Internet Psychology from Graham Jones

Welcome to another weekly digest of material from my website grahamjones.co.uk. Enjoy. not an issue you should concern yourself with. What is important for every website owner are two other findings in the study, which are not the headline results. The first of these is the fact that the participants felt more connected to the sites they visited AFTER using Facebook. In other words if you direct people to Facebook FIRST and THEN to your website, they feel more emotionally engaged with your website as a result precisely what you want to achieve. The second somewhat hidden factor to emerge from this study was that the engagement with the websites being tested was largely down to the prior expectations of the participants in the study. In other words it is what people think about your website BEFORE they visit which impacts most on whether or not they stick around. That means the OFFLINE marketing of your site is fundamental in getting people to stay. So your website can benefit from the findings in this study by doing two things. Firstly, line up the expectations people have for your website by using public relations and other promotional activities so your potential visitors know what to expect in advance. And then get them to visit your website by going to your Facebook page first. They will then feel more connected with you, they will engage more and stay on your site for longer.
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How to beat Facebook

Source: http://feedproxy.google.com/~r/grahamjones/~3/QNA-M7xmJfY/howto-beat-facebook.html

Facebook engages its visitors; with almost 500m people visiting the site every single day it must be doing something right, after all. Not only that, but people stick around on Facebook, spending up to 20 minutes at a time on the site. Wouldnt you just love millions of visitors who spend ages on your website? The fact of the matter is that few other websites get the depth and extent of engagement that Facebook achieves. So what is it doing right? A new neuroscience study[PDF] reveals what is going on and it is not as spectacular a finding as you might imagine. Indeed, the research shows a fairly basic fact which any website can use to its advantage. You can take Facebook on if you use the results carefully. The research looked at four factors attention, emotional engagement, memory retention and cognitive functioning. Those elements were studied for three premium websites Facebook, Yahoo! and the New York Times. The findings were then compared with earlier research for a range of typical business websites, for which the researchers had gathered prior data. Unsurprisingly, Facebook had the highest emotional engagement and the New York Times had the best memory retention. The study also looked at the impact of the sites on advertising. It found that adverts on Facebook had greater psychological impact than advertising on other websites or on TV. But, the study was financed by Facebook and was co-authored by them. Even so, the findings are statistically significant. The research will doubtless be used to demonstrate that advertising on Facebook is better than running adverts elsewhere. But thats

Neuroscience Makes Strong Case for Engagement, Personalization in Marketing (hubspot.com) The Neuroscience Of (searchengineland.com) Search & Conversion

Facebooks Secret to High Emotional Engagement? Faces [STUDY] (mashable.com)

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conducting due dilligence on businesses and people, finding great content to share with your groups and multi group dispatching that conten

If people already know about your business the only way you are going to get meaningful participation in your online surveys is to improve your reputation. It is yet more evidence that you should always concentrate on building your business reputation.
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Online survey tool is not relevant to participation

Source: http://feedproxy.google.com/~r/grahamjones/~3/EQAwPNGjBxs/onlinesurvey-tool-is-not-relevant-to-participation.html

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Online surveys are all the rage these days. You are polled on many sites as you enter or leave them. You get emails asking you to give your opinions on various topics. And you can see the results of surveys in all sorts of blogs and online news sites. We are being surveyed more than ever before. But can we trust the results of those surveys? Do they tell you anything which can help your online business? Are the results biased in any way? Social scientists know that in order for a survey to provide relevant and useful information the research has to be conducted carefully, the questionnaire has to be professionally structured and crucially you have to get the right participants. If you run an online business selling lawnmowers for instance, your survey on the best one to buy should really only involve people who have bought lawnmowers and who probably have experience of using several different ones. Otherwise your results could be nonsense if the data includes the opinion of people who have never bought a lawnmower. In surveys, participation from the right people is crucial. New research has looked at this issue and discovered that the key to participation in online surveys is the reputation of the sponsoring company not the kind of survey tool that is used. It seems that you can use any survey tool, as long as the reputation of the company asking the questions is high. In other words, if you want to get meaningful results from any online polling your company does you need to establish your reputation BEFORE you do your survey. Concentrate on branding, get people on social networks saying you are brilliant and then you will get effective participation in your surveys. However, many companies appear to try looking for the best online survey tool first. They worry about whether one kind of software will produce better results than another. Indeed, many companies even go to the lengths of having survey tools produced specifically for them using bespoke programming. But it doesnt matter; what matters first is the reputation of the company doing the survey. The only time the survey tool matters is when the sponsoring company is not known. If no-one knows your business then the potential participants want to know ho reliable and trustworthy the survey software is. In other words, the reputation of the online survey tool only matters when your business is unknown.

How stupid can you be as a retailer?

Source: http://feedproxy.google.com/~r/grahamjones/~3/W88zCVYBhII/howstupid-can-you-be-as-a-retailer.html

Heres a simple question for you. Imagine you have someone in front of you who is desperate to buy your product; would you do everything in your power to help them make that purchase? If you answered yes then get a gold star and go to the top of the class. But if you answered no then you must be a retailer. Thats because a recent study showed that is precisely what retailers are doing. They have people in their shops who want to buy something and yet the shop is going out of their way to hinder the purchase. Dumb or what? It seems that eight out of every ten mobile phone users who go shopping in traditional bricks and mortar stores want to connect to Wi-Fi whilst inside the shop. But only 38% of shops offer such facilities. But the question is why do so many people want to connect to Wi-Fi whilst out shopping? The answer is they want to research the products they see in front of them. The shoppers want to go online to find out more about the items they are interested in buying. Yet, by failing to offer free Wi-Fi the shops are preventing their potential customers from finding our more about the items on sale. So, what do the shoppers do? Well, they go home, find out about the item online and then buy from an online retailer which could
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well be in direct competition with the bricks and mortar store where the shopper saw the item for the first time. In other words, by not having Wi-Fi in the store the retailers are actually directing a sizeable proportion of their shoppers out of the front doors and into the welcoming arms of the online competition. And how do we know that? Because the research also shows that if people can access in-store Wi-Fi they mostly buy from the store they are in, having researched the product online using their smartphones. In other words, having free in-store Wi-Fi significantly increases the chances that the shopper will buy from your shop, even if they research the item online and find it on sale elsewhere. Retailers need to realise that the convenience of having something now, rather than cheaper, later, is a psychological trump card. People prefer convenience to lower price. Mobile in the Retail Store View more presentations from On Device Research The lack of in-store, free Wi-Fi in the majority of real world, bricks and mortar stores is an indication of how little those shops understand about consumer behaviour. In these tough economic times retailers are finding it hard to get the sales they need, yet a simple step of offering free Wi-Fi will increase their sales. Perhaps the store owners appear to be more concerned about the chances that people will research online and buy elsewhere. But that is exactly what is happening because people cannot get to the online information they want whilst in the shop. Even if you run an exclusively online business, this research on traditional retail has an implication for you. The study demonstrates that the retailers do not know enough about their customers and the way they are behaving. So how much do you truly know about the behaviour of your customers?
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Charles Dickens would have loved the Internet

Source: http://feedproxy.google.com/~r/grahamjones/~3/pvWdEpFsehw/charlesdickens-would-have-loved-the-internet.html

Charles Dickens was born 200 years ahead of his time. Today the world celebrates his birth back in 1812 when the notion of the World Wide Web would have been science fiction. But had Dickens been around today there is little doubt he would have loved the Internet, would have been a prolific blogger and a vocal supporter of Safer Internet Day, which is also celebrated today. Dickens was a social reformer and someone who used his books and articles to campaign for a better deal for the poor and specifically for children. He wanted them to live in safety and prosperity. So, Safer Internet Day would have given him a great focus for his blogging and his books, had he been alive today. Indeed, Charles Dickens would no doubt have been horrified by the stories of children being preyed upon by adult sexual predators. And he would also have taken to task companies that allow their products and services to put children at risk. You can imagine a Dickens novel with a 12-year-old girl as a central character and some seedy, drooling 50-year-old chatting to her on Facebook, while her parents were down the pub getting drunk every night. Or Dickens may well have written about some powerful business owner, living in the lap of luxury, unconcerned that his products were not fully tested, only really salivating at the thought of more sales and more money. Nothing much has changed in human behaviour in the past 200 years. People still exploit children. Businesses still only concern themselves with money, paying only lip-service to social responsibility. But with someone with the literary skill and the passion for change as Charles Dickens alive today, we may well have seen more change. Just one of his books, Oliver Twist, led to significant change in the clearing of the slum area on which the book was based, as well as change in the treatment of women because of his portrayal of the character Nancy. Indeed, Karl Marx commented that Dickens had used his books to greater effect than all the words ever spoken by politicians. With the Internet at his fingertips there is little doubt that Dickens would have had an even greater impact had he been around today. Which rather begs the question who is using the Internet to lead social change these days? Which individual or group of people is having real impact? The folks at Safer Internet Day are doing their best of course, but do they have the impact of Dickens? The
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52% of Holiday Shoppers Used Cellphones in Stores [STUDY] (mashable.com) Amazon to Open Retail Store [RUMOR] (mashable.com) New Technology Luring Shoppers Away From Computers, Back To Stores (boston.cbslocal.com)

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fact that there are cuts taking place in the policing of the Internet suggest otherwise. Today, of all days then, perhaps we should learn a lesson from Charles Dickens. We should use the power we have with the Internet at our fingertips to make it a better place for our children and for future generations. There is too much good about the Internet to allow it to fall into the hands of those who are less caring than us. What are you going to do today as part of Safer Internet Day to make the web a safer place for your family and friends?
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Social media is more problematic than cigarettes or alcohol

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Charles Dickens 200th Birthday Marks First Google Doodle as Promotional Vehicle (searchenginewatch.com) Charles Dickens stamps for 2012 Telegraph.co.uk (telegraph.co.uk) Claire Tomalin: Charles Dickens novels too long for todays young says writers biographer (dailymail.co.uk)

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Can you resist the urge to check your emails, to look at your Facebook Wall or to have a peek at Twitter? Its tough isnt it? Once you start using such online media it seems the urge to resist it is difficult. There has been plenty written about the addiction to social media, but little has been said about the simple desires to keep in touch with friends, or to check the latest news online, for instance. A new study conducted by researchers at the University of Chicago shows that the urge to engage with media of all kinds is more significant than the desire created by cigarettes or alcohol. The study used Blackberry mobile phones which were only capable of receiving Blackberry Messages (BBM) importantly the devices were stripped of any other functionality. Then, every couple of hours the participants in the research received a BBM message asking them about their current desires. Interestingly, the study was conducted across a wide age range 18 to 85 and it involved a large number of people 200. So the results make fascinating reading. What the researchers found was a consistent giving in to the desire to Tweet or to post on Facebook, but that the desire to smoke or drink was resisted more easily. In other words, we find we are much more tempted to use social media than other potentially addictive behaviours such as using cigarettes or drinking alcohol. With much research now suggesting that social media addiction is a real threat, why is it we are so easily taken in by it? The researchers from Chicago suggest that it is the apparent low cost element of social media. Cigarettes and alcohol cost us real money, whereas social media does not. Similarly, smoking and drinking has a health cost, which social media does not appear to have. In addition there is the widespread availability of social media. If you want to use Twitter or Facebook you can pretty much do it anywhere, any time. But if you have a desire for a drink or a cigarette it might not be so easy; you may not have those items to hand when the desire strikes, so you put the urge to the back of your mind. Because Facebook and Twitter are largely omnipresent we do not reject the desires it seems, but give in to them quickly. For employers this is a real issue that needs grappling with. Companies go to great efforts to restrict the availability of alcohol and cigarettes in the workplace, thereby helping to reduce
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temptation. But the widespread availability of social media in the office means employees can easily be distracted by the temptation. The problem is that for most businesses those distractions have a real benefit in terms of promoting the company, enabling greater customer service and so on. Getting the balance right is going to be the real challenge for companies in the coming year or two.
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research looked at 300 social networking users and was trying to find out if there was any connection between personality type and which social network people used. The study did not really find any strong connection between measures of personality and either Twitter or Facebook. There were some minor variations, but nothing significant. However, the study revealed a difference in the way people tended to use these social networks. It transpires that Twitter users seek more fulfilment of the need for cognition the psychological term for the desire to be mentally stimulated. This suggests that what we want when using Twitter are those links to more useful information, whereas we dont look for this when we are on Facebook. It means that if you wish to make the most of Twitter you need to be sure you add links to useful information not just fun stuff, but material which people will find interesting and valuable. But if you do this on Facebook, the research implies that you will get lower engagement because thats not the kind of thing we want to find on that social network. The research is not really conclusive, but it does demonstrate that we do appear to use different social networks for alternative purposes. That means if you are using social media as a means of promoting your business or connecting with your customers, you should provide slightly different kinds of content on each network you engage with. On Twitter, provide links to thought-provoking material on Facebook, just chat about that material.
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Social media harder to resist than cigarettes, according to study (theverge.com) Social Media and Email are More Addictive Than Alcohol and Cigarettes (gizmodo.com) Study: Is Facebook more addictive than alcohol or cigarettes? (digitaltrends.com)

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Are Twitter users (adigaskell.org)

smarter

than

Facebook

users?

Twitter users prefer information to being social

Source: http://feedproxy.google.com/~r/grahamjones/~3/AXv8gJy_gZE/twitterusers-prefer-information-to-being-social.html

What does your choice of social networking site say about you? (gabrielcatalano.com)

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Twitter is a great social network after all, you can have quick conversations with people, sharing your thoughts about a TV programme live, or commenting on a soccer players mishaps on the field with other Tweeters in the stadium. You can even tell people you are eating a cheese sandwich, if you wish. However, when you look at a stream of Tweets you will notice it is full of links these take you to blog posts, to pictures, to videos, essentially to other sources of information. Over at Facebook, the density of links is lower. People hold conversations and share pictures, or their play games with groups of like-minded friends. But the sharing of information and leading people towards other sites appears to be lower. Could it be that Facebook is more social than Twitter? Do we use these different social networks for alternative purposes? These are the kind of questions which are partially answered by a new research study from the University of Manchester. The

Dont be too honest on Facebook

Source: http://feedproxy.google.com/~r/grahamjones/~3/soxZXKSrERs/dont-betoo-honest-on-facebook.html

Facebook users are nothing if not honest. Several studies have shown that we are frequently more truthful online than we are in the flesh. Want to know the real person you meet? Take a look at what they say on Facebook and other social networks and youll glimpse parts of their personality they keep hidden from view in the real world. This is such a well-known feature of social networking that no self-respecting recruitment consultant would dare to employ anyone without first checking out an applicants activity on Facebook or LinkedIn, for instance. But there is a reason why we are economical with the truth in the real world; it enables cooperation. The human species depends upon collaborative behaviour it is how we succeed. After all, no matter how much the movie The Social Network might want us to think that Facebook was the pioneering invention of one man, Mark Zuckerberg, in reality it was and still is a massive team effort. Similarly, try getting oil out of the ground without collaboration, or indeed running any business without the support of others. It is cooperation which makes us succeed. However, we dont always get collaboration if the people around us do not like us. So our behaviours are geared to getting other people to think positively about us. But what if there is an aspect of our personality they might not like? Well, we dont show it to them. And how do we know not to show them aspects of our thinking and behaviour which they might not like? We use feedback mechanisms to determine what to display about ourselves. These include verbal communication, tone of voice, body language and a host of other features which enable us to assess often instantly whether or not we should say something to another person. If we reveal part of our personality which their prior communication suggests they may not like, then we hold back. We are economical with the truth and the result is we gain cooperation the big behaviour prize. Online, however, we do not have such efficient and complex methods of feedback. Tone of voice is missing, as are those micromuscular changes in facial muscles which help us determine what another person might be thinking. On the Internet, we are working very much in the dark as far as communication is concerned. So, over on Facebook what do we do? Well because we dont have those effective feedback systems available to us, we just resort to being honest. Its all we have. But that loses friends, not gains them. This is shown in research on people with low self-esteem. The study found that when people have negative self-feelings they say so on Facebook. But this makes them less appealing to their friends and it loses them the connections they so desperately need in order to boost their self-esteem. In other words, Facebook works against them, not for them. This makes sense, of course. When someone is merely typing negative stuff, it is not the kind of material we want to read if we are in a cooperative mood. In the real world such negative thinking tends to be addressed straight away by a group of friends, who rally round and encourage the person with low self-esteem. It stems the negativity at the source. But on Facebook the negative diatribe simply puts people off connecting. In other words, the honest feelings of the person with low self-esteem makes them less appealing to other people the complete reverse of what the individual is trying to achieve. Now, you may not have poor self-esteem, but this study should be a warning to you. It suggests that before posting anything on a social network like Facebook you need to think: how will what I say come across without tone of voice, without body language, without those facial expressions? If there is any room for doubt, maybe you should select another communications method.

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Facebook is not such a good thing for those with low selfesteem (medicalxpress.com) The 9 Worst Ways to Use Facebook for Business (hubspot.com) LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] (hubspot.com)

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Profile pictures online should be baby-faced

Source: http://feedproxy.google.com/~r/grahamjones/~3/cu4Enjl-4-E/profilepictures-online-should-be-baby-faced.html

What is the first thing you look at when you land on someones social network profile page? When you look at an About Us web page, where do your eyes go? If you are like the bulk of Internet users you will focus your attention on the eyes of the person pictured. And, according to research you will make a decision whether or not you like that person within 100ms. In one-tenth of a second, a mere blink, you will have assessed the profile pictures of the people you are looking at and decided whether to trust them. Either we are pretty shallow, or we have highly sophisticated mechanisms within our brains to help us make such judgements. So, the kind of image you have on your website or on your social networking profiles will influence whether people wish to connect with you. Have the right profile pictures on Facebook or Twitter, for instance, and youll get more friends and followers. Similarly, if your companys About Us page has an appropriate image of you, the business could well do better. But what is the right kind of picture? There is much debate online as to whether your profile picture should be head-and-shoulders, or a full body shot of you in some setting you enjoy, such as that picture of you beside your Ferrari, or windsurfing in the Mediterranean. Such images give a glimpse of your personality, true, but they dont allow your website
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visitors to see what they really want. They want to look into your eyes. Hence a close-up, head-and-shoulders, shot does allow your profile visitors to start making those judgements about you. But what if they dont like what they see in your eyes? They can see what they want to make that snap judgement, but if they assess your character to be less than trustworthy within just 100ms, you could have lost them for ever. Thankfully, new research from the Hebrew University of Jerusalem shows us what we need to choose as our profile pictures. You need the most baby-faced picture you can get of yourself. The study used photo-editing software to manipulate the images of politicians so that the area around the eyes was softened. Then, the before and after shots were tested to see how far these politicians were trusted. And, you guessed it, the baby-faced pictures with the wrinkles ironed-out were the ones which got the positive votes. Even the political enemies of these people trusted them more when they were baby-faced than when they were natural. Now, this does not mean you should rush out and start airbrushing all your profile pictures. But it does imply that if you choose a picture which enhances your youthful looks you will do better online. And how do you get such profile pictures without faking them? Simple. You need to get your profile pictures shot professionally by a photographer. Simple snaps done by your mate or your children will not be lit properly to make you look your best. But if you ask a professional photographer to help hide your wrinkles, theyll know exactly what to do so that you get a truthful image which shows your baby-face.
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Princess Diana and Bin Laden are both alive and well! Really?
Source: http://feedproxy.google.com/~r/grahamjones/~3/PPwLx9gOqeA/ princess-diana-alive.html

Twitter Accounts with a Profile Picture Have 10 Times More Followers Than Those Without (hubspot.com) Heres How People Look at Your Facebook Profile Literally (mashable.com) Heatmaps Reveal Where People Look on Social Media Sites [Research] (hubspot.com)

Princess Diana shares something with Osama Bin Laden apparently like him, she is alive! Trust me, it must be true because several people believe it and say so online. Yes, they are conspiracy theorists, admittedly. But there are plenty of people chatting away on the Internet who suggest, for instance, that Princess Diana faked her own death or that Bin Laden was already dead when the special forces stormed the building where he had been living. The problem with these people is that their beliefs are contradictory. Did you notice that the people who believe that Bin Laden is alive also claim he was dead at the time of the raid? Erhow is that possible? And the people who believe that Princess Diana faked her own death also appear to think that she was assassinated by the authorities. Again, she cannot be both dead and alive at the same time. Conspiracy theories are rife on the Internet. Only recently there was a theory circulating on the web that the Italian cruise ship, the Costa Concordia, had been torpedoed by the Iranians. When it was pointed out that there was no explosion, but a gaping hole with a rock embedded in the side of the hull, the conspiracy theorists explained it away by the fact that the Iranians had perfected the technique of disguising torpedoes as rocks. The contradiction in the physics of not being able to behave in a torpedo-like way if you were shaped as a rock, somehow did not seem to matter. And how many times have you heard that Neil Armstrong never walked on the moon because the whole Apollo programme was made-up by the US Government in league with Hollywood? The fact that this hoax needs the 50-year-long co-operation of hundreds of thousands of scientists and film crew members seems to escape the conspiracy theorists because it can be explained away by the notion that hardly anyone knew, not even the astronauts themselves apparently! So, the theory is you dont send them to the moon but make them and everyone else think they have been, thanks to the support of a handful of exceptional experts who have all stayed silent since. Once again, the contradictory nature of the moon landing conspiracy escapes the consciousness of the people who support such theories. New research from the University of Kent, UK, shows that if someone believes an official story is untrue, then they become willing to accept contradictory notions such as Princess Diana faking her own death and also being killed by MI5 or MI6. The contradictory nature of the various theories is seemingly invisible to people because of their fundamental desire to accept that the official story is untrue. That belief seems to trump the contradictions.
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In the online world where such contradictory theories can circulate rapidly and easily it means that we need to be particularly wary. If someone is unwilling to accept any official story for whatever reason, then it appears changing their mind with logical argument is unlikely as they will counter such debate with illogical and contradictory claims, without seeing the nonsense of their viewpoint. For online businesses this can be a problem too. The people who believe that a company is simply out to profiteer, to fleece the individual, are willing to accept that whilst also believing that the firm is deliberately making losses. A company cannot make a profit and a loss at the same time, but the conspiracy theorists would think that possible. It all rather suggests that if you suffer from conspiracy theorists attacking your views or your companys position if you are in business, then the best thing you can do is completely ignore them. If you enter the debate you will just fuel the fire of illogicality and contradiction.
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Contradictions Dont (livescience.com) Believing the (eurekalert.org)

Deter and

Conspiracy conspiracy in Scottish

Theorists theories Church

impossible

Ghost of Princess Diana (weeklyworldnews.com)

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