SYNOPSIS.

NAME : SONAM.SHAH CLASS : TY.BBA (MARKETING) ROLL.NO:179

TOPIC: Study of consumer buying behavior & Satisfaction level of hero-Honda motorcycle.
 Introduction of topic: Two Wheeler Auto Mobile s Introduction:
It would seem that Michelangelo conceived of the bicycle as early 14th century. And his drawing Shows a remarkable resemblance to he modern day bike. It had wheels of similar size and even pedals.And chain. Albeit made without any apparent means of steering. Through never built, it was a remarkably clever design, and early bicycle makers would have done.Well to study his concepts, there have, in fact been 4 machines built based on his drawing, attesting to,The viability of his design. Note this design again employed wooden wheels and Daimler, dropped the twist grip controls from his 1877 design in favor of leavers on the frame. In 1894, Hildebrand and Wolfmuller, France Worlds produce first motorcycle. It came with a 1428.cc water cooled four-stroke motor producing 2.5 bhp. And speed of 25 mph. In 1898 orient-Aster, USA the American made production motorcycle was this entry built by the Metz Company, in Waltham, mass, it used an aster engine that was a French copy of the Metz Company, in Waltham, mass.

Introduction of India Two wheelers Company:

Bikes or two wheelers in India cater to various needs of the consumers. With the choice of the Indians Improving from bicycles to two wheelers, the Indian two-wheeler market has seen a significant growth It is one of

the most dynamic industries today and with the increasing competition companies are bringing in new Products with sophisticated technologies and innovative features to capture a major pie of the Indian market and its the consumer who is benefited from it.. The motorcycle has now become one most popular mode of transportation among the Indian middle,Class families because of it are cost effective, economical and easy to navigate through the traffic.Moreover, the people have started preferring bikes instead of scooters and mopeds and today bikes Form a major part of the Indian two wheelers. Indian companies are one of the largest two wheeler manufacturers in the world. The number one bike Manufacturer in the world, Hero Honda is in close competition with the Indian manufacturer Bajaj,India.

 Objectives Study

To know market position of Hero Honda bike in the market. To know consumer behavior for purchase of two wheeler bike. To know which medium play important role for purchasing bike. To study who is the decision make in purchasing bike?. To know the status of different offers.

y Primary objective:

y Secondary objective:
To identify the factor which influences on consumer decision? To classify which types of customers visiting of Dealers with reference to age, gender, income To study whether customers are satisfied with staff and services Identifying possible areas of Improvement.

y VISION:
To make Supreme Auto the dominant for best service provider & dealer built on trust by all classpeople. This we hope to achieve by: Understanding the needs of customers and offering them superior products and service Leveraging technology to service customers quickly, efficiently and conveniently Providing an enabling environment to foster growth and learning for our employees And above all, building transparency in all our dealings.

y MISSION:
Understanding the needs of customers and offering them superior products and service Building long lasting relationships with their customers & HHML. Providing an enabling environment to foster growth and learning for their employees

 RESEARCH OF METHODOLOGY: Research design

A research design is the detailed blue print used to guide a research study towards its objectives. It helps to collect, measure and analysis of data. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of Hero Honda. So this makes the study a descriptive one.

Type of Research
The study undertaken is of Descriptive Research. in nature.

Nature of Research
The study is quantitative. in nature. It is structured, standardized, question based interview.

COLLECTION OF DATA: Secondary Source:

y y y y y In this study the secondary data is collected from the following sources. Companys website Reports of Company Discussion with marketing and sales staff Books on Marketing and Research methodology

Primary Source:
a. The Primary source of collecting data for research is: b. Questionnaire filled by the customers of Supreme Auto.

Research Technique:
a. information from respondents.

 DATA COLLECTION TECHNIQUS.

Sampling is a process of obtaining. The information aboutthe entire population by examine a part of it .The effectiveness of t h e r es e a r c h d e p e n d s o n t h e s a m p l e s i z e s e l e c t e d f or t h e s ur v e y purpose. (A) sample Site: The survey was conducted in SURAT CITY. (B)Sampling Unit:It means Who is to be surveyed. Here target populationi s d e c i d e d a n d i t i s w h o a r e i nt er es t e d t o p u r c h a s e Bi k e a n d s a m p l i n g f r a m e i s d e v e l o p e d

s o t h a t e v e r y o n e i n t h e t a r g e t population has known chance of being sampled. So t he survey isconducted particularly in Surat City. (C)Sample size:For the purpose of proper survey, there is need of perfectr es e a r c h i ns t r u me n t s t o f i n d ou t s a mp l e s i z e f o r mor e a c c u r a t e r e s u l t a b o u t b u y i n g b e h a v i o r o f b i k e . T h e s a m p l e s i z e i s 1 0 0 respondents. . (D)Sampling Method:A Stratified random sample is one where the population isdivided in to mutually exhaustive strata or sub-group and t hen as i m p l e r a n d o m i s s e l ec t e d w i t h i n ea c h of s t r a t a o n a g e g r ou p s , occupation etc. It may be noted that stratification does not meansabsence of randomness. I use a simple random sampling me

 ANALYSIS O F DATA:
In current market scenario, respondents give maximum no. of weight age to price then after they consider mileage and colors respectively. y The study shows that more no. of respondents have connected as sources of incomefrom agriculture. y The study shows that 51 respondents are already user of Hero Honda motorcycle. So Hero Honda is popular automobile company in study region. y The study show that 48 respondents are come to know from others. and 26 o respondents are come to know from friends. about Hero Honda bike. y The study shows that 55 respondents are purchase Hero Honda bike by Loan and 45 respondents are purchase Hero Honda bike by cash. y The study shows that 31 respondents are give more points to mileage. y The study shows that 46 respondents father take a decision to purchase bike And 42 respondents take a self decision to purchase bike. y The study shows that 30 respondents are give rank to availability of show rooms and 35 respondents are give rank to service. y The study shows that 43 respondents are giving excellent to festival offer and 41 respondents are give poor rank to the anniversary offer. y

 Limitations:
Research work was carried out in Chikhli city of Gujarat only the finding may not be applicable to the other parts of the country because of social and cultural differences.The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. Shortage of time is also reason for incomprehensiveness. The views of the people are biased therefore it may not be reflecting true picture.

 SCOPE OF STUDY :

y y y y y y The main scope of the study is restricted to. This study has been made to find the level of satisfaction the customer has regarding the service provider by bike place at city. The main scope of the study is limited to Surat city. I t a l s o a na l ys i s t h e b e n e f i t s a c c r u i n g t o t h e c o m p a n y a s a result of those service. This study has been made to find the level of satisfaction the customer has regarding the service provider by bike plac

 Questionnaire: CUSTOMER PERSONAL INFORMATION:A. Name: - ___________________________________________ B. Address:-___________________________________________ ___________________________________________ ___________________________________________ C. Contact No.:-__________________________________________ D. Gender: Male / Female E. Age (in year):18 to 20 ( ) 21 to 25 ( ) 26 to 30 ( ) 31 to 35 ( ) 36 to 40 ( ) 41 & above ( ) F. Occupation:Agriculture ( ) Businessman ( ) Students ( ) Professional ( ) Others ( ) G. monthly income:5000 ( ) 5000-10,000 ( ) 10,000-15,000 ( ) 15,000-20,000 ( ) 20,000

 A STUDY ON CUSTOMER BEHAVIOUR AND SATISFACTION LEVEL FOR HERO HONDA MOTORCYCLE.

1 Do you have own bike?

(A) Yes ( ). (B) No ( ) If yes than,

2 Which company bike do you have at present?

Company ____________________

3 Which medium do you refer to purchasing bike?

(A) News paper ( ) (C) TV advertisement ( ) (B) Friends ( ) (D) others ( )

4 Do you think advertisements create more awareness of showroom

and bikes? (A) Yes () (C) Cant Say( ) (B) NO ( )

5 Who is decision maker for purchasing bike in your family?

(A) Father ( ) (B) Mother ( ) (B) Self ( ) (D) other ( )

6 How do you purchase bike?

(A) By cash ( ) (B) By Loan ( )

7.ur bike give abt average? (A) 30km ( ) (B) 35Km ( ) (C) 40Km ( ) ( D)50Km ( ). 8 Give points to the given bellow features in Hero Honda
motorcycle? Attributes 1 2 3 4 5 6

Price Less maintenance Style Durability Mileage Easy driving Brand reputation Colour

9.Give rating the following offers that attract you most.

Attributes Excellent Very Good Festival offer Exchange offer Special gift Cash discount Good Average Poor

10. Give rating the following offers that attract you most. Excellent Very Good Average Poor Attributes Good Festival Offer Exchange Offer Special Gift Cash Discount

11. Give the rank of given bellow features which consider at the time
of purchasing bikes on priority base. Attributes 1st Mileage Available Price After service Pick up

2nd

3rd

4th

5th

12.Do you properly understand of Passport scheme?

(A) Yes ( ) (B) No ( )

13.How do you find Passport Scheme?

(A) Excellent ( ) (B) Very Good ( ) (C) Good ( ) (D) Not Bad ( ) (E) Useless ( )

14.Give your suggestion if any:

________________________________________________________ ______ ________________________________________________________ ______ _____________________________

Seat No.: Name: Cours Name: SUBJECT

3866 SHAH SONAM CHINUBHAI SECOND YEAR B.B.A. (THIRD SEMESTER) (OLD) NOVEMBER2011 PASSING MARKS MARKS OBTAINED

EXTERNA INTERNA TOTAL EXTERNA INTERNA TOTAL L L L L 30 / 12 30 / 12 100 / 40 28 100 / 40 28 18 14 46 42

MARKETING MANAGEMEN 70 / 28 T BEHAVIOURA 70 / 28 L SCIENCE MANAGEMEN T 70 / 28 ACCOUNTIN G QUANTITATIV E METHODS - 70 / 28 II GRAND

30 / 12

100 / 40 28

18

46

30 / 12

100 / 40 09 400 / 200

19

28 162

TOTAL RESULT FAIL