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Submitted by: Rishi Raj Bora Zawad Ahmed Riya Sharma Shipra Mishra Sahil Bansal Rima Sharma
Launched: 19th July 1998 Network: Star TV Owned By: News Corporations. Country: India Language: Hindi Broadcast Area: India And International
AGENDA
Introduction Channels World Wide Segmentation Targeting Positioning Important Factors SWOT Analysis Facts and Conclusion
Introduction
launched
in 1998 It was first a Bilingual English/Hindi News service. initially run in partnership with NDTV featuring news in English and as well as in Hindi. Star News made successful transition to a 24-hour Hindi News channel,reaching out wider audience.
Contd.
The Programming of this news channel covers the full spectrum of news . Star News claims to attract more than 25 percent of market share of six metro cities in India. The channel has a classy logo in blue and silvery white,with a star,cut as a flash of light as its main symbol.
Segmentatio n
Geographic
psychographi c
Demographic
Geographical
rural as well as urban area interest. Example-: Mumbai Live Star Majha Star Ananda
Covers
Demographical
Gender-:programs for both men and women Example-: Men-: Wah Cricket Desh Videsh Pehli Khabar etc Women-: Saas, Bahu Aur Saazish Samarpan etc
Demographical
Generation-:
Except kids this channel has all kind of viewer Ex-: Lifestyle Show Desh Videsh Wah Cricket Reality Report Entertainment Spl etc.
pcychographical
Pcychographics is the science of using pcychology to understand the consumer behavior. Some programs like Teen Deviyaan Crime report
Segmentation
Hard News
Soft News
Targeting
Creation of a Target by the marketer towards various aspects of market. Men-: Young generation-car,bikes Office going-news at morning and evening Women-: House wives Young generation
Niche marketing
Niche marketing concentrates on Specific or a Particular group instead of Mass.
Dividing
segment into subsegment Fund ka funda- people intrested in share market Mumbai Live Teen Deviyaan
Positioning
Positioning is penetration into market with a detailed analysis of market and with unique product or services. Occupying the distinct place in consumers mind . Star News has earned an immense popularity for the years of authentic reporting and news presenting. Through magazine Award ceremony like IIFA Sports events
SWOT Analysis
Strength Many viewers Variety of programs Strong perception Wide coverage Good telecast Authenticity Weakness No business news No education information Not widely accepted
SWOTAnalysis
Opportunity Quality of News More Informative Programs. Benchmarking Threat Competitors(AAj Tak) Resources Single Language
FACTS
STAR abbreviation Sattelite Television of Asian Region. Major stake of the Company is with Anand Bajar Patrika and minor stake with Star Management .But the Logo used is of star. Star News is considered as one of the top news channel among masses n India.
CCONCLUSION
Targeting Positioning and Segmenting are an integral part of business. Without it business can't be established in this new business era. Star Plus has come up to mark when it come to Targeting Positioning and Segmenting .It is following market through these basic tools of marketing.
Any Questions?
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