Beruflich Dokumente
Kultur Dokumente
ANALYSIS
SUMMARY
Roles
..................................................................................................................................
2
Conceptualization
Phase
....................................................................................................
2
Problem
Statement
...................................................................................................................
3
Goal
Tree
...................................................................................................................................
5
Criteria
..................................................................................................................................
7
Unit
.......................................................................................................................................
7
Causal
Diagram
.........................................................................................................................
8
Common
mistakes
.................................................................................................................
8
Difference
between
causal
diagram
and
problem
diagram
...............................................
10
Problem
Diagram
....................................................................................................................
11
Alternatives
.........................................................................................................................
11
Managing
Uncertainty
........................................................................................................
11
Rationalizing
the
Problem
................................................................................................
14
Net
Present
Value
...................................................................................................................
14
Common
Mistakes
..............................................................................................................
15
Impact
Table
............................................................................................................................
15
Estimations
.........................................................................................................................
15
Score
Cards
..............................................................................................................................
16
SMART
.....................................................................................................................................
17
Robustness
..........................................................................................................................
17
ROLES
..of
the
analyst
Policy
analysis
helps
people
make
decisions,
but
does
not
make
the
decision
for
the
client!
Decision-making
is
difficult,
that
is
why
policy
analysts
help
decision
makers
with
their
decisions
by
providing
relevant
information
on
a
useful
format.
Gathering
and
representing
relevant
data
in
such
a
way
that
the
role
of
decision
maker
becomes
a
little
easier
and
can
be
carried
out
a
bit
better.
Your
main
role
is
help
people
make
decisions
and
not
make
the
decision
for
them.
of
the
advisor
Advisors
dont
just
leave
the
filled
in
impact
table
on
the
desk
of
the
client.
They
interpret
it
also
and
construct
arguments
out
of
it
to
explain
a
client
why
one
alternative
is
better
than
another
of
the
advocate
Where
advisors
makes
an
initial
ranking
based
on
logic
and
presents
that
to
the
client,
advocates
also
present
a
ranking
order,
but
dont
give
well-balanced
argumentation.
It
is
their
job
to
defend
a
certain
alternative
over
other
alternatives.
They
will
highlight
information
in
it
that
supports
their
alterative
and
leave
out
information
that
is
not
in
favor
of
their
alternative.
of
the
problem
owner
or
stakeholders
They
are
usually
the
decision-makers.
CONCEPTUALIZATION
PHASE
You
can
identify
who
is
involved
in
this
problem
Actors
What
all
these
different
actors
want
their
objectives
You
can
make
a
model
simplified
representation
of
reality
You
can
show
which
measures
Alternatives
the
different
actions
actors
can
Problem
conceptualization
consists
of
1. 2. 3. 4. Problem
formulation
Actor
objectives
analysis
(goal
tree)
System
description
(causal
diagram)
Means-end
diagram
The objective of the conceptualization phase is to ultimately identify the alternatives (tactics) the different actors can take.
PROBLEM
STATEMENT
Your
role
is
to
make
the
problem
statement
theoretically
correct,
with
a
wish
and
a
dilemma,
focusing
on
tension.
Problem
statement
is
always
made
from
the
perspective
of
a
certain
actor
actor
specific.
The
dilemma
might
return
multiple
times
among
other
actors,
but
every
actor
has
different
interest
and
thus
will
have
different
wishes.
The
wishes
might
even
be
dynamic
in
time
Problem
formulations
should
contain
a
clear
wish
(desired
situation/objective/what
the
actor
wants
to
accomplish)
and
a
dilemma
(reason
why
the
objective
is
not
reached
so
easily)
o How
can
the
hindrance
of
drug-using
tourists
be
reduced,
while
keeping
unrestricted
access
to
soft
drugs
for
Dutch
people?
Contradictory
interests
lie
at
the
heart
of
the
problem
Wish
should
indicate
a
desire
to
elevate
the
current
situation
to
a
future
situation
Problems
statements
should
always
contain
dilemmas
(tension)
The
dilemma
in
the
problem
statement
ideally
is
represented
in
the
goal
tree.
Without
a
dilemma
there
is
no
problem
The
dilemmas
represent
the
problem
is
terms
of
a
tension
between
something
desirable
and
the
reason
why
that
desirable
thing
is
not
easily
reached.
Define
the
problem
statement
such
that
multiple
alternatives
are
possible.
o Stray
away
from
words
like
minimize
or
optimum
in
the
wish
because
it
cause
you
to
focus
on
one
alternative
only,
thereby
limiting
the
solution
space.
It
can
be
very
practical
when
formulating
a
problem
to
think
about
the
current
way
of
handling
things
after
you
have
identified
the
wish
of
the
actor.
This
will
make
the
dilemma
easier
to
find.
Doing
research
can
be
interpreted
as
an
alternative
(which
should
not
be
mentioned
in
a
problem
statement).
If
the
objective
is
to
do
research
itself
(using
a
university
as
problem
owner),
it
can
be
OK.
Good
problem
statements
are
not
about
particular
solutions
to
which
you
can
react
with
many
reasons
why
these
might
or
might
not
work.
The
Yes,
but
pitfall
can
be
removed
from
the
conversation
by
focusing
on
the
problem,
rather
than
potential
solutions.
The
group
can
use
problem
formulation
to
sharpen
its
vision
on
what
the
problem
precisely
is,
and
that
the
perception
of
the
problem
might
be
different
for
everyone
in
the
group.
Common mistakes 1. No dilemma these can lead us to solve the problem with simple and strange alternatives a. We want to reduce the emission of harmful substances close off the chimney b. How can we reduce the traffic jams? prohibit driving c. How can we increase profit? Rob a bank 2. No wish or gap It usually involves people that lay the blame on many things with other parties, other people, other actors. These people see the cause of all problems as external. Both wish and dilemma should focus on the same thing. a. We want to generate environmentally friendly electricity without increasing CO2 emissions b. How can we produce more efficient without increasing the production costs? c. What can we do about the traffics jams without everything getting jammed? 3. Naming a specific alternative People happen to find it much easier to come up with an alternative with advice or with an idea than actually name the problem lying behind it all. A problem formulation with an alternative causes you to come up with much less broad and creative possibilities. a. How can we build the nuclear plant without exceeding the budget? b. We have to get the trucks off the motorway but we have to maintain the flexibility of transport system too c. That tunnel has to be built there without damaging the nature too much. 4. Limited solution space using words like optimize does not focus on comparing multiple alternatives. Optimizing focuses on one alternative, but also goals formulated like no less than 1000 passengers put up a certain constraint.
GOAL
TREE
Usually
you
represent
the
dilemma
of
your
problem
formulation
in
the
goal
tree
as
two
sub- goals
of
a
main
goal.
This
main
goal
then
usually
gets
a
rather
abstract
label
with
normative
words
like
sustainable,
better,
etc.
We
approach
complex
problems
by
making
them
explicit
and
eventually
rationalizing
them.
We
are
striving
for
a
well-balanced
set
of
criteria,
representing
all
aspects
(also
implicit
ones)
of
our
problem
owner
and
other
actors
involved
in
the
problem
field.
Usually
the
wish
of
the
problem
statement
is
apparent
in
the
normative
upper
goal
and
the
dilemma
is
represented
by
the
two
sub-goals.
For
example,
How
to
ensure
a
future
proof
sustainable
electricity
supply,
without
compromising
the
reliability
of
grid?
The
wish:
future-proof
sustainable
electricity
supply
The
dilemma:
the
fluctuating
nature
of
sustainable
electricity
supply
decreases
the
reliability
of
the
grid.
It
is
desirable
to
keep
the
grid
reliable.
The main dilemma in the problem statement is often represented in the sub-goals and criteria in the goal tree. Do not use verbs in the goal tree! It could mean a risk of bias. Verbs might lead to potential alternatives in the operational goals this would cause bias in the analysis if used as a criterion. A verb is a word (part of speech) that in syntax conveys an action (bring, read, walk, run, learn, reduce), or a state of being (be, exist, stand). Upper goals use normative statements. They are independent of whatever problem, even without any problem bring perceived, its always there. Measurable factors with a clear direction (high/low, more/less)
Check that there are no alternatives among the sub-goals and there are also no causal relations. These are two of the most common mistakes when constructing goal trees in relation to a problem formulation. Goal trees are actor specific. Even if the upper goal was the same, other actors might define it (operationalize it) with different criteria using different units. o Only once all actors involved in criteria creation (ie all actors have their own goal tree) can the policy analyst create a well-balanced set of criteria. Ask the question why do you want this? to get to the normative, abstract upper goal. Ask the question what does this mean? to make these abstract notions into concrete, measureable criteria. o Objective trees only contain definition relations, not causal relations. \ One-to-one relations lead to an information loss.
Common Mistakes 1. Causal relations in the goal tree they consider lower goals to be a means to reach higher goals. a. What is cheap energy? i. Lower production costs - means ii. Less lower costs means 2. Goal trees contain alternatives If we introduce alternatives in the objective tree, we basically create criteria for specific alternatives. This alternative will always have a good score on its own criteria, and will therefore introduce substantial bias in your analysis a. Environmental energy i. More photovoltaic cells ii. More wind mills 3. Using verbs in a goal tree Verbs represent actions and thus cannot define goals. This again introduces substantial bias into your analysis. a. Increasing the number of thermal power plants is an action 4. Main goal too generic if you keep asking why then you end up with the general interest of that particular actor. These interests are always there, also if no problem is being perceived and thus no alternatives to solve it are considered. The interest turns into an objective the moment this interest is violated. a. Automobilists want good automobility b. Presidents want stay in power c. Entrepreneurs want continuity in their business Effect on groups Our natural way of acting almost looks like solving the problem is a goal in itself, rather than making a real change for the better. A huge desire is to as quickly as possible come to a solution (remove the dissosance). Challenging this strong mechanism, which seems to be hard-wired in the human brain, leads to stressful reactions.
Apparently, people dont want to be concrete and precise. Partly because they are afraid too much openness might lead to strategic actions from others involved, but partly also because they simply do not know. Strive for open, clear and explicit arguments.
CRITERIA
Criteria
must
have
at
least
one
ingoing
arrow
to
be
a
criterion
(else
they
are
not
determined
by
other
factors
in
the
causal
diagram,
which
is
the
reason
why
you
make
one).
Criteria
are
developed
with
the
purpose
to
compare
alternatives
on.
Criteria
do
not
have
direction
(adjective)
otherwise
it
would
be
an
objective.
More
profit
should
be
profit
with
an
appropriate
unit.
Criteria
can
originate
from
all
layers
of
the
objective
tree,
as
long
as
they
are
correctly
operationalised.
UNIT
The
unit
should
not
be
ambiguous.
Do
the
relevancy
test,
cover
the
factor
and
the
unit
and
see
if
it
is
understandable
to
the
client
and
makes
sense.
Share
of
green
energy
[GWh
green
electricity].
Unit
is
wrong.
Share
resembles
part
of
something
larger,
so
you
would
expect
a
percentage
like
unit.
(This
percentage
then
would
have
to
be
defined
in
terms
of
what
gets
divided
by
what!).
Operationalization
mistakes:
Scales
from
0
till
10
actually
hide
that
the
analyst
does
not
know
how
a
certain
factor
must
be
operationalized.
This
is
a
classical
mistake,
since
lots
of
speculation
is
added
to
the
analysis.
CAUSAL
DIAGRAM
The
causal
diagram
is
an
attempt
to
describe
the
system
state.
A
causal
diagram
causes
us
to
starting
asking
what
factors
influence
this
criteria?
and
what
factors
are
influenced
by
this
criterion?
A
CRD
should
represent
the
system
in
such
a
way
that
the
actors
involved
can
recognize
at
least
also
their
vision
on
how
the
system
works.
The
causal
diagram
is
connecting
the
simplified
real-world
system,
represented
by
factors,
to
the
criteria.
o Factors
are
defined
as
characteristics
of
the
system
Causal
diagrams
are
actor
independent
as
they
should
represent
the
problem
area
in
an,
for
all
actors
involved,
acceptable
way.
The
criteria
from
which
you
start
making
your
causal
diagram
stem
from
the
goal
trees
you
have
designed
for
the
actors
in
the
problem
field.
The
CRD
can
be
used
to
find
new
alternatives
that
you
have
never
thought
off,
because
it
so
clearly
represents
the
problem
field,
about
which
usually
only
vague
and
very
actor
specific
images
where
available.
Not
necessarily,
all
factors
need
to
be
the
origin
of
a
new
alternative.
Once
alternatives
are
considered,
the
causal
diagram
becomes
a
problem
diagram.
Most
operational
goals
in
the
goal
tree
can
be
easily
transformed
into
criteria
by
removing
the
word
representing
a
direction,
higher/lower,
more/less.
Notice
that
the
causal
diagram
does
not
contain
o Verbs
so
no
actions
are
present
o Adjectives
no
words
like
more,
less,
higher,
low
o Normative
statements
like
good,
sustainable
or
better
COMMON
M ISTAKES
1. Not
operational
factors
in
the
diagram
It
is
not
always
easy
to
translate
these
abstractions
(motivation,
sustainability,
integral
approach)
into
operationalized
factors
that
represent
the
characteristics
of
the
system.
The
diagram
does
not
do
more
than
reinforce
the
idea
of
the
client
that
visitors
or
motivation
is
the
key
to
the
solution
of
the
problem
it
does
not
figure
out
the
mechanisms
that
influence
the
criteria,
it
merely
comes
up
with
an
abstract
concept.
What
tends
to
happen
is
the
abstract
notion
becomes
the
center
of
a
very
unpractical
star- shaped
causal
diagram:
Gem. Average profit per opbrengst visitor bezoeker Level water track Inwoners Inhabitants zoetermeer Zoetermeer + + + Bezoekers Visitors Price per ticket + + + + Length of the water track Omzet Turnover +
Costs of DWD
GNP Zoetermeer
Line shaped diagrams are long causally related chains of factors that are not connected to any other factor in the diagram. This indicates that the analyst seemed to be on a certain line of reasoning that he was not able to leave. Clients love to see their thoughts being reinforced so they can tell others I told you I was right.
Clients often have a single actor perspective on the problem, which can be one of the reasons why the problem has persisted. Here is where you can be of added value!
F IGURE 2 : P ROBLEM D IAGRAM ( INCLUDES T HE A LTERNATIVES A ND E XTERNAL F ACTORS ) As all actors are now involved, the result can be called actor unspecific. Problem statement and goal tree are developed for a specific actor and thus representing his perspective on and perception of the problem.
PROBLEM
DIAGRAM
If
there
is
a
need
to
also
quantitatively
conceptualize
the
problem,
we
transform
the
causal
diagram
in
a
set
of
equations
with
factors
as
variable
and
some
model
parameters.
The
problem
diagram
gives
a
summary
of
the
elements
of
the
conceptualization
phase
and
is,
as
such,
not
part
of
the
final
results.
Alternatives
and
external
factors
are
part
of
the
problem
diagram,
not
the
CRD.
In
the
problem
diagram
it
is
shown
what
factors
the
alternatives
influence.
This
also
completes
the
qualitative
conceptualization
of
the
problem.
ALTERNATIVES
An
alternative
for
a
specific
actor
is
doing
something
that
solves
my
problem
or
doing
something
that
influences
the
criteria.
In
other
words,
anything
that
influences
the
criteria
can
be
treated
as
alternatives.
o It
makes
it
possible
to
estimate
the
effects
of
different
alternatives
on
the
set
of
criteria
that
is
used.
All
alternatives
are
worth
considering
as
a
solution
and
should
be
able
to
change
one
or
more
factors
in
the
causal
diagram
via
the
causal
links
they
will
then
also
influence
the
criteria.
MANAGING
UNCERTAINTY
We
cannot
predict
the
future.
Although
the
uncertainty
introduced
by
external
factors
makes
problem
solving
more
difficult,
it
should
not
be
ignored.
It
is
possible
to
explore
the
space
of
possible
futures,
helping
the
process
of
finding
robust
alternatives
that
will
fit
multiple
possible
futures.
The
problem
with
external
factors
is
that
they
do
influence
the
criteria,
but
they
are
also
out
of
control
of
the
problem
owner.
Thus
these
external
factors
bring
with
them
uncertainties
you
have
to
cope
with.
External
Factors
These
are
the
factors
that
cannot
be
influenced
by
the
actors
involved.
It
is
still
an
important
factor
to
be
considered.
o These
factors
form
a
source
of
uncertainty
for
this
actor,
but
these
factors
do
influence
the
criteria
that
are
important
for
the
actor.
External
factor
do
influence
the
criteria,
via
the
chain
of
causality
through
the
causal
diagram.
That
is
why
you
spend
the
effort
to
take
external
factors
into
account
and
make
scenarios,
because
they
do
have
an
impact
on
the
criteria
(and
because
they
are
uncertain).
o Economic
climate
consumer
behavior
o Oil
price
expenditures
of
the
private
parties
&
building
costs
o Laws
and
Regulations
i. ease
of
people
getting
primary
care
ii. tariffs;
you
can
receive
for
primary
care
iii. interest
on
bank
loans;
you
have
to
lend
money
to
expand
your
business
Clients want to know the uncertainties most relevant to them. Relevance, in this case, consists of two things: i. ii. To what level is the external factor uncertain? To what extent does it influence the criteria?
External factors are placed in a quadrant along these two characteristics. One axis of low/high impact and on another axis with low/high uncertainty.
Immediately forget about factors that have a low impact actually reconsider why you have put these in your causal diagram in the first place. High impact is important, as they influence what our client and stakeholders find important.
Formulating
Scenarios
It
is
important
to
know
what
the
effect
is
of
the
alternatives
the
problem
owner
implements.
The
minimum
number
of
values
for
a
scenario
is
two.
# = 2 # !"#!$%&' !"#$%&'
Usually
people
use
a
low
and
high
value
for
a
scenario
factor,
this
is
also
the
minimum
that
you
can
use,
as
using
only
one
value
would
make
this
factor
certain,
while
it
is
not.
So
theoretically
you
have
two
values
for
two
factors,
making
four
scenarios.
You
could
make
more,
for
instance
three
values
per
factor
and
end
up
with
six
potential
scenarios.
However,
you
should
balance
the
effort
of
having
more
scenarios
and
thus
creating
more
scorecards
versus
the
actual
added
value
it
has
for
the
client.
Scenarios
are
made
with
the
most
impactful
and
uncertain
external
factors.
Quantitatively define the boundaries of what is meant by low and high oil price. For instance, low oil price means less than 10 E per barrel and high oil price means more than 250 E per barrel. Effects o n a g roups thinking People (actors) have the natural tendency to predict the future. People either i. ii. Try to predict the future and then choose the best alternative fitting for that future. Have a certain alternative in their minds and then simply defend the future in which this alternative fits best.
No scenario is better than another, they are all just possibilities. By using a scenario analysis, it is possible for the client to see what are the robust alternatives. They are the alternatives that perform relatively well in a range of futures. Common m ade m istakes 1. Non-external factors people take factors that are not external factors at all. By using non-external factors in a scenario analysis, you will give the impression that you have made the context uncertainty explicit, while actually you did not. To check is to ask why the client cannot influence that particular factor. a. For instance, because the oil price is determined though world-wide trade and the client is only a small player in that field. 2. Only one value taken for a scenario factor Only one numerical value is used for this factor. I expect the oil price to be 120 E per barrel in 2015 They do two things wrong: a. They predict the future b. They treat the factor as certain, as they give its value for that future.
these projects, so in those cases the least negative NPV might be better (of course the decision making is depending also on other criteria).
COMMON
MISTAKES
1. R-value
too
close
for
multiple
projects
project
1
(r-value
of
11%),
project
2
(r- value
of
12%)
The
NPV
calculation
and
comparison
has
not
much
added
value
to
decision
maker.
2. R-value
too
high
r-values
of
higher
than
20%
is
too
much.
Applying
such
large
values
has
an
effect
that
already
after
a
few
years
of
devaluating
cash
flows
hardly
influences
the
total
NPV
anymore.
3. Using
only
NPV
to
decide
money-related
criteria
often
get
substantially
more
attention
than
criteria
of
another
kind,
also
the
NPV
criterion
receives
lots
of
attention.
Many
times
you
will
hear
that
a
negative
NPV
automatically
means
this
alternative
should
not
be
chosen.
This
is
a
single
criteria
decision
making,
which
might
be
financially
sound
but
does
not
bring
the
solution
closer
to
the
problem.
IMPACT
TABLE
An
impact
table
contains
measured
(raw,
unprocessed)
data,
no
relative
data
compared
to
one
of
the
alternatives.
The
zero
alternative
A0
represents
the
reference
situation.
This
can
be
doing
nothing
or
not
changing
anything
compared
to
the
current
situation
of
the
system
Some
of
the
raw
data
might
be
qualitative,
most
of
it
we
try
have
quantitative.
Showing
the
effect
of
implementing
several
alternatives
in
a
certain
scenario
in
the
system.
The
effect
is
the
scores
of
these
alternatives
on
the
criteria,
and
the
criteria
represent
what
is
important
for
the
actors
in
the
system.
The
criteria
in
the
impact
table
represent
what
the
most
important
issues
are
for
the
decision
makers.
ESTIMATIONS
Missing
information
can
easily
lead
to
wild
speculations.
Your
estimations
will
not
be
very
accurate,
but
that
isnt
the
goal,
the
idea
is
to
get
an
estimation
that
is
order
of
magnitude
comparable
to
the
real
value
(i.e.
approximately
within
the
range
of
10
times
smaller
10
times
larger).
The
difference
with
measuring
compared
to
estimation
is
that
you
dont
have
explicit
measuring
tools
nor
explicit
information
at
your
disposal
to
make
your
estimation.
Common
Mistakes
Very
often
people
break
down
the
factor
they
would
like
to
estimate,
but
not
a
sufficient
extent.
Avoid
at
all
times
that
people
say
100
trees,
no
I
think
it
must
be
1200
without
having
arguments
to
discuss.
By
discussing
this,
the
confidence
of
the
people
in
your
estimation
increases.
SCORE
CARDS
Scorecards
are
tables
of
analysis
results
in
which
both
qualitative
(non-numerical)
and
quantitative
(numerical)
data
can
be
present.
o This
offers
the
opportunity
for
the
client
to
compare
alternatives
on
both
types
of
data,
while
usually
the
quantitative
data
is
too
quickly
put
aside
and
important,
but
hard
to
operationalize,
concepts
might
easily
be
forgotten
in
the
decision
making.
Define
categories
of
(numerical)
values
that
would
make
an
actor
very
unhappy,
neutral
(indifferent)
or
happy.
The
result
of
an
analysis
can
be
presented
in
a
Score
Card.
In
this
stage
no
normalization
of
the
scores,
nor
any
weighting
is
applied,
so,
the
criteria
can
be
both
numerical
and
non-numerical
Score
cards
cannot
be
used
to
rank
alternatives
and
are
actor
specific
SMART
SMART
models
derive
from
impact
tables
by
taking
the
quantitative
criteria,
normalizing
their
scores
and
adding
weights
that
represent
the
actors
ideas
about
what
criteria
is
and
how
much
more
important
than
another
one.
Normalized
value
=
(actual
value
worst
score)
/
range
Where,
range
=
best
score
worst
score
SMART
must
be
quantitative,
else
normalization
isnt
possible
SMARTs
are
scenario
specific,
for
each
scenario
you
need
one
(just
as
you
need
one
impact
table
or
score
card
for
each
scenario).
SMART
is
model
that
evolves
from
an
Impact
Table
through
normalization
of
the
scores
and
(subjective
and
thus
actor
specific)
weighting
of
the
criteria.
Detailed
weights
are
not
correct;
decimals
give
unrealistically
the
impression
of
precision.
Total
scores
per
column
can
be
determined
only
after
normalizing
scores,
so
can
be
done
only
in
the
SMART.
ROBUSTNESS
Robust
alternatives
are
alternatives
that
in
a
SMART
analysis
end
up
relatively
high
in
the
rankings
for
most
scenarios
(preferably
all)
that
are
considered.
They
perform
relatively
well
in
a
range
of
futures.
What
we
are
looking
for
therefore,
are
alternatives
that
do
pretty
well
in
most
of
the
potential
futures.