ANoteontheCentreforElectronicMedia

TheCentreforElectronicMediawasestablishedin2007withtheprimeobjectiveofofferingPost GraduateProgrammesinElectronicMediaandMassCommunicationtoempowerthestudentsto join the highly stimulating and rewarding world of TV, RADIO, PRINT, WEB and Mobile Communications.Inaddition,theCentreaimstoproducegeneralandeducationalvideo/audio documentariesforTelecastthroughGyanDarshanandotherchannels. TheCentreforElectronicMediahasthestateoftheartTVProductionStudio,awellequipped Multimedialaboratory,qualifiedandexperiencedproductionteamandothersupportingfacilities. TheMasterProgrammeinElectronicMediaofferedbytheCentreisawellthoughtoutprogramme usingablendofpracticalsandtheorypapers.Thestudentsareofferedhandsonexperiencethrough providingstimulatingexposuretoavarietyofmediaandtechnologicalplatforms.Thecurriculum was designed by experts from the world of media who are fully familiar with its trends and developments. Students are trained in ongoing production works for video and onthejob transmissioninRadio. TheCentreintendstoactasahubforknowledgedisseminationthroughmediainthecoreareasof education,cultureandsocialdevelopment.Thiscentrehasreceivednationalawardsandcitationsfor itsproductionfromtheConsortiumforEducationalCommunication(CEC)oftheUGC,NewDelhi. ProgrammesofStudy M.Sc.ElectronicMedia PGDiplomainTelevisionProduction(Addon) Ph.D.ElectronicMedia StudentsareselectedfortheseprogrammesthroughEntranceTestsconductedbytheUniversityand basedonsocialjusticepoliciesofthegovernmentofIndia.Intheentranceteststudentsabilitiesand knowledgearetestedthroughobjectivetypequestions.ThetestcoversareaslikeGeneralaptitude, Media&Society,Media&COmmunication,Numericalability,Generalknowledge,languageand grammar,logicalreasoningandcomputerapplications. Infrastructure: TheCentrehaswellequippedmedialabs(withthelatestindustrystandardsin hardware and software) to cater to the practical coursework requirements of Post Graduate students.ThefollowingarethekeyfacilitiesandsupportingequipmentavailableattheCentre. VideoProductionStudio:ThevideostudiooftheCentrehasthemostrecentofsophisticated equipmentforvideoproduction.TheseincludeaSonyXDCam,SonyD55Professionalvideo camera,aSonyPD170VideoCameraandaPanasonic102B,NVMD10000&NVG330digital videocameraandDigitalSLRNikonD90andCanonPowerShot.Ithasthreestateoftheartvideo mixersformulticameraproductionthatincludesaSonyAnycaststation,aPanasonicAGMX70 DigitalMixerandDatavideoswitcherSE800.AdditionallythestudiohasCanaraCoollights,an External Chroma Keyand charactergenerator,a Camera control unit, a Teleprompter, Yamaha O1V96digitalaudiomixer&aMackie12channelaudiomixerandaSonyDVCAMrecorder. MultimediaLab:TheMultimedialaboftheCentrehas35highendcomputersystems.Thelab alsohasthelatestversionsofsupportingsoftwarethatinclude3DStudioMax;Maya,AdobeCS4 Master Collection, Quark Express 8, Avid Media Composer, Final Cut pro, Adobe Flash ProfessionalCS3,PhotoshopCS3,Director,DreamweaverCS3,PremiereProCS3;UleadVideo studio11andSoundForge9,CoolEditpro.AseparateeditsuitewithAvidMojoSD,MacPro withFCP&DPSvelocityHDworkstationforvideoeditingisalsoavailable. PracticalsandProjects : Thestudents enrolledfortheprogrammesofferedbytheCentreare encouragedtoparticipateinthevideodocumentingofallthemajoreventsandprogrammesofthe

University suchasseminars,workshops,conferences,meetsandculturalevents.TheElectronic MediastudentsarepublishingUniversityCampusNewsVideoBulletincalledCampbuzz,whichis alsouploadedinanexclusiveYouTubechannelatPUCAMPBUZZ. FilmFestivals: TheUniversityorganisesfilmfestivalsinordertoexposestudentstotrendsand developmentsindocumentaryfilmsandfilmmaking.In2008ithostedthePrakriti,adocumentary filmfestivalontheenvironment,incollaborationwithUGCCEC,NewDelhi. Prakriti 08 wasa national level documentary film festival with entries produced by EMMRC, FTTI, NGOs and independentfilmmakers.StudentsfromalloverIndiaparticipatedinthisevent,whichprovideda valuableplatformforinteractionwithreputedandexperienceddocumentaryfilmmakers.These filmfestivalsareavaluablesourceofinformationtostudentsbothfortheirenlighteningcontentand theirproductionvalues. Video Archives: TheCentremaintains avideoarchives onvarious activities happening in the University. These include the annual convocations, south zone ViceChancellors meet, film festivals,proceedingsofvariousseminars,workshopsandotherartandculturaleventsorganisedin the universitycampus.TheCentrealsomaintainsanaudioarchivesonCarnaticmusic,various kinds of instrumental and folk music, devotional songs; features on scientists, national leaders, places,countries,culturalfestivalsandmorethanfiftyhoursoflectureseriesonvarioussubjects. AseparatewebserverhasbeenestablishedtohousealltheseproductionsoftheUniversity.Public andstudentsarebrowsingthewebsiteatwww.pucul.edu.inforutilizingtheresources. NationalSeminar:TheCentreforElectronicMediaorganisedaseminaronEmergingtrendsin Media:TheriseofDigitalcultureanditsimpactoninformationsociety, whichwasreceived. Morethan 66researchpaperswerepresentedfromallpartsofthecountryandthrownlighton digitalmediaandcyberculture.