Far Eastern University

IABF

BUS STAT BUSINESS STATISTICS 2nd Semester 2011-2012

I.

CASE STUDY CONTENT

Pros and Cons of Social Networking Sites Prof. Myllah Garcia

Members: Libelo, Ma. Carolyn Manalang, Peter Bonus, Mae Rivero, Rayniel

Executive Summary

Just like in any development in technology, social networking has positive and negative sides. The pros of using social networking sites have paved the way for easier communication to your friends, family, or colleagues. One example is that instead of meeting in a certain place, you and your classmates could discuss a school activity by having a conference in a certain site that you are all members of, thus saving you time and effort. Virtual communities are also formed, which are composed of people connected together by common interests, purpose, and goal. People of different races also get to mingle with each other in just a few clicks. The idea of socializing with millions of people of different backgrounds excite the Web surfers. This is one thing that you can hardly do outside the virtual world. While the cons of social networking sites have become places for establishing connections and meeting friends, they have also become likely places for identity theft and fraud. As you have to provide certain information such as your e-mail address, name, and location, others use these information and pretend to be you, especially when they are into illegal activities. Furthermore, someone pretending to be somebody else can make you believe that he or she is up to some business offer, ask to meet up with you, and take your money. It has also become easier for someone to stalk you and harass you through online. You should make use of the pros and cons of social networking sites to take precautions in the kind of people you should trust and share some information about yourself to. The debates whether you should or should not be a part of the social networking community is never ending. And, at the end of the day, the best weapon that you have is sound judgment.

Introduction

It is not unusual if you often hear your siblings or your friends talk about the people they have met and made friends with through the Internet as social networking is one of the phenomena that have taken the world of Internet by storm. Almost every Web surfer has an account in at least one of the social networking sites, for these sites are the more enjoyable places to hang around in. However, the pros and cons of social networking sites have become a topic for debates.

In todays life, almost all of the people is involved in the social networking sites. This paper shows the advantages and disadvantages of using social networking sites in daily living. We should know the how to secure ourselves in using it to avoid some incidence because we all know that some syndicate today are using this social networking sites to do such crimes. Using sns will also affect the study habits of the students some will fail because instead of studying they will just waste their time for those sites, thats why we should study this topic to know the responsibilities and limitation of using it. This research will focus on the pros and cons of using this social networking sites so lets see if it is still safe to use sns.

Literature Review

We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.

According to the definition above, the first recognizable social network site launched in 1997. SixDegrees.com allowed users to create profiles, list their Friends and, beginning in 1998, surf the Friends lists. Each of these features existed in some form before SixDegrees, of course. Profiles existed on most major dating sites and many community sites. AIM and ICQ buddy lists supported lists of Friends, although those Friends were not visible to others. Classmates.com allowed people to affiliate with their high school or college and surf the network for others who were also affiliated, but users could not create profiles or list Friends until years later. SixDegrees was the first to combine these features.

SixDegrees promoted itself as a tool to help people connect with and send messages to others. While SixDegrees attracted millions of users, it failed to become a sustainable business and, in 2000, the service closed. Looking back, its founder believes that SixDegrees was simply ahead of its time (A. Weinreich, personal communication, July 11, 2007). While people were already flocking to the Internet, most did not have extended networks of friends who were online. Early adopters complained that there was little to do after accepting Friend requests, and most users were not interested in meeting strangers.

From 1997 to 2001, a number of community tools began supporting various combinations of profiles and publicly articulated Friends. Asian Avenue,

BlackPlanet, and MiGente allowed users to create personal, professional, and dating profilesusers could identify Friends on their personal profiles without seeking approval for those connections (O. Wasow, personal communication, August 16, 2007). Likewise, shortly after its launch in 1999, LiveJournal listed one-directional connections on user pages. LiveJournal's creator suspects that he fashioned these Friends after instant messaging buddy lists (B. Fitzpatrick, personal communication, June 15, 2007)on LiveJournal, people mark others as Friends to follow their journals and manage privacy settings. The Korean virtual worlds site Cyworld was started in 1999 and added SNS features in 2001, independent of these other sites (see Kim & Yun, this issue). Likewise, when the Swedish web community LunarStorm refashioned itself as an SNS in 2000, it contained Friends lists, guestbooks, and diary pages (D. Skog, personal communication, September 24, 2007).

The next wave of SNSs began when Ryze.com was launched in 2001 to help people leverage their business networks. Ryze's founder reports that he first introduced the site to his friendsprimarily members of the San Francisco business and technology community, including the entrepreneurs and investors behind many future SNSs (A. Scott, personal communication, June 14, 2007). In particular, the people behind Ryze, Tribe.net, LinkedIn, and Friendster were tightly entwined personally and professionally. They believed that they could support each other without competing (Festa, 2003). In the end, Ryze never acquired mass popularity, Tribe.net grew to attract a passionate niche user base, LinkedIn became a powerful business service, and Friendster became the most

significant, if only as "one of the biggest disappointments in Internet history" (Chafkin, 2007, p. 1).

Methodology

This section specifies the type of research design utilized in the paper, such as the approach to data collection, analysis, and report writing. It should detail the context of the research, e.g. type of organization, jurisdiction, indicate how subjects were selected, e.g. random, key informants, discuss techniques for data collection, e.g. interviews, questionnaire, document review, study of case files, and explain the underlying rationale for these decisions. It may be useful to discuss the strengths and weaknesses of the chosen design.

Study A case study is the study of the particularity and complexity of a single case. Relevant cases will include public and not-for-profit administrators and their programs. Most often, these cases will be embedded in a political system in which actors exercise power and influence over processes and decisions. We are interested in cases for both their uniqueness and commonality. Cases are "bounded, integrated systems;" hence, we observe working parts that connect people with programs in some sort of purposive fashion. Some cases are so important in themselves that we focus on studying their intrinsic qualities. Other cases are applicable to important public administration and public policy questions. Hence, they are considered instrumental to understanding larger issues

Analysis The analysis compares the findings of the study with benchmarks established in the review of literature. It may point out similarities and differences, agreements and contradictions, and posit explanations for these relationships. Normally, it will not assume a burden of proof or disproof, nor claim superiority or insights not justified by the small sample size or singularity of the subject or methodology. Cautious conjecture, with appropriate language and solid reasoning, however is encouraged.

Conclusions and Recommendations Although this section does not need to be long, the writer has an opportunity to tie up loose ends, summarize findings, and draw inferences. Specific recommendations are a good way of concluding the paper. The writer should recommend possible changes in current administrative practices, suggest new methods of management or analysis, or propose changes in ordinances and statutes, for example. The recommendations should flow from the present study and be related directly to the analysis.

References and Appendices