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T ABLE O F C ONTENT SR NO. 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) P ARTICULARS INTRODUCTION COMPANY HISTORY BACKGROUND OF THE COMPANY LG ELECTRONIC 50 YEAR HISTORY VISIONS AWARDS OWNERSHIP PATTERN
NATURE OF BUSSINESS CARRIED PRODUCTS AREA OF OPERATIONS

P AGE NO . 04 05 06 07 08 14 18 19 25 30

COMPETETORS INFORMATION 31

INTRODUCTION
LG Electronics India Pvt. Ltd. (LGEIL) manufactures and markets consumer electronics and home appliances. The companys products include color televisions, LCD projectors, DVD players, washing machines, air-conditioners, microwave ovens, direct cool and frost-free refrigerators, personal computers, monitors, vacuum cleaners, optical storage devices, and GSM mobile phones. LGEIL was established in 1997 and is based in Greater Noida, India with additional offices in Bangalore, Mumbai, Pune and New Delhi. It operates as a subsidiary of LG Electronics Inc. The day LG Electronics India Pvt. Ltd. entered India it was faced with some major challenges like low brand awareness of LG in India, one of the last MNC to enter India after SAMSUNG, SONY, PANASONIC which entered in the year 1995, competition from local players as well as with other MNCs and last but not the least price sensitivity of the Indian customer. Facing these challenges boldly LG Electronics India Ltd. is a leader today with a marketshare of 27% in consumer durables in India. This case discusses the success story of challenges in ever changing and demanding environment. How branding has played an important role in its success in India?

Company history
The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners.The LG Group was a merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar The GoldStar brand is still perceived as a discount brand. ' In 1994 Goldstar gained sponsorship from The 3DO Company to make the first 3DO Interactive multiplayer. It was very pricey, but is examined to be the best out of all of the 3DO Systems. In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States. The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

BACKGROUND
LG group is a large South Korean conglomerate, which produces electronics, mobile phones and petrochemical products and operates subsidiaries like LG Electronics, LG Telecom, Zenith Electronics and LG Chemicals in over 80 countries.CEO of LG group is Koo-Bon-Moo and it was headquartered at Seoul, South Korea. It was created as an appliance company in 1947 named GoldStar it later merged with the chemical company Lucky. Many consumer electronics were sold under the brand name GoldStar, while some other household products were sold under the brand name of Lucky. The Lucky brand was famous for household cleaning products and laundry detergents, but most associated with its toothpaste.In 1995 it was renamed as LG, the abbreviation of Lucky GoldStar. More recently the company associates its tagline Lifes Good, with the letter LG.LG Electronics is a South Korean multinational corporation. It is South Koreas second largest electronics maker and the worlds third largest appliance maker. It was founded in the year 1958 having its headquartered in the LG Twin Towers on Yeouido, Seoul, LG electronics is the flagship company of LG The company has 75 subsidiaries worldwide that designs and manufacture televisions, home appliances and telecommunication devices. LG Electronics own Zenith Electronics and controls LG displays , a joint venture with Philips Electronics.LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Colour Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs,

Optical storage devices, Laptops and GSM mobile phones. In India for over nine years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest

LG Electronics 50-year History

1958------------Founded as GoldStar 1960's -------- -Produces Korea's first radios, TVs, refrigerators, washing
machines, and air conditioners

1995 ------ -Renamed LG Electronics

Acquires US-based Zenith

1997 -----------World's first CDMA digital mobile handsets supplied to

Ameritech and GTE in U.S. Achieves UL certification in U.S. -Develops world's first IC set for DTV

1998 ------Develops world's first 60-inch plasma TV 1999 ------Establishes LG Philips LCD, a joint venture with Philips 2000 ------Launches world's first Internet refrigerator Exports synchronous IMT2000 to Wireless in U.S. Marconi Wireless of Italy Significant exports to Verizon

2001 -------GSM mobile handset Exports to Russia, Italy, and Indonesia

Establishes market leadership in Australian CDMA marketLaunches world's first Internet washing machine, air conditioner, and microwave oven

2002---------Under LG Holding Company system, separates into LG Electronics

and LG Corporation Full-scale export of GPRS color mobile phones to Europe Establishes CDMA handset production line and R&D center in China

2003------------- Enters Northern European and Middle East GSM handset

market Achieves monthly export volume above 2.5 million units (July) Top global CDMA producer

2004------ EVSB, the next-generation DTV transmission technology, chosen to

be the U.S./Canada Industry standard by the US ATSC Commercializes world's first 55" all-in-one LCD TV

Commercializes world's first 71" plasma TV Develops world's first Satellite- and Terrestrial-DMB handsets

2005-------------- Becomes fourth-largest supplier of the mobile handsets market

worldwide Develops world's first 3G UMTS DMB handset, 3G-based DVB-Hand Media FLO DMB Phone with time-shift function and DMB notebook computer Establishes LG-Nortel, a network solution joint venture with Nortel

2006------------LG Chocolate, the first model in LG's Black Label series of

premium handsets, sells 7.5 million units worldwide Develops the first singlescan 60" HD PDP module and 100-inch LCD TV Establishes strategic partnership with ULAcquires the world's first IPv6 Gold Ready logo

2007----------Launches the industry's first dual-format, high-definition disc

player and drive Launches 120Hz Full HD LCD TV Demonstrated the world-first MIMO 4G-Enabled technologies with 3G LTE Won contract for GSMA's 3G campaign

2008 ----Introduces new global brand identity: "Stylish design and smart
technology, in products that fit our consumer's lives."

1947-1959
Birth and establishment of a new era for chemical and electronics industries LG is originating site, Lucky Chemical, Seodaeshin-dong factory Lucky cream using American actress Deanna Durbins photo LG Group founder In Hwoi,Koo set LG history in motion with the establishment of the Lak Hui Chemical Industrial Corp. in 1947. During those formative years, the company emphasized the principle of creating harmony among people. The employees believed that mutual trust and responsibility were crucial to accomplishing business objectives.In 1952, Lak Hui

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(currently LG Chem) became the first Korean company to enter the plastics industry. As the company expanded its plastics business, it established Goldstar Co., Ltd., (currently LG Electronics Inc.)

vision

vision
The LG Way includes LG's core beliefs, values, and aspirations. It illustrates a vision that guides the thoughts and actions of LG employees in attaining the ultimate goal of becoming a "No. 1 LG." The LG Way is reached through the practice of "Jeong-Do" Management* and LG's management principles, "Creating value for customers" and "Respecting human dignity."

Electronics 11

LG
Public Korean: KRX: LSE: LGLD 1958

Type

066570

Founded

Headquarters

Seoul, South Korea

Area served Key people

Worldwide Yong Nam, (Vice Chairman & CEO) Home Mobile Home Air Business Solutions Entertainment Communications Appliances Conditioning

Industry

Employees Parent Website

82,772 (29,948 in Korea/ 52,824 overseas) - as of 2006 LG Group LG Electronics Worldwide

LG Electronics (Korean: is the world's second-largest manufacturer of televisionsand third-largest producer of mobile phones.[2]With its headquarters in the LG Twin Towers in Yeouido, Seoul, South Korea, L Electronics is the

12

flagship company of LG Group, one of the world's largestelectronic conglomeratesThe company has 75 subsidiaries worldwide that design and manufacturetelevisions, home appliances, and telecommunications devices. LG Electronicsowns Zenith Electronics and controls 37.91 percent of LG Display Contents

1 Summary 2 Company history 3 Sponsorship 4 Awards and accolades 5 Business divisions 6 Sound logo 7 Other 8 See also 9 References 10 External links Summary

By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%. Now the world's largest plasma panel manufacturer,[5] its affiliate, LG Display, is one of the largest manufacturers of liquid crystal displays. Also in 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's image of the maker of thick 3G phones. It now focuses on the design and marketing of phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, the company was picked as "The Design Team of the Year" by the red dot design award in 2006~2007 and i often called the "New Apple" in the industry andonline communities.

illboards at Dundas Square in Toronto, Canada, featuring an LG advertisement.

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LG's 3G touch watch mobile phone

Sponsorship
LG Electronics sponsored the English football club Leicester City and Weyside Rovers (Guildford) from 2000 until 2002. LG Electronics currently sponsors the English football clubs Fulham F.C deals pulled together at that time by the exMarketing Director John Bernard, who now works for the competition, Sony Ericsson. LG also sponsor the Fremantle Football Club (an Australian Football League team) , the Australian National Rugby League clubCronulla Sharks and the Argentinian club Boca Juniors.LG is one of the leading sponsor of Cricket. It sponsor the, world's governing body for cricket and other cricket tournaments likeCricket World Cup. It also sponsors ICC AwardsDuring the period 2001-2003 the company sponsored the snooker Grand Prix. During these years the tournament was known as the LG Cup.LG now also sponsors London Fashion Week and the LG Arena in Birmingham. In 2008 LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival and in January 2009 LG became a Global Partner and Technology Partner of Formula One.In addition to this LG is sponsor of Azerbaijan's most popular intellectual TV Show LG Knowledge Academy.LG sponsored the LG Mobile World Cup texting competition.

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Awards and accolades

In 2008, LG won 11 red dot design awards, 11 iF product design awards, and 13 Innovation Awards at CES, where the 50-inch PG6000 1080p Plasma HDTV was Best of Video Display. In 2009 LG has won 15 Design & Technology honors at CES including the CES 'Best of Innovations' in the Wireless Communications Category for LG Dare(VX9700) and Home Appliances Category for Steam Laundry Pair:SteamWasher with Allergiene Cycle and SteamDryer(WM3001H). Seven 2009 products have been awarded with iF product design awards and another seven received red dot design awards.Two LG washing machines have also achieved Asthma and Allergy Friendly Certification based on the Allergiene Steam cycle.The Asthma and Allergy Friendly Certification Program is a science based Certification mark that is awarded to products that are proven to be more suitable for those suffering from asthma and allergies. The Allergiene cycle of the LG washing machines has been proven to be capable of reaching thermal killing temperatures for the house dust mite, and also that any allergen present will be removedfollowing

AWARDS :As LG is declared one of the most awarded brand by all. Be it the critic, the market or by you. At LG we believe each one of these awards truly belongs to you as they are reflection of your trust & satisfaction, not to mention our stringent quality control & process like 6 sigma to give you the best of the products that meets global standards. For us what matters most is you & we thank you for making us the No.1 brand. Award Name Most Admired Company in India Most Admired MNC No.1 Consumer Durable Company Best Marketing Company Most Ethieal MNC Techies Award Best Flat Screen Monitor 3rd Largest Exporter Awarded By A&M Magazine A&M Magazine A&M Magazine A&M Magazine Business World Computer World ESC2001 Year 1998 1999 2000 2001

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Business Today/ Hewitt Assts Business Today/ Hewitt Best Employer Assts Enterpreneur of the year Ernst & Young Gold Rating for Environmental PerformanceCII No. 1Awareness Award. Business Today Super Achivers Award : MD LGEIL CETMA Green Technology Gold Award Green Tech Foundation Best Designer Award -Art Cool Air Business World & NIT Conditioner VAR India User Choice Award : Monitors VAR India Most Admired Product - Microwave EFY Award for IT Innovation Business Today DIGIT/Jasubhai Digital Most Trusted Brand -CD Writers Media EFY's Electronics Organisation of the Year Electronics for You Award for Television Consumer Durable Retailer of the Year ICICI Bank Excellence in Corporate Leadership & CNBC TV 18 Entreprerenural Spirit CNBC Consumer Vote Most preferred Brand- CTV & WM Awards Maximum Imports & Third Highest Exports CONCOR EFY Reader's Choice Award For EFY Microwaves Outstanding Contribution in the field of HR CETMA Outstanding Contribution in the field of HR MID DAY Top Company :CDMA Handsets V&D Top Company : Fixed Phones V&D Best in Recruiting & Staffing RASBIC Most Preferred Brand - CTV, WM, CNBC Awaaz Computer & AC Consumer Awards 4 P Award : Refrigerator and Air 4Ps Power Brand Conditioner Award Best Employer

2002

2003

2004

2005

2006

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4P Power Brand

CNBC Consumer Vote Awards

Most Trusted Brand - LCD TV, Plasma TV, Reader's Digest AC, WM, Ref, PC Maximum Exports-Consumer Electronics ESC Maximum Exports CONCOR First Consumer Awards - CTV, Ref, WM, Times Group AC, MWO, PC Business World Customer Loyalty Survey : Business World & Air-conditioner & Refrigerator IMRB Business Today & Top Newsmaker Consumer Durables Cirrus Most Trusted Brand - TV, AC & HA Super Brands Reader's Digest Trusted Brands: Platinum Awards- Airconditioner. Gold AwardsReader's Digest LCD TV/Plasma TV, Ref, Washing Machine,PC 2007 EFY Reader's Choice Award For IT & EFY MWO India's Most Trusted Brands 2007 Brand Equity 4 Ps Business & Marketing : India's 100 Planman Consulting & Most Valuable Awards ICMR Ranking Business Leadership Award in Consumer NDTV Durable Sector Most Preferred Brand -CTVs, ACs, Ref.and CNBC Washing Machines India Times2008 Loyalty Awards - Customer and Brand Mindscape with SavileLoyalty in the Consumer Durables Sector Row Avaya Global Connect Customer ET Avaya Awards Responsiveness Awards EFY Reader's Choice Awards 2008 EFY -Microwaves Smart Living Awards -TV, AC, Microwave 360 degrees, Times of & Washing Machine India Brand for Excellence 2008 VAR India

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Reader's Digest Trusted Brand : Platinum Awards -AC. Gold Awards - LCD TV /Plasma TV,Ref, PC Most Preferred Brand- Consumer Electronics and Home Appliances Most Admired MNC in India

Reader's Digest CNBC Awaaz Consumer Awards 4Ps Award

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OWNERSHIP PATTERN
A survey carried out by FICCI last year indicated that the consumer durable goods sector is all set to witness 12 percent growth this year. Spurred by a marked shift in consumers preference for high-end products from premium brands floating superior technology, the consumer durable goods sector recorded a growth of 11.5 percent in 2006-07 as against 8.5 in the previous year. Clearly, the aspiration to own premium lifestyle products among consumers has gone up.The rural Indian market, which accounts for nearly 70 percent of the total number of households, witnessed a 25 percent annual growth while the urban consumer durables market reflected an annual rate of 7 to 10 percent.FICCI president Habil Khorakiwala aligns this growth to thechanging dynamics of consumer behaviour luxury goods are now being perceived as necessities in households and higher disposable incomes at hand are being spent on lifestyle products.Anjan Roy, economic advisor for FICCI says, the consumer durables market picked up in January 2008 reflecting increased sales by major consumer durable companies and this tempo is poised to continue. CE companies are reworking their strategies for the ensuing summer season, considered to be a good period for the industry. A cut in customs duty on inputs will enhance the manufacturing competitiveness of the industry by reducing cost and boosting demand and sales.Rationalization of taxes, clearly, seems to be a universal have a level playing field as against their counterparts in the import business. Fast growing product segments such as flat panel TVs, LCD TVs, Plasma TVs, Slim CRT TVs, frost-free refrigerators, fully automatic washing machines, split airconditioners, DVD players, microwave ovens, and home theatre systems products entailing high aspirational value are likely to see a growth in consumption.

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NATURE OF BUSSINESS CARRIED

In India, where 70 percent of citizens earn less than $5,000 a year, buying a television is not an option for many consumers. Surprisingly, however, Indians have shown remarkable interest in buying televisions, even the more-expensive flat-panel sets, mostly because of increased awareness, rising availability and declining prices, according to iSuppli Corp.India is emerging as a major force in the global television market in terms of domestic consumption as well as in production of sets, said Riddhi Patel, principal analyst for television systems at iSuppli. While there remain disparities in terms of the economic status of television buyers, set sales in India are experiencing strong growth.Indias television market is set to grow to 18.7 million units by 2011, expanding at a Compound Annual Growth Rate (CAGR) of 9 percent from 12.1 million units in 2006. On the revenue side, overall television sales will reach $4 billion by 2011, rising at a CAGR of 9.6 percent, up from $2.5 billion in 2006, according to iSuppli.The attached figure presents iSupplis forecast for the Indian television market for both units and revenue for the period of 2006 through 2011.CRTs still dominate marketWhile Flat-Panel-Display (FPD) televisions are gaining sales momentum in India, CRT televisions still have a leading position in the nation because the higher prices of Liquid Crystal Display Televisions (LCD-TVs) and plasmasets have discouraged their adoption in most parts of the country, Patel added.Many consumers in India buying their first television sets are looking at 21-inch and smaller CRTs as starter sets. However, this carries over to the replacement market as well, where consumers are attracted to 29-inchflat-face CRT TVs as alternatives to LCD-TVs because of their lower prices. It is the urban areas, where consumers are looking for replacement sets or buying second televisions, where there is a likelihood of flat panels gaining some market share.Manufacturing on the riseTelevision set manufacturing continues to rise in India, with both domesticand overseas firms increasing their production bases in the country. This is due to a number of reasons, including: Low-cost skilled labor Availability of a qualified workforce An untapped domestic market Special economic zones that provide tax-free environments

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 Other tax and financial support breaks

MD msg 2007 has been a landmark year for LG, as it saw the company achieved a monumental target of Rs 9500 crores and reiterate its leadership in the Indian Consumer durable Industry. Besides this, it also launched path breaking products such as the Pearl Black TV, Home Theatre Sytems and the Viewty Phone which were a result of LG's deep rooted commitment to providing exceptional values to its customers and enhancing their lives. Furthering its dedication towards establishing India as a manufacturing hub it achieved a landmark figure of 3 million units in Compressor production.

Moon B. Shin

LG also won accolades in various consumer preference surveys, including the Reader's Digest "Asia's Trusted Brands Survey" and CNBC Awaaz's "India's Most Preferred Brands Award", reinstating consumer faith in LG as a brand. Embedded in our corporation is the importance of 'Sharing corporate benefits with the community and it is a timeless promise that we adhere to. In its continued endeavors aimed at Corporate Social Responsibility, LG has opened Primary Health Care Centre at Ranjangaon, offering all basic facilities and free medication for the patients from not just Ranjangaon, but seven neighboring villages as well. With the advent of 2008, it reiterates it's global vision and long term goal of

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becoming a global top 3 player in all business areas and building a unique

competitive advantage in key businesses.

Our vision is not just about monetary or financial results but also our most crucial resource: People. The top most focus for the company will be to work towards becoming to be a more inspirational working place that attracts top talent and retains it. It is our dream to make LG Electronics India an organization that nurtures its employees by providing them unparalleled development opportunities and constantly adds value to their profiles. We shall strive to kindle the spirit of creativity & passion in our employees. This passion to deliver best quality products, conceptualizing consumer needs promptly and reacting quickly to maximize consumer convenience is what shall drive our growth in 2008. Central to our growth strategy will be a renewed focus on Quality. LG is known worldwide as a brand that produces quality products, now we want to make it known as an unparalleled organization which excels in transactional, environment, process & system quality. Transactional quality involves having a warm, peoplecentric approach towards our employees, customers, vendors and trade partners through increased transparency as well as trust in our interactions with them. Environment Quality seeks to create a safe and healthy work environment. Process Quality will improve current processes and systems across all divisions of the organization. We recognize that customer delight and satisfaction are crucial factors determining the growth trajectory of a company and give it a competitive edge. It therefore is imperative that we strive to to set new benchmarks in customer service, enhance brand credibility and eventually increase our customer base. Going forward, we have set ourselves a targeted growth of 15% in terms of turnover. While maintaining market leadership in home appliances and consumer electronics, LG will aggressively strengthen its competitiveness in mobile communications and Flat panel displays. Simultaneously, LG India will synergize it's activities as a leading global electronics & telecom company with premium value. India is currently the fastest growing economy in the world, with disposable

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incomes increasing tremendously. Therefore we are increasingly focusing on premium products in each category, so tap this growing base of consumer who want the very best. We are therefore coming out with high end products in each of our product categories as well as creating a nationwide network of experience zones, to match the ambience with the looks of these products.

Finally, LG will continue to foster innovative management to maximize productivity. These activities will form a strong base for continued growth in the foreseeable future.

Moon B. Shin President South West Asia, Managing Director-LGEIL

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Slogan

" Life's Good" represents LG's determination to provide delightfully smart products that will make your life good. Our slogan, 'Life's Good' best expresses our brand's values, promises, benefits and personality. It is an ultimate expression for what our brand stands for and what we strive to deliver continuously. LG's delightfully smart products will make your life good.

The LG Electronics Life's Good signature consists of the LG logo, seal, and the slogan, "Life's Good" set in Charlotte Sans typeface curved around the LG symbol. The curving of the slogan reinforces LG's personality and uniqueness. The consistent usage of this signature clearly establishes the unique identity of the company and unifies every division and product from LG Electronics across the globe. 2006-2008: LG Electronics has announced the launch of the Time Machine TV in the country, which aims at making TV viewing much more intelligent than before. This new product of the manufacturer is targeted at tech-savvy individuals. According to LG, Time Machine TVs are the world s first television-sets to be equipped with a built-in digital video recorder, which enables the user to pause, rewind and replay live TV programs as per convenience after the original broadcast. With the inclusion of the playability feature, the Time Machine TV offers consumers the ability to have absolute control over the ways to view

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television. Using the built in HDD recorder technology, the viewer can go back in time to view their favorite programs all over again.Time Machine is available in both LCD and plasma display panels. The plasma TV comes equipped with clarofilter technology, which enhances picture quality through a special optical film. Thus, removing double image and distracting effects of reflected light while watching television.The LG Time Machine LCD TVs are available in 37-inch and 42-inch models, while the Plasma versions are available in 42-inch and 50inch. All the Time Machine models are already available in the Indian market and are priced between Rs 100,000 to Rs 250,000.LG Electronics has introduced the Ultra Slim Television which is a combination of style, and practicality, targeted towards discerning consumers who demand a tangible solution for limited living space along with aesthetic appeal for modern homes.The LG Ultra Slim TV is the Worlds Slimmest CRT Television. Breaking the stereotype of Slim Televisions, this revolutionary product is 7cm slimmer than LGs own Super Slim range and a whopping 14 cm slimmer compared to the Conventional Flat TVs available in India.It has a deflection angle of 120 degrees. This is 30 degrees wider than a normal CRT TV. As the deflection angle has a strong influence on the depth of TV set, LG has applied the shortest Slim Gun which enabled it make the TV slimmer than ever before. The product is priced at Rs 12990/-.LG Plasma Display Panel: LG Electronics has achieved new dimensions of technological excellence among the Plasma Display Panel manufacturers. The PDP is available in sizes of 40, 42, 50, 60 and 71 inch internationally.LG has worlds slimmest panel at 78 mm to the worlds biggest panel at 71. The company is the only brand in India which offers The largest range of models in the PDP category. Cutting Edge Technology such as Image Stick minimization, Orbiter, Whitewash, Flexi PIP, Double Window Screen are some of the features which makes LGs PDPs, the best made Plasma Panels ever.

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PRODUCTS
LG Televisions: Slimagic
In the Indian household scenario where space is a major constraint, LG has come up with an innovative solution by way of Worlds slimmest Flat CRT TV, Slimagic. In India, especially in the metros, there is a major concern of smaller living space, and LGs latest innovation provides a solution to utilize the limited living area / space in the most useful manner. The technology used for Slimagic is highly advanced with a new picture tube which makes the TV super slim and occupies 30% less space. The unique features of the Slimagic TV is that it a sleek TV, which occupies less space without compromising on picture quality and looks attractive with double tone colors. Slimagic is available in 21 and 29

The LG X-WAVE TV:

X Wave is Indias first TV with wireless Audio Transmitter. This new technology will enable consumers to listen TV sound through any audio system with FM receiver. Thus resulting in Home Theatre experience. The X Wave Wireless Sound Television comes with unique chip which transmits the TV sound on FM frequency. The TV sound output can be received by any audio set with FM receivers. This will enable consumer to experience home theatre sound output. The current model is available in 21 category and LG plans to launch 29 Flat X wave shortly. LG Electronics India (LGEIL) will invest over Rs 1,100 crore in the next three years starting 2007 and is eyeing revenue of Rs 16,000 crore by 2010. Of the planned investment, Rs 1,000 crore would be used to fund marketing initiatives with a focus on plasma TV, IT products, split AC and GSM handset while Rs 120 crore would go into production capacity expansion. LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share, is planning a brand new image. To attract aspirational and young consumers across India, company will roll out a new marketing strategy. LG Electronics India Pvt. Ltd. (LGEIL) is going to invest Rs 360 crores in brand

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building and other marketing initiatives this year. LG, this year, will focus on the IT, GSM and flat panel displays segment. The company will also venture into the air purifiers and wine sellers segment. Moreover, LG is looking at launching India-specific products.Commenting on the occasion, Moon B Shin, managing director, LGEIL, said, LG is committed towards introducing innovative, trendy and technology products. The focus of the company, this year, will be on combining its expertise in design and technology to give a fresh premium appeal to the brand, adding an aspirational value for the Indian consumer. The differentiating factor for the brand will be with its focus on customer service.LG has started a '211 campaign' to provide its customers with quality after-sales service. The campaign includes company response to customer complaint within 2 hours. The fixing time for complaints would vary from 1 hour to a maximum of 24 hours. The IT infrastructure for 211 campaigns has been currently set up in 22 cities and would be extended to 40 cities by next month.Shin added, We have an aggressive line-up of products this year, and our focus will be on the IT, GSM and flat panel displays segment. We have recently launched the 32 Plasma TV and 22 LCD TV. We will also be entering the air purifiers and wine sellers segment. We will be investing Rs 360 crores this year for our brand-related exercises. LG wants to enhance the consumer durable shopping experience for the consumers. We are planning to launch 60 premium brand shops by the end of first quarter, added Shin. Brand shops cater to the audience interested in buying highend products.

LG Refrigerators
DIOS LG India launched the Worlds First TV Refrigerator TV DIOS with a 13-inch hi-definition TFT LCD TV installed at the center of its door. The 600 litres TV DIOS also has a built-in radio tuner providing access to FM stations and is supported by built-in speakers. It has an astounding silver nano-antibacterial and nano-carbon deodorizing technology which has won LG the KT new technology mark. Thus, this refrigerator brings together the best in food preservation and storage with multi-media functions as a quintessential digital home appliance. LG has a complete range of DIOS with over 30 different models world over.

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LG Washing Machines
TROMM LG Electronics, has unveiled the latest front loading TROMM series, drum washing machines. Its futuristic wash features such as Fuzzy Logic technology ensures that once you press the start button, smart sensors automatically detect the laundry load and water level. Adjustments are then made in the water levels and cycle time based on the laundry load to give you that perfect wash. Fuzzy Logic also detects machine imbalance and excessive foam formation and adjusts the same for the best washing performance. At the touch of a button LG TROMM saves water and energy giving you a clean and convenient wash.TROMM has the largest capacity 7 kg drum load capacity, Single dog Dial feature, Delay Timer, Digital Display. It has Eco Wash, 9 Water levels and GRPP Outer Drum features give the benefit of saving electricity. Self Diagnosis mechanism, child lock and rat cover are the added safety features. Top loading fully automatic washing machinesLGs Top loading range of fully automatic washing machines comes equipped with the revolutionaryi Sensor technology. The i-Sensor technology is a combination of 7 sensors against the normal 4 present in other machines, which delivers a supreme wash. The hardness, detergent and temperature sensors are the additional sensors. 7-water level sensors help in power saving of upto 15% more than regular washing machines. LG also displayed its Turbodrum and 3 step wash range of machines which delivers best towards washing and rinsing performance. The washing machines also come with safety features such as imbalance and door lock sensor with child-lock feature. The machines are equipped with self tub clean system for better hygiene . All these superb features enable washing that offers tangle free clothes, less wear and tear and complete yet gentle cleaning .Aesthetically very appealing, LG Washing Machine has stylish European looks which is a unique blend of eye-catching design, user-friendly controls and digital as well as window display. The FRONT LOADING Washing Machine range comes in four colors, making LG the only company in India to offer so many color options. Semi Automatic Washing Machines LGEIL has a total line up of 11 models in SAWM offering capacity of 6.2, 6.5,

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7.0 & 7.2 Kgs. The highlight of the Semi Automatic Range was Indias first 6.5 Kg capacity semi-automatic washing machine, developed through the efforts of LGEILs robust in house R&D & Product Planning Team, with an investment of over 25 crores. This washing machine has been designed taking into consideration the aspirational as well as functional needs of Indian consumer. The new Semi automatic machine launched has international looks and elegance.

LG WASHER & DRYERS

The LG Dishwasher is a technological miracle with high performance levels, dependability, energy efficiency and convenience. The uniqueness of the LG dishwasher is that it enables 50% fold down times to enable washing of large vessels, various washing systems and an aqua stop which will detect water leaks. It also has a triple filter which increases the efficiency of use of water and energy . The dishwasher can be hailed as the gadget of the millennium since it requires least water consumption has more programs & comes in sleek design. LGs Washer Dryer, unique in its offerings marks entry of this segment in Indian market. Consumers would be offered complete Wash & Dry solution with this compact machine which has a large capacity of 8 kg washing and 4 kg drying capacity. Its features of auto dry and max spin speed of 1400 RPM making LG washer dryer a value for money Proposition.The Dryer comes loaded with latest condensing technology for drying clothes thus eliminating the need for air vent and duct which is commonly observed in current Indian offerings . It has dual lint filter and can handle bulk load upto 7 Kg . Each LG solution comes out with the 2-year warranty and assured service support. Aesthetically very appealing every LG product has a unique blend of eye-catching design, simple controls and superb washing and drying

solutions.
LGs milestones in the Washing Machine category:1997: LG launched its top loading washing machine from Korea1998: Washing machine factory setup and start semi automatic washing machine 1999: Washing machine export started and launched front loading

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2000: Launched MICOM controlled Semi automatic WM 2001: Launched 10 Kg. Digital Display top loading and new range of front loading 2002: Home production of top loading WM 2003: Became No.1 brand in WM category 2004: Launched TROMM

LG Microwave Ovens
LG has launched their high end microwave ovens SolarDOM and WaveDOM. The LG SolarDOM is currently the worlds best microwave oven with its unique Light wave Technology which enables three times faster cooking, high nutrient retention, better energy efficiency (50% saving) and high convenience levels. The Round Cavity design makes it easy to clean and at the same time saves space. It has a Indian Auto Menu option, Multi Rotisserie grill and Smart Guide Display. Consumers also have an option of getting an installation kit if they have built-in type ofkitchens. The WaveDOM has unique Round Cavity feature which enables 3 times faster cooking, 12% bigger turntable size, 60% more usable volume than a normal square cavity and easy to clean features. Each LG model comes with the 1-year warranty and assured service support. SolarDOM outsmarts conventional cooking appliances in terms of design as well; an acknowledgement confirmed by the iF Design Award, one of the worlds most pre-eminent design achievements

LG Audio
LG now has a comprehensive lineup of 17 products to offer to its consumers in the Audio segment, making it one of the largest line-ups in the audio market.LGs Audio range comprises of the most progressive range of wireless MP4 Home Theatres, MP3 Home Cinema Systems and Room Theatre Systems. LGEIL has one of the widest product portfolios in Audio category at the moment and further plans to enhance the portfolio with a slew of futuristic launches. LG Audio

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systems come equipped with wireless speaker systems, which works on 2.44 GHz frequency, which is far superior technology than offered by any other company in India. The highlight of LG audio segment is the Next Gen Karaoke System (NKS) developed by the

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AREA OF OPERATIONS LG CNS India Private Limited Corporate Office & Development Center 1
Embassy Tech Square, Marathahalli, Sarjapur Outer Ring Road, Bangalore - 560 103, INDIA Tel: +91-80-66674000 Fax: +91-80-66674126 info@lgcnsglobal.com

Development Center 2
Plot # 51, Udyog Vihar, Surajpur Kasha Road, Greater Noida Delhi - 201306 Tel: +91-120-2560900 Fax: +91-120-2560921

LG CNS Headquarters
Prime Tower #10-1, Hoehyun-dong, 2-ga, Jung-gu, Seoul, Korea www.lgcns.com

LG Dealership
Address : Strategic Channel Management Department LG Electronics India Pvt Ltd, Plot No 51, Surajpur Kasna Road , Greater Noida - 201306 (UP) Tel No : (0120) 2560900 / 940

LG Service Franchisee
Address : Customer Service Department LG Electronics India Pvt Ltd, Plot No 51, Surajpur Kasna Road, Greater Noida - 201306 (UP) Tel No : (0120) 2560900 / 940

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Supplier
Address : ESPM Department LG Electronics India Pvt Ltd, Plot No 51, Surajpur Kasna Road, Greater Noida - 201306 (UP) Tel No : (0120) 2560900 / 940 Innovative marketing - LG was the first brand to enter cricket in a big way, by sponsoring the 1999 World Cup and followed it up in 2003 as well. Local and efficient manufacturing to reduce cost - To overcome high import duties, LG manufactures PC monitors and refrigerators in India at its manufacturing facility at Noida, Delhi. Commissioned contract manufacturing at Mohali, Kolkata and Bhopal for CTVs. Product localization - Product localization is a key strategy used by LG. It came out with Hindi and regional language menus on its TV. Regional distribution model - This has resulted in quicker rotation of stocks and better penetration into the B, C and D class markets. Leveraging Indias IT advantage - LG Electronics has awarded a contract to develop IT solutions to LG Soft India (LGSI). The project involves development and support for ERP, SCM, CRM and IT-enabled services for LG.

a) NEW LAUNCHES IN 2007:

The New AC range of 2007 is par excellence on design front. The new flat panel splits designed on the international trends in Air-conditioning addressing the need of the consumer to enhance his indoor aesthetics. The Deco Panel Series, Color Panel Series & the Crystal Panel Series raise the bar on design in ACs. Being the first to successfully launch Colored ACs in India, the new split range has a variety of colors in Champagne Gold, Majestic Silver, Cool Blue, Real Earth & Lustrous Pink to suit every indoor & mood. LG is also the first one to launch colour series in Window ACs. The Luxurious Gold & Majestic Silver Windows is bound to raise many eyebrows. To address the needs of convenient & comfortable cooling, LG has launched the indigenously developed Advanced sensor based Intelloeye Technology in 2007.

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The unique LG IntelloEye feature gives unmatched cooling performance that no other AC can provide at the touch of a button. When the IntelloEye Mode is switched on, the inbuilt intelligent sensor automatically detects the room temp and accordingly adjusts the setting temperature, fan speed & swing settings of the Air conditioner. The LG saves you the hassle of adjusting the temperature setting of the AC. So leave the cooling to the intelligent sensor & enjoy the intelligent cooling, convenience & comfort that the LG AC provides.For providing convenience to the customer, we have launched the Dual Display function in Splits that helps the consumer to view both the Room & Setting temperature displayed on the AC.We have also launched a feature called Custom Mode where the consumer has the option to program desired AC settings like Temp setting, Fan speed & swing.AC can store upto 3 settings and saves the hassle to changing AC settings every time. The new Artcool ART truly redefines the statement "Technology meets Art".The radically new design changes how we look at an AC as just a cooling device. The easily replaceable painting frame on front of the AC enables one to flaunt his latest painting with an ease that the painting takes the limelight, unlike most ACs that seem obtrusive in midst of all the precious paintings on the wall. Plus the AC is a cooling delight with unmatched technology that you can pass it off as a piece of art.To cater to emerging trend of cooling 2 or more rooms simultaneously, we are also launching the Odd- Multi Splits to extend our Multi Split range. These Multi splits in odd capacities take care of cooling needs in apts with larger drawing room & smaller bedrooms.

b) THE RAC RANGE 2007

Split ACs is the fastest growing segment for us. This window split divide for us will be far higher than the industry ratio, at 40:60. We have 115 models in our lineup: 28 models in Splits, 28 models in Windows, 8 in Hot & Cold Segment, 3 in Floor standing, 7 in Multi Splits & 32 models in Premium Artcool range & 6 models in Single Inverter Range, 3 models in Multi Inverter Range. We have also expanded our range to cover all capacity segments from 0.4Tr to 2.5 Tr . We have created new capacity segments such as the 13000 BTU, 19000 BTU & 30000 BTU SAC addressing the need of consumer for extra cooling in high ambient locations to provide instant relief.With a promise to deliver quality products, LG has a spate of revolutionary technologies. The consumers are looking for ACs that not just cool the air but also condition it. The AC range with the AeroDNA

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system addresses just that need. The AeroDNA System manages vital constituents that define the indoor air quality such as Temperature, Humidity, Odour, Purity and Flow to give perfectly conditioned indoor air at the most economical costs to the consumer.For addressing the air purity aspect of airconditioning, we have the NeoPlasma technology that is a 12 stage filtration that effectively kills viruses esp the Bird Flu virus, bacteria etc and removes odours to give pure fresh air for the consumer to breathe.Consumer insight also showed us that consumers are looking for ACs that consumes lesser power giving them better efficiency. Hence the Inverter technology based Air Conditioners that give the consumers a benefit of 44% power savings over conventional ACs apart from 50% faster and uniform heating & cooling. These ACs also use R-410 refrigerant which is HCFC free & hence environment friendly.We also recognized the need of the consumer for year round air-conditioning in northern and eastern India due to the climatic conditions. We continue to strive to upgrade such potential customers to our Hot & Cold AC range that gives "weather on demand" to the consumer. Thus a consumer is able to live in an environment comfortable to him all year through. In-depth research showed that AC buyers apart from having low awareness about the product also considered that heat convectors were far ore economical in terms of purchase & usage. The new communication addresses the barriers to purchase for the Hot & Cold range which includes over 50% savings on electricity bill, lower power consumption & double quick heating over convectors.We will also sustain our focus on emerging segments like Tower ACs & Multi Split ACs that finds special target audience in corporate segment, retail establishments, restaurants and also large residential households. With an effort to bring experiential buying to the consumer, we have also started a new concept in AC retailing called the AC solution Plaza. These specialty stores sell the entire range room & commercial air conditioners from 0.4Tr to 25 Tr and also provide start to end AC Solution right from the designing, consultancy, sales, after sales service of the AC projects. From a current 2 solution plazas in India, we plan to expand to 10 nos. by year end.

company.
Next Gen Karaoke Systems (NKS)

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LG has launched NKS will be launched in four variants to suit the needs of a wide base of customers. Two NKS variants are available in Home Theatres one with 500 w rms, tall boy sleek design & the other With 220 w rms bookshelf / Wall mountable speaker design. The Third variant has been launched in DVD Audio System category with 2200w PMPO and 3 DVD changer / super-impose function. LG will also introduce a variant in MP4 DVD Player equipped with Optical audio output and Multi format playback facility.NKS is replete with a host of features, with each one further adding to the users enjoyment. The system comes with free software contained in two DVDs with 1800 songs from various genres, both in Hindi and English. The system provides on Screen scrolling lyrics with guiding highlighter to enable the singer to sing along even if they dont know the lyrics. A free microphone is provided with all NKS systems alongwith 1800 coded songs book for easy song search & selection.

LG Vacuum Cleaner
LG presents its unique range of Healthguard Vacuum Cleaners packed with advanced features which make them the most powerful vacuum cleaners. The advanced technology in them can draw out dirt and germs from the difficult places. It not only rids the surfaces of dust particles as small as 0.3 microns but cleanses the air of germs, mites and other harmful microbes.Its unique HEPA Filter is a multi layer filtration system which removes particles 300 times smaller than human hair. The Sani Punch nozzle, specially designed for cleaning beds and blankets uses air pressure to dislodge the toughest of dust mites and bacteria. is the 1300W-1400W power behind the machines. It also has a convenient autoretractable cord and a washable dust collection jar. LG Healthguard

Lg production in terms of service

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COMPETETORS INFORMATION The Competitors Of LG IN T.V: SAMSUNG TOSHIBA SONY WHIRPOOL BPL ONIDA NELCO PANASONIC VIDEOCON

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The Competitors Of LG IN MOBILE ARE: NOKIA SONY ERICSION MICROMAX SAMSUNG CARBON ONIDA SPICE VODAFONE FORME APPLE VIDEOCON

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