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Integrating social media marketing in todays marketing mix as the next step to convert customers to evangelist and harness brand reputation
Novotel Mumbai Juhu Beach, India 18th & 19th November 2010
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Book before 6th October 2010, pay only INR42,500 Book after 6th October 2010, pay full price INR50,000
The goal of social media marketing is to turn customers into a volunteer marketing army.
Jay Baer
As firms in India jump into the social media bandwagon, social media marketing has become an entry foray for online marketing. Companies need to create a platform to generate demand, harness branding and improve quality& services to fortify a strong online presence.
Distinguished Chairperson:
Prof Mohan Agarwal Prof Marketing Insitute of Management Technology Dubai Prof Mohan is currently facilitating marketing in IMT, Dubai. His previous endeavours include consulting for clients like Reliance Cecullar Phones, Tata Group, Hilton Hotels , Deutsche Bank and many more.
Key benefits:
Creating a consumer centric approach which will fortify product and service excellence to drive world-class online presence Transforming potential customers to brand advocates to create a demand and a buzz about your brand Segmenting your target audience through social media to personalise your reach with minimal cost Establishing social media marketing as a return-on-investment strategy while growing your brands, products and services Exploring various SMM tools to seed your marketing strategies in the current media climate Seeking the metrics to gauge return-on-investment to generate business revenue
Endorser
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Day 1
0900
1545 1615
0945
1645
1030 1100
1645
1145
1230 1330
Day 2
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Contact Marketing at marcus evans Tel: +603 2723 6611 Fax: +603 2723 6622 Email: rhubinia@marcusevanskl.com
0900
1415 Session Six Workshop Strategising a cost effective SMM plan to boost sales, nurture your product & establish an impactful brand presence With the enormous growth of netizens, social media is an empowering tool to grow and maintain organisations business and credibility. Online promotions and product reviews have increasingly influenced the power of purchase and will continue to have an effect on brand perception and organisational growth. This session will discuss the following: Keeping up with the current media climate by strategising SMM into your marketing mix Optimising social media sites and networks to convey organisational missions and messages to reach the masses in the quickest most cost effective way Analysing the various tools in the market and comprehending the benefits of its usage to your organisation Ensuring a return-on-investment when engaging in social media activities Seeking audience feedback and reflecting it into the organisation business plan Enhancing your brand presence through social media networks to increase brand growth and employ brand advocates Your workshop facilitator: Gaurav Mishra Chief Executive Officer 2020 Social Gaurav Mishra builds and nurtures online communities as CEO of a social business strategy firm, 2020 Social. Gaurav has an impressive client base which includes Intel, Dell, Intuit, Frito Lays, United Spirits, Club Mahindra, CoinLab, Royal Challengers Bangalore, Commonwealth Games, Bangalore Airport, Earthy Goods and ArtThink South Asia. Previously, Gaurav was part of Tata Administrative Service (TAS), which is Tata Groups fast track program to groom recruits for senior management roles. Gauravs last role at the Tata Group was as Assistant General Manager (Brand Head Indica) at Tata Motors, where he was responsible for managing national level sales and marketing, and developing traditional and digital marketing programs for Indica, one of Indias leading automobile brands. Gaurav is frequently quoted in Indian and international media on topics related to social media, online communities, digital activism and citizen journalism and is a regular speaker at conferences. Gaurav has contributed chapters to three books on social media and a book on digital activism. Gaurav writes a popular blog on social media and social change at Gauravonomics Blog, which is amongst the 150 most popular marketing and PR blogs internationally, as per the AdAge Power 150 rankings. * There will be afternoon refreshments & networking break at 1545
0945
Session Two Case Study Optimising social media as a competitor tracking tool to maximise organisations productivity and reduce business risk Picking up on weak signals through feedback from other sites like competitor websites, blogs and other social media sites Leveraging on competitors positive comments to better your brands & services Utilising competitor intelligence tools to receive alerts on new competitor products launches and services Morning refreshments & networking break Session Three Case Study Expounding the risks involved in SMM and taking necessary measurements to maintain brand credibility Promoting positive participation through effective online commenting Managing community enthusiasm skillfully to display the right publicity Addressing negative comments by selectively filtering your company post to create a transparent credible face for your brands & products Analysing the objective of your engagement plan and aligning it to your business objective Arjit Sen Vice President Service Kotak Mahindra Bank Session Four Case Study Relating the post digital era landscape to SMM and CSR to enable better consumer engagement for your organisation Identifying the changes of the post digital era and acknowledging the stage of consumer engagement in your organisation Engaging in the new frontier of consumer connectivity through social & mobile marketing Inititaing CSR in consumer initiated engagement through social media campaigns Assessing the integrated function of the 3 effective marketing techniques in this post digital era Deepak Taneja Head of Digital & Lifetime Relationship Marketing Nokia India Luncheon
1030 1100
1145
1645
1230 1330
Session Five Case Study Developing a future perspective of social media and PR in the media mix Redefining the role of marketing by instilling social media to mange your conversation ecosystems and brands Making your brand and products the topic of conversation by sharing relevant interesting issues to your target market Investing time to interact with your prospects and influencers daily to improve business relations and capitalise on new opportunities Anup Jain Marketing Director Yum International
marcus evans would like to thank everyone who has helped with the research and organisation of this event, particularly the speakers and their staff for their support and commitment.
marcus evans reserves the right to change the venue of, or speakers at the conference should circumstances require. marcus evans
Register Now
Contact Marketing at marcus evans Tel: +603 2723 6611 Fax: +603 2723 6622 Email: rhubinia@marcusevanskl.com
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Date: Venue:
18th & 19th November 2010 Novotel Mumbai Juhu Beach, India
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Fees
Conference fee @ Book before 6th October 2010, pay only INR42,500 + GST / VAT (if applicable) per delegate Book after 6th October 2010, pay full price INR50,000 + GST / VAT (if applicable) per delegate Premier Plus - Bring 3 or more delegates to this event and benefit from a 10% SAVINGS off the regular price Online Documentation - USD295. You will be provided a username and password to access the documentation online
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