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Bayt.

com - Internet Usage in the Middle East


September 2011

Research Background

Background & Methodology


Objective : To track the internet usage habits and attitudes in the Middle East region. Sample Definition: - Age and Gender Adult males and females

Aged 16 plus years

- Country of Residence GCC: UAE, KSA, Kuwait, Oman, Qatar, Bahrain Levant: Lebanon, Syria, Jordan North Africa: Egypt, Morocco, Algeria, Tunisia Subcontinent: Pakistan

Methodology and Sample achieved:

Online data collection was done between 1st 24th August 2011. The total number of respondents achieved was 8,981. Break up as follows:

Algeria 689

Bahrain 85

Egypt 2650

Jordan 698

Kuwait 236

Lebanon Morocco 196 519

Oman 115

Pakistan 777

Qatar 261

Saudi Arabia 1237

Syria 214

Tunisia 255

UAE 1049

Demographic Profile 1/3

Base: All: 8981


All figures are percentages

Demographic Profile 2/3

Base: All: 8981


All figures are percentages

Demographic Profile 3/3

Base: All: 8981

Base: Working: 6176


All figures are percentages

Research Findings

Point of Access

Device Used and Place of Access


Q. Which of the following devices do you use to access the internet? (Please select all that apply) Q. From which of the following places do you access the internet? (Please select all that apply)

Base: All: 8981


All figures are percentages

Devices Used By Country


Q. Which of the following devices do you use to access the internet? (Please select all that apply) Understandable PCs/ laptops/ netbooks used for accessing the internet. One in four also claim using mobile/smartphone as well. Use of Mobile phone/ Smartphone to access the internet is higher in Lebanon(41%), Qatar(33%), KSA(33%) and UAE(31%)

Total Desktop Computer/ Laptop/ Netbook Mobile phone / Smartphone Tablet computer (iPad, Samsung Galaxy tab etc.)

Algeria

Bahrain

Egypt

Jordan

Kuwait Lebanon Morocco

Oman

Pakistan

Qatar

Saudi Arabia

Syria

Tunisia

UAE

96

91

98

96

95

98

96

93

95

96

98

98

97

96

98

24

34

21

23

31

41

18

31

22

33

33

21

16

31

12

Base: All: 8981


All figures are percentages

Place of Access By Country


Q. From which of the following places do you access the internet? (Please select all that apply)

Not surprisingly, Home (86%) and Work(46%) are the top places where people access to the internet. Internet cafs more popular in North African countries like Algeria (36%), Morocco (33%) and Tunisia (24%). This could be due the relatively lower access to the internet at workplace in these countries. Wi-Fi access at malls/ airports etc. seen more by and large in the GCC countries (although not very high)
Saudi Arabia 90

Total Home 86

Algeria Bahrain 73 84

Egypt 90

Jordan 89

Kuwait Lebanon Morocco Oman Pakistan 89 92 80 73 82

Qatar 90

Syria 75

Tunisia 83

UAE 90

Work
School/ College/ University Internet caf Wireless access at malls, shopping centers, airports etc. Mobile data (e.g. WAP, GRPRS, 3G)

46
6 17

26
8 36

64
7 15

40
4 13

42
7 15

59
3 9

55
16 22

31
6 33

62
7 23

53
12 11

58
3 8

57
4 17

52
6 17

31
11 24

56
4 15

11

14

11

17

19

21

16

17

21

34

22

20

25

25

15

32

19

29

28

21

17

23

Base: All: 8981


All figures are percentages

Own or Shared Computer


Q. Which of the following best describes your computer usage at home? Personal computer/laptop ownership seen to be extremely high across the countries. At least 3 in 10 respondents in Tunisia, Jordan and Algeria use shared computers.

Base: Those who access Internet at home: 7755


All figures are percentages

Type of Internet Connection & Availability of Wi-Fi


Q. Which of the following best describes the type of internet connection you have at home? Q. Do you currently have WiFi at home?: About 30% in Morocco and Oman claim using of mobile broadband. At least one in three in Algeria, and Tunisia still using Dial up connection. Fixed line broadband is high across the GCC as well as Pakistan. Availability of Wi-Fi at home highest in Lebanon followed by GCC countries like Qatar, Bahrain, KSA and UAE

Availability of Wi-Fi Yes

53

47

77

33

52

59

82

29

54

38

80

76

51

67

79

Base: All: 8981


All figures are percentages

Time spent using the internet


Q. How much time do you spend on the internet in an average day? This could be either for leisure or work purposes. When compared to the average time spent in an average day (on the internet) respondents in Lebanon, KSA , Qatar and UAE indicate spending up to 20% percent more time on the internet.

Base: All: 8981


All figures are percentages

Search Engines and Chat Software's

Search Engines Used


Q. Which of the following search engines do you use? (Please select all that apply) Google dominates the search engine usage. Followed at a distance by Yahoo! and Bing. Yahoo! appears to be quite popular across the countries surveyed with the exception of Morocco.

Total

Algeria Bahrain

Egypt

Jordan

Kuwait Lebanon Morocco

Oman

Pakistan

Qatar

Saudi Arabia 98

Syria

Tunisia

UAE

Google Bing (MSN/LIV E) Yahoo!

98

97

96

98

98

98

98

98

97

97

98

98

97

97

15

19

15

11

14

12

24

31

14

13

15

11

12

20

16

35

39

29

39

42

39

26

18

34

40

34

28

26

34

40

Ask AOL Search

Base: All: 8981


All figures are percentages

Favorite Internet Browser


Q. Which one of the following internet browsers is your favorite? Google Chrome and Mozilla Firefox emerge to be top two favorite browsers across all countries. Microsoft Internet Explorer finds greater favoritism than Firefox in the GCC. Google chrome sees highest penetration in Tunisia followed by Jordan. Those in Syria, Egypt and Algeria rely more on Firefox than Chrome.

Base: All: 8981


All figures are percentages

Emails Used
Q. Which of the following email websites do you use? (Please select all that apply) Despite not being the most used search engine Yahoo!s email website used widely across the region. More so in case of Egypt, Jordan, Kuwait, Pakistan and UAE. Hotmail dominates in Lebanon, Morocco, KSA and Syria.

Total

Algeria Bahrain

Egypt

Jordan

Kuwait Lebanon Morocco

Oman

Pakistan

Qatar

Saudi Arabia 73

Syria

Tunisia

UAE

Hotmail

61

61

61

54

63

59

92

84

61

56

48

82

56

53

Gmail

42

29

58

29

30

53

41

44

55

61

65

49

39

35

62

Yahoo

66

56

52

83

76

71

31

24

57

72

67

56

52

48

65

AOL Mail

Inbox

Mail

Base: All: 8981


All figures are percentages

Popular Chat Softwares


Q. Which of the following chat software/ groups do you use? (Please select all that apply) Yahoo! Messenger followed by Skype are the regions top used chat software's. Those in the GCC on an average use up to two chat softwares.

Total Google talk! Windows LIVE Yahoo! Messeng er Skype

Algeria Bahrain

Egypt

Jordan

Kuwait Lebanon Morocco

Oman

Pakistan

Qatar

Saudi Arabia 21

Syria

Tunisia

UAE

19

10

33

11

10

32

15

15

37

21

38

13

11

42

38

34

33

31

38

32

79

62

31

31

29

46

55

42

34

52

28

36

71

53

61

23

16

44

56

54

45

42

24

55

48

71

42

38

45

51

59

36

21

55

64

54

43

70

51

ooVoo

ICQ

Base: All: 8981


All figures are percentages

Uses of the Internet

Socializing using the Internet


Total Connecting with friends by email Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Connecting with friends on social networking sites Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Sharing photos and videos with friends Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never 14 16 15 7 12 5 3 11 18 10 12 14 11 9 3 2 11 28 12 13 19 7 11 2 6 18 13 15 16 17 8 10 4 2 10 16 14 19 14 7 14 4 4 8 17 14 14 14 8 14 6 2 11 16 16 16 15 6 11 7 4 14 11 11 12 14 7 9 5 2 11 29 17 10 16 6 13 3 3 16 17 17 17 11 4 12 5 3 15 16 15 16 14 8 14 4 3 11 14 12 15 12 7 13 5 3 11 21 12 11 9 9 12 5 4 8 29 21 19 14 7 7 4 4 9 15 14 15 15 6 14 6 3 11 15 Algeria Bahrain Egypt Jordan Kuwait Lebano Morocc n o Oman Pakista n Qatar Saudi Arabia Syria Tunisia UAE

35 23 19 5 7 2 1 5 3

31 22 21 7 6 3 1 4 6

38 25 14 6 9 2 0 4 2

35 24 20 5 6 2 1 4 3

34 23 17 7 7 3 2 3 3

36 24 14 5 9 3 0 6 3

41 24 19 2 7 2 1 4 1

27 27 24 5 5 2 1 4 5

38 24 16 5 8 1 1 4 3

37 23 18 2 8 2 0 7 3

40 22 21 3 7 2 0 3 1

36 24 17 5 7 2 1 4 3

37 23 15 6 7 2 2 2 6

33 20 18 5 4 3 1 7 7

38 23 18 4 7 2 1 6 3

34 21 16 5 5 2 1 4 10

24 24 18 7 6 3 1 3 13

32 25 14 2 7 4 2 8 6

35 22 17 6 5 1 1 4 8

36 24 15 6 6 1 1 4 8

31 29 13 3 7 2 2 3 11

46 15 18 3 4 3 1 4 8

23 21 19 8 6 2 1 5 17

35 19 14 5 4 2 2 9 10

35 21 15 4 6 1 0 6 12

44 16 16 4 6 2 1 3 8

33 20 15 5 7 2 2 6 11

30 16 19 3 6 2 1 5 17

39 23 17 5 3 2 2 2 7

41 20 15 5 4 2 1 3 9

Education & Career Opportunities


Total Researching for jobs Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Taking online courses Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Researching other matters/items Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never 27 16 12 6 8 3 3 9 16 30 18 13 5 7 1 3 8 15 31 16 13 5 7 4 2 12 11 30 15 11 7 8 3 3 9 15 27 16 14 6 8 3 3 8 15 33 12 11 3 8 4 3 11 15 20 15 13 6 11 4 2 11 18 28 18 12 8 6 2 4 6 17 23 18 17 5 11 5 1 7 12 19 15 13 6 7 3 2 11 24 25 17 12 6 10 2 2 14 13 28 15 12 8 9 3 3 8 14 34 10 9 5 11 1 2 6 22 27 18 11 5 8 3 3 8 18 24 17 13 6 8 3 3 11 14 11 9 7 4 9 5 5 14 36 13 13 8 5 8 5 3 11 33 14 11 5 4 6 2 6 24 29 13 10 10 5 11 6 5 12 28 7 8 6 4 9 5 7 12 41 8 8 8 3 6 3 4 19 42 7 6 7 4 4 7 5 12 50 12 8 6 4 6 5 4 10 45 9 9 5 2 10 5 3 16 42 11 7 8 3 7 3 4 18 38 10 7 5 3 10 3 5 18 37 7 8 6 5 9 5 6 16 37 7 8 5 4 11 3 4 6 52 11 10 7 3 12 4 5 11 38 9 6 6 3 8 5 4 18 40 43 22 14 4 6 2 2 4 3 46 22 13 3 6 2 1 3 4 39 15 16 6 12 4 0 7 1 41 24 14 4 6 2 2 3 2 45 19 14 5 6 3 2 3 2 36 21 18 5 8 2 4 3 4 41 22 14 3 11 4 1 4 1 45 22 13 3 6 3 1 4 4 33 29 17 3 3 3 3 4 4 56 22 10 2 4 2 1 3 2 43 18 17 3 6 2 2 7 1 35 21 13 4 9 3 4 5 5 31 21 18 4 9 2 2 6 6 56 19 11 3 3 2 1 1 3 46 25 14 3 5 2 1 3 2 Algeria Bahrain Egypt Jordan Kuwait Lebanon Morocco Oman Pakistan Qatar Saudi Arabia Syria Tunisia UAE

Online Shopping 1/2


Total Books Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Airline tickets Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Movie theatre tickets Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never 1 1 1 1 3 2 2 7 80 2 1 1 2 2 2 2 4 84 7 4 5 1 5 9 1 9 59 1 1 1 1 4 3 3 8 78 1 1 0 1 3 2 1 8 83 1 4 6 1 6 6 6 10 62 3 1 2 1 5 1 3 9 74 1 1 1 2 2 1 2 5 85 0 2 2 2 6 3 3 10 72 2 1 1 1 3 1 2 10 78 1 1 1 3 2 3 3 13 72 0 0 0 0 0 0 0 0 100 2 1 0 2 2 1 1 2 88 2 1 0 1 3 2 2 8 80 1 3 3 3 7 5 3 13 63 1 1 1 1 3 4 10 18 60 2 1 2 2 2 2 5 8 77 6 5 2 1 4 11 18 31 24 1 1 1 1 3 2 6 14 72 1 1 0 0 1 2 6 14 74 1 2 2 2 5 8 23 27 31 3 0 1 2 3 5 8 17 63 1 1 2 1 3 2 5 9 76 0 3 1 2 4 5 13 23 49 2 2 1 1 2 3 5 16 68 1 1 0 2 3 8 21 26 37 2 2 1 2 6 9 17 23 38 1 0 1 0 1 4 6 7 79 2 1 2 0 2 2 5 11 74 1 1 1 2 4 9 21 33 27 2 2 3 2 6 4 4 12 65 5 4 4 3 5 4 4 9 62 6 4 4 1 11 5 4 21 46 2 2 3 2 7 4 5 10 65 1 1 2 1 4 5 4 12 69 3 2 3 1 5 2 5 15 64 2 2 2 4 6 6 4 11 64 3 3 4 3 5 3 2 5 72 1 1 1 1 4 3 8 14 68 3 2 2 2 5 3 2 12 69 2 3 0 1 7 6 7 16 57 2 2 2 2 5 4 5 15 63 3 1 2 3 4 2 4 7 74 4 2 2 2 6 4 3 9 69 1 3 2 2 6 4 4 16 62 Algeria Bahrain Egypt Jordan Kuwait Lebano Morocc Pakista Oman n o n Qatar Saudi Arabia Syria Tunisia UAE

Online Shopping 2/2


Total Items from online auction sites Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Other items (clothes, electronics) Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Deals from daily deal websites Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never 2 1 1 1 3 2 3 9 78 3 2 1 2 2 1 2 4 82 6 2 4 2 8 5 2 13 58 1 1 1 1 3 2 3 9 79 1 1 1 1 2 2 2 8 84 1 2 3 1 3 4 2 11 73 4 2 2 2 3 2 2 12 73 1 1 1 1 2 1 3 5 86 1 1 2 1 3 3 4 10 77 2 1 1 1 2 2 2 10 79 1 1 2 1 2 2 3 14 73 1 1 2 1 3 3 3 10 74 1 1 2 0 0 2 2 2 90 2 0 2 2 2 3 1 9 80 1 2 2 1 4 3 4 13 70 Algeria Bahrain Egypt Jordan Kuwait Lebanon Morocco Oman Pakistan Qatar Saudi Arabia Syria Tunisia UAE

2 2 2 2 5 4 4 11 69

2 2 2 2 5 2 3 7 75

6 6 2 2 12 5 6 16 45

2 1 1 2 5 4 5 10 70

2 1 1 1 4 3 3 9 76

1 3 3 2 5 4 5 10 68

3 1 2 2 5 4 3 16 65

1 1 1 3 5 2 4 6 76

0 2 3 2 4 3 5 10 70

3 2 2 1 5 3 3 11 71

2 2 2 3 6 4 5 18 60

1 2 2 2 6 4 6 14 63

2 2 2 1 2 3 3 1 84

3 1 4 2 5 4 4 9 68

1 3 2 1 6 5 4 14 63

2 2 1 1 3 2 2 9 78

3 2 1 1 1 2 2 6 82

8 4 0 0 6 5 1 12 65

2 1 1 1 3 2 3 9 78

1 1 1 1 1 1 1 9 84

3 3 4 1 2 3 2 8 74

5 2 1 3 4 2 1 12 72

3 1 1 2 3 1 3 4 84

0 1 3 2 1 0 5 10 78

4 2 1 1 2 2 2 9 77

2 2 2 0 2 2 2 16 73

2 2 1 2 3 2 3 10 76

1 0 2 1 1 0 2 3 88

3 1 2 3 0 2 2 7 79

2 3 2 2 5 2 3 11 70

Entertainment 1/3
Total Watching video clips Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Listening to music Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Downloading music Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never 17 17 14 8 9 4 3 9 19 13 15 13 8 11 4 3 8 25 16 19 11 5 8 11 5 11 15 19 18 15 7 10 4 3 7 17 15 19 14 10 10 4 3 6 19 16 19 12 8 6 4 4 9 20 22 19 14 8 7 4 4 8 16 16 19 12 8 7 4 2 8 23 14 14 13 4 14 3 4 14 20 24 18 13 6 8 4 1 10 16 16 18 15 5 8 6 1 16 15 14 15 11 9 10 6 4 9 21 19 15 13 12 8 4 4 6 19 18 19 13 5 8 3 3 11 20 17 18 15 7 9 4 2 10 17 31 22 13 5 6 2 2 6 14 22 23 15 5 6 2 2 7 18 28 19 7 8 7 5 2 14 9 32 22 14 5 5 1 1 5 13 30 22 16 6 6 1 2 4 12 28 23 13 6 3 1 1 8 17 37 15 13 5 6 3 2 9 11 31 24 14 4 5 1 1 6 13 23 17 13 3 10 0 3 13 18 35 22 10 6 5 3 1 7 12 35 21 13 3 6 2 2 10 9 26 20 12 6 7 3 3 6 17 29 20 14 7 5 2 1 4 20 36 24 11 4 2 2 2 5 13 34 21 14 5 5 1 1 7 11 34 26 16 6 5 1 1 4 5 27 27 20 6 6 1 1 4 7 29 26 9 6 9 7 2 8 2 36 28 17 5 5 1 1 3 4 34 28 19 5 4 1 1 3 5 30 28 15 6 8 0 2 4 8 24 18 15 8 11 3 0 8 13 28 29 16 7 5 2 2 4 7 25 26 14 6 6 2 2 9 10 37 25 15 5 6 2 1 6 4 34 25 16 5 7 1 2 6 4 39 25 15 6 4 2 1 4 4 27 24 18 10 4 2 1 5 9 43 25 10 5 2 1 2 5 5 36 26 16 4 4 2 1 6 6 Algeria Bahrain Egypt Jordan Kuwait Lebano Morocc Oman n o Pakista n Qatar Saudi Arabia Syria Tunisia UAE

Entertainment 2/3
Total Downloading movies/ videos Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Playing online games Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Downloading a podcast (pre-recorded video/ audio show) Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never 13 10 9 6 8 4 3 12 35 12 9 10 6 7 3 2 12 38 14 9 8 6 9 6 4 15 28 16 10 10 6 8 4 3 11 32 15 13 11 7 8 4 3 9 30 11 9 8 4 8 3 4 13 40 15 7 8 4 9 6 6 13 33 7 11 12 7 8 3 4 13 36 11 10 9 7 6 3 3 10 39 12 11 9 3 7 3 3 14 38 9 10 6 5 8 2 3 16 41 13 11 7 4 8 4 4 12 37 10 8 7 5 5 4 3 7 51 16 12 7 7 7 4 4 12 31 12 9 10 5 7 4 3 14 37 Algeria Bahrain Egypt Jordan Kuwait Lebanon Morocco Oman Pakistan Qatar Saudi Arabia Syria Tunisia UAE

15 15 12 8 11 4 4 10 21

12 15 12 9 9 4 3 9 26

13 15 14 7 1 8 5 16 20

17 15 13 9 12 5 4 8 18

12 16 13 8 11 5 3 9 24

17 15 8 8 9 4 5 11 25

18 12 13 10 10 2 3 10 22

10 14 13 8 9 3 3 11 28

12 13 10 6 13 5 3 13 24

22 16 12 6 9 4 2 11 18

15 15 15 4 10 5 2 18 17

15 14 10 8 12 6 5 10 21

15 11 9 8 6 4 5 7 34

12 18 11 4 10 4 2 15 24

15 15 15 6 11 3 3 11 21

8 7 8 5 7 5 4 13 44

7 6 9 5 7 4 3 11 47

11 5 8 4 7 4 5 19 39

9 8 8 6 8 5 4 12 39

6 8 8 4 10 7 4 10 44

6 7 6 3 9 2 8 12 47

6 5 8 5 7 4 3 14 48

5 8 6 5 7 4 4 10 50

7 7 6 5 6 8 3 10 48

10 7 8 4 5 3 2 13 46

7 8 9 4 6 4 3 17 42

6 7 6 4 7 4 4 13 48

5 3 4 4 6 5 3 6 64

7 7 6 6 4 5 5 16 43

7 7 8 4 8 5 3 16 43

Entertainment 3/3
Total Uploading video clip to video sharing website Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Uploading photos to a photo sharing website Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Reading blogs/ weblogs Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Algeria Bahrain Egypt Jordan Kuwait Lebanon Morocco Oman Pakistan Qatar Saudi Arabia Syria Tunisia UAE

11 11 10 6 8 4 4 12 34

10 14 10 7 8 2 3 11 34

9 5 2 5 8 1 7 21 41

15 14 13 8 10 4 4 9 25

10 12 12 7 8 5 4 10 31

7 9 7 5 9 4 5 17 37

8 4 10 2 6 6 4 12 48

9 12 10 5 7 3 3 11 39

9 8 9 5 9 3 3 14 41

10 11 8 3 8 4 3 16 37

10 5 9 5 7 5 5 16 39

9 10 8 6 8 5 5 11 38

11 9 7 6 7 2 3 9 46

15 15 9 6 4 4 3 16 29

7 7 9 5 8 6 4 15 40

12 13 11 6 9 4 4 11 29

12 13 12 7 6 2 4 9 35

11 2 5 6 11 5 6 22 33

16 15 13 8 9 4 3 9 24

13 15 13 8 9 5 4 10 25

6 12 10 5 11 3 3 17 32

10 8 12 5 12 6 5 9 33

8 13 10 7 8 5 3 10 37

9 15 12 3 10 4 2 12 33

12 13 9 5 9 4 3 14 31

9 10 10 5 14 5 3 15 28

10 11 10 6 9 5 4 11 34

11 10 9 6 7 5 2 9 41

16 14 9 7 4 3 4 15 29

8 11 10 6 9 6 4 15 30

18 16 13 7 8 3 3 10 21

19 20 11 7 7 3 3 10 21

15 12 13 9 12 2 2 16 18

21 17 14 8 8 3 3 9 17

18 15 14 8 9 4 3 9 19

15 14 13 6 12 3 3 11 22

17 13 13 6 12 3 1 13 22

16 16 15 7 7 3 4 9 24

17 19 10 3 9 1 3 13 26

16 13 11 6 7 3 3 13 27

21 10 15 7 8 4 3 14 19

16 15 12 8 7 5 4 10 24

15 17 10 7 6 2 2 7 34

25 20 14 5 5 2 4 7 18

17 16 12 6 8 3 3 13 23

Researching Other items


Total Researching items to purchase Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Researching/choosing holidays Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never Research for deals/ special offers Daily Most days of the week At least once a week At least once a fortnight Once a month Once in 2-3 months Once in 4-6 months Less often Never 12 10 10 5 8 4 4 12 36 15 11 9 3 7 3 3 10 40 16 9 14 4 11 4 2 12 28 14 9 10 6 9 4 4 10 35 7 9 7 5 8 4 3 13 43 12 12 12 5 12 3 4 13 28 9 9 10 7 9 4 6 15 32 12 7 7 6 5 2 3 8 49 12 11 8 3 9 3 4 15 35 12 9 8 4 6 3 3 15 40 8 12 10 6 11 4 3 15 31 8 11 12 6 10 3 6 11 34 10 6 7 2 3 2 2 9 57 15 12 8 7 7 3 4 9 35 12 12 13 5 10 4 3 14 28 Algeria Bahrain Egypt Jordan Kuwait Lebanon Morocco Oman Pakistan Qatar Saudi Arabia Syria Tunisia UAE

6 7 10 6 12 5 4 14 37

6 6 8 5 8 3 2 13 49

11 12 14 4 9 6 1 24 20

5 7 9 6 12 5 5 14 37

4 4 7 7 13 8 4 14 40

6 7 11 7 11 6 5 16 31

6 7 11 6 15 7 4 17 29

5 5 7 4 7 4 4 9 55

6 8 16 5 10 3 3 12 37

7 6 8 4 9 4 2 17 42

5 10 11 6 14 6 4 18 26

6 10 11 7 13 7 5 13 28

4 7 6 2 8 2 3 9 58

8 7 7 4 9 5 3 12 45

6 10 13 6 14 5 4 16 26

3 4 5 4 8 6 8 16 47

4 5 4 3 5 4 7 11 57

7 8 8 7 8 2 15 18 26

3 3 6 4 9 5 7 14 49

3 2 4 3 7 6 9 18 48

2 6 6 5 6 6 12 20 38

4 3 7 4 12 6 7 17 42

3 4 4 2 5 4 7 12 60

5 4 3 7 6 7 10 21 37

5 6 7 2 6 4 4 14 53

5 3 5 5 8 7 11 21 36

3 4 5 4 9 8 12 15 40

3 3 3 3 4 3 5 14 62

3 5 3 3 4 7 9 16 51

3 6 6 3 10 10 8 21 33

Social Networking

Popular Social Networking Websites


Q. Which of the following social networking websites do you currently use/ have an account on? (Please select all that apply) Facebook is the most widely used Social networking website across the region 91% claiming to using it. Amongst other sites use Orkut emerges to be popular in Kuwait, Oman and Qatar.

Total Facebook Twitter LinkedIn Netlog Hi5 Others 91 26 16 12 9 19

Algeria 90 21 6 12 4 16

Bahrain 81 27 21 5 8 22

Egypt 95 30 10 14 12 12

Jordan 91 23 14 10 10 17

Kuwait Lebanon Morocco 86 30 17 13 8 31 92 24 24 8 6 12 90 19 7 16 6 20

Oman 90 26 21 15 10 34

Pakistan 90 18 29 6 8 24

Qatar 94 28 27 10 14 40

Saudi Arabia 86 30 20 18 6 22

Syria 83 21 8 7 11 12

Tunisia 94 23 9 10 7 18

UAE 90 27 28 8 12 25

None

18

10

10

14

Base: All: 8981


All figures are percentages

Frequency of Usage - Facebook


Q. How often do you sign into each account? Overall 2 in 3 respondents claim using Facebook everyday. Higher daily usage seen in UAE, Tunisia, Qatar, Lebanon, Kuwait, Jordan, Egypt and Bahrain. Those in Syria appear to use it less often than others.

Base: Those who use Facebook: 8160


All figures are percentages

Frequency of Usage - Twitter


Q. How often do you sign into each account? Twitter is significantly less popular than Facebook. Daily usage levels are also 1/3 rd of Facebook. However in Kuwait and Bahrain it exhibits higher usage than other countries surveyed.

Base: Those who use Twitter: 2345


All figures are percentages

Daily time spent on .Facebook


Q. On average, how much time do you spend on At least 50% of those surveyed claim using 30 minutes to 3 hours on Facebook. Interestingly 16% claim theyre always signed into their accounts.

Base: Those who use Facebook daily: 5412


All figures are percentages

Daily time spent on .Twitter


Over half of those who use Twitter daily claim they use it for a max of one hour in a day.

Base: Those who use Twitter daily: 520


All figures are percentages

Use of social networking sites at work


Q. Do you access the social networking sites at work? Q. Why dont you access social networking sites at work? 44% of the total respondents claim they use social networking websites at work. Highest usage seen in Bahrain, Qatar and KSA. Pakistan highest across the region with 58% claiming to use social networking website at work. Amongst those not accessing Lack of time cited as the main reason. Another nearly 20% not permitted by employer to do the same.

Base: Those who use working and use Social networking websites: 398

Base: Those who do not use Social networking websites: at work 398

News coverage
Q. Do you access any of the following online? In terms of news coverage, political news followed by lifestyle news is accessed by mostly by the people of this regions.

Base: All: 8981


All figures are percentages

Concerns regarding the internet


Q. We all know what the internet can offer, but concerns have been raised about the negative influence it has on our lives. To what extent are you concerned about the following aspects of the internet? Easy access of inappropriate content especially to children and youth is a major cause of concern amongst the people of this region. This concern has been elicited more by respondents from Algeria, Syria, Tunisia and Jordan. Addiction to the Internet is seen as major concern in Morocco and Tunisia.
Saudi Arabia

Total

Algeria Bahrain

Egypt

Jordan

Kuwait Lebanon Morocco Oman Pakistan

Qatar

Syria

Tunisia

UAE

Inappropriate content being easily accessible to children/ youth Internet addiction Keeps people away from an active lifestyle Social interaction becoming limited away from the internet Spamming Unwanted/ undesirable communication/ emails Lack of privacy i.e. personal information being easily available to others

3.36

3.52

3.20

3.44

3.49

3.32

3.12

3.57

3.29

2.89

3.28

3.39

3.51

3.49

3.16

2.99

3.03

2.86

3.06

3.00

3.02

2.78

3.22

2.91

2.60

3.04

2.98

2.99

3.11

2.91

2.93

2.91

2.75

2.97

3.02

3.08

2.79

3.07

2.95

2.58

2.97

2.99

3.01

2.95

2.90

2.79

2.74

2.58

2.80

2.90

2.88

2.67

2.76

2.67

2.51

2.79

2.89

2.93

2.92

2.80

2.77

2.65

2.74

2.72

2.83

2.86

2.80

2.85

2.72

2.64

2.90

2.86

2.72

2.89

2.84

2.61

2.53

2.60

2.59

2.71

2.75

2.68

2.57

2.64

2.33

2.67

2.72

2.58

2.60

2.67

Base: All: 8981


All figures are percentages

All figures are mean scores out of 4

Thank You

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