OAKLAND

LOCAL: Grow your business through our community connec3ons

Winter 2011-2012

News: Mission-driven and Not For Prot

What is Oakland Local?
Web-based, local daily news & reporEng: original repor3ng & community voices, 3-6 stories day Local Community arEcles: 4-20 week On-going, web-based training programs: serve non-prots, community orgs, small business Events & meet-ups: Code for Oakland, In Oak Lunch series, Oakland News Caf

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Our Audience is Younger, Chooses to Shop Locally

Oakland Local audience: Younger + older than average: 46% under 35 22% over 55 98% from Oakland or within 8 miles of city More diverse: 22% people of color 17% LGBTQ More engaged: 52% self-identify as changemakers *Data from March 2011 survey & Google Analytics 92% SAY THEY PREFER TO BUY FROM LOCAL BUSINESSES
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Our Audience is Large, Dynamic & Engaged

100,000 visitors to web site every month 2,500 newsleJer subscribers 5,000+ TwiJer followers 6,600+ Facebook followers 700 registered contributors 45+ community contributor pieces per month

More 3me spent on site per visit than Bay Ci3zen or Oakland Tribune*
* Knight report, Quantcast

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Delivering LOCAL News that MaJers, Driving Readers -- and Sales

Our marke3ng & adver3sing partners get great branding, visibility & HIGH click-through on their ads and oers
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 = IMPACT
Oakland Local web trac: 185,000 page views, 76,000 visitors, December 2011 (Compare: Alexa.com reports monthly visitors to Inside Bay Area/Oakland Tribune at 35,485 per month)

DistribuEon through:
KQED SFGate.com Yahoo! News Google News The Media Consor3um New America Media Reuters Byliner

AWARDS Society of Professional Journalists, California Grand Jurors, East Bay Press Club
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We Work to Grow Your Business

Ad & markeEng units Front page badge Site banner Sec3on badge NewsleJer promo3on Facebook, TwiJer promo3on Deals & Coupons Ticket giveaway Event partnerships
180 X 300 Front Page/Double Badge

150 X 180 BadgeFront Page & on SecEons

620 X 60 Banner, Run of Site

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High response rate w/ Oakland Local Newsletters2X a month

2,300 subscribers! Highly engaged list" 39% open rate! Merchant-oriented: Focus on things to go, do, see & buy in Oakland" Own the top story," Story with image & ad, live links"

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JOIN LOCAL COMMUNITY GETTING RESULTS

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RESULTS Monthly Reports

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We can help you with your web site, social media and newsletters, too!

Oakland Local is all about making YOU successful

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TESTIMONIALS!
"Oakland Local has goJen us results that make adver3sing worthwhile."--Gavin Raders, PlanEng JusEce "We have goJen so many orders from Oakland Local, star3ng in the rst week we placed an ad."--Phat Beets CollecEve Oakland Local helps us sell for sure.Greg Elenbaas, Co-Soap Oakland Local gets people to our events.Soul Luciani, this must be the place "Oakland Local made a huge dierence in driving registra3ons for our events." --Darlene Crane, Created in Oakland (CIO) and Alliance for Community Development I love what Oakland Local is doing"--Olis Simmons, Youth UpRising
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Are we a t for you?

Set up a consultaEon: Susan Mernit, Publisher susan@oaklandlocal.com (m) 650 814 9303 Debi Mason, Marke3ng debimason1950@ oaklandlocal.com Rate sheet on request

We get resultsfor youdaily, weekly, monthly

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Oakland Local on the move 2011-2012

Most visited Facebook page in Oakland, CA Best media-California Grand Jurors Award Winner, 2011 Society Professional Journalists award Winner, 2010, East Bay Press Club Award Presenter, OReilly Newsfoo conference 2011, ONA 2011, SXSW panel 2012 Grantee: InvesEgaEve News Network, California Endowment, GW Williams InsEtute for InvesEgaEve ReporEng, others

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