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From the Chamber

Attend this years Lou Miller


Leadership Awards dinner on Feb. 16.
PAGE 19
FEBRUARY 2012
BITS & BYTES
Technology forecast for 2012.
PAGE 14
COACHS CORNER
The two tents of creation.
PAGE 2
HEALTH-CARE TRENDS
Dont be a negative in-flu-ence.
PAGE 17
www.sibiztrends.com
P u b l i s h e d b y E l a u wi t Me d i a
P r e - s o r t e d
S t a n d a r d
U S P o s t a g e
P A I D
W i l k e s - B a r r e , P A
P e r m i t 9 0
By TIM RONALDSON
Business Trends
Richard Nicotra is the Paul
Newman of Staten Island. Well,
sort of.
Hes well known, thats for
sure, owning and operating two
hotels and a corporate park in the
borough with his wife, Lois. Hes
an entrepreneur, much like New-
man, but he isnt an award-win-
ning actor, a film director or a
professional race car driver.
What links Newman and Nico-
tra the closest is their philan-
thropic philosophies, and, after
the opening of the Commons Caf
in December, the comparison is
no longer just analogic.
Located at 2 Teleport Drive be-
tween Corporate Commons One
& Two, the Commons Caf serves
breakfast, lunch and snacks to pa-
trons with a slightly different
twist. All profits from the restau-
rant will be donated to charity.
We constantly feel, more now
than ever, that Staten Island is the
forgotten borough, Nicotra said.
I know it sounds repetitious
but its truer than its ever been.
So I thought that maybe we could
help ourselves a little bit, too, and
create a concept that could be self
fulfilling.
After three years of planning
and a $1 million investment from
the Nicotras, Commons Caf ac-
Commons Cafe
brings fast food
to corporate park,
and donates all
profits to charity
please see CAFE, page 25
Eat
good.
Do
good
By TIM RONALDSON
Business Trends
Engineering teacher Frank Mazza had a
vision.
He dreamed of a television production stu-
dio at Staten Island Technical High School, a
place where students could learn the tech-
niques and skills of producing their own
video productions.
He dreamed that this television studio
would be a place Staten Island groups, organ-
izations, companies and non-profits could
use for their own needs.
On January 11, Mazza and other officials
from the school and community celebrated
the vision that became a reality, with the offi-
cial unveiling of the studio. All told, the
schools expansion included a large Studio A,
a traditional television studio capable of pro-
ducing a three-camera shoot; a Studio B, in-
tended for announcements with one camera;
a connected editing suite; a screening room;
and a soundproofed overdub room for voice-
over work.
Because of his engineering background,
Mazza was able to advise architects during
the construction process, ensuring that what
he envisioned a few years back would actual-
ly work today.
The high school also received a surprise
along the way extra funding. So, in addition
to Mazzas original ideas, the school was able
to connect its adjacent 600-seat auditorium to
the studio with three high-definition cam-
eras and special microphones, as well as in-
stall eight HD flat screen televisions through-
out hallways in the school for announce-
ments.
Having that kind of background, and un-
derstanding the type of space (Mazza) had to
work with, he was pretty much able to draw
and create what he wanted, said Mark Er-
lenwein, assistant principal of the schools
Science, Mathematics & Engineering Depart-
ment.
Advances in technology worked to the
Special to Business Trends
Frank Mazza poses next to a camera in Staten Island Technical High Schools new video
studio.
A true multi-media center
Staten Island Technical High School unveils TV studio, open for use by the public
please see VIDEO, page 26
2 BUSINESS TRENDS FEBRUARY 2012
By BILLY SPARKLE
A man tells his therapist, Doc,
lately Ive been having these odd
dreams. In one scene Im a tepee;
and in the next, Im a wigwam.
The doctor tells him, I know
what your problem is... Youre 2
tents!! (too tense).
Id like to now speak to you
about another 2 tents. They are
what I like to call The Two Tents
of Creation. They are... in-tent-
ion and at-tent-ion.
You create by first creating a
Clear Intention. In other words:
What do you want specifically?
What result are you intending to
create? Then, you focus all of
your Attention on that Intention.
Many of us have heard the ex-
pression Where attention goes,
energy flows.
By placing your attention on
your intention your energy flows
toward your intention (what you
want) and you magnify your cre-
ative power.
Think of something that many
of us did as children. When I was
younger, one of the fun things I
would do was Id take a magnify-
ing glass and hold it over a leaf.
By doing so, I would be directing
the energy of the sun toward that
leaf and the leaf would ignite.
Now if I hadnt held the magni-
fying lens over the leaf, that leaf
wasnt going to ignite even
though the power of the sun was
there the entire time. It was the
focusing of that power and direct-
ing it toward that leaf that caused
that leaf to ignite. In other words,
the attention drew the power in a
particular direction thereby cre-
ating a result that wasnt already
going to happen.
Its the same way with us. You
are like the sun youre constant-
ly radiating energy. In fact, you
cannot not do that. It is who you
are.
The key to deliberate creation
is to set an Intention first so
youre clear where you want to
place your attention. And then
once youve done that, you focus
your attention on the intention
producing a result that will liter-
ally light you up.
Coach Billy works with highly com-
mitted men & women to produce un-
precedented results in their busi-
nesses and their lives. Learn more at
www.billysparkle.com or contact
Billy directly via e-mail at
billy@billysparkle.com.
Two tents
of creation
COACHS CORNER
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
We have over 25 years of
experience working with
small businesses and
individuals just like you.
95
New Dorp Lane
Staten Island, NY 10306
718-980-9000
Put this experience to work
for you by giving us a call today!
Business and Individual
Income Tax Preparation
Visit our website at www.ventocpa.com
To learn more about who we are and to gain fast and easy access to a wealth of information
in the form of newsletter articles, calculators and research reports.
4 BUSINESS TRENDS FEBRUARY 2012
Become a
DOME SAVINGS
CLUB VENDOR
and reach thousands
of potential customers!
For more information, call
(718) 605-2500
www.domegroup.com
Dome Property Management - managers of
over 100 condo and homeowners association
communities - is now accepting vendors and
merchants to participate in the Dome Savings
Club, an "offer board" of discounted services
and products for the communities it serves.
Join national companies like Time Warner
Cable, Wells Fargo Home Mortgage and local
businesses like Jealan Fireplaces and The Pool
Therapist. To learn more, visit the Offer Board
at www.DomeGroup.com/dscOffers.
NINA FLORES
West Brighton Community Local
Development Corporation/Business
Outreach Center Staten Island
Nina Flores is the new busi-
ness development specialist at the
West Brighton
Community Local
Development Cor-
poration/Busi-
ness Outreach
Center Staten Is-
land. Flores has
worked in the not-
for-profit econom-
ic development
community for the past ten years.
Prior to this position, Flores
worked for the Brooklyn Econom-
ic Development Corporation as
the assistant manager for busi-
ness services, where she assisted
various entrepreneurs and small
business owners.
SALES LEADERS
Safari Realty
Better Homes & Gardens Safari
Realty recognized its 2011 sales
leaders. Recognized as Diamond
Tiger award winners, Safari Real-
tys top award, were Gail Sweeney
and Cindy Cheung. Recognized
as a Platinum Lion award winner
was Nick Tortora. The Bronze
Zebra award winners were Jean-
nine Del Gaudio, Donna Urkonis,
Sandra Ashton, Barbara Tringali,
Theresa Passanesi, Roseanne
Centineo Fischer, and JoAnn
Trochia. Gail Sweeney was also
recognized as this years Presi-
dent Award recipient as the
leader in sales, listings and AGC.
BOARD MEMBERS
New York Center
for Interpersonal Development
New York Center for Interper-
sonal Development announced
the election of officers to the
agencys Board of Directors as
well as the election of a new
member to the board.
John Minardo, a former resi-
dent of Staten Is-
land and now a
resident of Man-
hattan, was re-
elected as chair of
the Board of Di-
rectors. Maryann
Lauria of Elt-
ingville and Ruth
Wahtera of Hur-
ley, New York
were re-elected
vice-chair and
treasurer, respec-
tively.
Michael P.
OBrien of
Grymes Hill was
newly elected to
the position of
secretary. John
Mancuso of West-
erleigh is the
newest member to
be elected to the
agencys board.
Minardo is as-
sociate general
counsel with the
Over the Counter
Medicines divi-
sion of Novartis
Consumer Health
in Parsippany,
N.J. A member of
the board of di-
rectors of NYCID
for approximately seven years, he
provides pro bono work in capital
punishment defense, Social Secu-
rity appeals, uncontested divorce
for victims of domestic violence
and criminal appeals.
Lauria is the director of corpo-
rate and foundation relations for
the College of Staten Island in
Willowbrook. Lauria, a member
of NYCIDs board since January
2009, received her Masters of pub-
on the job
Flores
Lauria
Mancuso
OBrien
Wahtera
please see JOB, page 20
in our opinion
6 BUSINESS TRENDS FEBRUARY 2012
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
JANET WARREN DUGO
Publisher
ALAN BAUER
General Manager & Editor
STEVE MILLER
Executive Vice President
ED LYNES
Vice President of Sales
TIM RONALDSON
Director of Digital Media
TOM ENGLE
Art Director
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chief Executive
RUSSELL CANN
Chairman of the Board
MICHAEL LaCOUNT, Ph.D.
Vice Chairman
BARRY RUBENS
Chief Financial Officer
Business Trends is mailed each month to the
business and community leaders of Staten
Island. If you would like to receive the paper,
but are not currently on our mailing list, you
can request to be added to the mailing list by
e-mailing your name, title, company,
address, phone, fax and email address to
janet@sibiztrends.com.
To submit a news release, please email
news@sibiztrends.com. For advertising
information, call 347-682-4867 or email
janet@sibiztrends.com.
SPEAK UP
Business Trends welcomes letters from
readers. We look for letters that are 300
words or fewer. Be sure to include your name
and phone number with your letter. We do
not print anonymous letters. Send letters to
news@sibiztrends.com, or 66 Willow Ave.,
Staten Island, NY 10305. Business Trends
reserves the right to reprint your letter in
any medium including electronically.
Thank you, Newt Gingrich
Your win in the South Carolina primary could make New Yorks relevant
L
ooks like New Yorks decision
to move its primary up to April
24 could end up paying off.
Thanks to New Gingrichs win in the
South Carolina primary, the race for
the Republican nomination is still
alive and well.
For New York, this is a good thing.
Typically, the candidate is all but set in
stone by the time the Empire State
gets to vote. But that might not be the
case this year.
Only a few weeks ago, it was possi-
ble that Mitt Romney was going to win
the nomination after the first few
states cast their votes. He won Iowa
over Rick Santorum, Ron Paul and
Newt Gingrich, and won New Hamp-
shire over Paul, Jon Huntsman and
Gingrich in early January.
If he were able to capture South
Carolina on the 21st, it could have
spelled the end for the other hopefuls.
But thats not what happened, as we all
know now. Instead, Gingrich captured
the crown by a healthy margin, with
Romney coming in second, Santorum
in third and Paul in fourth.
The game is officially on.
New Yorkers still have to wait al-
most a full three months before the
focus turns on them along with Con-
necticut, Delaware, Pennsylvania and
Rhode Island but at least theres
something to look forward to.
Political strategists are saying that,
if the race is still close as April 24
draws near, the candidates are going to
have to shell out a lot of money to cam-
paign in New York and not just in the
city, but the western and northern
parts of the state, too. Once again, a
good thing for New York (and a bad
thing for the candidates wallets).
So, for once, we say well done, gov-
ernment. The decision to move up
the primary looks like it could pay div-
idends immediately.
in your opinion
By ROBERT CUTRONA
Oftentimes, its been said, We cant see
the forest for the trees. These days, We
cant see the economic windfalls for the
oil. If we could get out from under the in-
fluence of environmentalists who are con-
stantly predicting world-ending natural
disasters and political leaders who go
along with this hysteria, we could turn our
economy around by harvesting our vast
natural resources.
With recent new technologies, the U.S.
now has this opportunity. Obama and his
apostles, Pelosi and Reid, fast-tracked
health-care reform; its time for the same
passion to be directed to energy independ-
ence. The benefits would be spectacular.
First, we would not have to worry about
the Middle East anymore and the related
strategic, military and political problems.
Second, the trade deficit would fall, as
other countries would purchase oil and gas
from us with the attendant dollars coming
in instead of going out. Thousands (per-
haps millions) of new jobs would be creat-
ed, boosting our economy, filling federal
and state tax coffers and ultimately reduc-
ing our $16 trillion debt.
For this strategy to become real, the en-
vironmentalists, the oil industry and our
electeds must work together toward the
common goal of energy self-reliance. We
would need solid commitment from the oil
and gas industries to practice serious and
precise monitoring, inspecting and control
of energy extraction methods. An over-
sight agency totally independent from the
industry and the environmental zealots
must be an integral part of the system. To
repeat, meticulous controls and oversight
are a must!
Another element of this grand strategy
is to reduce consumption through the ad-
vancement of more efficient cars and
trucks and high-occupancy public trans-
portation, and expanding the use of solar
and wind power. The plentiful untapped oil
and gas resources can be extracted by new
technologies such as hydro fracturing,
which involves drilling into shale and rock
and then pumping the oil out through the
fractures with pressurized water. Huge oil-
filled shale resources exist in New York,
Pennsylvania, Ohio, West Virginia and
Texas. In fact, northeastern Pennsylva-
nias economy is booming over the last
year due to a surge of fracking in the
area. Another new technology, called en-
hanced oil recovery, involves going back
to existing wells that were thought to be de-
pleted, and pumping pressurized carbon
dioxide, flushing out residual oil thats still
trapped in these wells. An untapped bonan-
za of natural gas is frozen in the worlds
sea beds, which scientists estimate would
more than double the Earths known ener-
gy reserves. Without question, the energy
is there and available.
The main problem is changing the mind-
set from the radical belief that any energy,
gas or oil extraction invites environmental
disasters. Instead of responsible analysis
and decision making, political pandering
continues to dictate the energy dialogue.
Recently, President Obama delayed the
Keystone pipeline, which would have
transported oil from Alberta to the Gulf
Coast. This project would have created a
minimum of 20,000 jobs and, most impor-
tant, would have been a step toward im-
proving our energy position. Sadly, his
electoral prospects once again won over
the nations needs.
The U.S. is sitting on an abundance of
readily extractable oil and gas that is more
than ample to make us self-reliant. The fed-
eral government itself estimates that natu-
ral gas could provide all of the nations en-
ergy needs for more than 100 years. The
continuing obstacles are politicians who
put their futures before the needs of the
country, by pacifying a radical constituen-
cy opposed to any and all gas and oil devel-
opment. This has to change, if we are seri-
ous about fixing our economy now and for
the long term. Harvesting our opulent gas
and oil resources is the bridge to an eco-
nomically healthy future.
Robert Cutrona, president of
Project One Services, is a director of Business
Trends.
Crude intentions; energys future
8 BUSINESS TRENDS FEBRUARY 2012
We teach your home and business how to act -- whether you're there or not --
by installing a Control4, one-touch automation system.
These are just some of the money-saving, convenient, safety-related actions that will happen
automatically:
LIFE MADE EASY
With APB S.E.L.E.C.T. Automation
S ecurity & Cameras & Remote Monitoring
E nergy Monitoring & Management
L ighting Controls
E ntertainment (Home Theaters)
Computer Networks
T echnology of Tomorrow
Visit our showroom
(by appointment only)
APB Security Systems, Inc.
2047 Victory Boulevard
Staten Island, NY 10314
718-698-8244
SECURITY & SAVINGS
Upon leaving your home, thermostats are pre-pro-
grammed to save heating and air conditioning costs.
Lights will alternate at night to simulate occupancy. All
lights will go on if an alarm triggers and a recorded mes-
sage is blasted to a burglar. Upon returning, selected
lights will automatically light your home.
CONVENIENCE & SAVINGS
One button puts your home in vacation mode
(HVAC, Lighting, Power-Consumer Electronic
Devices, etc. are programmed to save
money). One button activates all holiday
lighting, and you may heat your pool from
your phone.
ENTERTAINMENT
One remote controls all audio
and video throughout your
home from a few televisions
to a complete home theater
room.
ENERGY MONITORING &
MANAGEMENT
We let you monitor every circuit
in your home or business to help
isolate the waste and begin sav-
ing on electricity consumption.
NYS Dept of State Lic #12000034292
Control4 Authorized Dealer
Member NARI-HIC of
Staten Island and CEDIA
JANET DUGO/Business Trends
One of the Islands newest networking groups - Network Plus - held its January meeting at Cafe Del
Mondo. Among those in attendance were Jeff Sinacore of Emerald Financial Resources, Maureen Dituri
and Valerie Lynn-Logue of Wonica Realtors, attorney Temisan Agbeyegbe, CPA Orume Hays and the
groups organizer, Diana Caughell of Vitale Sunshine, Realtors.
Network Plus get together
10 BUSINESS TRENDS FEBRUARY 2012
Special to Business Trends
The Lois & Richard Nicotra Foundation distributed donation checks to its latest group of recipient organ-
izations. This was the fourth award ceremony for the Foundations inaugural year. More than $25,000
has been distributed to 31 organizations. Pictured with Lois and Richard Nicotra (center) are representa-
tives from The Congregation of the Daughters of the Divine Charity, Chiari & Syringomyelia Foundation,
St. Johns University, P.S. 54 the Charles W. Leng School, Amazing Kids Connection at Amazing Grace
Interfaith Ministry, Special Olympics New York, P.S.50 the Frank Hankinson School, St. George Theatre
Restoration, The Council on the Arts and Humanities for Staten Island, College of Staten Island/CUNY
Staten Island Leadership Institute, Seamens Society for Children and Families and the National Light-
house Museum. Not pictured but receiving a grant was Where to Turn and Noreen Gomez, who received a
scholarship.
Nicotra Foundation award ceremony
FEBRUARY 2012 BUSINESS TRENDS 11
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Staten lsland
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2381 Hylan Blvd. (718) 980-0770
MONDAY
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. For info, call 718-420-
1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. 10 a.m. to 2 p.m.
For info, call 718-816-4775.
Direct120.com, Ultimate Think
Tank: Lorenzos, 1100 South Ave. For
info, visit www.direct120.com.
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
SCORE Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Business Guild I of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 a.m. Mem-
bers and invited guests only. For
info, call Jeff Tieger at 718-698-
1055.
Business Network Intl. (BNI) Net-
work Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGre-
cis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests wel-
come. For info, call 718-370-3140.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
charge. For info, call the SBDC at
718-982-2560.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
WEDNESDAY
Staten Island Business Council:
Lorenzos at Hilton Garden Inn, 1100
South Ave. 7 a.m. Members and
invited guests only. For info, call 347-
855-4488 or send an e-mail to
info@sibizcouncil.com.
Bucks Business Network: Hamp-
ton Inn, 1415 Richmond Ave. 7:30
a.m. For info, call 877-SIBUCKS or
visit www.sibucks.com.
Kiwanis Club of Brighton: Jodys
Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call Len Bosso at
347-592-1937.
Rotary Club of Gateway: The Lake
Club, 1150 Clove Rd. 7:15 p.m. For
info, call 718-447-1509.
SCORE Business Counseling:
Chamber of Commerce, 130 Bay St.
9 to 11:30 a.m. Appointment neces-
sary. No charge. For info, call 718-
727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Net-
working Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
THURSDAY
Kiwanis Club of Staten Island:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or go to
kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mari-
na Grand, 141 Mansion Ave. 12:15 p.m.
For info, call 718-987-2061 or visit
southshorerotary.org.
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. For info, call 718-981-
0700.
SCORE Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Rotary Club of North Shore: LiGre-
cis Staten, 697 Forest Ave. 7 p.m.
For info, call Herb Smith at 718-442-
9047.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins Restau-
rant, 4370 Amboy Rd. 7:30 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins, 4370
Amboy Road. 7:30 to 8:30 a.m. For
info, call Timothy Houston at 718-
981-8600.
Business Guild II of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Bob Williams at
718-356-1952.
Business Guild III of the SI Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:30 a.m. New
members welcome. Call Melody
Minkoff at 718-370-0040.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 718-
448-7160 or e-mail
portrichcert@yahoo.com.
SATURDAY
SCORE Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
sary. No charge. For info, call 718-
442-8560.
SCORE Business Counseling: Rich-
mondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment neces-
sary. For info, call 718-668-0413.
WEEKLY MEETINGS
12 BUSINESS TRENDS FEBRUARY 2012
Sovereign Bank Building
95l2 1hrd Avenue
rookyn, NY ll209
College of Staten Island - SBDC
2800 Vctory vd.
dg. 2A, Rm. 300
Stuten lsund, NY l03l4
NOW IN TWO LOCATIONS
Dean Balsamini Sr., Director
718.982.2560
Co-Chairs:
Jack D'Angelo, M.D.
Allan B. Perel, M.D.
Honorary Chairs:
Anthony Ferreri, CEO & President SIUH
Richard Murphy, CEO & President RUMC
$150.00 pp
For information, Journal ads,
Sponsorship & Tickets
CALL (718) 351-3115
CHEFS' EXTRAVAGANZA
Ma-d( 6-a; 0,I,b-a-(on
Tuesday - February 28, 2012
6:30-10:00pm at the Hilton Garden Inn
Honoring
Theodore Strange, M.D. Salvatore Volpe, M.D.
Rev., Msgr. Edmund Whalen Richard & Lois Nicotra
James Pistilli Michael Duffy
A fine food and wine tasting event showcasing Staten Islands finest cater-
ers, restaurants, dessert and beverage specialists.
All money raised on Staten Island Stays on Staten Island!!!
Cordially invites you to attend
RICH PIRRAGLIA/Special to Business Trends
Members of the Kiwanis Club of Staten Island gathered in the parking lot of Sacred Heart, West Brighton
to collect coats for the needy during their annual Coat Drive. Pictured, from left, are Frank Battle, Presi-
dent Lou Cazzetta, Chairman of the Coat Drive Mark Loffredo, Tom Pocchio, Pete Smith, Honorable Or-
lando Lindy Marrazzo and Herb Chan.
Kiwanis Club coat drive
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By BILL DUBOVSKY
Situation
Over the holidays, it was fun to
review developments since my
first Staten Island Business
Trends article in April 2006,
where I reported that VoIP (Voice
over Internet Protocol) would be-
come the predominant telecom
service and reviewed free phone
calls over the Internet via Skype.
Since then we have Google Voice,
Apples FaceTime, MagicJack,
Ooma, hosted services are main-
stream, and the cost of mobile
voice communications declining.
I also wrote that people would
replace their desktop computers
with laptops and that mobile de-
vices would merge. Do you re-
member when a cell phone was
the size of a brick (and weighed
that much too), had about 2 hours
of talk time maximum, and was
60 cents per minute of air time,
full minute increments, whether
you made the call or received it?
Progress was a bag filled with a
Palm Pilot, mobile phone, pager,
Walkman/iPod, laptop with a
wireless modem, a digital camera
and on occasion, a camcorder
with tapes and heavy batteries?
Today, one pocket-sized device
does it all much better, the smart
phone, and the trend continues
with smaller and easier-to-use de-
vices with less expensive servic-
es, albeit more of them. Lets look
at a small sampling.
Mobile devices
The iPad/tablets will continue
to improve, possibly with a small-
er screen, replacing the laptop for
many applications. HTML5 will
be the new standard that every-
one writes for (goodbye to Flash)
that will run on any platform.
iPhone5 will be more integrated
with the cloud computing with
upgraded SIRI (telling your de-
vice what to do instead of typing
it in.) Cloud computing and ubiq-
uitous Internet access will contin-
ue with more WiFi hot spots and
the growth of 4G/LTE higher
speed mobile networks, but not as
quickly in the U.S. as in Europe
and Asia. Service pricing for
voice will probably decrease (who
worries about U.S. long distance
charges any more?) but data will
be metered by most companies.
Using more data will tax mobile
networks and we will probably
see data packages that will dis-
courage really heavy data use
(streaming data movies) on mo-
bile devices by charging more per
Gb.
Apps
And biometric sensors will
be a major driver of mobile de-
vices. Software that once cost
hundreds of dollars is now an app
for a few dollars. Apps will moni-
tor you if you have a medical
emergency and contact the appro-
priate resources (think OnStar
for humans). Germany has al-
ready been building and testing
driverless cars. They work well,
but some passengers are freaked-
14 BUSINESS TRENDS FEBRUARY 2012
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My tech forecast for 2012
BITS & BYTES
please see BITS, page 22
FEBRUARY 2012 BUSINESS TRENDS 15
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When you take into consideration all that is included, locating your business
here becomes the obvious choice.
JANET DUGO/Business Trends
The Chamber of Commerce hosted a visit by Empire State Development Commissioner Ken Adams where
he outlined Gov. Cuomos upcoming economic initiatives. Pictured, from left, are Chamber President
Linda Baran, Adams, Dean Balsamini of the Small Business Development Center at CSI, Victory State
Bank President Ralph Branca and Bob Bentson of the Allen C. Benston Agency
The governors initiatives
16 BUSINESS TRENDS FEBRUARY 2012
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(718) 263-3800 x371
ross@muss.com
NICHOLAS J. FORELLI
Assistant Vice President
(718) 263-3800 x307
nforelli@muss.com
MUSSDEVELOPMENT LLC
BUILDING NEW YORK CITY SINCE 1906
Special to Business Trends
The student chorus of PS 25 sings out at the Rotary Club of Staten
Islands Holiday Party for the children, held at the Staaten.
Rotary caroling
Special to Business Trends
Bridge Financial Group, an office of MetLife, under the leadership of
managing director Dominic Iorio, has consistently been among the
top-performing offices for MetLifes U.S. Distribution sales organiza-
tion. Because of that, the agency was honored recently with a visit
from the 38 staff members of the Osaka Central Agency in Osaka,
Japan. The one-day meeting provided Osakas staff with insight into
how Bridge Financial trains its employees, acquires and retains
clients, remains active in the community and maintains an efficient
compliance environment. Pictured are Iorio and Kazuo Hamada,
Manager of Osaka Central Agency (center), surrounded by members
of their Leadership Teams.
Bridge Financial hosts colleagues
By DR. THEODORE STRANGE
Its a new year, and you have
big plans for 2012. Before you dive
head first into your work, dont
forget to put your flu shot at the
top of your list, because you cant
get ahead in the game if youre
sidelined with the flu.
First thing is, everyone should
get the flu shot, especially those
who work in an environment
where it can potentially be spread
to others.
With the shot you decrease the
risk of spreading the flu to your
co-workers, some of whom may
be prone to illness, causing more
people to be out sick which can re-
sult in impacting their financial
well being.
Its never too late to get vacci-
nated for the seasonal flu; vacci-
nations are beneficial as long as
the influenza viruses are still cir-
culating. Flu vaccines last
throughout the year, so they are
always a plus.
The earlier you get the vaccine,
the sooner you decrease the
chance that you will get the flu. It
generally takes three weeks for
the vaccine to be effective.
Each year in the United States,
on average 5 percent to 20 percent
of the population gets the flu and
more than 200,000 people are hos-
pitalized from seasonal flu-relat-
ed complications, according to
the Center for Disease Control.
Influenza vaccinations have be-
come readily available over the
years, even for those without in-
surance; its a minimal cost,
around $25 or less.
You can be vaccinated by your
primary care physician or at your
neighborhood pharmacy. Its far
more costly to not get the shot
than to be out of work for days,
buy medication, and risk your
family getting sick.
Flu shots are important for
people who use mass transit to
get to work; youre in closed space
in close proximity to people who
potentially have the flu. Its the
perfect environment to spread the
flu or get it.
Be proactive. Hand washing is
crucial in limiting your chances
of the flu during the season. Most
importantly, if youre feeling ill,
stay home.
Use resources like the Centers
for Disease Control website,
www.cdc.gov, and www.webmd.com
as tools to get the latest updates
on seasonal flu in your area.
Be kind to your co-workers, em-
ployers and your paycheck get
the flu shot. It makes health
cents!
Theodore Strange is Staten Island
University Hospital associate chair-
man of medicine and vice president
of medical operations/South Site. He
may be reached at (718) 356-6500.
FEBRUARY 2012 BUSINESS TRENDS 17
Four Story, 16,000+ square foot development opportunity. Excellent
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Drop us a line
Email: news@sibiztrends.com
18 BUSINESS TRENDS FEBRUARY 2012
718.351.0590
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Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
Special to Business Trends
Local CPA John Vento was asked by the NY Public Library to pres-
ent a series of lectures throughout Manhattan and Staten Island fo-
cusing on setting financial goals and introducing participants to
basic aspects of handling their personal finances. Topics included
comprehensive wealth management, tax planning strategies and
principles of investing.
Set your financial goals
COAHSI awarding $1,000 grants
The Council on the Arts and
Humanities for Staten Island an-
nounced an opportunity for Stat-
en Island-based musicians and
performing artists to apply for
the Excellence in the Arts Award.
There are a total of eight awards
given of $1,000 each four in
music, and four in public art, per-
forming art and film.
Collaboration is encouraged
for these awards, and artists are
not required to create new work
for the application. Award recipi-
ents will be featured in COAHSIs
Summerfest, a series of free
events at public festivals through-
out Staten Island during the sum-
mer of 2012. Excellence in the
Arts grants are made possible
through the New York City De-
partment of Cultural Affairs.
Applicants must be Staten Is-
land residents, 18 years and over,
and not enrolled in a full time
school or college program; June-
fest/Summerfest recipients dur-
ing the past five years are ineligi-
ble.
Both individuals and groups
may apply for this award. Appli-
cants may apply to only one cate-
gory and must be available for
one of three dates in June to per-
form.
To apply, visit statenis-
landarts.org. The application
deadline is Feb. 10, at midnight.
For more information contact
Racquel Cornali at (718) 447-3329
ext. 1003 or via e-mail at
rcornali@statenislandarts.org.
By TOM SCARANGELLO
One beer stands clear, Miller
beer! In an unrelated and shame-
less play on words, the Staten Is-
land Chamber of Commerce will
present the annual Louis R.
Miller Business Leadership
awards on Thursday, Feb. 16 at
8:30 a.m. at the Hilton.
This years honorees will be
Vittorio Asoli, Trattoria Romana
Restaurant; Dominic Brancato,
the New York Center for Interper-
sonal Development; Dr. Tomas
Morales, The College of Staten Is-
land; Elizabeth Egbert, The Stat-
en Island Museum; Brian and
Michael Farley, Hudson Elevator
Group; Marylee Montalvo and
Marlene Markoe-Boyd, MLM
Public Relations; John Nikolai,
Jealean Fireplaces; and Chris
Williams, Williams Eye Works.
Lou Miller Leadership Awards
are presented to local business
people who have demonstrated
the ability to run a successful
business while simultaneously
serving the community. Lou
Miller was a Russian immigrant
who came to the United States
and made a successful career in
the insurance industry and went
on to mentor hundreds of busi-
ness people. He was a tireless
community activist as well.
What really makes this event
worth attending is that, while the
presenters do give a short recap of
each honorees accomplishments,
they also make fun of each one,
too! It has become a kind of roast.
I have been a presenter since the
beginning, and here is some wis-
dom that some of the award win-
ners have shared with me:
The Scamardellas explained to
me that it is important to attend
other peoples funerals because if
you dont, they wont come to
yours. Tommy Beyer told me the
best classroom in the world is
talking to a Lou Miller award
winner twice his age, like Harold
Kaplan. Psychiatrist Larry
Arann once told me that one out
of every four people has some
form of mental illness. Now think
of three of your friends, if they
are OK, then its you.
Ted Maloy shared the wisdom
that if life gives you lemons make
lemonade, but if it gives you
tomato juice make Bloody Marys.
Bob Cutrona claims he does
not like political jokes; he says he
has seen too many of them get
elected. Professor Bill Dubovsky
confided in me that the difference
between genius and stupidity is
genius has its limits.
Bob Bentsen pointed out that
the good Lord never gives you
more than you can handle, unless
you die of something.
Glen Cutrona gave me this
shopping tip: You can get shoes
for a dollar at the bowling alley.
Airplane Pilot and Office
Equipment supplier Dan Wheeler
told me that while he feels flying
is very safe, it has always made
him nervous that they call the air-
port a terminal.
Doreen Zayer shared that be-
hind every successful man is a
very surprised woman.
Marathoner and physician Dr.
Ted Strange gave me some sound
advice: Never accept a drink from
a urologist. Cindi Garner ran the
Lou Miller committee for many
years and once told me the reason
men have trouble making eye
contact is that breasts dont have
eyes. She left us five years ago and
she is still sorely missed.
As you can see, I made up most
of these anecdotes from previous
Lou Miller award winners, but
the point is many have shared
much wisdom over the years. Put
Feb. 16 in your book and Call the
Chamber to reserve a spot to join
in supporting small business
leaders in your community. You
will learn something and you
might have a little fun, too.
Tom Scarangello, a principal with
Scaran Heating, Air Conditioning and
Plumbing, is chair of the Small Busi-
ness Committee of the Staten Island
Chamber of Commerce.
FEBRUARY 2012 BUSINESS TRENDS 19
lhclcgrahq - V| dcc
682 IoresI ^ve
718.273.213U
FineArtFotos.com WeddingsByFlint.com
IKILSSI^L
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Time to relax...
FROM THE CHAMBER
lic administration in health poli-
cy and nonprofit management
from New York University and
her Bachelors in business admin-
istration in marketing and law
from Pace University. Lauria has
volunteered her time for other or-
ganizations such as Community
Health Action of Staten Island
and the Manhattan office of the
American Cancer Society.
Wahtera, formerly of St.
George, works as a consultant
and copywriter with non-profit
organizations. Her business fo-
cuses on grant writing and com-
munication strategies, strategic
planning, program design, quali-
ty improvement and outcomes
measurement. She graduated
from Brandeis University and
earned a masters degree in Pub-
lic Service from the Milano
School at the New School Univer-
sity. She is on the board of the Ul-
ster County branch of the Ameri-
can Association of University
Women. Wahtera served on Stat-
en Island Community Board One
for many years and chaired the
Waterfront Development Com-
mittee.
OBrien is partner at OBrien &
Jacobs, PLLC. He is an experi-
enced trial attorney with numer-
ous successful jury verdicts
throughout the New York State
Supreme Courts and New York
City Civil Courts. He has success-
fully represented institutional
and individual clients in complex
civil litigation in a broad range of
substantive areas, including gen-
eral negligence, medical malprac-
tice, wrongful death, toxic torts,
real estate, constitutional law,
trademark and copyright in-
fringement, securities fraud, and
business disputes. In addition to
trial work, OBriens courtroom
experience also includes success-
ful appeals in state appellate
courts.
He is actively involved with the
New York State Bar Association,
the Richmond County Bar Asso-
ciation and the Providence Col-
lege Club of New York.
Mancuso is the executive
chef/owner of Silvestros Gour-
met Deli & Caterers, located in
Westerleigh. He holds a Culinary
Arts degree from the Art Institute
of New York City. He is the cap-
tain/commanding officer of
NYPD Auxiliary Police for the 122
Precinct and Highway Patrol Unit
#5. He has received numerous
awards for his service since 1998,
including Supervisor of the Year
and Officer of the Year. He is also
a volunteer with the NYC Parks
Department Enforcement Patrols
Mounted Auxiliary Unit, and a
member of the board of directors
of Community Health Action of
Staten Island.
BOARD MEMBERS
Staten Island Mental Health Society
The Staten Island Mental
Health Society has announced
the election of officers to the
agencys Board of Directors, as
well as the election of three new
members to the board.
John G. Tapinis was re-elected
to a second term as Board chair.
Lorraine Karelas was re-elected
as vice chair, Anthony DeFazio
was re-elected as treasurer, and
Elizabeth Palagiano was re-elect-
ed as secretary. Nancy Myers-
Benbow, Deeptha Nedunchezian,
MD, and Melissa Young were
newly elected to the board for one
year terms.
Tapinis, who joined the board
in 2004, operates the tax practice
accounting firm of John Tapinis
& Associates, with offices in New
Springville and Manhattan. He is
a member and treasurer of the
Rotary Club of Staten Island and
20 BUSINESS TRENDS FEBRUARY 2012
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Continued from page 4
please see JOB, page 23
out about being in a car with no
driver. Big opportunities are in
content delivery such as Apples
iTunes store and Amazon. Get
anything you want downloaded to
your device in minutes and you
dont even need WiFi!
Cable TV
Will take a hit with younger
viewers as many students and
young professionals switch from
paying for cable content that they
dont use to the Internet to view
content. Netflix, Hulu, and a host
of other websites now offer free
or very inexpensive movies and
TV shows. Amazon and Apple are
offering instant gratification by
enabling you to rent a TV show or
movie anytime, anyplace, any de-
vice without leaving home. New
smart TVs, Apple TV, Boxee,
Roku, Blue-Ray set tops as well as
PlayStation 3 and Xbox 360 Kinect
allow you to stream Internet con-
tent on your big screen TV from
just about any Internet enabled
device. A major shift in business
and professional services is al-
ready in play as connected shop-
pers are making buy/donate deci-
sions based upon the median rat-
ing scores organizations earn
from their customers on sites like
Amazon, eBay and many others. I
see sincere real-time customer
feedback as a major driver that
will affect all organizations pro-
foundly. Many consumers today
wont even consider an organiza-
tion to buy from, or donate to,
without looking them up on a
public rating site such as: Ama-
zon, Google, Better Business Bu-
reau, Consumer Reports, Angies
List, Guidestar, etc. Successful or-
ganizations work hard to earn
and keep the trust of their cus-
tomers; its no longer just lowest
price, fastest delivery, the best
stuff or even largest selection.
None of these factors matter if
you cant trust the seller or non-
profit. Advertising and p/r spin
are less effective as the world be-
comes more sophisticated and
digital, and more people keep
score.
Overall
It is estimated that there will
be about 50 billion Internet de-
vices by 2020 and along with digi-
tization of almost everything
comes the dramatic transforma-
tion of our society. Look for your
smart phone to tell you about new
products or sales when you enter
a store (like Amazons recommen-
dations). Your refrigerator will
keep tabs of its contents, let you
know when youre low or out of
date on something, shop the best
prices and place the order to be
delivered or picked up. You will
use your smart phone for more fi-
nancial transactions, paying bills,
or even buying a snack in a vend-
ing machine.
Pros
More WiFi hotspots will make
mobile cloud computing even
more ubiquitous, as well as new
apps, sensors, more powerful
processors, more efficient use of
radio spectrum and smaller but
sharper screens.
Cons
Battery life, though improving,
is still an issue. Many WiFi spots
are putting in electrical connec-
tions for charging devices. The
U.S. still doesnt have a good
timetable for true 4G/LTE mobile
services as Japan and European
nations have. That will restrict
data flow to these new devices
and affect development time.
Cyber-crime and loss of privacy
will be issues that well have to
tackle.
Bottom line
This year will continue the
trend of incremental yet exciting
changes in technology that im-
pact the way we work, learn, in-
teract, create, live and entertain.
A good philosophy may be not to
buy the first generation of a new
product or technology. Use the en-
gineers mantra: Good, fast,
cheap pick two, when making
technology decisions. Besides
being cool, how will this new
technology improve my business
or life? How will this help me be
more effective (saving
time/money, being more happy)?
Where possible, buy the top of the
line technology if you can afford
it. Often these devices will work
better and faster, be more up-
gradable and will last longer be-
fore becoming obsolete.
Bill Dubovsky - Comtel Information
Services, has a proven track record
of business success spanning over
30 years in helping hundreds of or-
ganizations improve their profitabili-
ty. He is the principal technology
specialist with Comtel Information
Services, a New York based telecom-
munications consulting firm, and an
adjunct lecturer in business at the
College of Staten Island, C.U.N.Y.
Contact him at
billdubovsky@gmail.com.
22 BUSINESS TRENDS FEBRUARY 2012
Ross Spitalnick
P: 718-263-3800 x371
ross@muss.com
Nicholas Forelli
P: 718-263-3800 x307
nforelli@muss.com
MUSSDEVELOPMENT LLC
BUILDING NEW YORK CITY SINCE 1906
Retail Tenants First Floor Office Tenants
Additional Office Space Available
DEMOGRAPHICS:
Radius 1 Mile 3 Mile 5 Mile
Population: 42,470 159,866 300,574
Households: 15,244 57,141 106,423
Median Age: 40.40 39.70 39.10
Avg. HH Income: $95,448 $94,110 $92,094
ELTINGVILLE SHOPPING CENTER
4310-4370, 4434, 4456, AMBOY ROAD, STATEN ISLAND, NY 10312
One Block from Eltingville Train Station & Bus Stop on Richmond Avenue
NO. TENANT RSF
4434-1A Medical Office 4,101
4434-1B United Federation of Teachers 2,646
4434-1C Dry Cleaners 1,973
4434-1D Laundromat 2,053
4456-1A United Federation of Teachers 2,186
4456-1B Allstate Insurance Company 1,811
4456-1C Available 3,700
NO. TENANT RSF
4310 Sovereign Bank 3,615
4318 Available 6,245
4324 Subway 838
4326 China Chalet 4,000
4328 Nail Salon 821
4330 Hair Salon 955
4332 Carvel 1,158
4334 Wines & Liquor 1,691
4338 Florist 1,418
4342 Japanese Restaurant 1,428
4344 Jewelers 957
NO. TENANT RSF
4346 Cards & Gifts 1,882
4348 Available 2,400
4350 Pizzeria 3,355
4354 Travel Agent 1,055
4360 Furniture & Bedding 2,679
4362 Tanning Salon 1,814
4364 Available 1,799
4366 Alfonsos Pastry 1,910
4368 Rite Aid 10,162
4370 Perkins Restaurant 4,891
2012 technology forecast
BIT
Continued from page 14
Telecom Tech Tip of the Month
When cleaning the screen of an electronic device, its important to
read your instruction booklet and be careful that you dont damage
the device. Windex has come up with Electronics Wipes that seem to
work well in cleaning large screens, mobile phones, and other devices
safely and without streaking.
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
is also the treasurer of the Staten
Island Rotary Foundation. He is
chairing the SIMHS Anniversary
Ball for the second consecutive
year.
Karelas joined the board in
2006. A psychiatric nurse and
therapist, she is an owner/man-
ager of residential properties in
Brooklyn. She is a member of the
Rotary Club of Staten Island and
serves on its board, as well as the
boards of the St. George Theatre
and the Red Cross Association.
DeFazio, a retired government
senior administrator and manag-
er who served with the NYC
Human Resources Administra-
tion and the federal Internal Rev-
enue Service, has been a member
of the SIMHS board and the Fi-
nance Committee since 2006. He
is also an officer of Staten Island
SCORE and has been affiliated
with the Friends of the College of
Staten Island.
Palagiano, a retired religion
teacher and community volun-
teer, has served on the board
since 2002 and has been president
and co-president of the SIMHS
Pouch Center Womens Auxiliary
for 12 years.
Myers-Benbow has been a pro-
fessional educator for more than
30 years, specializing in working
with children, adolescents, and
adults with developmental chal-
lenges.
Since 1995, she has worked for
the Manhattan School for Career
Development of the NYC Depart-
ment of Education as the coordi-
nator of Career Development for
Adolescents with Disabilities.
She is a member of numerous Is-
land boards.
Nedunchezian specializes in
internal medicine and the diagno-
sis and treatment of infectious
diseases. She is a past president of
the Richmond County Medical
Society and recently received the
Robert J. OConnor Award recog-
nizing her service to the Medical
Society and to the Staten Island
community. Young currently
chairs the SIMHS Head Start Del-
egate Agency Parent Committee,
representing the Societys three
Head Start programs on the NYC
Administration for Childrens
Services Head Start City Wide
Policy Council.
As a member of the Council,
Young participates in the hiring
of ACS staff, reviews Head Start
budgets and grant applications,
and assists ACS staff in the plan-
ning of citywide events for Head
Start families. The following
SIMHS board members were re-
elected to three year terms of of-
fice to expire in 2015: Christine
Cea, Ph.D., Victoria Drumbakis,
Marguerite Fiore, Esq., Ronald
Gregg, Esq., and Palagiano.
BOARD MEMBERS
The Council on the Arts
& Humanities for Staten Island
The Council on the Arts & Hu-
manities for Staten Island an-
nounced a new Board Member,
and a new slate of Executive
Board Members for the organiza-
tion.
COAHSIs newest board mem-
ber is glass artist Ryan Mc-
Givern. McGivern has been a
member of the Staten Island arts
community for several years, and
had a thriving glass business
known as Studio 150 Glass lo-
cated at 150 Bay St. Although the
business no longer exists, Mc-
Givern continues to practice
glass art, and is known for mak-
ing unique pieces for organiza-
tions on the Island.
The new board officers for 2012
are: Donna Maxon, Corporate
Training Consultant & Perform-
ance Artist, 2nd term president;
Jay Anderson, director of proj-
ects for the Staten Island Econom-
ic Development Corporation, 1st
term vice president; Chris Ben-
bow, Esq., principal law clerk to
the Honorable Howard A. Ru-
ditzky, 2nd term second vice pres-
ident; Patrick B. Jordan, director
of planning and studies for Zetlin
Strategic Communications, Inc.,
1st term first secretary; Hal Min-
sky, professor of education at St.
Johns University, 1st term second
secretary; and Robert Shick,
Ph.D, assistant professor and di-
rector of the Executive and Inter-
national Programs, 1st term
treasurer.
FEBRUARY 2012 BUSINESS TRENDS 23
Parisi Rampulla & Lenza, P.C.
78 Martin Avenue | Staten Island, NY, 10314
(718) 761-3333
Business Law, Wills & Estates


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www.statenartsphotography.com
Steve White
6 Genesee Avenue
Staten Island, NY 10308
Phone: 718.317.5025
Cell: 917.446.4029
Email: statenarts@aol.com
Weddings
Sweet 16s
Anniversaries
Birthday Parties
Much much more!
..................................
On the Job
JOB
Continued from page 20
CHAMBER:
LEGISLATIVE
BREAKFAST
FRIDAY, FEBRUARY 3
Time: 8:30 a.m.
Location: Historic Old Bermuda Inn,
2512 Arthur Kill Road.
For information, call 718-727-1900
JCC: VIVA LAS VEGAS
CASINO
& BINGO NIGHT
SATURDAY, FEBRUARY 4
For information, call 718-475-5243
NYS WOMEN INC.
(RICHMOND CNTY.)
WEDNESDAY, FEBRUARY 8
Time: 6:30 p.m.
Location: Caf Bella Vita, 1919
Hylan Blvd.
For information, call 718-816-5991
RICHMOND CNTY.
BANKERS ASSOC.
WEDNESDAY, FEBRUARY 8
Location: Mikes Place, 4677 Hylan
Blvd.
For information, call Lou DellaBovie
at 718-370-7037
CHAMBER: BUSINESS
AFTER HOURS
THURSDAY, FEBRUARY 9
Time: 5:00 p.m. - 7:00 p.m.
Location: South Fin Grill. 300
Father Capodanno Blvd.
For information, call 718-727-1900
POWERFUL YOU!
WOMENS
NETWORKING GROUP
THURSDAY, FEBRUARY 9
Time: 7:00 10:00 p.m.
Location: Richmond Diner, 3954
Richmond Ave.
$31, includes dinner
For information, call 718-608-1640
BUSINESS LEADERS
TOASTMASTERS
WEDNESDAY, FEBRUARY 15
Time: 7:00 p.m.
Location: 43 Ramona Ave.
For information, call Arlene Trunzo
at 718-317-0949
INTERNET
NETWORKING CLUB
WEDNESDAY, FEBRUARY 15
Time: 7:00 9:00 p.m.
Location: BOC of SI/WBCLDC, 705
Forest Ave., 2nd Fl.
For information, call 718-816-4775
NETWORKING PLUS
THURSDAY, FEBRUARY 16
Time: 8:00 a.m.
Location: Golden Dove, 3281 Rich-
mond Ave.
For information, call 718-966-6289
CHAMBER: LOUIS R.
MILLER AWARDS
THURSDAY, FEBRUARY 16
Time: 8:00 10:00 a.m.
Location: Hilton Garden Inn, 1100
South Ave.
For information, call 718-727-1900
NYS WOMEN INC.
(STATEN ISLAND)
TUESDAY, FEBRUARY 21
Time: 6:30 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-226-6462
STATEN ISLAND
NETWORK PLUS
TUESDAY, FEBRUARY 21
Time: 6:30-9:00 p.m.
Location: Caf DelMondo, 2530 Vic-
tory Blvd.
For information, call 716-992-7770
NEW DAY
TOASTMASTERS
THURSDAY, FEBRUARY 23
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
For information, call 718-816-5991
SI FURRIER FUR COAT
& JACKET SALE TO
BENEFIT PROJECT
HOSPITALITY &
STEPHEN SILLER
FOUNDATION
FEBRUARY 24, 25, 26
Time: (Feb. 24) 11:00 a.m. 6:00
p.m.; (Feb. 25-26) 11:00 a.m. 5:00
p.m.
Location: St. Andrews Church Hall,
40 Old Mill Rd.
For information, call Anita Yuen,
(718) 448-1544 ext. 163
24 BUSINESS TRENDS FEBRUARY 2012
Members are fully licensed and insured.
When you hire a NARI-HIC member, you can be sure they have undergone
a rigorous screening process that confirms their stability and record
of providing the absolute best in service.
To choose a contractor with confidence, visit
www.hicofsi.org
or call (718) 356-2323
ATTENTION:
Contractors and Affiliated Businesses --
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Join NARI-HIC of Staten Island
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benefit from group advertising,
and more
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please see EVENTS, page 27
Drop us a line
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FEBRUARY 2012 BUSINESS TRENDS 25
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Upcom|ng Workshops
cepted its first patrons right be-
fore the holidays. So far, the re-
ception has been phenomenal,
Nicotra said, even though they
havent done a lot of advertising
for it just yet.
Following in the footsteps of
Newmans Own, the actors line of
food products, Commons Caf
will donate all of its profits to
Staten Island non-profit organiza-
tions. Not only will patrons be
able to get a tasty, filling meal,
theyll be able to feel good know-
ing they are giving back to the
community where they live and
work.
Nicotra said the Caf will ro-
tate which organization it do-
nates to on a set basis, and will
post how much money theyve
given out, and to which organiza-
tion, in the restaurant for all to
see.
A lot of people say things,
Nicotra said. Were going to be
totally translucent here.
Commons Caf is open for
breakfast, lunch and snacks Mon-
day through Friday. In the next
few months, Nicotra said they
will be installing a frozen yogurt
machine in preparation for sum-
mer months, and service will ex-
pand to Saturdays. A full menu
can be found online at
www.CommonsCafeSI.com.
Besides raising money for non-
profit organizations on Staten Is-
land, the Caf has also provided
25 new jobs.
In the summer, Nicotra said he
expects that number to grow, as
they take advantage of a stage in
the front for outdoor shows,
which he hopes will turn the area
into a true piazza for the corpo-
rate park.
Nicotra said the ultimate goal
is to have three Commons Cafes
on Staten Island, then possibly
create other businesses that could
wrap into this same idea of do-
nating all profits to charity. He
said he and Lois would like to cre-
ate something that could sustain
itself beyond themselves, particu-
larly because they dont have any
children.
Commons Caf isnt Nicotras
first foray into the food-service in-
dustry. About 10 years ago, he sold
Everything Yogurt, which served
frozen yogurt and salads. One of
his hotels, the Hilton Garden Inn,
also features the Zagat-rated
Lorenzos Restaurant.
After being away from the
quick dining experience for a
decade, though, Nicotra said he
was excited to get back into the
arena, especially with the explo-
sion of interest in gourmet burg-
er and sandwich shops across the
country.
It was sort of dj vu all over
again, he said.
All Staten Island non-profit or-
ganizations are eligible to benefit
from the Commons Cafs profits.
Those wishing to be considered
should go to The Lois & Richard
Nicotra Foundations website,
www.nicotraonline.com, and down-
load an application. The Founda-
tions board will then consider all
applicants, Nicotra said.
Do good. Eat good.
CAFE
Continued from page 1
Special to Business Trends
The Commons Cafe began serving food to patrons, and building profits for charity, in mid-December.
schools advantage, Erlenwein
said. In the two years since the
idea for the studio began to take
shape, the price of the technical
equipment they bought decreased
significantly. New technologies
have also led the school to revamp
its website, where it will host an
on demand section for the con-
tent produced at the station. In
the near future, the school is hop-
ing to provide live streaming con-
tent on the site as well.
While the television studio is
located within the high school,
Erlenwein said that, just like
Mazza first wanted, it is open to
the general public to use for pro-
duction of video or audio seg-
ments. And, as of right now, there
is no charge for these services.
Its not just for our school. Its
for the general public, the Staten
Island community, as well, he
said. Our goal is that, if we can
keep the content and the usage of
the studio to an educational focus,
you cant put a price on that.
The school invited constituents
from major educational, charita-
ble and political organizations
throughout Staten Island to the
opening gala last month to rein-
force the studios availability.
Some groups have already come
forward to pitch their ideas, Er-
lenwein said, and overall, the
feedback has been fantastic.
Our goal at that event was to
showcase the facility, to thank
everyone who helped make it hap-
pen, and to think beyond, he
said.
Getting the word out is a major
obstacle to booking the studio for
outside purposes, and the
school will need to break down
the perception wall that, because
it is located within a school and is
run by high school students, it is
not suited for professional pro-
ductions.
Our way of getting people un-
derstanding is to just reach out to
them first, Erlenwein said.
School officials, led by Mazza,
have already started soliciting
participation from within the
Staten Island community. Recent-
ly, the school went to Staten Is-
land University Hospital with
ideas for programs about the
medical field, and asked if they
had doctors and staffers who
could add expertise to the con-
tent.
Were approaching the people
we know in the community that
could be the turn key people to
get the word out there, he said.
Its still brand new, were still
getting all the kinks outbut our
students are only going to get bet-
ter and better.
Erlenwein said his ultimate vi-
sion would be for the studio to be
the catalyst for expanding a full-
fledged multi-media curriculum
within the high school. As recent-
ly as five years ago, it was only
necessary for graduating high
school students to have a working
knowledge of computers, word
processing, spreadsheets and
slideshows.
Today, it would behoove these
students to have skills in multi-
media editing and publishing.
To that end, Erlenwein said
hes already in discussions with
candidates who could run the stu-
dio on a daily basis as well as run
the classes in such a curriculum.
My goal out of this is to create
a course that gives students all
the basic tools that they need to
make this happen, he said. Stu-
dents really have to know how to
manipulate multi-media in all its
forms.
For more information, or to
book time at the studio, visit the
schools website, www.siths.org.
26 BUSINESS TRENDS FEBRUARY 2012
BLINDS
OF ALL KINDS
Repairs Sales Installations
Decor-Rite
151 Industrial Loop
718-
967-5559
917-
952-7489
18 years
Sam
e
Location
Lights, camera, action!
VIDEO
Continued from page 1
Time Warner Research
Program to award stipends
Time Warner Cable announced
that it has begun the third year of
its innovative program The
TWC Research Program on Digi-
tal Communications to award
stipends designed to foster re-
search dedicated to increasing
understanding of the benefits
and challenges facing the future
of digital technologies in the
home, office, classroom and com-
munity. Researchers affiliated
with universities and not-for-prof-
its are eligible to apply for the
stipends.
Interested applicants can find
more information and the specif-
ic research topics online at
www.twcresearchprogram.com.
Applicants are asked to write a
three-page summary outlining
their approach to one of the top-
ics and to submit a brief resume
for each author. Multidiscipli-
nary teams are encouraged, to
provide the broadest possible in-
sights.
The 2012 deadlines for submis-
sion of applications are April 1
and Nov. 1.
AMERICAN ASSOC. OF
UNIVERSITY WOMEN
LAF FUNDRAISER
SATURDAY, FEBRUARY 25
Time: 12:00 p.m.
Location: Wagner College, 631
Howard Ave. Union Bldg, Rm. 201
For information, call 718-273-5574
24-7
NETWORKING SALES
MONDAY, FEBRUARY 27
Time: 9:00 a.m.
Location: Z-One Restaurant, Rich-
mond Ave.
For information, call 973-697-8872
WORLD OF WOMEN
MONTHLY MEETING
MONDAY, FEBRUARY 27
Time: 7:00 p.m.
Location: Marina Grand, Mansion
Ave.
For information, call 718-948-8175
SI HEART
SOCIETY: CHEFS
EXTRAVAGANZA
TUESDAY, FEBRUARY 28
Location: Hilton Garden Inn, 1100
South Ave.
Time: 6:30 p.m.
For information, call 718-351-3115
CHAMBER: BUSINESS
AFTER HOURS
WEDNESDAY, FEBRUARY 29
Time: 5:00 p.m. - 7:00 p.m.
Location: St. Johns Univ., Kelleher
Ctr., Howard Ave.
For information, call 718-727-1900
FEBRUARY 2012 BUSINESS TRENDS 27
MUSSDEVELOPMENT LLC
BUILDING NEW YORK CITY SINCE 1906
Ross Spitalnick
P: 718-263-3800 x371
ross@muss.com
Nicholas Forelli
P: 718-263-3800 x307
nforelli@muss.com
Retail Tenants
NO. TENANT RSF
768 Village Maria Pizzeria 1,050
770 Chinese Restaurant 1,120
772 Dry Cleaners 1,150
778 Grocery Market 8,118
778A CVS 24,332
MANOR ROAD SHOPPING CENTER
754-778 MANOR ROAD, STATEN ISLAND, NY 10314
Excellent Visibility from the SI Expressway
DEMOGRAPHICS:
Radius 1 Mile 3 Mile 5 Mile
Population: 32,964 302,319 497,982
Households: 11,635 107,001 183,295
Median Age: 40.30 37.30 37.60
Avg. HH Income: $94,759 $82,949 $80,002
NO. TENANT RSF
754 JP Morgan Chase 3,600
754A Available 1,700
756 Available 2,600
760 Liquor Store 1,025
762 Carvel 900
764 Dunkin Donuts 1,150
www.netpayny.com
Providing the best service at the best price, 100% guaranteed
The affordable alternative to national payroll companies.
2381 Hylan Blvd. (718) 980-0770
Business Calendar
EVENTS
Continued from page 24
IRS releases 2012
tax adjustments
By JOHN J. VENTO
The tax law requires that cer-
tain tax numbers be adjusted for
inflation each year.
Here are some of the 2012 tax
numbers youll need to use as you
get started with this years tax
planning.
n The standard mileage rate
for business driving remains at
55.5 per mile for 2012. The rate
for medical and moving mileage
decreases from 23.5 per mile to
23 per mile. The general rate for
charitable driving remains at 14
per mile.
n The maximum earnings sub-
ject to social security tax increas-
es to $110,100. The earnings limit
for those under full retirement
age is $14,640. For those at full re-
tirement age, there is no earnings
limit.
n The nanny tax threshold
increases to $1,800 for 2012. If you
pay household workers more
than this amount during the year,
youre responsible for payroll
taxes.
n The kiddie tax threshold is
unchanged for 2012. If your child
under age 19 (under age 24 for stu-
dents) has more than $1,900 of un-
earned income this year (e.g., div-
idends and interest income), the
excess could be taxed at your
highest rate.
n The maximum individual re-
tirement account (IRA) contribu-
tion you can make in 2012 re-
mains unchanged at $5,000 if
youre under age 50 and at $6,000
if you are 50 or older.
n The maximum amount of
wages employees can put into a
401(k) plan increases to $17,000.
The 2012 maximum allowed for
SIMPLE plans remains at $11,500.
If you are 50 or older, you can con-
tribute up to $22,500 to a 401(k)
and $14,000 to a SIMPLE plan.
n For 2012, the maximum
amount that can be contributed to
a health savings account (HSA)
increases to $3,100 for individuals
and $6,250 for families.
Tax legislation could change
these and other important tax
numbers at any time.
Before making important busi-
ness and personal financial deci-
sions this year, contact a tax advi-
sor.
John J. Vento is a certified public
accountant in private practice and
president of Comprehensive Wealth
Management, Ltd. He may be
reached at (718) 980-9000 or via
email at john@ventocpa.com.
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
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