Online Application Forms Marketing Activities

Mediums & Target Group

Shiksha database of over 2.7 L registered MBA students. Shiksha.com website getting over 25,000 visitors/day Firstnaukri.com database of over 65000 engineering students from 2011 and 2012 batch Naukri.com database :TG 0-3 yrs exp (5.8 Lac database) Facebook : TG over 70,000 fans Banner and text ads on Google search for application forms PR activity through press conference conducted on 12th Jan 2012

First Campaign Theme & Creatives

THEME : STOP QUEING LIKE SHEEP , TAKE THE SMARTER ROUTE THROUGH ONLINE APP. FORM

Promotional Activities
The campaign started on website from 20th Dec 2011 with a soft launch of the section.

Campaign
Website Communicat Target Group ion (Banner / emailer)
Home page banner & search page banner Mailer to MBA aspirants Mailer to Students who registered for CAT results on shiksha.com Mailer Mailer

Mailers had been send to Shiksha.com shiksha , firstnaukri and Naukri database . Another mailer activity was done in Jan to the CAT applicant database that registered on site for CAT results Banners went live on home page as well as category and other search pages to drive traffic on the section.

25000 visitors /
day

274231

10000
Over 65000 engineering students 5.8L jobseekers

Firstnaukri.co m Naukri.com

On Facebook
Multiple post had been done to promote the product and divert traffic on site .

Post delivered over 300 clicks on the section. The new theme campaign post will be made live from next week.

Online Promotions on Google

Online Promotions on Google

The campaign was started from 12th Jan on Google targeting keywords like Online MBA application forms, Online MBA registration, Online MBA forms, Online MBA admission etc.

In last 7 days the campaign resulted in getting over 1334 clicks resulting in 110 + registrations to various application form ( close to 9 % conversion rate).

Over all the section on the site is getting over 12% conversion rate with over 1000+ forms filled till date.

THEME for next campaign: Fill one form on shiksha.com and apply to multiple colleges

THEME for next campaign: Fill one form on shiksha.com and apply to multiple colleges
Activities planned for next round of promotion includes :

1.

Banner campaign on Google Network to drive traffic Banners and E-mailers to be send to relevant database on Shiksha , Naukri and firstnaukri.com. Regular Post on facebook fan page

2.

1.

conference was organized on 12th Jan at Le Meridian New Delhi wherein Hitesh , Sanjeev and Prakash addressed the media.

Press Conference & Press Coverage

Rajasthan Patrika

Financial World

Some snippets of media coverage in

print:
Financial Chronicle

Punjab Kesari

Financial Chronicle

More Print Coverage

Dainik Tribune
Deccan Herald

Pioneer

Tribune

Press Coverage Online

http://www.indiadigitalreview.com/news/shiksha-launches-common-ap

List of other Online coverage:

http://www.mydigitalfc.com/news/info-edge-launches-mba-app-plans-t http://www.sify.com/topics/Shiksha-com.html

http://news.in.msn.com/business/article.aspx?cp-documentid=574754

http://frontierindia.org/blog/education-site-introduces-a-common-applic

http://www.samachar.com/info-edge-launches-common-online-mba-ap

Besides these News Channels like Zee Business, CNBC and ET Now has also covered the launch.

INSTITUTES CURRENTLY WITH SHIKSHA

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