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OBJECTIVES OF THE TRAINING

To acquire knowledge about the business organization. To obtain practical knowledge on functioning of this concern. To observe the performance of workers and executives.
To know the organizational environment. To find out the problems faced by the company.

To improve the interaction skill. To motivate the student to start business concern.

HISTORY OF SESAME SEEDS


Sesame seeds are believed to be one of the first condiments as well as one of the first plants to be used for edible oil.

Sesame seed history


The English term sesame traces back to the Arabic simsim, Coptic Semsem, and early Egyptian semsent (the latter being listed in the Ebers Papyrus, a 65feet-long scroll listing ancient herbs and spices discovered.By the famous German Egyptologist, Ebers). The earliest recorded use of a spice-sesame seed-comes from an Assyrian myth which claims that the gods drank sesame wine the night.Before they created the earth. Sesamum indicum, (indicum meaning from india) is native to the east indies.Usage dates back to 3000 B.C .over 5000 year ago, the Chinese burned sesame oil not only as a light source but also to make soot for their ink-blocks. African slaves brought sesame seeds,which they called benne seeds,to America, where they became a popular ingredient in Southern dishes. Through the ages,the seeds have been a source of food and oil.sesame seed oil is still the main source of fat used in cooking in the near and far East.

COMPANY PROFILE

Initiator
V.V.Vanniaperumal had a world track record in the business world of Tamil Nadu, South India since 1943. He had three illustrious sons who build up the business empire in edible sesame as traditional family business. This business base was constructed in the business town Virudhunagar 30 Kms from Madurai Airport. Mr.V.V.V.Rajendran sons of Mr. Vanniaperumal were the founder of the Idhayam group in the year 1986. Hands with an experience of more than 43 years launched sesame oil in a brand name Idhayam Sesame Oil. Now the company has won several awards for being manufacturing and marketing of sesame oil and sesame oil cake.

Promoter
After the demise of the founder of Idhayam Mr.V.V.V.Rajendran in 1994 the business fell on V.R.Muthu and his able and efficient brothers Sathyam and Thendral. They collectively took change of the group following the same principle of Mw.V.V.V.Rajendran.

Director
There are three directors in the company and their names are as follows R.Muthu R.Sathyam R.Thendral Now all managed operations were shared by three directors and now their sons were also entering into the management and they also shared their operations.

Products of the company

Idhayam not only manufactured the normal sesame oil but also they introduced superior sesame oil Idhayam Delit which manufactured on export quality sesame seeds. Having infiltrated almost every kitchen in Tamil Nadu use only Idhayan oil and it gain great for this product of Idhayam and Delit of sesame oil. So the group expended their business operation by entering into the textile industry. They brand their textile product as Rasathe Darling. The name Rasathe is formed from the structure. V.V.Rajendran R.Sathyam R.Thendral - RASATHE A SISTER COMPANY, Rasathe Hosieries was thus born in 1996,to produce the popular Rasathe Darling nighties. The other products that manufactured by Idhayam Group is called DOTS means
D O T S Delight On The Spot

Organization Structure

PRODUCT PROFILE
IDHAYAM, the name gets its origin from HRIDAY a Sanskrit word which means HEART, Idhayam sesame oil is a natural cooking medium . It does not affect the heart and the expansion for the product Idhayam is

IDHAYAM
I - Inspirative D -Divine H - Harmonies Development A - Admirable Y - Yahoo A - Almighty M - Masterstroke

PRODUCT DEVELOPMENT
Idhayam sesame oil Vanga sesame oil Mantra peanut oil

Idhayam hardil

Idhayam sambani

Idhayam tahini Idhayam wealth Idhayam dots

Idhayam sesame oil


The pioneer brand from the house of indias largest manufacturer of sesame oil. The speciality about the product is that it is filtered sesame oil but not refined (repaired) ,keeping in mind the health of the customer.it is light on your heart too. Idahyam sesame oil is the preferred one not just for cooking but also for massaging.

Vanga sesame oil

PURCHASE OF RAW MATERIAL


Quality sesame seeds are not available throughout the year. So good quality sesame seeds are carefully sourced from different states during seasons in India. The quality sesame seeds are acquired from various states such as Gujarat, Andhra Pradesh, Tamil nadu, Madhya Pradesh etc. Mainly in Gujarat, the high quality sesame seeds are cropped .The normal rate of sesame seeds is Rs.400 Rs.600 per bags. The sesame is different colours such as blacks, white, green, red and rarely yellow. Each sesame has the different taste so that right quantity and quality of seeds are acquired to maintain the quality of oil taste. They collect only high quality of sesame from the different areas so that they can maintain the good quality of sesame oil.

Tender
A tender or a written offer to do a work or to provide a material at a given price with in a prescribed period and under certain specific conditions.

Single Tender
When the quality is of extreme importance only a reliable firm will be asked to supply and rate are decided by mutual acceptance.

Limited Tender
When material is required firms which are registered will be invited to tender their rate and the most economic offer will be considered for placing the order. In this system the tenders are invited only from some limited firms. Hence this system is called Limited Tender System.

Purchase procedure
This concern follows single as well as limited tender. In limited tender, the material specification is provided to the suppliers. The tender box is placed inside the concern. Receipts of tenders are put in a box. Then the statement is compared, it is negotiated with concern supplier. After negotiated the company places the purchase order from to the concern.

Purchase order From


Purchase order is a letter sent to the supplier asking him to supply the said material. At least 6 copies of purchase order are prepared by the purchase section and each copy is separately signed by the purchase officer. Out of these copies, one copy each is sent to the store keeper, to the supplier, to the inspection, to the account section and to the department placing the requisition and one copy is retained by the purchase department for record.

STORAGE OF RAW MATERIALS


The raw materials are collected from different states. The high quality seeds are mainly collected for production of oil .The collected raw materials are stored in

a large godown under one roof. The goods are unloading from the lorry and kept it in the godown for the safety measures. The godown was constructed with various precautionary Safety measures such as theft, rain water etc. The different types of sesame seeds are arranged according to their colours. The variety colour and quality of the seeds are noted in a separate register for each and every lot of goods that they received from their supplier.

Method of Issue
This company follows the FIFO method to issue the material, material are controlled by EOQ method. Maximum Level, Minimum Level, Re-order level, Delivery time. Lead time and stock out position are maintained properly by the store keeper.

Quality control
The pioneer brand from the house of indias largest manufacturer of sesame oil. The specialty about the product is that it is filtered sesame oil but not refined (repaired),keeping in mind the health of too,Idhayam. To deliver premium quality sesame oil through continous improvement in quality with an un compromised level of service. Because of this reasons Idhayam gets the premium quality product in the minds of millions of consumersin india. the consumers. It is light on your heart

They three types of sesame seeds i.e Red Sesame seeds Black Sesame seeds White Sesame seeds They maintain perfect Moisture Control through the entire production

process. They analyse the entire raw material they use only first grade sesame seeds for manufacturing. They also control over the Free Fatty Acid i.e (FFA)as per the govt norms in the gingelly oil it should be 3%. but in Idhayam it is less than 1.5%.

PRODUCTION
The company has three production units. In this sesame oil is manufactured under their control. The factories are properly maintain by the 3 person namely V.R.Muthu, V.R.Sathyam, V.R.Thendral.

Traditionally, the sesame oil was manufactures in roller box by using the bullock. By following the olden technology, the Idhayam group of company was not able to fulfill its customer needs. So they take a decision to adopt a new technology. Now the company follows the latest technology in producing sesame oil.

Raw Material
Sesame Seeds Palm Jaggery There are 3 main process involved in the production they are 1. Cleaning 2. Crushing 3. Filtering

1. Cleaning
At first, the sesame seed are cleaned through special cleaning system. In this cleaning system, the dust is blown away by passing the speed air. Then the tiny wastage of sesame seed is separated by the slack movement. Then, from the cleaning process there is a link between the cleaning and crushing process. The cleaned sesame seed are passed through the tube to the crushing unit.

2. Crushing
The manual processes are carried out in the crushing unit. The cleaned sesame seed are getting into the tank of large in size. Palm jaggery is mixed with the seed in the large tank. The main reason for adding the palm jaggery is for preservative purpose.

Crushing Unit

Presence of linolic acid (Essential fatty acid) in Idhayam sesame oil tends to control the cholesterol. So that they have the quality policy to have good product to consumer. They have efficient chemist in the lab for verifying each and every type of sesame seeds and its nature of quality etc. in the lab; they usually test the Idhayam oil by cooking some food to verify its quality. The lab test is made by the company production margin. The sesame has the different types so that the quality must be checked on mixing of various varieties. In lab test , the quality are checked by considering some factors such as free fun fatty acid , peroxide, value , iodine value so that the quality can be maintained by them.

3. Filtering
The sample oil is taken from the underground tank and it will undergo to the lab test. Then the oil is gone to the first filter that it contains micro holed slide. Then the oil is gone to the second filter. Then, sample oil is taken to the lab for testing their quality. Then the oil is used for cooking as sample for spraying. Then, the oil is gone to centrifuge filter there they have the tubes of various sizes and all tubes are joint to the various packing section for the different machine according to the quantity needed.

Production of sesame oil

YEAR 1988 1993 1999 2000 2001 2002 2003

TONNES 2,600 5,300 9,800 11,000 12,284 13,495 12,796

The company show their production turnover around 14,000 tones in the year of 2005.

PACKING
Packing machines helps to pack the oil on different sizes according to the quantity.

Pouches:
Special Pack of Rs.5 50ml pack

100ml pack 200ml pack l Litre pack

Bottles:
100ml cane 200ml cane 500ml cane 1 Litre cane 2 Litre cane 5 Litre cane

PRODUCTION PROCESS

MARKETING
The essence of marketing is an exchange or a transaction intended to satisfy human needs and wants. Marketing is human activities directed as to satisfy needs and wants through an exchange process. The manufacturing and marketing are two important parts of a body. In few cases manufacturing will be tough and complicated. Unless a method of marketing is planned the realization become point, which resulted, closes of the unit with huge losses.

Cash Discount and Trade Discount


When the stockiest makes advance payment to the super stockiest, they can avail a cash discount of 2%. When a bulk purchase is made, trade discount of 3% is allowed to the stockiest in addition the usual margin.

Fixation of pricing
The head office frame the price chart and that chart is send to supply to super stockiest and the retailer sell the product as per the specification given in the chart. So, the in-between rates are the margin (profit) of concerned super stockiest and stockiest. (See annexure b)

Advertisement and sales promotion


The success of any product, however good it be, mainly depends on the advertising strategies and correct positioning of the brand, Idhayam emerged as as a successful brand greatly because of the advertising principle it had used. The budget for advertising in 1983 was only Rs.20000/- per month .This shows the importance given to the company for advertising

Position of Idhayam

Idayam sesame oil is ranked as no.1 by the business line (14.05.1998) among the edible oil top selling brands in Chennai, Tamil nadu, south India.

Food product : edible oil I Idayam gingerly oil II Sun drops III Sunola IV Godrej cooklite V Flora

Market Segmentation
Market may be classified in to several ways depending on the customers characteristics. Customers may be grouped on the basis of how they use a product or service. Thus grouping of customers can also be broken up informs of age, sex, income, education and geographically. This grouping of customers as segmentating the market is called as market segmentation.

Channel of Distribution
Marketing channels can be viewed as set of interdependent organization involved in the process of making a product or service available for use or consumption. A marketing channel or trade channel is the mean through which goods move from the producer or manufacturer to the ultimate consumers are industrial users. The channel of distribution includes producers. Wholesalers, retailers and agents and consumer or industrial users. Generally in this concern, they

follow the channel of distribution as

Tamil Nadu:

Other States:

PERSONNEL
For attaining the goals of organization there was a co-ordination of all employees and all employees. It covers all level of personnel including blue coloured employs (operator, packing labour) and white coloured employees (professional, technical workers, manager, officials and proporiters clerical workers and sales worker. The blue colour employees were the bottom level management and it includes skilled labours and excellent machine background, quality and schedule and rest assured. The office of Idhayam is the open office. The communication done quickly with the help of the intercom facilities. There are two buildings for the office work.

Number of Employees
There are 60 personnel working in the company. The workers are of office manager. Finance manager, sales manager, personnel manager, cashier, accountant, peons etc. There are both male and female workers in the office. In the office they place some proverbs or golden words everyday in every area in the notice board. Ex: Think Big.

Function The three functions of personnel department was main it was


1 Recruitment 2 Retainment 3 Retirement

Recruitment
Recruitment means a person was induced to apply for the job. The candidate who was recruited for a higher position was interviewed on the basis of the following test 1 Written test 2 Psychological test 3 Work performance The company has mainly recruited the fresh candidate.

Retainment

The employees are properly retained by the company by giving proper training. On the job training means the employee get trained when he was worked in the job itself. It is mostly given for unskilled and semi skilled workers. Off the job training was conducted for the executives of the company by providing seminars and guest lectures.

Wages and Salary Administration


It refers the establishment and implementation of policies and parties of employee compensation. The wage committee is formed for fixing of wagers to the employee.

Wages
The company possess both male and female workers. They get their wages on every 10 days.

Wages period
For each and every employee in this organization the production department was given wages for them as weekly wages. In office, the salaries are deposited to the account of the particular concern. The each and every employee has the ATM card in SBI account. Category and grade wise salary structure Workmen grade salary Rs.2800 to 3000 at least 3 years experience

Supervisor production grade salary Rs.3000 to 5000 at least 3 years experience Office staff Rs.5000 to 8000 at least 2 years experience Management grade salary Rs.9000 to 11000 at least 3 years experience

Provident Fund
The employees provident fund Act is in effect from 1952. The main objective of the act is to help the workers for saving a portion at his earnings and draw the same after retirement. The contribution of provident fund by both employee and employees from their salaries 12% as employee share and the contribution employers share.

Employee State Insurance


The main objective of this Act is to provide certain medical benefits to employees during sickness maternity and disablement and this is effect from 1948. The contribution of employees state insurance towards the employers.

Payment of Bonus
This Act was passed in this year 1947 to employees in the manufacturing units by government. It is a exgretia payment made by employer to their employees to encourage them in production and create a good opinion on the management. In V.V.V. & SONS private Limited company 20% of earned salary amount is paid as bonus. It ia paid to the employees once in 6 months.

Holidays:
Along with Sundays, national holidays and other local festivals holidays are treated as leave days.

National holidays: 1 Independence day 2 Republic day 3 May day 4 Gandhi jayanthi Festival holidays : 1 Deepavali 2 Pongal 3 Ayudha Pooja 4 Panguni Pongal

Working hours :
Working time plays a vital role in this company. The worker should follows punctuality during his carrier. The working hours of the company are as follows Working hours Lunch Time - 09.00 A.M - 01.00 P.M - 05.00 P.M - 02.00 P.M

Tea Break
Tea is provided by the firm to all the staffs and workers at Morning Evening - 10.30 A.M - 04.00 P.M - 10.45 A.M - 04.15 P.M

Employee Welfare Facilities


Working condition: 1 Good Temperature 2 Ventilation 3 Lightening

4 Safety complex devices 5 Humidity 6 Sufficient space 7 Locker

Factory sanitation and cleanliness


1 Provision of urinal in factory 2 Provision for the disposal of waste and rubbish 3 Cleanliness

Welfare amenities
1 Provision and care of drinking water 2 Canteen service 3 Lunch during over time 4 Dinning room facilities 5 Rest room

Educational allowances:
All educational allowances is 7.5% on the basis of and it will be paid to all the eligible employee. The facilities is applicable to the employee who is having school going children.

Employee health service


Factory health service: 1 Medical examination of employee 2 First aid facilities 3 Treatment of accident

4 Health education and research

Office equipment:
An office appliance refers to the machines used in the office. Separate table and chair provide for each staff member. Filling plays a vital role in the management of various affairs of the firm. For the better control and easy reference, they maintain separate files under several heads. They are maintaining letters and correspondence file, invoice bill, salary and income tax files.

Stationeries:
Stationeries like note book , TNPEC paper for printing letter pad , pen ,pencil , rubber , staplers , pins , jump clip , carbon etc are purchased .

FINANCE
The managing director appointed the finance manager to look after all financial transaction. The initial investment made in this company is Rs.1 crore during 1986. The present net worth of the company is more then Rs.10 crore.

Working capital
Working capital has a direct connection with cash flow . The head should have sufficient fund to cover all the day to day expenses such as salary allowances and traveling expenses.

Accounts:
Accounting is the summary of each and every transactions in the business.

Ledger:
Ledger book is classified into two Ledger A Ledger B

Ledger A:
All general expenses and income includes purchase, sales, bank account, bill exp, other new scheme exp are covered in A Ledger on different heads of account.

Ledger B:
All personal accounts such as deposit, personal exp and personal current account are entered in this ledger.

OFFICE MANAGEMENT
Cash voucher:
When petty purchases are not covered by a printed bills then cash vouchers slip is prepared by the head office for petty payments & purchases.

Debit slip:
It is prepared and sends by the head office to the super stockicts to rectify the error of undercasted bill sent by them to the super stockicts.

Credit slip:
Credit slip is send when the bill is overcasted.

Visitors register:
The visitor who visit the office have to mention date , serial number , name of the visitor , name of the company , purpose of the arrival , time of their arrival and sign .

Incoming and outgoing phone calls:


There has the intercom facilities so that the connection can be made to the particular people, department etc. The communication is done with the help of intercom.

V.V.VANNIAPERUMAL & SONS,VIRUDHUNAGAR. BALANCE SHEET AS ON 31.03.2010 LIABILITIES CASH ASSETS CASH

Capital Account Work contract sales tax Power Subsidy Rates & Taxes TDS Wind Mill Subsidy Bank Loan Sundary Creditors

74180000 1000 679000 6039000 1192000 1438000 153300000 125600000

Deposits Sterling property Holiday Resorts Building Land Machineries Computer Vehicles Furniture Library books Wind mill Investment Grauity fund Rent advance Stock in trade Sundary Debtors Cash at Bank Cash in Hand

2800000 31000 58000 30120000 2620000 24530000 280000 2400000 1310000 79000 56800000 1000000 20000 70000 152900000 72131000 14500000 780000

Total

362429000

Total

362429000

PROBLEMS
1 The canteen facility available inside the company is not good. 2 Workers fail to use the safety provisions provided. 3 There has no proper two wheeler stand.

SUGGESTIONS

1 A management can provide good canteen facilities to the employee. 2 Separate generator for separate units should be provided in the absence of electricity. 3 To have proper two wheeler stand for the staff members in office. 4 Management should lay strict rules on using provision that they provide to the employees

CONCLUSION
The institution training gives really golden opportunities for the students to get information about the real working conditions of the undertaking. In the 30 days

Training the trainee have learned more about IDHAYAM GROUP OF COMPANIES and come to know about so many things related to oil mills, which is aiming to run at profit. The Trainee observed that this concern has not only reduced the cost of production but also provided clean environment. Finally, the trainee wants to conclude that this training program has installed enough confidence and coverage to taken up good carrier in future.

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