VODAFONE SUBMITTED BY: NIDHI MEHROTRA 10PGDM060

1989
y

Paknet is formed as a joint venture between Racal Telecom and Cable & Wireless

1988
y

Racal Telecomms Plc floats on the London and New York Stock Exchanges

1987
y y y

Vodafone is recognized as the largest mobile network in the world Vodata is created as the voice and data business to develop and market Vodafone Recall, the voicemail service Vodapage is launched, providing a paging network that covers 80% of the UK population

1985
y

The Vodafone analogue network is the first cellular network to launch in the UK, and the first call is made from St Katherines Dock in London to Newbury on 1 January 1985

1982
y

The Racal Electronics Group wins its bid for the private sector UK Cellular licence. It sets up the Racal Telecomms Division and names the new network Vodafone to reflect the provision of voice and data services over mobile phones. Based in Newbury, the company has less than 50 employees, all in one building.

1999
y y

Vodafone AirTouch Plc is created as a result of a successful merger between Vodafone Group Plc and AirTouch Communications Inc On 5 January Vodafone connects the five millionth customer in the UK

1997
y

Chris Gent succeeds Sir Gerald Whent as Chief Executive Officer of Vodafone Group Plc

1996
y y

Vodafone is the first network operator in the UK to launch a Pre-Pay analogue package Per second billing on the digital network is introduced, as well as options to buy bundled minutes and make off-peak local calls to landlines

1994
y y

Vodata is the first network operator in the UK to launch data, fax and SMS services over the digital network Vodafone joins the Globalstar consortium to develop and launch a Low Earth Orbiting Satellite mobile phone service

1993
y y

Vodafone Group International is formed to acquire licences and supervise overseas interests Vodafone opens its first High Street store

1992
y

Vodafone and Telecom Finland sign the world's first international GSM roaming agreement

1991
y y y

Racal and Vodafone demerge and the Vodafone Group is listed as an independent company on the London and New York Stock Exchanges Vodafone and Telecom Finland make the worlds first international roaming call Vodafone launches its digital (GSM) mobile phone service the first in the UK.

2005
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Stop the Clock launched for pre-pay and contract customers allowing an hours talk in the evenings and weekend for the price of three minutes Vodafone Simply is launched giving customers new, easy-to-use voice and text services Vodafone introduces Passport, a new voice roaming price plan Vodafone wins Mobile Retailers National Retailer of the Year award

2004
y y

Content Control launched providing a bar to 18-rated material for younger customers Vodafone launches its first 3G service in Europe with Vodafone Mobile Connect 3G/GPRS data card for corporate customers allowing access to office applications at ten times the speed of GPRS Vodafone live! with 3G is launched in 13 markets providing access to a range of services including video calling and video streaming

2003

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Vodafone UK launches Speaking Phone for blind and visually impaired customers Vodafone live! attracts one million customers in its first six months Orange, Telefonica Moviles, T-Mobile and Vodafone form a new association to drive interoperable mobile payments

2002
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Vodafone trials a global mobile payment system in the UK, Italy and Germany Vodafone launches the first European GPRS roaming service The Vodafone Group Foundation is launched Vodafone launches Vodafone live! and Mobile Office Arun Sarin succeeds Sir Christopher Gent as Chief Executive of Vodafone Group Plc

2001
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First 3G voice call made over Vodafones initial 3G network of 30 radio base stations in the Thames Valley Vodafone introduces instant messaging to its network Vodafone becomes to the first network to offer pre-pay customer the ability to roam GPRS launched nationwide providing an always on connectivity Find and Seek with Vizzavi UK allows customers to obtain location-specific information through WAP

2000
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The acquisition of Mannesmann AG almost doubles the size of the Vodafone Group making it the largest mobile telecommunications company in the word Vodafone Mobile Connect USB Modem launched Vizzavi a 50/50 joint venture between Vodafone AirTouch and VivendiNet to deliver a multi-access branded Internet portal for Europe Vodafone acquires the largest available 3G licence in the UK WAP gateway opened, offering customers access to Internet-style information Vodafone UK and Microsoft announce a joint project to bring Microsoft Outlook functionality to wireless mobile devices.

2010
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Vodafone UK wins Best Network in the Mobile News and Mobile awards Vodafone UK ranges the Apple iPhone Vodafone One Net reaches one million customers when pregnancy exercise specialists, FitMama, sign up to the business solution that merges mobile and landline numbers Vodafone VIP launched. The new reward scheme provides access for customers to a range of high-profile national events

2009

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A major expansion programme brings the number of Vodafone retail stores to 400 The Vodafone Foundation launches the UK World of Difference programme giving 500 people the chance to get paid to work for charity Vodafone signs an exclusive agreement with Twitter allowing customers to send updates and receive SMS notifications Vodafone Sure Signal launched a unique device to improve the mobile phone signal inside customers homes

2008
y y

Vodafone UK is the first European network operator to offer Dells Inspiron Mini 9 ultra-mobile device with built-in broadband connectivity The first ever touch-screen BlackBerry smartphone The BlackBerry Storm 9500 is announced. The device is built exclusively for Vodafone

2007
y y

Vodafone announces the launch of the Vodafone UK Secure Remote Access providing data security for remote and flexible workers Plans to build a state-of-the-art 850 seat customer services centre in Stoke on Trent are announced

2006
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Vodafone Mobile Connect 3G broadband (HSDPA) data card launched offering improved data speeds on laptops The number of Vodafone live! Customers with 3G reaches 10 million

The story so far...

Vodafone made the UK's first mobile call at a few minutes past midnight on 1 January 1985. Within fifteen years, the network was the largest company in Europe and the largest of its kind anywhere in the world. By the turn of the century, almost every second UK citizen had a mobile and a third of them were connected to Vodafone. The Vodafone story is one of investment, innovation and award-winning customer service. Above all, its one of growth and the ability to deliver the tremendous benefits of mobile communications, not just in the UK but worldwide. Weve come a long way since the early 80s. Click on the tabs for decade-by-decade highlights of our pioneering achievements...

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CRM processes that help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers.