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95 Universitas Indonesia DAFTAR PUSTAKA Arnold, M. J. & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77-95.

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98 Universitas Indonesia Youn, S. and Faber, R.J. (2000). Impulse buying: its relation to personality tra its and cues. Advances in Consumer Research. Vol. 27, pp. 179-85. Faktor-faktor pendorong..., Emir Zakiar, FE UI, 2010.

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