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NAME OF THE COMPANY

Table of Contents
Executive Summary........................................................................................ Business Description and Vision.................................................................... Definition of the Market................................................................................. Description of the Products and Services...................................................... Organization and Management..................................................................... Marketing and Sales Strategy........................................................................ Financial Management................................................................................... Appendices.......................................................................................................

Executive Summary
About two pages reporta snapshot of what the company is all about, its intended business etc.

Business Description and Vision


Background information of the company, vision, mission and value statement. Stating clearly the company goals and objectives

Definition of the Market


Description of the market the company is targeting, describing the business industry and outlook and critical needs your ranch wants to address for the targeted market

Description of the Products and Services

Describe the products and services the company will be producing and offering to the market how competitive are the products and services?

Organization and Management


How the company organized, flow charts and the structure of the ranch including the levels of directors involved; describing the legal status of the company and the specific operating permits of the business, tax compliance etc.

Marketing and Sales Strategy


Identify and describe your marketwho are the customers the company wants to serve and what demand is for your products and services Channels of distribution and taking into consideration the marketing 4Ps

Financial Management

If new business; what are the start up estimate costs, projected balance sheet for the 1 year forward, projected income statement for 1 year forward and what is the projected cash flow statement for 12 months; If they are already in business like the construction company; they will need to give a balance sheet for the last three years, income statement for the last three years and a cash flow statement for twelve and if the ranch wants to apply for a loan; Current personal financial statement on each director..currently no longer a requirement with banks in Kenyaand tax returns for the ranch for the previous year.

Appendices
This section should include as attachments: Company brochures Resumes of key employees List of business equipment Copies of press articles and advertisements (if available) Pictures of your business location and products (optional) Information supporting the growth of your industry and/or products (optional) Key business agreements, such as lease, contracts, etc. (optional)

(These are not compulsory but where the ranch prides in being a smart company, the above can be kept as appendices) Mwakamba Kindly treat this as Urgent, we need to be seen moving.