McDonald's India - A Profile

A Locally Owned Company:

McDonald's is the world's leading global foodservice retailer with more than 33,000 locations serving approximately 64 million customers in 118 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. In India, McDonald's is managed by two Indian entrepreneurs. Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonald's operations in West & South India. Hardcastle Restaurants was appointed Development Licensee for McDonald's in India in 2010, a progression from Joint Venture partner. Vikram Bakshi, MD and Joint Venture Partner, Connaught Plaza Restaurants Private Limited, owns and operates McDonald's in North and East India Celebrating over 15 years of leadership in food service retailing in India, McDonald's now has a network of over 235 restaurants across the country.

Local Sourcing Is Key for Truly Indian Products:

McDonald's India is committed to sourcing almost all of its products from within the country. Prior to its launch, the company invested six years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value. McDonald's India today has developed local Indian businesses, which can supply the highest quality products required for its Indian operations.

Respect for Indian Customs and Culture:

McDonald's worldwide is well known for the high degree of respect to the local culture of each market it operates in. In line with this respect for local culture, India is the first country in the world where McDonald's does not offer any beef or pork items. McDonald's has developed a menu especially for India with vegetarian selections to suit the Indian palate and has also re-engineered its operations to address the special requirements of vegetarians. Special care is taken to ensure that all vegetable products are prepared separately, using dedicated equipment and utensils. This separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. So much so that the mayonnaise and soft serves are also 100% vegetarian and McDonald's uses only vegetable oil as a cooking medium in India.

An Employer of Opportunity:
McDonald's India is an employer of opportunity, providing quality employment and long-term careers to professionals across the country. The average McDonald's restaurant employs 60-80 people from crew to restaurant manager. McDonald's invests in its employees, leveraging world class-training inputs to create ambassadors of the brand and creating food service professionals with global attitudes. The brand currently has over 8000 employees in India.

Quality, Service, Cleanliness & Value

McDonald's is driven by the philosophy of Quality, Service, and Cleanliness & Value for Money. This translates into a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price. This effectively means that the McDonald's menu is priced at a value that the largest segment of the Indian consumers can afford while at the same time ensuring that quality is not sacrificed for value - rather McDonald's leverages economies to minimise costs while maximizing value to customers.

McDonald's Corporation
Board History and the Birth of the Franchising Industry
Two brothers, Richard and Maurice McDonald came to make a career in Hollywood and sadly ended up as owners of a drive-in restaurant in San Bernardino of Los Angeles. In the year 1954, a milk-shake machine salesman, Raymond Kroc found that one of his clients the McDonalds had purchased eight multimixers! This was quite astonishing as each mixer had the capacity to mix five shakes in one go. Curiosity got the better of him and he trekked to San Bernardino to see the people who needed forty shakes all in a go. He was amazed to see that large number of people were being served their orders of packaged foods in less than 60 seconds! This efficiency set him thinking about a chain of restaurants. The next day Kroc talked the brothers into a deal which allowed him to sell McDonalds franchises for a price of $950. Soon the first link in the McDonald's chain was born in Des Plaines, Illinois on April 15, 1955. At an age when most people are looking ahead to retirement and a relaxed life, Ray Kroc looked for opportunities, took risks and worked towards success. As a reward for his vision, McDonald's serves a gigantic crowd of 67.8 million people all over the world every single day.

Community Involvement
Introduction
Wherever McDonald's goes, it becomes a part of the community it operates in and contributes towards the development of the locality. This practice stems from our founder, Ray Kroc's belief, "We have an obligation to give something back to the community that gives us so much".

The Girl-Child and World Children's Day

* On November 20, 2002, McDonald's, with the support of UNICEF, announced the recognition and celebration of World Children's Day. * This was on occasion of Ray Kroc's 100th birth anniversary and the anniversary of the UN adopting the Convention on the Rights of the Child. * On that day, 29,000 McDonald's restaurants in more than 100 countries around the world hosted an unprecedented simultaneous fundraiser for children in their communities. * In western India, McDonald's tied up with The Nalanda Foundation to support Education of the Girl-Child for a period of three years. * Through various fund-raising activities, since November 2002, McDonald's has raised over Rs.7 lakhs for the cause. We have been assisted in this endeavour by Ronald McDonald House Charities * The two schools to benefit are Anjuman-I-Islam Girls' School in Mumbai [Bandra] and Pune. * The money has helped fund teacher training, personality and health enhancement courses for students as well as educational equipment for the schools. Some of the highlights have been the setting up of the English Learning Resource Centre at the Anjuman-I-Islam Girls' School at Bandra and purchase of K-Yan's a compact multi-media group learning software which combines the computing power of a computer with an appropriate high luminosity, high resolution and large screen projection system] for the two schools.

Supporting Pulse Polio

McDonald's has participated in the Pulse Polio Awareness rally from 1997 by supporting local government bodies like the Mumbai and Pune Municipal Corporations through various means: * Sponsoring media vehicles to create awareness of the upcoming Pulse Polio day. * Supplying refreshments to volunteers who participate in the rallies as well as man the various booths in the municipal wards. * Communicating to our customers with in-restaurant posters and information leaflets. In January 2001, McDonald's joined hands with the Rotary Club of Pune [West] to set up an inoculation booth outside its restaurant in Pune. This met with success and prompted us to continue the practice ever since. This also prompted us to extend this initiative to a few other McDonald's restaurants in Mumbai for inoculation as well, something that we continue to do to date.

Contributions by McDonald's & Ronald McDonald House Charities [RMHC]

* 1995 - Rs.12.5 lakhs to Chief Minister's Relief Fund for the Latur earthquake * 2001 - Rs.28 lakhs to the Ahmedabad Relief Fund for the Bhuj earthquake * 2002 - Rs.1 crore & 25 lakhs to build primary school & health clinic in Alaknanda slum in New Delhi

Ronald McDonald
Ronald McDonald wears many hats - he is McDonald's mascot, every child's best friend as well as an ambassador for McDonald's charitable and social causes. In his role as ambassador, he has visited children in hospitals and homes, and brought cheer to their lives. For example, Ronald McDonald has worked with organisations like Akanksha, Cancer Patients Aid Association, Concern India, The Nalanda Foundation, Saath Saath and V-Care. Ronald also makes appearances in the McDonald's restaurants and delights the customers - young and old, alike.

Keeping Our City Clean

Cleanliness' is one of the qualities that are inextricably associated with McDonald's. Hence we felt it our duty to contribute to our communities in that respect. A) THE BMC ZERO-GARBAGE DAY Giving the BMC a helping hand in achieving its objective of a Zero-Garbage Day on the August 15, 1997 to commemorate 50 years of India's Independence. B) THE BMC-McDONALD'S HEALTH SEMINAR Held on the July 17, 1998, the focus was on safe food handling and waste disposal. Representatives from the BMC, McDonald's and the FHRAI (Food, Hotel and Restaurant Association of India) shared their viewpoints and learnings on the subject. The seminar was well received and once again, highlighted McDonald's commitment to public health and the community. C) THE MAYOR'S MARATHON FOR CLEANLINESS McDonald's in Thane sponsored T-shirts, caps and drinks for a marathon organised by the mayor in support of cleanliness in all the electoral wards of the city on April 25, 1999. D) GANDHI JAYANTI CLEANLINESS DRIVE McDonald's Thane came together with the YMCA [Thane] on October 2, 2001 to celebrate Gandhi Jayanti by cleaning the Thane railway station. McDonald's crew could be seen working shoulder to shoulder with the YMCA volunteers and sweeping the station clean. McDonald's also sponsored refreshments and caps for the volunteers.

McDonald's Spotlight

There's more to life than just academics. Children should have an opportunity to take part in something besides studies. In order to bridge that gap, McDonald's started an inter-school performing arts competition - McDonald's Spotlight, open to student from standards 5 - 10, from Mumbai, Navi Mumbai, Thane and Pune. There are 4 events in this: * One-act Plays - English and Hindi * Group Dancing - Indian Classical, Indian Folk and Western Contemporary * Solo Singing - English and Hindi * Impromptu Speaking - English and Hindi Beginning with 26 schools in its maiden year, McDonald's Spotlight grew to 120 schools in 2003, its sixth year. McDonald's introduced two rotating trophies in 2000 for the Best School' & the Runner-up School' based on a point system. The competition opened to Pune schools in 2001 and in 2003, for the first time in the competition's history, there were 2 Grand Finals held in Mumbai and Pune.

Nehru Science Centre Inter-school Quiz Contest

In 2000, McDonald's joined hands with Nehru Science Centre, Mumbai [NSCM] to sponsor their inter-school science quiz contest for a period of 3 years. NSCM has been conducting this contest for over 20 years and with McDonald's association, NSCM envisioned taking the contest to a higher level of participation. The first year of this association saw 121 schools from all over Mumbai participating and which rose to 190 in the second and third year.

Millennium Dreamers Global Recognition Program

Millennium Dreamers Awards Program was a global search for children who have made a difference in their communities. The Program was conceived by McDonald's and Disney, two of the most well known brands in the world, and supported by the UNESCO (United Nations Educational, Scientific and Cultural Organisation) and partner in India, Reader's Digest. 2000 such children from all over the world won an all-expense paid trip to the Walt Disney World Resort near Orlando, Florida (USA) along with a chaperone and attended a three-day international summit. These young leaders of tomorrow had an opportunity to interact with top leaders and media personnel and shared their views on the world they would inherit. Young people between age's 8-15 years were eligible to participate in the search. 105 McDonald's countries from across the world participated in this search, which began on October 1, 1999 and ended with the 3-day summit on May 12, 2000. A 2-city press conference was held in Mumbai and Delhi on October 29, 1999 to announce the launch of the Program in India. The panel of judges for selecting the winners comprised of Anil Dharker, Anish Trivedi, Bachhi Karkaria, Behram Contractor, Malavika Sanghvi, Nana Chudasama, Raell Padamsee and Shobha De from Mumbai. The judges evaluated the entries on the basis of creativity, inspirational value and impact of the contribution on the community and beyond. McDonald's India sent 3 delegates to represent our country at this international forum. 2 of the winners were chosen from the Mumbai Participating Territories. Hardini Gada, a student of Maneckji Cooper School in Mumbai was one of the winners that McDonald's Mumbai nominated. She has a sister who is mentally challenged and was very moved by the poor facilities offered by special schools. Hence, at the age of 11 years, she held an exhibition of her paintings in order to generate funds for

organisations looking after the mentally challenged. The Rs.2,18,000/- that she raised was distributed among 3 schools for the mentally challenged. Not only that, but she has pledged all her paintings to charity. She received a lot of support from her family and school in this endeavour. Mohit Bhambani, the second Millennium Dreamer from McDonald's Mumbai, hails from the pink city of Jaipur and was only 14 years old when he got selected for this honour. He devised a modified windmill mounted on a train moving at great speed for converting mechanical energy (wind) into electrical energy on the principle of velocity. One such windmill can produce 18 kilowatts of electricity when attached to a wind electric generator. With this invention, Mohit has managed to create an alternative source of energy as well as rid the world of pollution. In this endeavour, he was assisted by his science club teacher as well as the Rajasthan Energy Development Authority. Mohit has plans to approach the Divisional Railway Office to explore the possibilities of fitting his invention into the current train design.

Our Values
We place the customer experience at the core of all we do
Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great value. Our goal is QSC&V for each hand every customer, each and every time.

We are committed to our people

We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of welltrained individuals with diverse backgrounds and experiences, work is essential to our continued success.

We believe in the McDonald's System

McDonald's business model, depicted by the "three-legged stool" of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key.

We operate our business ethically

Sound ethics is good business. At McDonald's, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.

We give back to our communities

We take seriously the responsibilities that come with being a leader. We help our customer build better communities, support Ronald McDonald's House Charities, and leverage our size, scope and resources to help make the world a better place.

We grow our business profitably

McDonald's is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuing focus on our customer and the health of our system.

We strive continually to improve

We are learning organisation that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.

Supply chain management

Potato Farming
Potato Farming In Gujarat
Sourcing the Right Potato Even prior to its entry into India, McDonald's was committed to working with local suppliers and farmers to source all its requirements. The company therefore spent 6 years and around Rs. 450 crore to set up the food supply chain even before opening its first restaurant in the country. India, despite being the world's second largest producer of food, loses nearly Rs.50,000/- crore worth of food produce due to wastage at various levels, especially due to lack of proper infrastructure for storage and transportation. McDonald's India has pioneered the cold chain management system wherein the freshness, crispness and nutritional value of vegetables and processed products are retained. In 1991, McDonald's was looking for a particular variety of potato for manufacturing its world famous French fries. One of McDonald's suppliers - Lamb Weston - invested heavily in setting up production lines to process these potatoes and make the fries. However, production was discontinued, as the right quality of potatoes could not be sourced. The right quality potato in India was unavailable as farmers used seeds from the preceding crop, which in turn resulted in a single variety and poor quality potatoes. McDonald's needed the process-grade variety of potato for its products, which are as per McDonald's international quality standards. The variety of potato required by McDonald's had to have a certain length, high solids content and low moisture content while the ones that were available were of the table-grade variety. Nonetheless, as per its initial commitment to local sourcing, McDonald's and its supplier partner, McCain Foods Pvt. Ltd., began to work closely with farmers in Gujarat and Maharashtra to develop process-grade potato varieties. McCain Foods Pvt. Ltd. is the world's largest French Fry Company in the world. Established in 1957, today it is a brand that is known and respected in more than 100 countries, generating worldwide sales of more than $5.5 billion. It has more than 55 processing plants on 4 continents (29 of which are French fry and potato specialty facilities) and exports to more than 80 countries worldwide. Leaders in agronomy, technology and innovation, McCain Foods Pvt. Ltd. partnered with McDonald's to work with farmers in Gujarat (specifically the towns of Deesa and Kheda) to interact with agronomists and field assistants to demonstrate the best practices - right from better agronomy techniques like irrigation system, sowing seed treatments, planting methods, fertilizer application programmes and better storage methods for the produce. In addition to this, the farmers also benefit through incremental monetary gains as they sell directly to McCain Foods Pvt. Ltd. instead of commission agents. The result of these efforts has been that now the Gujarat potato crop has been utilised to make McDonald's Chatpatey' Potato Wedges.

Radhakrishna Foodland
McDonald's Distribution Partner
Radhakrishna Foodland (P) Ltd. ["Foodland"] is a part of the Radhakrishna Group, which is engaged in food and related service businesses. From July 1993, much before McDonald's started its operations in India, sincere efforts were made by Foodland to carefully understand McDonald's operations and requirements for the Indian market. Better facilities and infrastructures were created and new systems were adopted to satisfy McDonald's demands. Finally, all those efforts

put in by Foodland culminated into a handshake agreement with McDonald's India, to serve as Distribution Centres for their restaurants in Mumbai. The division has focused all its resources to meet McDonald's expectation of 'Cold, Clean and On-time Delivery'. From this evolved the mission statement, "To ensure that all McDonald's restaurants are supplied without interruption, products conforming to acceptable standards at lowest local costs to the system." The Distribution Centre (DC) is responsible for procurement, quality inspection programme, storage, inventory management, deliveries to the restaurants and data collection, recording and reporting. Value added services like repacking of promotional items are also carried out at the DC. The DC plays a very vital role in maintaining the integrity of the products throughout the entire 'cold chain' - the distribution system that ensures the products, which arrive at McDonald's restaurants from suppliers all over India, are absolutely fresh and as per McDonald's Quality Standards. All these operations need to be managed in the most cost- effective manner. The operations and accountings are totally transparent and are subject to regular audit. McDonald's introduced Foodland to F. J. Walkers of Australia, which resulted in an affiliation between the two companies to develop the distribution set-up in India. The association has helped Foodland to refine its operations to achieve the following: Designing and establishing the distribution system to handle large volumes. Engineering the storage and delivery network to service the unique requirements at each of the customer's locations.

Devising delivery schedules to minimise business interruption and maximise efficiency so that store managers know exactly what to expect and when. Maintaining open communication lines with customers, suppliers and all business associates. Emerging as a key system player after realising the inter-dependence of all the associates in the McDonald's business system.

Transferring some of the good distribution practices to other divisions of the group.

The company has also invested in ERP Software to bring in efficiency, speed and accuracy into the system. Foodland is the first Indian company engaged in such business to have customized software for smoother operations. As a sign of increasing confidence in Foodland's operations, McDonald's agreed to terminate the technical support till then provided to Foodland by F. J. Walkers of Australia. Foodland is a member of McDonald's Asia Pacific Logistics and Distribution Team, which helps it to sharpen its skills and benchmark its efficiency measures with others in the McDonald's Asia Pacific Zone. Foodland is highly optimistic that with the active support from McDonald's and its business associates; it can reach even greater heights in the future and become a pioneer in the organised food distribution system. Foodland's association with McDonald's India is a typical example of McDonald's support and commitment to its local partners, who are now growing as McDonald's grows.

Trikaya Agriculture
McDonald's Supplier Of Fresh Iceberg Lettuce
McDonald's India benefits other Indian businesses through local sourcing. Worldwide, too, McDonald's has brought benefits consistently to the community by working with local businesses, which could grow as McDonald's grew. By

forming partnerships with the local suppliers, based on trust and the mutual desire to grow, McDonald's has set the stage for enormous success for a large number of companies from which it purchases supplies and services. Working with these local suppliers, McDonald's and its international supplier network have helped transfer advanced technology and state-of-the-art procedures in the areas of agriculture, food processing, warehousing and distribution, restaurant equipment manufacturing, restaurant operations and other disciplines related to the food service industry to them. For example, McDonald's partnership with local produce suppliers has stimulated the introduction of new farming techniques and widened geographic areas of production. Agricultural suppliers to the company are now employing the most current farming practices - resulting in better cropping patterns, greater yields, higher farm income and increased jobs within the rural farming sector. One of the best examples of this supplier development is Trikaya Agriculture, McDonald's supplier of fresh iceberg lettuce. Initially lettuce could only be grown during the winter months but with McDonald's expertise in the area of agriculture, Trikaya Farms in Talegaon, Maharashtra, is now able to grow this crop all the year round. McDonald's has provided assistance in the selection of high quality seeds, exposed the farms to advanced drip irrigation technology and helped develop a refrigerated transportation system allowing a small agro - business in Maharashtra to provide fresh, high quality lettuce to McDonald's urban restaurant locations thousands of kilometers away. Today, Trikaya Agriculture is a major supplier of iceberg lettuce to McDonald's India for its Indian operations. Exposure to better agricultural management practices and sharing of advanced agricultural technology with McDonald's has made Trikaya Agriculture extremely conscious of delivering its products with utmost care and quality. Its post harvest facilities include a cold chain consisting of a vacuum pre-cooling room to remove field heat, a large cold room and a refrigerated van for transportation where the temperature and the relative humidity of this crop is maintained between 1C and 4C and 95% respectively. Vegetables are in the pre-cooling room within half an hour of harvesting. The pre-cooling room ensures rapid cooling to 2C within 90 minutes. The pack house, pre-cooling and cold room are located at the farms itself, ensuring no delay between harvesting, pre-cooling, packaging, and cold storage. Thus resulting in freshness and no spoilage. Besides supplying to McDonald's, Trikaya Agriculture has also a plan to export this high value product to other international markets, especially to McDonald's Middle East operations. McDonald's expertise in packaging, handling and long distance transportation has helped Trikaya to do trial shipments to the Gulf successfully and a large amount of snow peas to Austrian markets. In addition to export, McDonald's assistance has enabled Trikaya Agriculture to supply this crop to a number of starrated hotels, clubs, flight kitchens and offshore catering companies all over India. Trikaya Agriculture's association with McDonald's India is typical of McDonald's commitment to local sourcing and the opportunity this provides to the suppliers to expand their business, have access to the latest in food processing technology and acquire exposure to advanced agricultural practices.

Dynamix Dairy
McDonald's Supplier of Cheese
Towards fulfilling its commitment to sourcing almost all of its products from local suppliers, McDonald's has identified local Indian businesses, which share its level of commitment and dedication in satisfying customers by supplying them the highest quality products.

The relationship between McDonald's and its Indian suppliers benefits both parties. For McDonald's - world-class products of the highest quality are readily available from local sources. For the suppliers it is an opportunity to expand their business, have access to the latest technology and exposure to advanced practices; in addition to the ability to grow as McDonald's expands in India. Through McDonald's, the suppliers also get access to overseas markets to export their products. One of the best example of this supplier relationship is evident in the case of the multi crore Dynamix Group, McDonald's supplier of cheese in India. McDonald's India has approved Dynamix Dairy, Baramati (Maharashtra) for the supply of cheese to its restaurants, which has 100% computer control, high tech automation equipment. Baramati is small district, which has a large number of milch cattle. However, average land holding per farmer is very low and the farms are scattered across the countryside. Due to this scattering of farms, there are long times lapses between the milking of the cows and the final refrigeration of the milk at the diary farm. The lack of proper refrigeration can impact the quality of milk - and the farmer does not get a good price for his product. Owing to the lack of infrastructure in Baramati, milk producers were not able to channel the surplus milk to places outside Baramati. Within the region, the market was not large enough. Consequently, milk producers were throwing away the excess milk and increasingly opting out of the milk business. Recognising the need for quality milk to make quality cheese, Dynamix set up a dedicated quality program for milk procurement and invested significantly in setting up bulk coolers at all milk collection centres in the Baramati area. Efforts were made to see that the bulk cooling centres were located at an accessible location so that the farmer had to travel only a distance of 1-2 km from his farm to the collection centre, drastically reducing the time from milking to refrigeration. On receipt, the milk is immediately stored in the bulk coolers installed in Dynamix's 45 milk collection centres, to prevent further growth of bacteria in the milk and preserving its freshness - thus, maintaining the cold chain.' The company also provided these centres with electronic testing and measuring instruments so that the milk producer could be given an exact value for his milk. This helped the farmer to improve yield and quality as well as obtain a better price for his milk. To support this, a passbook system has also been introduced so that the farmer is able keep a record of his milk production and its quality. A model demonstration dairy farm with a dedicated R&D centre was established to educate milk producers with the latest concepts in modern dairy like animal management. This highlights hygiene and cleanliness, regulated feeding, disease control and the genetic improvement of milch cattle to increase the yield and ensure consistent high quality. Moreover, modern equipment involving utilisation of natural resources like the use of solar energy to heat water for cleaning and sanitizing the milk containers have also been subsequently installed. To encourage these improvements in quality standards and world class manufacturing capabilities at Dynamix, McDonald's introduced Dynamix to two of its global suppliers - Schreiber Foods, USA and Erie Foods, USA. This resulted in a joint venture with one company and an export order worth $12 million per year from the other company. It also helped Dynamix in acquiring technology to market a large number of high quality, value-added milk products. Dynamix Dairy's association with McDonald's India is a typical example of McDonald's commitment to its local suppliers, especially at the grass root level, who not only gain by the technology transfers, but also by obtaining a better price for their products. McDonald's and Dynamix Dairy's efforts not only helped milk-producing farmers to find a market for their produce, but have also helped them to increase their surplus produce.

Vista Processed Foods Pvt. Ltd.

McDonald's Supplier Of Chicken And Vegetable Products
Vista Processed Foods Pvt. Ltd., McDonald's suppliers for its chicken and vegetable range of products, is another important player in this cold chain. Technical and financial support extended by OSI Industries Inc., USA and McDonald's India Private Limited have enabled Vista to set up world-class infrastructure and support services. This infrastructure includes hi-tech refrigeration plants for manufacture of frozen food at temperatures as low as - 35 C. This is vital to ensure that the frozen food retains it freshness for a long time and the 'cold chain' is maintained. The frozen product is immediately moved to cold storage rooms. With continued assistance from its international partners, Vista has installed hi-tech equipment for both the chicken and vegetable processing lines, which reflect the latest food processing technology (de-boning, blending, forming, coating, frying and freezing). For the vegetable range, the latest vegetable mixers and blenders are in operation. Also, keeping cultural sensitivities in mind, both processing lines are absolutely segregated and utmost care is taken to ensure that the vegetable products do not mix with the non-vegetarian products. Vista now offers a very wide range of frozen and nutritious chicken and vegetable products. Ongoing R&D, both locally and in the parent companies, work towards innovation in taste, nutritional value and convenience. These products, besides being supplied to McDonald's, are also offered to institutions like star-rated hotels, hospitals, project sites, caterers, corporate canteens, schools and colleges, restaurants, food service establishments and coffee shops. Today, production of high quality frozen foods that are both nutritious and fresh have made Vista a name to reckon within the industry.

McDonald's India's Cold Chain

Spreading The Spirit Of Enterprise All Over India
A unique sense of dedication and commitment characterizes McDonald's India - a commitment to be driven by the leadership of local owners. Commitment to provide quality products and fast friendly service at a real value to support other Indian businesses through local sourcing and imparting new skills and to generate local employment by being a part of the local culture. This commitment has translated into enduring benefits to the businesses at the grass root level, in the areas of introduction of new crops, new agricultural practices and food processing methods and procedures. McDonald's unique 'cold chain', on which the QSR major has spent more than six years setting up in India, has brought about a veritable revolution, immensely benefiting the farmers at one end and enabling customers at retail counters get the highest quality food products, absolutely fresh and at great value. Explaining the concept, Mr. Amit Jatia, Joint Venture Partner & Managing Director, McDonald's - Western India, said, "Every year, Rs. 50,000 crore worth of food produce is wasted in India because of lack of proper infrastructure for storage and transportation under controlled conditions. These range from physical damage and vermin infestation to improper temperature, humidity and air-flow." "McDonald's, through its unique cold chain, has been able to both cut down on its operational wastage, as well as maintain the freshness and nutritional value of raw and processed food products. This has involved procurement, warehousing, transportation and retailing of perishable food products, all under controlled temperatures."

Setting up this extensive cold chain distribution system has involved the transfer of state-of-the-art food processing technology by McDonald's and its international suppliers to pioneering Indian enterprises who, today, are an integral part of the McDonald's cold chain. From Field To 2C In 90 Minutes Trikaya Agriculture, a major supplier of iceberg lettuce to McDonald's India, is one such enterprise that is an intrinsic part of the cold chain. Exposure to better agricultural management practices and sharing of advanced agricultural technology by McDonald's has made Trikaya Agriculture extremely conscious of delivering its products with utmost care and quality. Initially lettuce could only be grown during the winter months but with McDonald's expertise in the area of agriculture, Trikaya Farms in Talegaon, Maharashtra, is now able to grow this crop all the year round. McDonald's has provided assistance in the selection of high quality seeds, exposed the farms to advanced dripirrigation technology, and helped develop a refrigerated transportation system allowing a small agri-business in Maharashtra to provide fresh, high-quality lettuce to McDonald's urban restaurant locations thousands of kilometers away. Post harvest facilities at Trikaya include a cold chain consisting of a pre-cooling room to remove field heat, a large cold room and a refrigerated van for transportation where the temperature and the relative humidity of the crop is maintained between 1C and 4C and 95% respectively. Vegetables are moved into the pre-cooling room within half an hour of harvesting. The pre-cooling room ensures rapid vacuum cooling to 2C within 90 minutes. The pack house, pre-cooling and cold room are located at the farms itself, ensuring no delay between harvesting, pre-cooling, packaging and cold storage. With this cold chain infrastructure in place, Trikaya Agriculture has also a plan to export this high value product to other international markets, especially to McDonald's Middle East and Asia Pacific operations. McDonald's expertise in packaging, handling and long-distance transportation has helped Trikaya to do trial shipments to the Gulf successfully. In addition to export, McDonald's assistance has enabled Trikaya Agriculture to supply this crop to a number of starrated hotels, clubs, flight kitchens and offshore catering companies all over India. Flavour And Freshness Locked In At - 35C Vista Processed Foods Pvt. Ltd., McDonald's suppliers for the chicken and vegetable range of products, is another important player in this cold chain. Technical and financial support extended by OSI Industries Inc., USA and McDonald's India Private Limited have enabled Vista to set up world-class infrastructure and support services. This includes hi-tech refrigeration plants for manufacture of frozen food at temperatures as low as - 35C. This is vital to ensure that the frozen food retains it freshness for a long time and the 'cold chain' is maintained. The frozen product is immediately moved to cold storage rooms. With continued assistance from its international partners, Vista has installed hi-tech equipment for both the chicken and vegetable processing lines, which reflect the latest food processing technology (de-boning, blending, forming, coating, frying and freezing). For the vegetable range, the latest vegetable mixers and blenders are in operation. Also, keeping cultural sensitivities in mind, both processing lines are absolutely segregated and utmost care is taken to ensure that the vegetable products do not mix with the non-vegetarian products.

Vista now offers a very wide range of frozen and nutritious chicken and vegetable products. Ongoing R&D, both locally and in the parent company, work towards innovation in taste, nutritional value and convenience. These products, besides being supplied to McDonald's, are also offered to institutions like star-rated hotels, hospitals, project sites, caterers, corporate canteens, schools and colleges, restaurants, food service establishments and coffee shops. Today, production of better quality frozen foods that are both nutritious and fresh has made Vista Processed Foods Pvt. Ltd. a name to reckon within the industry.

CONVENIENCE
IF you can't come to McDonald's, McDonald's will come to you! McDonald's India is one of the few countries that provide a home delivery service. In west & south India, this service is currently available in select cities. Call us on 66 000 666 (Pune residents please prefix 022) (Baroda residents please prefix 9579) and place your order. There is no restriction on the minimum order for home delivery: however there is a fee of the Rs 25/- per order as delivery changes, irrespective of the size of the order. Please check with the order-taker while placing your order. Delivery of menu items through McDelivery is subject to availability of menu items in the restaurants. Further, in any event, hot beverages are not delivered through McDelivery. We deliver between 11:am to 11:pm. Limited delivery area

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VIP Drive

Who's Lovin' it
Dear All @ McDonald's , Warm Greetings to all from Prashant Naseri on behalf of one of your very consistent member JAY NASERI. I happen to be father of Jay ( 8 yrs old / 3rd standard in Karnatak High School, Pune ) and want to Thank McD and share few very good practices developed and followed by Jay for which McD is responsible. Jay started visiting MacD outlets some 4 yrs back for the taste of Burger but there is a renound change in him in last year or so. He has a huge collection of Toys since his early days but was very naughty and notourious as most kids are. He didnt use to care or value his toys and belongings but since he has seen TOY STORY 3 there is a tremendous change in him. He has become organised and sensitive towards his toys. Specially he is very possessive for his Mac D collection. He has decorated his own shelf and wallunit for his toys. The habit does not end here. He has started collections of stickers and comics and has started decorating a wall of his bedroom with stickers. The best part was All his friends and cousins visiting our house and after watching his way of collection have started following the same. As I mentioned his passion and possessiveness for Mac D toys He also has started giving away his old non-MacD toys to poor children. When I asked him reg the same he told he has decided he would never miss any forthcoming toy of MacD. Even whenever I visit outside India the thing he wants from there is a toy from MacD over there. I happen to be a professional artist singer and Jay's mother happens to be Lecturer in English and we were worried earlier but watching him grow and develop in this way is great. I want to thank all members of MacD specially of Pune ( where we visit frequently ) because most of them have been very sensitive and they always try to make you smile as he leaves the outlet. Most of the outlet members know Jay by name. Because of this treatment and appreciation he has grown in confidence and started beliving that he is doing someting good and productive .This small habit of

collecting toys has triggered him to try out many bigger things. He happens to be a very good dancer but was always shy. Now in past few months he has started to perform and has won accolades also. Last week I visited Jay's favourite outlet in Pune at Aundh.We have been getting great response and treatment from the team over there headed by Rohit Gaikwad ( Asst. Rest mANAGER) and Sunil Pujari ( Restaurant Manager ). I want to thank the Maharashtra team heads Chandan Tiwari - Operations, Mr.AMIT JATIA and Mr. Sushil Gawane Area Supervisor for having employed a Gr8 team and doing a fantastic job. You can take this as a customer feedback that you people at MacD know the nerve of public about taste and habits and are innovative enough to do your job.All the sauce dips introduced are also Gr8. Lastly I want to mention that it is not just collection of toys but building good habits and confidence in yourself which helps a child like Jay to become something in future. I want to make a special request to the head of the team in Maharashtra and India that is there any chance we can get any of the toys from previous collection 3 to 4 years back specially Toy Story characters , Ronald Macdonald and friends, The Ninja turtles, The Cars characters, Gi jOE, jUNGLE BOOK CHARACTERS, Mickey mouse and friends, KUNGFU PANDA and characters and more. We have a collection of 70 toys( photo attached) till date and we wont miss any in the future but if we can get the once missed in the past it will be just Fantastic. We are ready to bear the cost for the same if it is possible. Attached are few pics of Jay's collection of MacD toys and Wishing All the members at MacDonald's A Gr8 and PROSPEROUS YEAR AHEAD.