreciaKnapp Sally&AlbertKnorp SusanKoblick LaurenGrayKoenig& BradfordC.Koenig JudyKramer Dr.JosephB.Krauss MollyE.andGregoryM. Krauss Angelika&PeterKrieg Mary&AlexanderKugushev GillianKumagai

AmyKurzekainHonorof BeccaMoosonbehalf ofSummitPublic SchoolsTeen PhilanthropyClass LizLaderman DaveLand JenniferConnersLarson SusanLattin EstelleLau BarbaraLawrenceinHonor ofGenniLawrence's Birthday BarbaraLea LauraLeber RobertaLee LeanneJ.&Christopher Leibman Sandy&PhilLesser JenniferLevey JoanneZ.Lewis DarinaLeyderman Mrs.DaleLiebes RandyLinde KarenLines EduardoF.Llach Stannye&PeterLlewellyn JessicaLonerganinHonor ofMargi&Dixie Rita&FrankLonergan BradLoose IllissaLouth Lenore&PaulLovoi Kathleen&FranklinLowe Ryan,Andrea&JennieLu YvonneD.Lucas ChristyLuzzo MartinLynch Mary&PaulLyon PurigaliPrakash&Suma Madhavaraja DavidMadison JeanmarieMaher KathleenN.Malolot Dorothea&Gerald Maloney JackieMaloney

LoriMaloney CharleneMargot CaitlynMarianacci MargaretMarkdasilva JenniferMartinez JeanneMarzano LeighAnnMason JuliaE.Massa Gretchen&RobertMathews ChantalMaussenet AmyMayer JasonMayer LynneR.Mayer Pamela&RichardMayer SteveMcAdams DianeSankisMcCann& FrankMcCann StephanieMcColum Penny&LairdMcCulloch Corinne&Richard McDonald KathleenDowling McDonough&Kevin JamesMcDonough AprilMcGuire Gloria&ThomasM.McKay Catherine&GregMcMillan DanaMcRae CristianoMedeiros Mary&CraigMeredith LisaMerenbach VirginiaMerrifield DebraMiller TanyaG.&MatthewF. Miller KenPelowski&LoriMirek KerenMitchell Stephanie&WesMitchell Irene&StephenMoff TiaMonroe ArtisMontague KatieMontgomery MichelleMontgomery FrankMontoro VirginiaMoon GabrielaMorales Sheri&AndreMorin

MyNewRedShoesAnnualReport17

Wendy&StefanoMoro Larry&VeronicaMorsello BruceMosbacher ClaireSchoen&Stephen Most KimMueller Kelly&ChuckMuenzen Heather&Thomas Muirhead MarjorieMuldowney LindaMullin KellyMurphyinHonorof SohiSohnChien LeslieAirolaMurveit&Hy Murveit Christine&RobertMyhre ThomasAtwood&Debbie Mytels Lorene&JohnNajac HollyNash Joyce&WallaceNeeley CarolynChaney&Curtis Nehring VictoriaNelson Gloria&MarcelNeumann KathyNevarez SeanNicholson Catherine&JeffreyNorton GregOdom LoriOkimura DeniseO'Leary Suzy&ToddOliver ElaineSulzberger&David Oppenheimer MarilynM.Orr GaryPai Anna&RonaldPaiva AnneParish BrianParker MercedesA.Paular Joyce&GilbertPavlovsky NancyPaynter Irene&RobertPietsch SusanPurdyPelosi BarbaraPeters ElizabethS.Peters Courtney&AndyPflaum

CatherineA.&Karl Philipovitch TraciePike RobinPitman JeffreyPolonsky KimPopovits LauraPoppink DavidDalPorto JudithPowell GinaPrestoninHonorof OliviaHom Erika&EduardoPretell Barbara&CharlesPreuss ErmaProthro Brooke&FrankPuleo Helen&RussellPynein HonorofTimiMost AnnQuarles Jody&MollyQuinton WarrenQuon ChristineRafati GhazalehRafati LathaRannohan WeienRaymond SuzanneRedfernWest DebraReed MaryamRefahi AmyRenalds JenniferRiccomi Susan&DavidRiggs Clary&DeanRiskas LindaRizolli Emily&DirkRobinson GingerRoehrig DianeRogers JennyRoost Jill&KenRoost EllenRose HelenRosen JosefaRosenberger StephanieRoss VickyRubin Mary&StephenRudolph Alice&WalterRussell DianaSaidin JenniferSalma ChristineSambol

NasreenSamsami EnnioSanchez Kay&GoSasaki Lorie&DouglasSatzger Sumanpreet&Malwinder Sawhney Megan&DavidScacco TatianaScanlon Zoe&DanielScheinman KernyMcLaughlin&Bill Schilit F.TracySchilling CindySchlesinger JeanneSchulte ChrisSchumacherinHonor ofNicole,Dave&Ava Roberta&John Schumacher CynthiaSchwabacher Jamplis GwenSchwartz FeliceBassinSeeman Maurine&PaulSeto Rimah&JohnnyShami PennyShanks MarianSharp EveShawinHonorof Gabby,Zander&Ben NancySheftelGomes VictorShih KimberlyShimazaki RobertM.Shoemaker Stacey&TomSiebel SusanSiegel EmilySnell&CharlesSilio Naomi&JefferySilk RomySilverstein AngieSimonetti VirginiaSimoni SusanSingson KerrySlattery Kari&StevenSlaughter Elizabeth&CalvinSloan Elaine&DonaldSmith SherrySnow DeborahSohn JenniferSolarsh

VickieMajouletSorensen& RaymondSorensen Joan&LewisSouthern Kathy&MichaelSpector Mary&MichaelSpeiser AmiraBramsonSpendlove Cathy&TodSpieker Allison&SteveSpinner Kathleen&DavidSquellati DawnStanaway Lisa&ToddStanley NancyStanwood LindaJ.&JeffreyA.Starr ClancySwansonStein Lisa&RichardSteiny Anne&DavidSteirman Ashley&ChrisStephens Loretta&JamesStephenson Elizabeth&GeorgeStillin HonorofEllieStill MariaV.Stone YvetteStout DeeDee&JackStovel GordonStrause HarryStuimer MarionSuarez PaulSutinen RandallSuzuki CathySweeney TenleighSweeney SandraSweet PrabhaSzaboky NinaTaneja KimberleyTanksley KarwaiClaraTao MarilynTaubman Dorrie&KamyarTavassoli JenniferTayco LibbyTaylor MargaretTaylor PyeattTaylor MatthewG.Thompson Karie&DavidThomson MelissaTinsley SuziTinsley Kathleen&MarkTomalonis inHonorofSaraBillman

CarolineTonetti CynthiaTraum Helen&MarkTung Eleanor&SungTung Shirley&CheeTung AkiUeno DebbieUpland Kathryn,Haley,Mackenzie& EmmaUtley Leslie&DavidVallerga AndreVanierinHonorof HavenMicaelian Wendy&JeremyVerba DeanVernazza CrystalVillafane MarshaWachtellinHonorof DanaSpanger'sBirthday KathyWaddell Janis&JamesWalker LoriWalker Marianne&KirkWallace CharlesWallau Emily&AndrewWalling Linda&ThomasWalsh Diane&CharlesWasserman ElisabethWaymire SusanCohen&Barry Weingast RichardWeisbrod JacquelineWeiss HeidiWelch Deloris&WilliamWelling MattWestover M.P.WhelanMiilleinHonor ofPatPapeandDonna Bottarini MargaretWhite AileenE.Whitman LynnC.Rosellini&David Whitman MartineWijers GariMerendino&EllenF. Williams DawnWilliams Mrs.ToddG.Williams StephenWillis NancyWilson

LoriWong KathleenK.Woo Diane&RobertWood Tiffany&JonWoodruff GeriYanginHonorof Becca'sBirthday JessicaYansouni WendyYu Grace&StephenZales CarolynZaroffinHonorof EmilyBreyer's Graduation LindaZiegler Linda&KeithZimmermanin HonorofAnyaZimmer manSmith Jean&BillZonner BonnieZumbo MonteZweben

$20,000+

GRANTORS
TheBrinWojcicki Foundation SanDiskCorporationFund oftheSiliconValley CommunityFoundation TheYahoo!Employee Foundation

$10,000-$19,999

GenentechFoundation SandHillFoundation TheStanleyS.Langendorf Foundation

$5,000-$9,999 AlexanderM.&JuneL. MaisinFoundation AtkinsonFoundation TheCapitalGroup CompaniesCharitable Foundation eBay,Inc. InteroFoundation

MyNewRedShoesAnnualReport19

TheJasonFamily Foundation TheTJXFoundation,Inc.

$1,000-$4,999

CityofMenloPark DoJiggy,LLC HomesteadFoundationof theSiliconValley Community FoundationinHonorof MarianneWalters TheBloomingdale'sFund ofMacy'sFoundation WellsFargoFoundation

Up to $999 Arthur&EdithStern FamilyFoundation TheJohn&SarahElliott FamilyFund,An AdvisedFundofthe SiliconValley Community Foundation PosnerWallace Foundation StellarSolutions Foundation Wilson,Sonsini,Goodrich &RosatiFoundation
CORPORATE SPONSORS & DONORS
BalsamHillChristmas Trees.com BorelPrivateBank&Trust Company BurlingameOptical ClifBar Goldman,Sachs&Co. AtriaSeniorLiving Community KarasCupcakes,Inc.

FirstRepublicBank FourSeasonsHotelSilicon ValleyatEastPaloAlto FranklinTempleton Investments GenomicHealth,Inc. GiltGroupe GiveSomethingBack Mary&BrentGullixson, AlainPinelRealtors HillsdaleShoppingCenter Ideo Hlaska,Inc. InformaticaCorporation JAMS BBQKalbi Kicks OmarKinaan,RE/MAX LoopNet,Inc. lululemonathletica Burlingame MarlindaWilsonDaySpa NinaMcLemore BurgessPediatrics Peet'sCoffee&Tea PinkTangerine RE/MAXDistinctive Properties TwirlandDipSoftServe SGCFinancial&Insurance Services Sophie'sStressFreeSoirees TheSpectrumMagazine Startup2Startup Tragon Turn,Inc. VirginAmerica Walgreens WholeFoods

COMMUNITY GROUPS
AmericanLegionPost472 BayAreaLegal Recruitment Association(BALRA) BurlingameLions Charities,Inc.

BurlingamePoliceOfficers Association ChristEpiscopalChurchof PortolaValley CongregationNetivot Shalom EcumenicalHunger Program GideonHausnerJewish DaySchool GirlScoutsofNorthern California HolyTrinityEpiscopal Church InnVisionTheWayHome JewishCommunityCenter ofSanFrancisco MillbraeLionsYouth Center MomsAgainstPoverty NorthBurlingame Women'sClub PeninsulaJewish CommunityCenter PinewoodPrivateSchool RonaldC.WornickJewish DaySchool SacredHeartChurch St.CharlesSchool St.JohnCatholicSchool TeenAdvisoryCouncilMy NewRedShoes TehiyahDaySchool TheRotaryClubofSan Carlos TheUnityCareGroup,Inc. TierraLindaMiddleSchool VibhaBayArea WGirlsBayArea,Inc. YFESEdgewoodCenterfor ChildrenandFamilies YuppieFriday

MATCHING GIFT PROGRAMS

AdobeMatchingGifts Program ElectronicArtsMatching GiftsProgram GAPFoundationMatching GiftsProgram GenentechEmployee GivingProgram GoogleMatchingGifts Program JuniperNetworks MatchingGifts Program MicrosoftMatchingGifts Program OracleMatchingGifts Program

GIFTS IN KIND 49SquareMiles ArushiAgarwala MelissaBadger BalancedLivingCenter Gina&DuffBaldwin ChuckBeering RebeccaBerry LornaBoich BarbaraBreen RosieBuckley JenniferBunshoft TashaCapen JanChandler RobertChang CharismaSalon ValerieCharles CheekyMonkey Renee&MichaelChild CostcoRedwoodCity KathyCole Staci&CaryCole Converse,Inc. Lori&MichaelCorley Myn&TerryDemmon

MargaretDonahoe JanetFalkner CherylFeiner PamelaFishmanCianci FloraBellaWeddings ElizabethFoster MhaireFraser MaxFriedman Louise&LarryFrye GirlScoutTroop60355 GirlScoutTroop60669 GirlScoutTroop31446 GirlScoutTroop61252 MaryJo&JayGregory LaurenHayes ReligiousofTheSacred Heart Alice&DanielHom LindaJamieson Jennifer&SteveJeffries JewishCommunityCenterof SanFrancisco EmilyJoubert KampFitness JaniceKatz SilviaKeller LauraKupor Dreamworks Animation,LLC ChristinaLui Carri&SteveMarkoulis DanicaMavrodis MurrayL.McLachlan NinaMcLemore PauletteMeyer LeonorD.Millan JenniferMyhre ChristineNguyen OldNavy ClassicKidsPhotography Mary&GaryPinkus RitzCarlton,SanFrancisco DennisRobinson

SarahSofiaTheArtof Entertaining LisaSchatz ChrisSchumacher AlyssiaSchwartz EveShaw Jane&LarrySolomon St.BartholomewScripture Camp Elizabeth&GeorgeStill Susan&Kenneth Sutherland SweetPeas&Stilettos DaniTownsend Barbara&ErikvanDillen SaraVetter KathyWaddell Marianne&Frank Walters AnnaWing SharonWooden Sandi&AlanWorsham SuzanneZebedee SharonZebker AnyaZimmermanSmith

MyNewRedShoesAnnualReport21

Special Thanks
Thefollowinggroupsandindividualswentaboveandbeyondexpectationstomake MyNewRedShoesyearasuccess:

JanCohen,InterimExecutiveDirector2010 AnthonyBaldino,BoardFellow,StanfordGraduateSchoolofBusiness LeonardBrzezinski,Photographer PallenChiu,BoardFellow,StanfordGraduateSchoolofBusiness CallaGriffith,2011FashionShowCoChair JenniferJeffries,2011FashionShowCoChair JocotoAdvertising,Inc. LauraJohnson,Development,CommunicationsandProgramAdmin.Associate RobertPietsch,BoardMember20082011 JackRandall,JuniorBoardMember,Student,SacredHeartPreparatory SueSutherland,2011FashionShowCoChairandBoard&PhilanthropicAdvisor ClaudiaDumpson,Intern VanessaNeumann,Intern AmyPinkus,Intern NationalCharityLeagueMidPeninsula&CrystalSpringsChapters NeimanMarcusStanfordShoppingCenter TeenAdvocacyCouncils:Burlingame,SanFranciscoandMenloPark ...andallofourover1,000volunteers!

WGirls Bay Area Inc.

In 2011, the WGirls Bay Area selected MyNewRedShoesasthebeneficiaryof proceeds from their second annual Bachelor & Bachelorette Auction. The WGirls hard work and dedication re sulted in $41,500 gift to My New Red Shoes, which helped us stretch to reach nearly 20% more children in summer 2011 than originally planned. We could not be more appreciative of the WGirls Bay Area and their commitment to the community.

Converse, Inc.
Since2009,Conversehasdonatedthou sands of pairs of new shoes to My New RedShoes.ThesupportofConversehas hadaprofoundeffectonourcapability to reach 8,500 homeless children over the last three years. We are deeply grateful to Converse and their commit ment to improving homeless childrens schoolexperience.

Team*
Staff
JenniferYeagley ExecutiveDirector RebeccaMayer ManagerofClothingfor Confidence MilenaMiyashiro DevelopmentCoordinator BeccaMoos ManagerofOutreachand Education

Board
HeatherHopkins Founder&CoChair TimiMost CoChair CommunityVolunteer AlisonWagonfeld ViceChair ExecutiveDirector, HarvardBusinessSchool CaliforniaResearch Center AndyPage Treasurer President,GiltGroupe JohnBrown Secretary ManagerofMarket Research,Apple,Inc. RayBramson DonorEngagementOfficer, SiliconValleyCommunity Foundation SohiSohnChien CommunityVolunteer MichelleDeMartiniWlazlo SeniorVicePresidentof Merchandising,OldNavy MeganIwersen VicePresidentofApparel, Ariat,Int'l KenPelowski ManagingPartner,Pinnacle Ventures MarissaPelowski JuniorBoardMember Junior,SacredHeart Preparatory MarianneWalters AdvisoryBoardMember EducationProfessional LisaGoldman AdvisoryBoardMember CommunityVolunteer

Advisors/Consultants
SherAmosGrosser CommunicationsAdvisor AlanBernstein Bookkeeper JessicaSpeiser DevelopmentAdvisor SueSutherland BoardandPhilanthropic Advisor TharaEdson FinancialConsultant VPofFinance,PlayPhone

*Teamlistingasof12/1/11.

MyNewRedShoesAnnualReport23

FromMia:
Thank you so much for taking the time to think about someone like me. You really dont know how much of a difference you havemadeinmylife.Ireallydoappreciate what[youre]doingforfosterandhomeless youth. May your organization continue to grow,prosperand[makea]differenceinthe livesofthelessfortunate.GodBless.
LeonardBrzezinski,2011

FromShayana:
Thank you for my sweet new kicks.Ivebeenembarrassedby my attire at school, and Im really excited to have stylish new clothes for school. Your [organization]isawesome,itsa great idea to want to help kids feel comfortable in their own shoes.Thanksagain!

Simple Gift. Remarkable Results.

LeonardBrzezinski,2011

Financial Statements
Statement of Activities & Change in Net Assets Year Ended August 31, 2011 REVENUE&SUPPORT Contributions IndividualDonations FoundationGrants CorporateGrants&Gifts Civic,Community&ReligiousGroupDonations BoardMemberDonations TotalContributions InKindSupport DonatedGoods DonatedServices DonatedSpace TotalInKindSupport ProgramRegistrationFees InvestmentIncome TOTALREVENUE&SUPPORT EXPENSE Program ClothingforConfidence CommunityOutreachandEducation TotalProgram Fundraising Management&General TOTALEXPENSE INCREASEINNETASSETS 2011 47,100 93,675 131,091 114,497 68,034 19,484 2010 75,850 64,551 49,218 2009

273,813 139,581 181,117

23,403 20,031 29,125 543,441 387,267 399,861 122,866 181,538 105,274 49,078 75,143 55,837 5,700 8,538 17,052 177,644 265,219 178,163 6,457 6,000 1,800 429 858 1,152 727,971 659,344 580,975 385,760 300,541 252,113 86,296 132,922 94,398 472,056 433,463 346,511 123,922 93,285 106,722 61,496 39,617 21,860 657,474 566,364 475,093 70,497 92,980 105,882

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport25

Financial Statements
Statement of Financial Position As of August 31, 2011

LIABILITIES&NETASSETS Liabilities AccountsPayable&OtherLiabilities PayrollLiabilities AccruedExpenses DeferredRevenue TotalLiabilities NetAssets Unrestricted Restricted TotalNetAssets TotalLiabilities&NetAssets

ASSETS Cash&CashEquivalents Investments AccountsReceivable Inventory(Shoes&GiftCards) PrepaidExpense OfficeEquipment TotalAssets

2011 210,722 16,349 97,795 1,337 6,587 332,790

2,741 5,825 6,723 15,289 317,501 317,501 332,790

2010 2009 137,996 93,545 12,190 30,000 1,000 17,866 159,040 57,900 1,698 9,950 7,361 321,874 206,672 8,909 510 5,162 3,955 1,236 5,891 17,270 32,577 10,356 289,297 181,317 15,000 289,297 196,317 321,874 206,673

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport26

Sources of Revenue & Support

Functional Expense

Simple Gift. Remarkable Results.

MyNewRedShoesAnnualReport27

LeonardBrzezinski,2011

MyNewRedShoeshasmadeeveryefforttoensuretheaccuracyofthe informationprovidedherein.However,ifwehavemadeanerrorinour listingofyoursupport,pleaseletusknow.

111AnzaBoulevard,Suite110,Burlingame,CA94010 www.mynewredshoes.org(650)2413911

LeonardBrzezinski,2011