Employees attitude towards the chartered accountancy profession; A comparison Among NCC bank, Dutch-Bangla bank & nationalized

commercial banks. (A Study based on Khulna region)

An Internship Report Proposal submitted in partial fulfillment of requirement for the Degree of Bachelor of Business Administration (BBA).

Submitted To:

Tania Afroz Assistant Professor Supervisor Internship, BBA Program,

Submitted By:

Md. Shaiful Islam ID # 070321

Business Administration Discipline, Management and Business Administration School, Khulna University, Khulna.

Date of Submission: January29, 2012

Introduction
Attitudes are one of the most heavily studied concepts in consumer behavior. Attitudes are learned predispositions to respond an object. Customers hold attitude toward a variety of objects that are important to marketer. Also it theoretically summarizes a consumers evaluation of an object & represents positive & negative feelings and behavioral tendencies. The attitude behavior link does not always hold; many other functions can affect behavior. Modern-day business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customers decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be devoted in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and attitude level of the customers about their performance in order to provide necessary services. This study will help to identify the customers perceptions towards the services of the banks. This study will try to focus on probable solutions by which the financial organizations can achieve positive customers attitude.

Objectives
The objective of this study is to identify how employees attitude is correlated with the services provided by the banks. For achieving the above mentioned objective, some specific objectives are required to be fulfilled. Therefore, the study broadly covers the following specific aspects: Analyzing and comparing the customers attitude on the services provided by NCC bank, Dutch-Bangla bank & nationalized commercial banks.

 Identifying important attributes of banking services which develop customers attitude. Identifying the comparative position of these banks in the banking industry. Measuring the importance of each attribute of these three banks. Measuring problems & identifying probable solution in gaining positive customers attitude.

Methodology
A proper methodology is the systematic and logical way to achieve the ultimate goals and the objects of the study. The following are the basis that is followed to conduct the study Sources of Information: In order to accomplish my study, I have to collect information from both primary and secondary sources. Primary Sources: I will collect information from the banking service holder directly through questionnaire. Secondary Sources: As secondary source, a lot of journals, books and reports will be used related to customers attitude which can not be collected from primary sources. Besides basic information of banks will be collected from the website of the respective banks. Population: The population of the study will be the banking service holder. This will be of different classes of people in the society taking banking services. Sampling Method: Convenience sampling technique, a probability sampling technique, will be used for the selection of sample. Sample Size: Sample size will be 100 people who are the banking service holder. Data Processing and Analysis: In this step, data will be processed and analyzed for the study by using Multiattribute Attitude Model or Fishbein model.

Limitations
The report will be prepared on the basis of the survey conducted in the Khulna region. So information regarding the other reason can make some differences.

Findings
From the analysis we will find the following things: How customers perceive different services of different banks. Find out the important attributes that customers consider in evaluating banking services. What changes can be made in the banking services in order to achieve positive customers attitude. Rank banks based on customers attitude.