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Greetings!

We are Fourth Year Accountancy students of the University of San Carlos who are undertaking a study as a part of our Market Research requirement. We are interested to find out the market feasibility of an online bookstore for college students in major cities of Cebu. We will be very much grateful if you will give us your sincere responses which will help us in our work. Rest assured your responses will be kept in utmost confidentiality. PART I: Name (optional): ___________ Age: 23 City of Residence: Compostela, Cebu City Gender: Male School: University of San Carlos-Technological Center Course and Year: BSID 4 PART II: Check the box beside the answer of your choice. 1. Have you ever tried purchasing books from an online bookstore? NO Yes No 2. If YES, how much did you spend to purchase books online? Php50-100 Php101-499 Php500-1000 __________ Some other amount; pls. specify

6. Are you willing to sell or rent out your books through a online bookstore? Yes CHECK For rental only No For outright sale only 7. What kind of book would you want to be made available by the online bookstore? You may choose more than one. Nursing/Medical books Accounting books Engineering books Business/Management books Literature books Law books Reviewers Others: INTERIOR DESIGN BOOKS 8. When transacting online, which of the following payment methods do you prefer? You may choose up to two (2). Billing to mobile phones &landlines Debit Card Cash on delivery (C.O.D) Electronic money of various types Cheque Wire transfer Credit card Others:_____________________ 9. If you were to choose a place to meet for delivery (on-location pickup), where would that be? Home address SM City Cebu Ayala Center Cebu Your College Campus I prefer no meet-up and only a direct delivery to my home address CHECK Others:_________________ 10. How long are you willing to wait for the delivery? 1-2 days 3-5 days CHECK 1 week 2 weeks More than 2 weeks 11. Rank your major considerations in purchasing/ renting books online based on the importance. (Use the numbers 1 to 4 with 1 as the highest) ______ Price 1 ______ Speed of Delivery 4 ______ Quality of the product(s) 3 ______ Ease of accessibility & use of online bookstores site 2

If NO, would you be willing to transact with an online bookstore to purchase or rent books? YES Yes No(Please specify your reason(s). After which, return questionnaire to researcher]___________________________________________________ 3. Which of the following transactions in an online bookstore are you willing to make? (You can choose more than one.) Purchase of brand new books online CHECK Rental of books online Purchase of second hand books online CHECK 4. What price are you willing to pay as a rental fee for books? 40% of original price CHECK 30% of original price 35% of original price 25% of original price 5. What price are you willing to pay for the purchase of secondhand books? 90% of original price CHECK 75% of original price 80% of original price 70% of original price

12. Where would you most likely learn about the existence of an online bookstore? You may choose up to two (2).
TV advertisements Radio announcements Internet ads (e.g. ads on facebook) CHECK Newspaper ads Fliers Word of mouth CHECK Others:_______________________

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